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Talking AI

HatchWorks

Welcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful conversations with AI experts, founders of AI products, and industry leaders who are leveraging AI in their businesses. Whether you're an AI expert or a beginner, our episodes will help you understand how AI technology works and how early adopters are deriving value from it.

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  • 22 episodes
  • fortnightly
  • Avg 43 min
  • English

Episodes 22

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  • S4 · E21
    Dec 2, 2025 · 37 min

    From RPA to AI Workers: Appian’s AI Playbook

    In this episode, Jake Sloan, VP of Global Insurance at Appian, discusses the transformative potential of agentic AI in the insurance industry. Sloan elaborates on how Appian is modernizing processes like underwriting and claims management through domain-specific AI solutions. He highlights the pitfalls of general AI models, the importance of contextual AI, and the significance of integrating AI into existing workflows. Sloan also touches on the cultural and operational changes required for effective AI adoption and the future of hyper-personalized insurance products. Practical insights into the use of AI in insurance processes are provided, along with Appian's ongoing innovations and partnerships aimed at driving industry change. -- Key Moments: 01:08 The Evolution of Process Automation 02:23 Challenges and Opportunities in AI for Insurance 03:51 Integrating AI into Existing Systems 04:33 Addressing AI Hallucinations and Risk 05:41 Purpose-Built AI Solutions 09:36 AI Adoption and Change Management 30:25 Future of Insurance with AI -- Key Links: Appian Connect with Jake on LinkedIn Mentioned in this episode: AI Opportunity Finder Feeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

  • S4 · E20
    Nov 18, 2025 · 40 min

    AI Agents, LLM Crawlers, and the Future of Findability

    In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO. As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten. Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility. He explains that companies must now create exponentially more nuanced content to stay competitive. The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes. The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape. -- Key Moments: 01:24 The Evolution of Information Discovery 03:15 The Role of AI in Modern Search 04:44 The Future of Content Strategy 08:12 Personal Experiences with Google and AI 10:37 Emerging Terms and Concepts in AI and SEO 12:33 Conductor's Comprehensive Approach to AI Visibility 16:25 Challenges and Opportunities in AI-Driven Search 19:04 Communicating with AI: Short-Term and Long-Term Strategies 20:03 AI Bots and Content Quality 20:35 Effective Content for AI: FAQs and Structured Data 21:29 Personalizing Content for Different Personas 22:38 Leveraging AI for Content Creation and Analysis 26:04 Scaling High-Quality Content with AI 26:42 The Future of AI in Content Creation 30:06 Conductor's Vision and Roadmap 34:28 AI in Engineering and Product Development -- Key Links: Conductor Connect with Seth on LinkedIn Mentioned in this episode: AI Opportunity Finder Feeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

Showing 21–22 of 22 episodes