The Wrong Story with John Ebling

Facts tell, stories sell. Business storytelling isn’t simply finding better words, it's telling the right story, with the customer at the centre. Storytelling coach John Elbing explains how customer-focused messaging can help teams make better decisions and help businesses connect with the people they want to reach. 3 key takeaways: Make the customer the hero. Shift your messaging from “we, we, we” to the customer’s needs, challenges, and goals. Use story to create clarity. A shared story can help teams make better decisions and focus on what customers actually need. Connect through empathy. Facts matter, but helping people feel understood can make your message more persuasive. Whatever your role in work or business, this episode offers a practical way to rethink how you pitch, present, and build your brand. standpoint.ch