Sunday Strategy

DuBose Cole

Sunday isn't Scary with a Strategy. Strategic Inspiration For the Week Ahead Featuring the Stories and Ads of the Last Week.
We look at weekly stories and ads that help marketers and strategists get inspiration for where brands, consumers and wider culture is going.

Brought to you by DuBose Cole & New Classic.

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20 episodes
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English

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S4 · E1
Oct 31, 2025 · 10 min
Sunday Strategy: Can Brands do Halloween Horror? Would You Take a Job to Make Yourself Obsolete + More
Why Are More Brands Turning to Halloween Horror? Can Columbia Tap Into Your Outdoor Death Wish? We look at these stories and more in this week's Halloween issue of Sunday Strategy, including: - The Turn to Brand Horror Ads - The Rise of Flyers - Sora as the Mascot for Our Age of Social Media - Hiring to Fire Your Old Job with AI - Streaming Behaviors - The Sinister Overtones of Professional Wearable Tech In addition, we have ads from Jeep, Ocean Spray, Columbia and AT&T.
S3 · E4
Aug 29, 2025 · 11 min
Sunday Strategy: What's the Value of a Professional Certification? A Brand vs. D*ck Pics + More
Is there a value to the increasing world of professional certifications? Can Manscaped convince men to not send a d*ck pic? In this episode of Sunday Strategy, we look at these stories and more, including: - The Problem with Professional Certifications - There's Never a Good Time for a Rebrand, But There Were Better Ones - Volkwagen sell horsepower as a service - AI Makes fake work for musicians - What do Britons think of different professions? We also have ads from: Irn-Bru, Apple, Manscaped, Uber Eats and Under Armour.
S3 · E3
Aug 10, 2025 · 10 min
Sunday Strategy: Can We Accept AI Assistants? How Skoda Used Rude Graffiti + More
Can we ever accept Meta's vision of a 'superintelligent AI assistant'? How did Skoda use rude Tour De France Graffiti as an ad? In this episode of Sunday Strategy, we look at these stories and more, including: ⁠- Meta's vision for a super intelligent AI assistant in our lives - The problem with reward credit cards - Can any brand sell wellness? - Are smart glasses fashion or tech? - The B2C gulf for B2B only brands in GenAI We also have ads from: Skoda, Canadian Lung Association, IKEA and DirecTV.
S3 · E2
Jul 30, 2025 · 11 min
Sunday Strategy: Astronomer Responds, AI Pricing and Comms Phases
Is it time to get rid of ‘Comms Phases’ and linear media thinking? How did Astronomer reply to ‘Coldplaygate’? In this episode of Sunday Strategy, we look at these stories and more, including: ⁠- Rethinking Comms Phases - What We May be Getting Right and Wrong About AI Pricing as Delta Expands It? - Extreme Heat and Summertime SAD - The Next Hottest Cafe May Be in a Living Room - Gen Z’s Distance on Remote Work We also have ads from: Astronomer, Carer’s Trust, Samsung and McDonald’s UK
Jul 25, 2025 · 9 min
Sunday Strategy: When Brands Publicly Shame, Twitch vs. Forest Fires + More
Can Twitch fight French forest fires? Should a brand ever publicly shame people? In this episode of Sunday Strategy, we look at these stories and more, including: ⁠- What are the risks when a brand publicly shames people? - What happens when 16 year olds can vote? - Are we seeing a US retail mirage? - Unpicking US Country Culture We also have ads from: Yumbo, Cash App, KFC and Sapeurs & Pompiers de France
S2 · E13
Jun 11, 2025 · 11 min
Sunday Strategy: Can Brands Create a Real Third Space, Instacart Summers in the 90s + More
Can Anywhere be a true 'third space' in modern culture? What confidentiality should we expect from AI? In this episode of Sunday Strategy, we look at these stories and more, including: - How to Create a True "Third Space" - It's Not a Side Hustle, Its Polywork - The Myth of AI / Client Confidentiality - When Shopping Bots Have to Have It We also have ads from: Instacart, Lipton Iced Tea, Carlsberg, M&S and Soundtrack.
S2 · E12
May 29, 2025 · 10 min
Sunday Strategy: Take the Penny, Leave 99c Prices, Doom goes Gardening + More
🪙 What does the US plan to remove the penny mean for $.99 pricing? We look at other countries who’ve made the same move and what happened. In addition, this week's epsiode looks at: 🪙 Take the Penny, Leave $.99 Pricing 🤖 GenAI’s impact on ‘Brain Rot’ Content 🃏 How New grads Can Be ‘Wild Cards’ 📱 If Anything Can Replace Our Phones 👕 The Loneliness of US Young Men We also have ads from: Apple, Paddy Power, Doom, Progressive and Toblerone.
S2 · E11
May 21, 2025 · 11 min
Sunday Strategy: The Self-Effacing Rebrand, AI Yes Men, Boring Bank Ads + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the May 18th Edition of Sunday Strategy, where we look at six stories to think about next week, including: - HBO's Self Effacing Brand Launch - Can a Challenger Airline Succeed? - Walmart's Tariff Balancing Act - AI Yes Men Are Not Your Friend - Scarcity in Social Media In addition, we have ads from: - Drogaria Sao Paulo - Gymshark - Mitcham - Luminor - K-Citymarket - e-Toro
S2 · E10
May 6, 2025 · 11 min
Sunday Strategy: Creativity vs. Infinite Creative, Irn Bru Sells Unicorn Tears + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the May 4th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - Meta's Infinite Creative vs. Creativity - Vicarious Dating - Navigating the Certainty Recession - The Kids (And Most of US) Aren't Alright - Place-Making vs. Space-Making In addition, we have ads from: - Neutrogena - Tubi - Tecate - Irn Bru - Life360
S2 · E4
Apr 24, 2025 · 12 min
Sunday Strategy: Anti-Social Social Media, Parents on Spring Break + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the April 20th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - Meta's Filings Show Social Media's Departure From Social - Parents on Spring Break - Real Life Romantasy - Geo-Guessing Comes to AI - Electric Vehicle's Post Tesla Crisis In addition, we have ads from: - ESPN - DoorDash - BackMarket - KFC - IKEA
S2 · E8
Apr 14, 2025 · 10 min
Sunday Strategy: Fake AI Job Applicants, Credit Coachella + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the April 13th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🤖 The Rise of Fake AI Job Applicants - 🤑 The Certainty Recession and Brands - 🪷 Finding the White Lotus Effect - ✈️ AI and Tourism Ads - 🎸 Buy Now Pay Later Music Festivals In addition, we have ads from: - Telstra - Tesco Mobile - JC Penney - NoBull - Coca-Cola
S2 · E7
Apr 8, 2025 · 13 min
Sunday Strategy: US Tariffs vs. Political Polarization, Boring Space, Robot Flirting + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the April 6th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🇺🇸 US Tariffs and How Pain Could De-Polarize America - 🚀 Space Travel's Boring Turn - 😘 AI Dating Coaches - 💡 The Failures of Activism and Purpose in Marketing In addition, we have ads from: - PETA UK - Duolingo - SickKids - HR Block - Amazon.
S2 · E6
Apr 3, 2025 · 12 min
Sunday Strategy: AI's User Imagination Problem, Cats Attack + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the March 30th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🧠 Unlimited AI Potential Meets Limited User Imagination - 🤝 The Trust Gap Between Financial Services and Tech - ⚽ On Phones and Fans - 🤖 What is it GP-Too Much With AI? - 😃 The Novelty of a Natural Celebrity Smile In addition, we have ads from: - Dreamies - Durex - E-Trade -Etsy - Corona Cero.
S2 · E5
Mar 25, 2025 · 11 min
Sunday Strategy: Will Brand Save US SMBs, IKEA hits Severance + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the March 23rd Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🏪 The Moment Has Come For SMB Branding - 🍽️ Eat Now, Pay Later with Klarna + DoorDash - 🚦 Increases in GenAI Website Traffic - 💥 Branded Conflict on the Rise - 👯 User Generated AI Users In addition, we have ads from: - IKEA - The Iconic -Liquid Death -PUMA -Heineken
S2 · E2
Mar 19, 2025 · 13 min
Sunday Strategy: American Tourism on Cliff Edge, the Mainstream Manosphere and KFC's Gravy Cult + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠newclassic.agency⁠⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the March 16th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🇺🇸 The Looming Crisis for American Tourism. How Bad is It? - 🔎 Meta's Streisand Effect Moment - ✈️ What Happens When a Brand Loses Its Soul? - 🔈 Expanding Beyond the Mainstream 'Manosphere' - 🔑 Does VR Belong in Prison? In addition, we have ads from: - KFC - Duke Cannon - State Farm -Lewis Hamilton.
S2 · E3
Mar 11, 2025 · 13 min
Sunday Strategy: What Should We Call New AI? KFC's Real Fake Games + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠newclassic.agency⁠⁠ to find out more about the agency and people behind the podcast. Welcome to the March 9th Edition of Sunday Strategy, where we look at six stories to think about next week, including: - What to call OpenAI's 20k potential agents? - IWD Research on Profit & Progressive Ads - Four Loko's Apparent Rebrand - Aberdeen's Vowel Laden Name Change - Costco Goes Luxury In addition, we have ads from: - Spanish Ministry of Equality - Farber - KFC - Helsingin Kaupunki - Old Spice
S2 · E2
Mar 4, 2025 · 15 min
Sunday Strategy: Is the Future of the Internet Small? Chipotle Makes a Series + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠newclassic.agency⁠ to find out more about the agency and people behind the podcast. Welcome to the March 2nd Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🛜 The Smaller Future of the Internet - 📺 How Many Episodes to Watch of a Show Before You Give Up - According to Data - 🤖 AI & The 'Nulls' - ☎️ RIP Skype, We Always Knew You - 🟢 Is the Clean Energy Revolution Still Unstoppable? In addition, we have ads from: - LinkedIn - Canva - Chipotle - ESPN - Maker's Mark
S2 · E1
Feb 25, 2025 · 11 min
Sunday Strategy: AI Guidance Counselors, Late Night Brand DMs + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit newclassic.agency to find out more about the agency and people behind the podcast. Welcome to the Feburay 23rd Edition of Sunday Strategy (the first of 2025), where we look at five stories to think about next week, including: - 🤖 Google's New AI Guidance Counselor - 🫡 The Case for Strategic Optimism in Advertising - ‼️ Why We Get Nostalgic for Hard Times - 🤑 The Rising Price of Creativity - 🥤 Coca-Cola's Entry into Probiotic Softdrinks In addition, we have ads from: - State Farm - IKEA - Orkin - Persil - Tesco
S1 · E10
Oct 3, 2024 · 14 min
Sunday Strategy: Big Business Trust Issues, the Employee / Executive RTO Gap, BK Delivery + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Welcome to the September 29th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🏢 The Growing Gap Between Worker and Executive RTO Attitudes - ⭐ The Curse of A Michelin Star and Scaling a Business - 👩 Younger American Women's Shift to the Left Politically - 🤖 The Old Chain Letter Meeting New AI Fears - 🏤 How Big Business Lost America's Trust In addition, we have ads from: - Burger King - Kicking Horse Coffee - VOXI Mobile - Woolmark - ASICS
S1 · E9
Sep 26, 2024 · 13 min
Sunday Strategy: Progressive Advertising's Profitability, PayPal Rebrands + More
Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Welcome to the September 22nd Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 💵 The Profit Created from Progressive Advertising - 🥫 PayPal's Rebrand - 👓 Snap's New AR Move - 😲 Gen Z and Social Media Regrets - ⚽ The Risk of Doing The Right Thing In addition, we have ads from: - Assante Hydrostone - Pizza Hut - Dad Shift - Ligue 1 - IKEA

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