Visa on Trust as the Key to Agentic Commerce
AI agents are rapidly reshaping product discovery and shopping, but earning consumer trust in payments is a critical barrier to fully autonomous commerce. In this episode of Bloomberg Intelligence’s Tech Disruptors podcast, Jack Forestell, Visa’s chief product and strategy officer, joins BI fintech and payments analyst Diksha Gera to discuss what needs to be solved before agentic commerce can move from product discovery to transactions at scale. They explore how merchants distinguish legitimate agents from bots, how consumers set and verify an agent’s authority to spend, who carries liability when an autonomous transaction goes wrong and whether emerging payment and checkout protocols can work together. The discussion examines why solving identity, intent, control and accountability could determine how quickly AI agents graduate from shopping assistants to economic actors, and how that shift could affect merchant conversion, pricing and loyalty.