Supplement Source Podcast

Attitude with Gratitude: Trailblazer Nominee Vic Rathi on a Lifetime of Innovation

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Vic Rathi, founder and CEO of Specialty Enzymes & Probiotics and a finalist for CRN’s Annette Dickinson Trailblazer Award. Rathi reflects on more than four decades in the industry, including his early recognition that enzymes and probiotics needed greater scientific understanding and more thoughtful formulation. He discusses the influence of his father—who began producing enzymes in India in the 1950s—and how the industry has evolved from simply adding ingredients to formulations to demanding scientific evidence and proven results. Rathi also shares what continues to fuel his passion for research and innovation, his hopes for the next generation of industry leaders, and the family philosophy that has helped guide his career: “attitude with gratitude.” Listen for a conversation about science, leadership, curiosity and the importance of staying grounded while continuing to push an industry forward. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Influence With Integrity: Building Trust in Supplement Marketing

Influencers increasingly shape how consumers discover and evaluate health, wellness and dietary supplement products. But with that influence comes responsibility. In this episode of Supplement Source, CRN’s Jeff Ventura talks with Jennifer Santos, Program Development Manager for the Institute for Responsible Influence, about efforts to bring greater transparency, accountability and trust to influencer marketing. The Institute’s Responsible Influence certification program trains creators on FTC endorsement requirements, advertising claims, sponsorship disclosures and other responsible marketing practices. Santos explains how creators earn certification, how certified participants receive ongoing education and monitoring, and why the program is designed as more than a one-time compliance exercise. The conversation also explores why these issues are particularly important for dietary supplements and other health-focused products, where consumers may place significant trust in creator recommendations. Santos discusses the shared responsibility of brands and influencers to avoid unsupported claims, clearly disclose relationships and build credibility with consumers. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Trailblazer Spotlight: Andrew Shao

In this special episode of Supplement Source, host Jeff Ventura sits down with Andrew Shao of Niagen Bioscience, a nominee for the 2026 Annette Dickinson Trailblazer Award, to reflect on a career spent at the intersection of science, policy and the dietary supplement industry. Shao shares how Annette Dickinson helped launch his career at CRN, where he worked alongside industry leaders including John Hathcock to advance science-based approaches for establishing safe upper intake levels for vitamins, minerals and other bioactives. He also discusses how those efforts influenced global regulatory thinking and helped shape resources such as the Vitamin and Mineral Safety Handbook. The conversation turns to how the supplement industry has evolved, including greater investment in science, manufacturing standards and post-market surveillance, as well as the ongoing challenge posed by less responsible actors. Looking ahead, Shao explains why he believes NAD could follow a trajectory similar to vitamin D, with growing research and awareness potentially elevating healthy aging into a broader public health conversation. It’s a conversation about scientific progress, regulatory evolution and what it means to blaze a trail in the responsible nutrition industry. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Vitamin K2 and Heart Health: What the VITAK-CAC Trial Tells Us

In this episode of Supplement Source, CRN’s Jeff Ventura speaks with Dr. Leon Schurgers, professor of biochemistry of vascular calcification at Maastricht University, about new research examining vitamin K2 and cardiovascular health. Dr. Schurgers takes us inside the VITAK-CAC trial, a placebo-controlled, double-blind study examining whether vitamin K2 as MK-7 can influence the progression of coronary artery calcification. He explains why calcification matters, how vitamin K-dependent proteins function in the vessel wall, and what researchers found after two years of supplementation—including a 29% lower increase in calcification in the MK-7 group compared with the control group. The conversation also explores what the findings do—and do not—tell us about cardiovascular health, important considerations around vitamin K and medications, and the longer-term studies still needed to determine whether slowing calcification ultimately translates into fewer cardiovascular events. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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No Shortcuts: Tony Lukas on Supplement Safety, Compliance and Consumer Trust

What does it really take to deliver safe, high-quality dietary supplements—and protect consumer trust along the way? In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Tony Lukas, Director of Food Safety and Dietary Supplements at The Acheson Group (TAG), for a practical, wide-ranging look at the compliance challenges companies face from ingredient sourcing all the way through manufacturing, labeling and marketing. Lukas shares expert insights on supplier verification, identity testing, allergen labeling, product claims, social media and influencer marketing, and the regulatory considerations surrounding new ingredients. He also explains why strong SOPs, careful risk assessment and a rigorous commitment to quality can help companies avoid costly compliance problems and strengthen confidence in their products. For supplement manufacturers, marketers and anyone responsible for quality or regulatory compliance, this episode is packed with practical takeaways for getting it right—and a clear reminder that when consumer safety and trust are on the line, there are no shortcuts. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Harnessing the Power of Nutrition Influencers

Consumers are more interested in nutrition and wellness than ever—but they need trusted experts to help separate fact from fiction. In this episode of Supplement Source, CRN's Jeff Ventura sits down with Stephen McCauley, president and founder of the Ginger Network, to discuss how registered dietitian nutritionists (RDNs) have become some of the most influential voices in health communications. They explore why RDNs are uniquely positioned to educate consumers, how companies can integrate nutrition influencers into their marketing strategies, and the measurable impact these partnerships can have on awareness, credibility, and consumer engagement. Stephen also shares insights into Food Fluence, the Ginger Network's invitation-only gathering of North America's leading nutrition communicators, and explains why investing in trusted scientific voices can deliver outsized returns for brands. Whether you're developing a new product, launching a communications campaign, or looking to build stronger consumer trust, this conversation offers practical strategies for reaching today's health-conscious audiences. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Dr. Michael Murray on the Future of Natural Medicine, Peptides, and Healthy Longevity

What does the future of natural medicine look like? According to renowned naturopathic physician, author, and iHerb Chief Science Advisor Dr. Michael Murray, we're only beginning to unlock nature's potential. In this episode of Supplement Source, CRN's Jeff Ventura sits down with one of the most influential voices in integrative health to discuss emerging science around peptides, the role of food and the microbiome in future healthcare, misconceptions about antioxidants, the promise of longevity nutrients like ergothioneine and PQQ, and why "supplement stacking" can make sense when done intelligently. Dr. Murray also reflects on nearly five decades in natural health, shares insights from his personal supplement regimen, and explains why laughter, lifestyle, and a positive outlook may be just as important as any supplement. Whether you're a healthcare practitioner, supplement industry professional, or health-conscious consumer, this conversation offers a fascinating glimpse into where nutrition science is headed next. Table of Contents 00:00 | Introduction and welcome to Dr. Michael Murray 00:01 | Four decades of progress in natural medicine and what's next 00:03 | Evidence-based nutrition, microRNAs, and the future of personalized health 00:06 | Peptides, GLP-1s, and emerging opportunities in healthy aging 00:09 | Antioxidant myths and the science behind polyphenols 00:13 | The rainbow diet and lessons from nature's pharmacy 00:14 | Dr. Murray's supplement regimen and longevity nutrients 00:17 | Supplement stacking: benefits, risks, and synergy 00:20 | Foundational supplements and protecting long-term brain health 00:22 | Lifestyle, laughter, and the keys to healthy aging 00:23 | Closing thoughts and industry collaboration About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Cultivating Sustainability: Verdure Sciences’ Fifth Annual Sustainability Report

What does sustainability look like when it goes beyond buzzwords and becomes a long-term commitment to people, communities, and the environment? In this episode of Supplement Source, Jeff Ventura sits down with Ajay Patel, Founder and CEO of Verdure Sciences, and Isabella Bucklew, Sustainability Coordinator, to discuss the company’s fifth annual Sustainability Report. The conversation explores Verdure’s ongoing efforts to build resilient agricultural supply chains, support farming communities, and measure real-world environmental impact through data-driven initiatives. Ajay and Isabella share updates on a major water rejuvenation project in India, community health programs serving hundreds of local villagers and farmers, and collaborative efforts to assess the carbon footprint of botanical ingredients. They also discuss the challenges of implementing sustainable agricultural practices, the importance of strong supplier relationships, and why transparency and measurable outcomes are critical in an era of increasing scrutiny around sustainability claims. Tune in for an insightful discussion on how sustainability programs can create lasting value for communities, customers, and the dietary supplement industry. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Anchored in Evidence: A Trailblazer's Journey with Deshanie Rai

In this episode of Supplement Source, host Jeff Ventura sits down with Deshanie Rai, newly appointed Head of Global Regulatory Affairs and Quality Assurance at Kemin Industries, and 2025 recipient of the CRN Radicle Science Annette Dickinson Trailblazer Award. Deshanie reflects on what the award meant to her — a recognition of fearless leadership, innovation, and the courage to take risks. She shares candid insights from her unconventional career journey, from navigating challenges in South Africa to building her professional path in the United States from scratch, moving across scientific affairs, regulatory, quality assurance, advocacy, and beyond. Deshanie also offers advice to the next generation of industry professionals: stay anchored in evidence, think across disciplines, stay curious, and don't wait for permission to make your voice heard. As the 2026 award season kicks off, she passes the torch with both humility and inspiration. More info: https://www.crnusa.org/trailblazer About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Supplements With Purpose: How Industry Leaders Are Expanding Nutrition Access Through the CRN Foundation Access Initiative

What happens when supplement manufacturers, charitable clinics, and healthcare logistics experts join forces to tackle nutrition inequity in America? In this episode of Supplement Source, CRN’s Jeff Ventura sits down with leaders from VitaQuest, Direct Relief, and the National Association of Free and Charitable Clinics (NAFC) to discuss the rapid success of the CRN Foundation’s evolving Access Initiative. Together, the panel explores how a first-of-its-kind collaboration is delivering multivitamins directly to underserved communities through a scalable charitable distribution model. Guests Gregory Drew (VitaQuest), Katie Lewis (Direct Relief), and Ariana Gordillo (NAFC) discuss the overwhelming early demand for the program, the realities of food deserts and healthcare access gaps, and why preventive wellness tools like multivitamins can play a meaningful role in community health. The conversation also highlights how cross-sector partnerships, logistical infrastructure, and industry participation are helping transform charitable giving into sustainable health access. The episode offers a compelling look at how the supplement industry can move beyond conversation and create measurable impact—one clinic, one family, and one bottle at a time About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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From NIH to Pennington: Dr. Stefan Pasiakos on Supplement Science

In this episode of Supplement Source, Jeff Ventura sits down with Dr. Stefan Pasiakos, a leading researcher now at the Pennington Biomedical Research Center and former NIH scientist, for a candid conversation about the science—and realities—behind dietary supplements. Drawing on his experience inside government research and now in the academic space, Dr. Pasiakos offers a balanced perspective on the supplement industry: where the science is strong, where gaps remain, and how researchers and industry can better align. He discusses the challenges of translating research into real-world health outcomes, the importance of context when evaluating evidence, and why—even without “perfect” science—the field continues to play a meaningful role in improving public health. The conversation also touches on his time working with CRN and other stakeholders, highlighting the productive (and sometimes complex) relationship between researchers and industry. It’s an honest, nuanced look at supplement science from someone who’s worked on both sides of the research ecosystem—and a reminder that progress in health rarely comes in absolutes. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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Integrating Supplements, Nutrition, and Care: A New Era for Whole-Person Health

In this episode of Supplement Source, Jeff Ventura sits down with Dr. Michelle Simon, President and CEO of the Institute for Natural Medicine, to explore the growing momentum behind whole-person health—and what it will take to bring it into the mainstream. Dr. Simon shares how INM is expanding its mission beyond naturopathic medicine to unify the broader traditional, complementary, and integrative health (TCIM) community under a single voice. At the center of that effort is a new collaboration with Georgetown University: a CME-accredited course designed to educate conventional healthcare providers on integrative approaches, from nutrition and supplements to lifestyle-based care. The conversation dives into the persistent knowledge gap among clinicians, the role industry can play in advancing credible research and quality standards, and the challenges practitioners face in navigating a fragmented supplement marketplace. Dr. Simon emphasizes the importance of practitioner guidance in helping patients cut through misinformation and make evidence-informed decisions. They also explore shifting consumer behavior—particularly among younger generations—who are increasingly seeking proactive, preventive health strategies rather than reactive treatments. From lifestyle changes to skepticism of traditional healthcare models, this cultural shift is fueling demand for a more holistic, root-cause approach to care. Ultimately, the episode highlights a critical inflection point in healthcare: bridging conventional and integrative medicine, investing in education and research, and redesigning systems to prioritize prevention and whole-person wellness. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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From Pharma to Prevention: Rethinking Health with Dr. Joe Pizzorno

In this episode of Supplement Source, Jeff Ventura speaks with Dr. Joe Pizzorno, President of Bastyr University and a pioneer in naturopathic medicine. They discuss his journey from pharmaceutical research to natural medicine, the divide between drugs and nutrition, and the growing role of supplements in supporting health. Dr. Pizzorno also explains how environmental toxins contribute to chronic disease—and why restoring key nutrients is essential for the future of healthcare. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

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The Race to Quality: AI, Longevity, and the Future of Supplements

In this episode of Supplement Source, CRN Vice President of Communications Jeff Ventura sits down with Doug Lynch, CEO of MarketWell Nutrition, for a wide-ranging conversation about the forces reshaping the dietary supplement industry. The discussion begins with what Jeff calls the “race to quality”—the growing push to distinguish trusted, science-backed brands from the rest of the marketplace. Doug explores how certifications, testing methodologies, and manufacturing practices help build consumer confidence—but also why post-market testing and third-party verification aren’t always as straightforward as they seem. From there, the conversation turns to the realities companies face when investing in clinical trials, intellectual property, and product innovation, and why differentiation matters in a fast-moving marketplace where trends can rise—and fall—overnight. Finally, Jeff and Doug look toward the future, discussing how artificial intelligence is transforming everything from ingredient discovery to clinical research and consumer insights, as well as the growing focus on healthspan, longevity science, and the evolving role of nutrition in disease prevention. If you’re interested in the science, strategy, and innovation shaping the next generation of dietary supplements, this episode offers a thoughtful look at where the industry is headed. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Inside the China Market: Tariffs, E-Commerce, and the Real Cost of Entry

China’s supplement market offers enormous opportunity—but getting there isn’t simple. Jeff Ventura sits down with Jeff Crowther to break down what companies need to know about selling dietary supplements in China today. From the unpredictable impact of tariffs to the rise of cross-border e-commerce platforms, the conversation explores the strategies companies are using to reach Chinese consumers. They also unpack the regulatory maze companies must navigate—including Blue Hat registrations, bonded warehouse logistics, and new customs rules coming in 2026. If you’re considering China—or trying to understand how companies succeed there—this episode offers practical insight from someone who has spent more than a decade working on the ground in the market. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Quality That Counts: Building Consumer Trust in Supplements Through Better Science

In this episode of The Supplement Source, host Jeff Ventura is joined by Lindsay Cole, Business Development & Marketing Manager for North America, and Eric Ciappio, Senior Manager of Nutrition Science at Balchem, to unpack one of the most pressing issues facing the dietary supplement industry today: quality and consumer trust. Against the backdrop of renewed policy debates around supplement oversight, the conversation explores what “quality” really means—from objective testing and regulatory standards to formulation science, ingredient stability, and shelf-life performance. Using vitamin K2 as a real-world case study, the guests break down why factors like encapsulation, ingredient interactions, and isomeric form can make the difference between a supplement that works and one that doesn’t. Lindsay and Eric also share testing data showing inconsistencies in K2 products on the market, discuss how poor formulation can undermine consumer confidence, and explain why leadership in quality requires going beyond minimum requirements through education, innovation, and rigorous science. Whether you’re a manufacturer, formulator, policymaker, or informed consumer, this episode offers a clear, science-backed look at why supplement quality is more than a buzzword—and how getting it right is essential for the future of the industry. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

A Dose of Sunshine: What the Dietary Supplement Listing Act of 2026 Really Means

In our first episode of 2026, Supplement Source kicks off the year with major policy news for the dietary supplement industry. CRN President and CEO Steve Mister joins host Jeff Ventura to break down Senator Dick Durbin’s reintroduction of the Dietary Supplement Listing Act of 2026—what it does, what it doesn’t do, and why this moment matters now. The conversation cuts through common misconceptions about FDA “pre-market approval,” explains how a public-facing product registry would work, and explores how greater transparency can strengthen consumer trust, support responsible companies, and help clean up online marketplaces—without burdening innovation or small businesses. If you’ve seen the headlines and heard the concerns, this episode delivers the clarity, context, and straight talk the supplement industry needs right now. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Longevity and the Microbiome: A Conversation with Dr. Mahmoud Ghannoum

In this episode of Supplement Source, CRN’s Jeff Ventura sits down with Dr. Mahmoud Ghannoum — microbiome researcher, author, and co-founder of BIOHM Health — to explore how the gut microbiome influences healthy aging, immunity, and even mood. From the “good guys” in your gut to anti-aging strategies rooted in science, Dr. Ghannoum explains how rebalancing your microbiome can improve digestion, skin health, cognition, and longevity. Tune in for practical insights, fascinating data from BIOHM’s research, and actionable tips to help your gut — and you — thrive. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

From Lab to Leadership: How CRN’s CAPS Scholars Are Shaping the Future of Nutrition Science

In this episode of Supplement Source, CRN’s Jeff Ventura talks with 2025 CAPS Scholars Huyen Le, Ben Levine, and past scholar Sam Fessler about how CRN’s Campus to Career (CAPS) Program helps bridge the gap between academic research and the dietary supplement industry. The scholars share how attending Science in Session and Convergence offered mentorship, networking, and real-world insights that expanded their career horizons—showing how scientists can carry their research skills into impactful industry roles while staying true to the science. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.

Sustainability in Action: Verdure Sciences’ Verdegration Initiative

In this episode of Supplement Source, CRN’s Jeff Ventura sits down again with Ajay Patel, CEO of Verdure Sciences, and Isabella Bucklew, the company’s Sustainability Coordinator, to explore Verdegration—Verdure’s comprehensive sustainability platform. The conversation covers everything from the company’s early roots in ethical sourcing to its expansive farmer programs and new headquarters initiatives in Noblesville, Indiana. Listeners will learn how Verdure’s turmeric procurement program has grown from just five farmers to more than 600, impacting over 1,300 acres, and how the company’s commitment to water conservation, biodiversity, and community welfare shapes every aspect of its operations. Patel discusses why long-term sustainability is essential for the future of botanicals, while Bucklew shares updates on certifications like Rainforest Alliance, Fair for Life, and Ecovadis, as well as local projects supporting pollinators, tree canopies, and food donations. Together, they offer an inspiring look at how a responsible supply chain and global stewardship can coexist with business growth—proving that sustainability isn’t a side project, but the foundation of Verdure’s mission. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth. In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.