What the Supplement Industry Is Getting Wrong About Why Brands Win: What the Winners Got Right Series Pt 1
transcript
show notes
Grüns went from founding to a Unilever acquisition in three years. IM8 grew from $600,000 a month to $6.6 million a month in nine months.
The industry press says it's about gummies, greens, celebrity co-founders, and hot trends. That's the surface story. In this episode, we kick off a new mini-series by laying out the real pattern underneath these exits and what it means for supplement brands doing $500K to $20M a year.
The brands commanding the biggest valuations didn't just have better products. They solved a psychological problem that most of their competitors didn't even know existed.
Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com