Students Incorporated

Students Inc Media

Welcome to Students Incorporated, a podcast where business, education, technology, and design come together in meaningful and engaging conversations. Hosted by Mr. Jason, a business professional turned educator, this podcast is driven by his marketing students, who help create and produce every episode.

Each week, we bring you insightful interviews with industry leaders, inspiring stories, practical advice, and thought-provoking discussions that are both informative and uplifting. Whether you’re an educator looking for fresh ideas, a student exploring career paths, an entrepreneur seeking inspiration, or a creative mind eager to learn, Students Incorporated has something for you.

Join us as we explore real-world topics, bust myths, and share knowledge that bridges the gap between learning and doing. Produced by students from the International Community School of Bangkok.

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21 episodes
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Avg 39 min
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S5 · E134
September 30 · 14 min
Cybersecurity Basics Every Student Should Know
Are your accounts as secure as you think they are? In this episode, Mr. Jason is joined by Junior and Rini to break down essential cybersecurity habits that every student needs to master. We reveal why 94 percent of passwords end up compromised through credential stuffing, why long passphrases beat complex short passwords, and how Multi-Factor Authentication acts as your ultimate digital shield. Plus, we walk through the Top 10 Cybersecurity Mistakes almost everyone makes, from viral social media traps to sneaky app permissions. Tune in to learn simple, actionable steps to protect your personal data, school portals, and digital footprint today.
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S5 · E133
September 23 · 45 min
Visual Storytelling with Hogun Shrum and GoPippa.ai
Can artificial intelligence give everyday creators the power to expand their artistic vision without losing the human heart behind their work? In this episode, host Mr. Jason and student co-hosts Lucy and Yachi welcome Hogan Shrum, founder of Pippa and mentor at SKU Mentor, to explore the evolving landscape of creative technology. Key Highlights from This Episode: The Direction Mindset: Why Pixar co-founder Ed Catmull's perspective on creativity applies directly to navigating modern generative AI tools. AI as a Creative Co-Pilot: How platforms like Pippa assist artists in speeding up repetitive tasks while keeping personal authenticity front and center. Real-World Startup Wisdom: Hogan shares early hurdles from launching a creative platform and offers advice for turning rough concepts into working products. 10 Rules for Turning Crazy Ideas into Creative Magic: Actionable guidelines for students and digital artists to protect their unique voice while experimenting with new tools. Whether you are an aspiring visual artist, a film student, or a startup founder, this conversation provides grounded wisdom on guiding technology rather than letting it guide you. Featured Guest & Resources: Guest: Hogan Shrum (Founder of Pippa, SKU Mentor) Try Pippa: GoPippa.ai Connect via SKU Mentor
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S5 · E132
September 16 · 31 min
Purpose, Peaks, and Persuasion: Leadership Secrets with Danny Bobrow
Join us as we sit down with communication expert, mountaineer, and entrepreneur Danny Bobrow. Danny breaks down how young leaders can master public speaking, navigate difficult conversations, and build purpose-driven businesses that make a real difference in their communities. In this episode, you will learn: Purpose Beyond Profit: Why every young entrepreneur needs a core mission beyond making money. Persuasive Mindsets: Practical tools for applying Patient Persistence and Respectful Resilience. Lessons from the Peak: How mountaineering builds patience, composure, and leadership skills. Communication Mastery: First impression secrets, Second City improv tricks, and true active listening. Beating Stage Fright: Real advice for students who feel nervous before public speaking.
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S5 · E131
September 9 · 28 min
Global Security with Dr. Renanah Miles Joyce
What does a Department of Defense (DoD) analyst actually do, and how do you build a successful career in foreign service and international security? In this episode, student co-hosts Lucy and Ceres interview Dr. Renanah Miles Joyce, Assistant Professor of Security Studies at Georgetown University, MIT research affiliate, and former Department of Defense analyst. Whether you're a high school or college student aspiring to enter international relations, defense policy, or diplomacy, this episode breaks down real-world intelligence analysis, civil-military relations, and actionable career advice for breaking into foreign service. What You’ll Learn in This Episode: Inside the Department of Defense: What a foreign policy and defense analyst does day-to-day. Transitioning Policy to Academia: The shift from government policy work to pursuing a PhD at Columbia University. Core IR Superpowers: Essential skills students must build to thrive in international relations. Security Assistance & Defense Grants: What "security assistance" means in modern U.S. foreign policy and why it matters. Foreign Service Career Advice: The single best first step students can take today to launch a career in global security. Featured Guest: Dr. Renanah Miles Joyce — Assistant Professor of Security Studies at the Walsh School of Foreign Service, Georgetown University; Research Affiliate at the MIT Security Studies Program; Former Department of Defense Analyst. About the Podcast: Hosted by Mr. Jason alongside student co-hosts Lucy and Ceres, this podcast demystifies global affairs, foreign service, media literacy, and defense policy for the next generation of global leaders. Subscribe & Leave a Review: Enjoyed this episode? Don't forget to follow us on Spotify, rate the show 5 stars, and share this episode with anyone interested in foreign policy!
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S5 · E130
September 2 · 14 min
Personal Branding for Students: How to Build Your Digital Footprint
Ready to stand out on college applications and job interviews without losing your authentic voice? In Episode 130, Mr. Jason, Lucy, Yachi, and Garn break down everything high school and university students need to know about personal branding. Whether you are starting from zero or ready to clean up your existing profiles, this episode gives you a step-by-step roadmap to showcase your real skills and values. In this episode, you will learn: What personal branding actually is and why it matters more than a plain paper resume. A 5-step framework to build a strong personal brand from scratch. How to align your digital footprint with your real-world reputation. Why keeping your unique human voice matters more than relying on generic AI tools. Quick privacy settings tips to protect your personal information online. Recent 2026 news trends on how top recruiters evaluate student LinkedIn profiles. Key Topics Covered: Student Career Advice, Personal Branding, Digital Footprint, College Admissions Tips, LinkedIn Strategy, Online Privacy for Teens. Don't forget to hit follow so you never miss an episode. Start building your future today!
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S5 · E129
August 26 · 17 min
Game Design Psychology: Why Are Video Games So Addictive?
Why do we tell ourselves "just one more level" at 3:00 AM? Welcome to the Season 5 kickoff of Students Incorporated! Join Mr. Jason, Midnight (Dorcas), Lucy, and Yachi as they decode the hidden psychology and behavioral mechanics built into modern video games. From dopamine loops and loot boxes to the Zeigarnik Effect and Sunk Cost Fallacy, we explore how games hook our brains—and whether violent games actually affect real-world behavior. Plus, we celebrate the positive mental benefits of gaming, count down the Top 10 Most Played Games Right Now, and cover tech headline news! Timestamps & Chapters 00:00 – Welcome to Season 5! Meet the New Team 01:28 – What We Play: Resident Evil 4, Roblox, & Mario Kart 02:22 – Sunk Cost Fallacy & The Daily Streak Trap 03:40 – Loot Boxes, The Zeigarnik Effect, & The "Core Loop" 05:05 – Variable Rewards, Near-Miss Effects, & B.F. Skinner's Rats 06:39 – Do Violent Video Games Cause Aggression? (Psychology Research) 08:08 – Community Announcement: ICS Senior Carnival 08:35 – The Bright Side: Stress Relief, Problem Solving, & Community 09:55 – Top 10 Most Played Games in the World (Over 1.5 Billion Players!) 14:24 – Tech Headlines: Discord Streaming Suspended in Brazil, $115B iGaming, & Amazon’s Console-Free Future Full Episode Show Notes Episode Summary In this season premiere of Students Incorporated, the team takes a deep dive into game design and psychology. We break down why game mechanics like variable rewards feel as addictive as slot machines, how unfinished game goals loop in our minds, and what major studies (like the APA) say about violent video games. Flipping the script, we also highlight how gaming builds problem-solving skills and global communities, wrap up with a countdown of the world's 10 biggest games, and bring you the latest industry headlines. Key Takeaways & Psychology Highlights The Core Loop: Modern game design relies on a four-step psychological feedback loop: Action -> Reward -> Upgrade -> Repeat. The Sunk Cost Fallacy: Players often keep logging in (or maintaining streaks) simply because they’ve already invested so much time, effort, or money. The Zeigarnik Effect: Unfinished tasks stay active in your memory. Being stuck in second place or missing a high score can literally loop in your brain for days until you play again! Variable Rewards & B.F. Skinner: Fixed rewards get boring, but unpredictable rewards trigger heavy dopamine anticipation—a concept proven by B.F. Skinner’s 1950s animal studies. Violent Games & Research: APA research confirms that violent games trigger an adrenaline surge and stress response, but there is a clear psychological disconnect between virtual play and real-world aggression Top 10 Most Played Games Right Now and More Headline News Breakdown Discord Livestream Suspension $115 Billion iGaming Market The End of Consoles?
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S4 · E128
May 20 · 38 min
Your Favorite Memory and What’s Next and Part 10 The Mystery of St. Augustine | Episode 128
In our Season 4 finale, we take a moment to pause and reflect on a year of creativity, collaboration, and growth. This is a bittersweet episode as our host, Mr. Jason, sits down with the entire Students Incorporated production team to discuss the moments that defined their year and the exciting paths they are taking next. In this episode, you’ll hear: Personal Reflections: From the adrenaline of Varsity Volleyball championships and Tyler the Creator concerts to the simple joy of "majestic blue chairs" and the cold breeze of the studio AC. Global Horizons: Our team is heading across the globe! We share our plans for universities in Melbourne, Korea, the US, and Thailand, pursuing majors ranging from Law and Economics to Media Marketing and Conservation Biology. The Future of Humanity: Co-host VJ brings us a special edition of Headline News, exploring the 2026 landscape of AI-driven economies, the rise of floating cities, and NASA’s countdown to permanent lunar bases. The Grand Finale: We finally reach Part 10 of The Mystery of St. Augustine. Will the investigation finally come to a close? Final Words: Mr. Jason reflects on the evolution of the studio and the real-world experience of running a media company as a student. Join us for one last look at Season 4 as we celebrate the voices that made it happen. Because your voice matters.
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S4 · E127
May 13 · 40 min
Is Social Media Dying? Inside the New Marketing Frontier and Story Part 9: The Mystery of St. Augustine | Episode 127
In this episode, we break down: The Great Shift: Why Broadcast marketing is failing and why Resonance is the new ROI. Micro-Communities: Why consumers are fleeing to Digital Living Rooms and how brands can participate without breaking trust. The 2026 Dictionary: A deep dive into the top 10 terms you need to survive, from Agentic AI and Dark Social to GEO and De-influencing. The Story Part 9: A massive development in our 10-part serial that changes everything heading into the finale.
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S4 · E126
May 6 · 57 min
Redefining the News with Niki of Bitesize BKK and Story Part 8: The Mystery of St. Augustine | Episode 126
In a world of information overload, Anutra (Niki) Chatikavanij is proving that short and snappy doesn't have to mean shallow. As the founder of Bitesize BKK, Niki has transformed the way Bangkok’s young professionals and expats consume news. In this episode, we dive into: The Gap in the Market: How a need for localized, high-substance English media led to the birth of a news startup in 2019. Brand DNA on TikTok: Navigating the digital evolution and staying authentic while expanding to new platforms. Community & Curation: The challenge of maintaining a neutral, concise voice in a landscape of sensationalism. Supporting the Ecosystem: How Bitesize BKK uses its platform to spotlight emerging startups and local brands. Join us as we explore how this fresh wave of media is helping the inquisitive stay informed without the burnout.
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S4 · E125
April 29 · 1 hr 11 min
Story Intelligence with Author and Podcaster Gabrielle Dolan and Story Part 7: The Mystery of St. Augustine | Episode 125
Facts tell, but stories sell. In an era of AI and deepfakes, human authenticity is the ultimate superpower. This week, we travel virtually to Australia to interview global storytelling expert and author Gabrielle Dolan. Learn how to move past corporate speak and use Gabrielle’s Four Types of Stories to influence, inspire, and connect. Then, stay tuned as we dive back into the unknown with Part 7 of our 10-part adventure: The Mystery of St. Augustine. Key Highlights: The Framework: Discover what Story Intelligence actually means. Finding Your Voice: How to turn ordinary moments into extraordinary narratives. Human vs. Machine: The one thing AI can never replicate in your stories. Best Practices: Practical tips to grab and hold your audience’s attention. Adventure Segment: A new chapter in our 10-part mystery series. Featured Guest: Gabrielle Dolan is a global pioneer in strategic storytelling, a seasoned corporate professional, speaker, and author of Story Intelligence. Now available online and in select bookstores.
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S4 · E124
April 22 · 49 min
Cracking the Sitcom Code: Why We Never Learn Our Lesson and Story Part 6: The Mystery of St. Augustine | Episode 124
In this episode, the Students Incorporated team deconstructs the DNA of the situation comedy, or better known as the sitcom. From the living rooms of the 90s to modern mockumentaries, we explore the eternal status quo and why we find so much comfort in characters who never seem to learn their lesson. Beyond the tropes, we count down our Top 10 Sitcom Hall of Fame. The episode also features part 6 of our high-stakes ongoing adventure story, The Mystery of St. Augustine. Whether you’re an aspiring showrunner or just a fan, grab your popcorn and hit play.
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S4 · E123
April 8 · 56 min
The Politics of Student Governance and Story Part 5: The Mystery of St. Augustine | Episode 123
Step inside the inner workings of student governance in this deep dive into the ICS Student Council. We sat down with the President and Vice President to discuss their vision for the school year, from the logistical challenges of planning major banquets to the cultural celebration of the upcoming Songkran event. Discover what it truly takes to lead with impact, foster a sense of community, and develop the leadership skills necessary to represent the student voice. Whether you're an aspiring student leader or just curious about the 'why' behind the events, this episode offers a roadmap for making a difference on campus. Plus, we continue our adventure story the Mystery of St. Augustine.
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S4 · E122
April 1 · 45 min
Legacy and Smiles: Ms. Jing on Union Pan and Operation Smile and Story Part 4: The Mystery of St. Augustine | Episode 122
How do you balance a massive corporate legacy with a life-changing humanitarian mission? In Episode 122, we sit down with Varangkana Jitsakdanont (Ms Jing), Board Director at Union Pan Exhibitions and Smile Ambassador for Operation Smile Thailand. In this episode, we explore: The Business of Scale: Jing shares insights from the front lines of Thailand’s premier consumer fair industry. Mission-Driven Leadership: How her role as a Smile Ambassador provides life-changing surgeries for children with cleft conditions. The Intersection of Impact: Balancing corporate innovation with a deeply personal commitment to social good. Plus: Stick around for the next chapter of our ongoing adventure, The Mystery of St. Augustine (Part 4)!
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S4 · E121
March 25 · 46 min
Patrick with InnoEd and Story Part 3: The Mystery of St. Augustine | Episode 121
Join us as we dive into the inspiring journey of Patrick, a student innovator bridging the gap between higher education and NASA-level research. From the hallways of LA Pierce College to the cutting edge of the BORACLE project, we explore how the 'InnoEd' mindset and the courage of a solopreneur are redefining what’s possible for the next generation. Plus, we continue our investigation into the Mystery of St. Augustine, proving that whether in space or history, your voice and your venture truly matter.
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S4 · E120
March 18 · 49 min
The 24-Hour Student CEO and Story Part 2: The Mystery of St. Augustine | Episode 120
What happens when everyday school problems get handed to student CEOs? In this internal episode of Students Incorporated, classmates step into unexpected CEO roles, from cafeteria flow to battery panic, and try to fix the systems we complain about daily. With no prep, real opinions, and bold decisions, Becoming a CEO explores leadership, problem-solving, and what it really means to take responsibility (even for the smallest things). Plus, we continue our investigation into the Mystery of St. Augustine, proving that whether in space or history, your voice and your venture truly matter.
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S4 · E119
March 11 · 1 hr 6 min
Education in Motion: Where Learning, Life, and the Future of Universities Meet and Story Part 1: The Mystery of St. Augustine | Episode 119
In this episode, we explore the evolving world of higher education and the secrets to navigating the admissions process with special guests from Taylor University (Indiana). We’re pulling back the curtain on what it’s really like to apply for and live at a top-tier institution in 2026. BUT STICK AROUND... because the second half of our show takes a turn into the unknown. We are premiering the first chapter of our original audio adventure, "The Mystery of St. Augustine." When the lecture halls end, the investigation begins. Inside the Episode: The Philosophy of Learning: Why John Dewey’s idea of "education as life" is the ultimate North Star for students today. Global Education News: How universities in Asia and Malaysia are shifting toward industry-ready graduates and global rankings. The Admissions Insider: Our guests from Taylor University break down the biggest application myths and the "invisible costs" of campus life. SPECIAL FEATURE: We kick off Part 1 of "The Mystery of St. Augustine." Pack your bags for Florida as we start a journey filled with secrets, history, and a puzzle that’s just beginning to surface.
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S4 · E118
March 4 · 23 min
Crafting Royalty: Interview with Khun Tatim, Managing Director of Fashion Power House Atelier Pichita | Episode 118
Crafting royalty. Step into a world of elegance and innovation as we explore the artistry of Atelier Pichita with K. Tatim, the creative force behind designs worn by the Queen of Thailand. From the breathtaking moments of their recent fashion show to the intricate craftsmanship that defines their signature style, this episode shines a light on the vision, culture, and couture that continue to shape Thai fashion. Whether you’re a designer, a trend-watcher, or simply someone who loves a good behind-the-scenes story, this episode is your front-row seat to the beauty and brilliance of royal-ready design.
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S4 · E117
February 25 · 26 min
How SOS Conquered Thai Fashion with Founder Khun Thoy | Episode 117
we go behind the scenes of Thailand’s most revolutionary retail concept: Sense of Style (SOS). Known for transforming Instagram’s viral hits into a powerhouse brick-and-mortar reality, SOS has become the heartbeat of Siam Square fashion. Host Mr. Jason and Co-hosts Proud and Esther sit down with Khun Thoy, the visionary founder of SOS and Fit U Academy. We explore: The SOS Origin Story: How a vision for curation turned into a multi-brand phenomenon. Incubating Talent: The specific criteria SOS uses to select and elevate the next generation of Thai designers. The Business of Fashion: Khun Thoy shares her 10-year perspective on how local brands can survive and thrive in a competitive global market. Plus, don't miss our Headline News segment, where we break down three major stories impacting the fashion industry today. Whether you’re an aspiring designer, a retail enthusiast, or a fan of Thai style, this episode is your masterclass in fashion entrepreneurship.
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S4 · E116
February 18 · 25 min
Interview with Ms. Ize Co-Founder of Velocean Liveaboard Diving Company | Episode 116
Are you ready to turn your passion for travel and adventure into a purposeful career? Join the Students Incorporated team as they dive deep into the world of responsible luxury with special guest Ms. Ize, co-founder of the globally renowned liveaboard diving company, Velocean. In this episode, we explore what it truly takes to run a high-end, niche international business focused on the ocean. Inside the Episode: The Business of Luxury: Learn how Mrs. Ize balances the thrill of high-end travel with the serious responsibilities of sustainable operations in a challenging industry. The Entrepreneurial Mindset: We discuss crucial lessons for turning adversity into opportunity, the importance of networking, and the power of resilience when things don't go as planned. Student Scoop: We break down the latest news headlines in the global luxury travel sector, including the shift toward regenerative tourism and the importance of integrity in the diving industry. Final Advice: Ms. Ize shares her philosophy on leadership and the essential advice she has for young people pursuing a dream or building a vision for their future.
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S4 · E115
February 11 · 38 min
The Power of Metaphors: Life's Communication Hack | Episode 115
Are metaphors just for poets, or are they the "elevator pitch" of our everyday thoughts? Join host Hilight and student co-hosts Josiah and Proud as they dive into the fascinating world of figurative language. In this episode, we sit down with Mr. Ben (Language Arts) and Mr. Jason (Business & Marketing) to explore how simple comparisons act as cognitive shortcuts for our brains. From "The CPU is the brain of the computer" to "Love is a battlefield," we break down why humans rely on metaphors to communicate complex ideas and how our digital world is changing the way we speak. In this episode, you’ll learn: The "Linker" Effect: Why metaphors help students learn faster. The Danger Zone: When a metaphor becomes a "blinder" rather than a guide. The Metaphor Speed Round: We decode common phrases like "Life is a Sitcom" and "Time is Money." The Technical Side: A breakdown of Standard, Implied, Extended, and "Dead" metaphors. Stick around for our Top 10 Metaphors list to see how many you use in your daily life!
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