

The Billable Hour is Broken: How Blackletter is Redesigning Law for Startups | Jonathan Rosenbluth (CEO and Co-Founder)
In this episode of Tank Talks, host Matt Cohen sits down with Jonathan Rosenbluth, co-founder of Blackletter, to trace his path from a Harvard JD and McKinsey consultant to employee number 20 at Cohere, and finally to building an AI-native law firm from the ground up. Jonathan shares how a chance networking call led him to Cohere’s founders, why he chose to bet on an unproven startup over a legal career, and how nearly five years scaling go-to-market, partnerships, and product functions shaped his conviction that law itself needed to be rebuilt, not just tooled up. They dig into why the billable hour exists in the first place, how its incentives quietly shape lawyer and client behavior, and why Jonathan believes the only way to fix legal services is to become the law firm rather than sell software to one. He explains Blackletter’s wedge into venture financing and commercial contract work, how fixed-fee pricing and a “harness” built around foundation models let the firm move at startup speed, and why he thinks the shift coming to law firms will rival what e-commerce did to retail. Whether you’re a founder tired of unpredictable legal bills, an investor watching the AI-native services wave, or just curious what it takes to leave law only to end up building a law firm, this conversation offers a founder’s-eye view of an industry on the edge of structural change. Finding Consulting, Then Entrepreneurship (01:36) * Splitting a 2L summer between a law firm and McKinsey, and why consulting “lit him up” * Early McKinsey projects with financial institutions across Canada, the US, and Jamaica * McKinsey’s culture of feedback and investment in people’s growth * Founding Campus Coupon in undergrad as a non-technical first stab at building something The Accidental Path to Cohere (02:59) * Moving back to Toronto and deciding to jump into a startup * A pandemic-era virtual networking night, his wife’s insistence, and meeting a Cohere investor * Getting connected to the founders after the first business-hire candidate called AI “magic” * A walk with Aidan and Nick debating AI vs. nuclear as the most exciting problem in the world Inside Cohere: From “Everything Guy” to Product Lead (05:16) * Joining as employee number 20, doing “everything outside of training models” * Leading sales, partnerships, and biz ops before making the jump to product * Why he advises consultants and lawyers eyeing startups to “go early” * Early hypergrowth lessons: raising the Series A, launching early access, landing a Google partnership * Overcoming imposter syndrome moving into product with no technical background The Problem That Pulled Him Back to Law (09:38) * Nearly five years at Cohere and why leaving still felt like “being pulled toward” the next problem * Diagnosing what’s broken in law: unpredictable bills, slow turnarounds, misaligned incentives, unhappy lawyers, inaccessible top-tier services * Why the technology is finally capable of solving it, if the incentive problems get solved too A Brief History of the Billable Hour (12:03) * The 1950s American Bar Association push to bill by the hour, tied to lawyer earnings falling behind doctors’ * How billing by the hour incentivizes time spent over client outcomes * Parallels to real estate commissions and misaligned transaction incentives Why Build a Firm, Not a Copilot (13:19) * The limits of giving lawyers tools without redesigning the underlying workflow * Why becoming the law firm, not a vendor to law firms, is the only way to make top-tier legal services abundant * The founding team: David (frontier technology, ex-Cohere), Avi (top-tier lawyer and former Blue Jay Legal COO), and Jonathan (product, go-to-market, and scaling experience) Blackletter’s Wedge: Venture Financing and Commercial Contracts (16:55) * Why client pain in fundraising and commercial deal delays made the natural starting point * Real founder horror stories: six-figure legal bills, wrong currencies on closing documents, deals stalled by unnecessary aggression * Fixed, upfront pricing sheets instead of hourly billing * Working inside clients’ Slack channels and turning work around same-day The Harness: Building Technology Around Frontier Models (23:52) * What a “harness” means and why foundation models alone aren’t enough * Being model-agnostic and riding the wave of improving frontier models * Where Blackletter’s proprietary IP actually lives: the system around the model, not the model itself * How lawyers become the judgment layer rather than the bottleneck that kicks off every task Disrupting Big Law: Trust, Talent, and the Coming Shift (26:56) * Why top-tier lawyers want to practice at the highest level, not defend billable hours * The widening gap between rising expectations and slower paths to partnership * Why Jonathan sees law as fundamentally “a trust business,” not a relationships business * Predicting a shift for law firms as large as e-commerce’s disruption of retail Building in Canada and Looking Ahead (31:08) * Why Jonathan believes every Canadian founder has an obligation to build at home * Crediting Cohere’s founders for proving it’s possible * The biggest challenge as a first-time founder: prioritization amid constantly ratcheting intensity * The five-year vision: expert lawyers and purpose-built technology working in harmony for clients About Jonathan Rosenbluth Jonathan Rosenbluth is the CEO and co-founder of Blackletter, an AI-native law firm delivering top-tier legal services at a fraction of the cost. Previously, he was employee #20 at Cohere, where he helped scale the company from stealth to a $6.8 billion valuation, leading sales, partnerships, and business operations before transitioning to product. He holds a JD from Harvard Law School and a degree in history from Harvard University, and spent time at McKinsey & Company. Connect with Jonathan Rosenbluth: linkedin.com/in/rosenbluth Visit the Blackletter website: https://blackletterfirm.com/ Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1 Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com


















