Skip to content
Sign in
Artwork for Supplement Marketing for Scaling DTC Brands
Supplement Marketing for Scaling DTC Brands · August 17 · 19 min

The Next Supplement Wave Pt 6: Borrowed Trust vs. Owned Trust: The Needed Playbook

"Send me a text" Most supplement brands borrow their trust. A doctor on the site, someone else's ingredient study, the same certifications every competitor has. Needed didn't borrow. They ran their own clinical study, on their own product, to prove their own claim. And they used it to win the hardest buyer in the entire industry, the pregnant woman. That's Needed, as in the word. Find them at thisisneeded.com. In this episode: Why borrowed trust is fragile, and owned trust is the real moat How Needed attacked the belief that standard prenatals are good enough Why a bold claim to a skeptical buyer is dangerous unless your proof is bulletproof The honest risk of running a study on your own product How to manufacture your own trust even without a clinical-trial budget Because supplements are an act of faith. And in the one category where proof matters most, the brand that owns its proof steps outside the scrum entirely. Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com Click here to grab your copy of the Health Supplement Ad Swipe Guide. Discover what really works in funnel marketing Need help increasing sales on your own? Click here Stuck at $1 - $5M in revenue? Click Here Case Study on how Creative Thirst added over $200,000 for one supplement brand

0:00-19:04
Play in

transcript

No transcript — this publisher did not publish one.

show notes

"Send me a text"

Most supplement brands borrow their trust. A doctor on the site, someone else's ingredient study, the same certifications every competitor has. Needed didn't borrow. They ran their own clinical study, on their own product, to prove their own claim. And they used it to win the hardest buyer in the entire industry, the pregnant woman.

That's Needed, as in the word. Find them at thisisneeded.com.

In this episode:

  • Why borrowed trust is fragile, and owned trust is the real moat
  • How Needed attacked the belief that standard prenatals are good enough
  • Why a bold claim to a skeptical buyer is dangerous unless your proof is bulletproof
  • The honest risk of running a study on your own product
  • How to manufacture your own trust even without a clinical-trial budget

Because supplements are an act of faith. And in the one category where proof matters most, the brand that owns its proof steps outside the scrum entirely.

Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/group

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

links8

more episodes

All episodes