Klaviyo CMO Jamie Domenici on moving from AI as a tool to AI as an autonomous agent

If AI can now execute an entire marketing campaign from a single prompt, what is the new primary function of a marketing leader?

While agility often requires adapting to new tools, it can also require fundamentally rethinking the operating model of a marketing organization. It’s about reallocating your most valuable resource—your team’s strategic thinking—to where it can have the greatest impact.

Today, we're going to talk about the shift from AI as a tool to AI as an autonomous agent. We'll explore how these "agentic" AI systems, which can independently execute complex tasks based on strategic goals, are poised to redefine the marketing function, separating real value from hype and forcing us to reconsider the balance between human creativity and machine execution.

To help me discuss this topic, I'd like to welcome back to the show, Jamie Domenici, CMO at Klaviyo.

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