BusinessMarketingEntrepreneurship

Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry

Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?

You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.

Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

Play

Open in

28 episodes
weekly
Avg 32 min
English

Episodes 28

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

S3 · E137
Monday · 51 min
How to Make Money on TikTok: 5 Revenue Streams You’re Probably Missing with Keenya Kelly
Send us Fan Mail I am sitting down with Keenya Kelly, a video and social media strategist who turned short-form video marketing into a seven-figure business. Keenya has helped over 10,000 entrepreneurs build brands on TikTok and Instagram, she has spoken on stages at Fortune 500 events and entrepreneurial summits, and she is one of the most energetic and knowledgeable people I know when it comes to making real money from short-form video content. Today we are talking specifically about TikTok: what the platform is doing right now in 2026, how small business owners can finally start treating it as a revenue stream instead of just a content channel, and the five ways Keenya sees entrepreneurs leaving money on the table every single week. WHAT YOU'LL LEARN IN THIS EPISODE 04:18 How Keenya turned TikTok into a seven-figure business and what she sees most entrepreneurs getting wrong about the platform 09:45 Why TikTok is a discovery engine and Instagram is a nurturing platform and why you need both working together 14:32 Revenue stream 1: TikTok Shop and how small business owners are generating passive income directly inside the app 20:11 Revenue stream 2: TikTok Live and the underrated power of live selling for coaches, product sellers, and service providers 26:44 Revenue stream 3: brand partnerships and creator programs and what you actually need to qualify 31:08 Revenue stream 4: driving traffic to your own offers through strategic content and DM automation 37:22 Revenue stream 5: repurposing TikTok content across platforms to multiply your reach without multiplying your effort ABOUT OUR GUEST: KEENYA KELLY Keenya Kelly is a video and social media strategist, keynote speaker, and the woman who turned short-form video marketing into a seven-figure business. She has helped over 10,000 entrepreneurs build brands on TikTok, Instagram, and beyond, and is known for her high-energy teaching style and practical, results-driven approach. She is a sought-after keynote speaker who has presented to Fortune 500 companies and entrepreneurial summits, and hosts The Download, her weekly newsletter on what is actually turning content into clients and cash. keenyakelly.com Keenya on Instagram @keenyakelly Keenya on TikTok @keenyakelly LINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E136
September 28 · 41 min
How to Automate Your Instagram Sales Funnel (Part 3)
Send us Fan Mail Are you still telling people to click the link in your bio? Or maybe you are dropping your full URL into your caption? No judgment, but there is a much easier way to share your most important links with your audience. Today I am showing you how I leverage DM automation to turn Instagram comments and interactions into leads and sales. And I have a pretty freaking fabulous birthday surprise waiting for you at the end of today's episode. You are not going to want to miss it. WHAT YOU'LL LEARN IN THIS EPISODE 04:10 What DM automation actually is and why it is one of the most powerful tools in your Instagram marketing system 06:59 How keyword automations work in practice and the exact setup Elizabeth uses for her free Instagram visibility jumpstart kit 14:19 Why DM automation outperforms "link in bio" and how reducing friction leads directly to more sales 18:37 What you can send through DM automation: lead magnets, product links, calendar links, podcast episodes, promo codes, and more 23:17 The two funnel types every beginner should know: the simple link funnel and the email collection funnel 29:30 Why you do not need thousands of followers or comments for DM automation to work for your business 34:39 The birthday gift: introducing DMs to Dollars LINKS MENTIONED DMs to Dollars Course Use code BIRTHDAY at checkout to get $200 off through Sunday, October 4th at 11:59pm MT Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide Hot Reels My 12-month Instagram content lab Apply for a Complimentary Instagram Breakthrough Session Part 1 Ep134: The Key to Making Money on Instagram Part 2 Ep135: The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E135
September 21 · 30 min
The Instagram Sales Funnel I Used to Build Two Six-Figure Businesses Without Paid Ads (Part 2)
Send us Fan Mail Last week I kicked off this two-part series on the key to making money on Instagram by walking you through why most business owners are missing a clear path from their content to their offer. Today I am pulling back the curtain on the exact Instagram sales funnel I have used to build two six-figure businesses without spending a single dollar on paid ads. I am going to show you what this funnel looks like in practice, how to build it for your specific business, and what to do if you already have great content but it is still not converting. WHAT YOU'LL LEARN IN THIS EPISODE 03:14 The exact five-step Instagram sales funnel Elizabeth has used to build two six-figure businesses without paid ads 09:28 How to choose the right lead magnet for your business and why most people pick the wrong one 15:42 How ManyChat connects your content to your funnel automatically and why it is the most important tool in this system 21:07 What to do in the first 48 hours after someone joins your email list and why this window matters more than any other 27:33 The three places on Instagram where your offer should live and why most people only use one of them 33:19 How to audit your current Instagram marketing in 20 minutes to find exactly where people are falling out of your funnel 38:45 The mindset shift that ties the whole system together: you are not posting content, you are running a marketing system LINKS MENTIONED Hot Reels My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry Apply for a Complimentary Instagram Breakthrough Session Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E134
September 14 · 34 min
The Key to Making Money on Instagram (Part 1)
Send us Fan Mail I want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue. WHAT YOU'LL LEARN IN THIS EPISODE WHAT YOU'LL LEARN IN THIS EPISODE 03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month 07:45 What a customer journey actually is and how to map yours from total stranger to paying client 13:10 The three types of content every Instagram account needs and why most people are only creating one of them 19:38 How to use DM automation to turn your most popular content into an always-on lead generation system 25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees 29:52 The Instagram profile audit: the five things your profile must do before any content will convert 36:07 Your homework: map your own customer journey from first touch to paid offer in five steps LINKS MENTIONED Hot Reels: My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberry Apply for a Complimentary Instagram Breakthrough Session Free DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E133
September 7 · 37 min
Meta Ads for Beginners: When to Run Ads and When Not To with Jenn Possick
Send us Fan Mail If you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads. WHAT YOU'LL LEARN IN THIS EPISODE 05:17 The honest question every business owner needs to answer before running a single Meta ad and why Jenn will tell you to wait if you are not ready 10:42 What it means to have a proven offer and why ads cannot fix a funnel that is not converting organically first 16:08 The four things you need to have in place before Meta ads will work for your business 21:33 What is actually working in Meta ads in 2026: lead generation ads, list building, and the Instagram DM ad format that is changing the game 28:54 How organic Instagram content and paid Meta ads work together to create a marketing system that compounds 34:11 The minimum budget Jenn recommends for small business owners who are just starting with ads 40:22 The biggest mistakes business owners make when they start running ads too early or with the wrong expectation ABOUT OUR GUEST: JENN POSSICK Jenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries. jennpossick.com Jenn on Instagram @jennpossick Launch Fuel Jenn's signature ads course for coaches and course creators HOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on Zoom Weekly trending content idea with exact hook formulas and AI implementation workflows Up to two pieces of content reviewed per week inside the private community Active coaching support Monday through Thursday A program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working toward A private bonus coaching session for everyone who enrolls during this launch Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E132
August 31 · 58 min
Why Most AI Content Fails at Sales with Molly Mahoney (And the Buyer Psychology Fix)
Send us Fan Mail If you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI became everyone's favorite buzzword. She has built a seven-figure business entirely on organic content, she has had videos reach 39 million views, and she is one of the most brilliant people I know when it comes to blending AI strategy with genuine human connection. WHAT YOU'LL LEARN IN THIS EPISODE 05:14 What buying beliefs are and why they are the missing ingredient in most AI content strategies 09:38 How to use AI to uncover the hidden objections and fears standing between your ideal client and a buying decision 14:22 The awareness ladder: unaware, problem aware, solution aware, most aware and how to create content for each stage 19:45 Why most business owners are only creating content for people who are already ready to buy and what they are missing 26:03 How Molly uses ManyChat automation to move people through the awareness stages and into sales conversations 33:17 The exact AI prompt framework Molly uses to train AI on buyer psychology before creating any content 39:52 Why your weird is your superpower and how authenticity is what separates AI content that converts from content that just sounds good LINKS MENTIONED The Perfect Person Profile Creator thepreparedperformer.com mollymahoney.com Molly on Instagram AI Content Club Molly's AI content membership Enroll in Hot Reels now ManyChat The DM automation platform both Elizabeth and Molly use and recommend WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E131
August 24 · 38 min
What 16 Years in Business Taught Me About Instagram, Coaching & Growth
Send us Fan Mail Today is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, and honestly my life. We are talking about Instagram, we are talking about coaching, we are talking about what growth actually looks and feels like from the inside. And I am also sharing a very exciting announcement: Hot Reels is officially open for enrollment. This is the last time I will be offering it at this investment level. WHAT YOU'LL LEARN IN THIS EPISODE 02:47 16 years of business in 16 minutes: the pivotal lessons Elizabeth has learned about growth, visibility, and staying in the game 08:14 Why your business can only grow as fast as you grow and the identity work that nobody talks about in marketing podcasts 13:22 The moment Elizabeth almost quit Instagram and what she did instead 17:55 Why investing in coaching has been the single biggest ROI decision in Elizabeth's business, every single time 22:08 The Hot Reels enrollment announcement: what is included, what has changed, and why this is the last enrollment at this investment level 28:36 What the next 16 years will look like and the vision Elizabeth has for her business and her clients 33:14 A love letter to the business owner who is still figuring it out HOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on Zoom Weekly trending content idea with exact hook formulas and AI implementation workflows Up to two pieces of content reviewed per week inside the private community Active coaching support Monday through Thursday A program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working toward A private bonus coaching session for everyone who enrolls during this launch Current investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now LINKS MENTIONED: Join Hot Reels Here: Descript (video editor) My Social Media Marketing Podcast Interview: Listen Watch Read: https://www.socialmediaexaminer.com/new-ways-to-expand-reach-and-engagement-on-instagram WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E130
August 17 · 38 min
The Instagram Growth Formula Nobody Talks About (Part 5)
Send us Fan Mail Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business. What You’ll Learn in This Episode: 09:45 Why commitment is the biggest thing standing between where you are today and where you want to be 10:44 Meet Dani Alvarez: beverage burro business owner, homeschool mom, and Hot Reels graduate who grew from 1,800 to 22,000 followers and added $100,000 in revenue in one year 15:01 Dani in her own words: what it felt like the first time she got on camera and why she almost cried posting her first reel 20:48 The 90-day plateau before the breakthrough: how Dani posted consistently for three months with almost no results before one reel hit six million views 24:09 The unexpected opportunity Instagram created: how Dani and a business partner launched an entirely new coaching business for farm and beverage animal owners around the world 27:36 How Elizabeth landed a live international TV segment on one of the biggest UK morning shows because a producer found her on Instagram 30:28 The series wrap-up: five lessons, five client stories, one invitation Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus Apply for a private Instagram Breakthrough Session Free Monetize Your IG Guide Part 1 Ep126: The Truth About Instagram Growth in 2026 Part 2 Ep127: Why Your Instagram Content Isn't Turning Followers Into Clients Part 3 Ep128: The Biggest Instagram Mistake That's Repelling Your Dream Clients Part 4 Ep129: How to Make Money on Instagram Without Thousands of Followers 93: How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story) WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E129
August 10 · 39 min
How to Make Money on Instagram Without Thousands of Followers (Part 4)
Send us Fan Mail If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business. Which one would you choose? Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money? WHAT YOU'LL LEARN IN THIS EPISODE 06:35 Why you do not need a huge audience to make serious money on Instagram and what actually determines whether followers convert into revenue 08:26 Meet Martine: a Pilates studio owner with fewer than 1,000 followers who made $3,000 in a single day from two clients who had been quietly watching her content for months 11:18 Meet Amber: a burnout recovery coach and former veterinarian who built a marketing system that turned her Instagram visibility into consistent leads and a $12,000 client 15:57 The framework Elizabeth teaches inside Hot Reels: visibility leads to trust, trust leads to action, action leads to revenue 21:22 How the $12,000 client found Amber, what the funnel looked like, and why it felt like the easiest sale she had ever made 26:27 Why every interaction with your content is a deposit into the trust bank and how that compounds into predictable revenue over time 31:05 Why you do not get an award for doing it by yourself and what Amber says about the real value of coaching and implementation CLIENT SUCCESS STORIES Martine Martine owns a Pilates studio in Seattle. When her breakthrough moment happened, she had fewer than 1,000 Instagram followers. No viral video, no influencer status. Just a business owner who consistently showed up and shared content that resonated with her ideal Pilates client. Two potential clients reached out on the same day after quietly watching her content for months. Between those two sales, she generated $3,000 in a single day entirely from her Instagram marketing efforts. Amber Amber is a burnout and stress recovery coach and former veterinarian of 17 years who helps high achievers, creatives, and vet med professionals heal from burnout. When she came to Elizabeth, she was speaking to everyone and seeing no traction. Together they refined her messaging and audience specifically toward veterinarians, built out a masterclass funnel, and Amber closed a $12,000 client from the very first time she ran it. Since recording her podcast interview, she ran a second masterclass that drew over 150 sign-ups. The funnel is working. Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus Apply for a private Instagram Breakthrough Session Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E128
August 3 · 38 min
The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)
Send us Fan Mail Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets? Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable. After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content. WHAT YOU'LL LEARN IN THIS EPISODE 07:28 What the "curse of expertise" is and why the more experience you have, the more likely you are to fall into this trap 10:55 Why people don't hire the smartest expert. They hire the person who makes them feel understood 12:16 Meet Christa Rypins: chronic pain specialist, Hot Reels client, and the messaging shift that changed everything 18:23 Why bite-sized educational tips aren't enough and the courage it takes to speak to the problem instead of the solution 21:14 Your homework: how to find your next five hooks using the exact words of your ideal client 25:45 The client who quietly watched Christa's content for months and what finally made her hire 33:27 Three lessons to take away from Christa's story LINKS MENTIONED Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus Free Monetize Your IG Guide Christa Rypins' Website Christa on Instagram @christarypins Christa's previous Strut It interview Ep113 WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E127
July 27 · 33 min
Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)
Send us Fan Mail Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, the sales will eventually come. And today I'm sharing the story of one of my Hot Reels graduates who learned that lesson firsthand. She went from feeling completely defeated by Instagram to getting 7x more reel views and attracting clients directly from her content. WHAT YOU'LL LEARN IN THIS EPISODE 04:03 Why consistency alone isn't enough and the real reason content isn't converting into clients 05:26 The most important question to ask before you film anything: what is the job of this piece of content? 08:11 Meet Caroline Hull: podcast strategist, Hot Reels graduate, and someone who had the expertise but couldn't get Instagram to work for her business 12:43 Why attention without clarity rarely becomes revenue and the four things your profile must communicate instantly 18:43 Caroline's client story: thousands of podcast downloads, zero conversions and the content shift that changed everything 21:33 Caroline's Hot Reels results: 7x reel views, increased engagement, and her highest revenue month since her brand pivot 24:28 Why a million views on the wrong message produces less revenue than 5,000 views to the right person LINKS MENTIONED Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E126
July 20 · 36 min
The Truth About Instagram Growth in 2026 (Part 1)
Send us Fan Mail If you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on for years. She spent the first few months of Hot Reels wondering if any of it was working. By the end of our year together, she grew to more than 70,000 followers. If you've ever felt like you're posting, trying, learning, showing up, and still wondering if Instagram is even worth it anymore for your business, this episode is for you. What You’ll Learn in This Episode: 01:36 What this new 5-part series is all about (real client stories, real strategies, real data) 06:34 The yellow pages analogy: why Instagram is the greatest marketing opportunity small business owners have ever had 13:41 The mindset that allowed me to post every day for over a year with little to no growth and keep going anyway 17:21 Meet Asli Wade: seven-figure Etsy seller, handmade gift creator, and Hot Reels graduate 22:27 The truth about what Asli's growth actually looked like — five months of almost nothing 28:34 Why the viral reel revealed the foundation she spent months building, not the other way around 30:02 Why I cap Hot Reels at 20 business owners and what close-proximity coaching actually changes LINKS MENTIONED SHOP for Heartfelt Personalized Gifts handcrafted by Asli Wade HERE Asli Wade's previous Strut It interview — Ep61 Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E125
July 13 · 47 min
Instagram Growth Secrets Every Business Owner Needs with Michelle Gifford
Send us Fan Mail I am so excited to bring on one of the leading Instagram strategists for business owners — Michelle Gifford. She helps six and seven-figure brands grow their audience, sell out their offers, and generate real revenue through Instagram. She's also a coach, agency owner, podcast host of The Social Strategist, and a mother of five proving every day that it's possible to build a thriving business without sacrificing what matters most. When I invited Michelle onto the show, I knew we'd be talking Instagram strategy. What I didn't expect was how deep we'd go into the mindset behind building a successful business on Instagram. Grab your notebook. WHAT YOU'LL LEARN IN THIS EPISODE 03:15 How Michelle went from teaching photography as a business to becoming one of the leading Instagram strategists for six and seven-figure brands 05:07 The moment Michelle realized she wasn't growing on Instagram even though she was teaching it, and exactly what she changed 07:30 Why sitting on the fence wastes more time and energy than just deciding to go all in 08:23 How to use Instagram results as information instead of validation 09:22 The two types of Instagram users every business owner needs to recognize and the decision point each of them faces 10:19 Why Instagram now rewards the best content creators and why that's actually a gift 11:17 The identity mindset shift required when you move from Instagram consumer to Instagram business owner 16:20 What's working for organic Instagram growth right now: carousels, reels, and the share rate metric you need to watch 18:44 The content test Michelle uses before posting anything: save it, share it, or watch all the way through 20:59 How to keep people watching reels all the way through: layered hooks, visual movement, and ruthless editing 22:21 How long your reels should actually be and why Michelle uses a "mini skirt" rule 23:20 Why not all content has to go viral and how to separate attract, nurture, and sell content 30:17 How Michelle runs a business and creates content with five kids, a dog, and two cats 35:36 How Michelle uses AI including Claude Co-Work for competitor analysis and Instagram content research 39:05 How Claude Co-Work opens a Chrome browser and analyzes Instagram accounts in real time 41:00 How Michelle uses AI to automate daily social media news briefings and podcast guest thank-you emails 41:52 Michelle's Descript workflow for podcast editing LINKS MENTIONED Hot Reels (my 12-month Instagram content lab): Michelle Gifford's Website: Michelle on Instagram: The Social Strategist Podcast: Michelle AI (Michelle's custom GPT): WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E124
July 6 · 25 min
7 Ways I Use AI to Market My Business, Save Time, and Increase Revenue (Part 4)
Send us Fan Mail Today I'm pulling back the curtain and sharing seven ways I've been using AI behind the scenes every single week to market my business, generate leads, increase sales, and save hours of work. Because when I'm learning a new tool or strategy, I don't just want the theory. I want to see how someone is actually using it inside a real business. This is the final episode of our four-part AI series, and it's the most practical one yet. What You’ll Learn in This Episode: 00:44 Series recap — the biggest AI mistakes, using AI without losing your voice, and the AI Thought Partner document from Part 3 05:18 Way #1: Creating speaker kits and media kits — how Claude designed a 3-page editorial PDF speaker kit in a fraction of the time 08:32 Way #2: Reviewing and improving sales pages — how AI acts as a fresh set of eyes to spot blind spots, redundancies, and missed opportunities 10:19 Why AI recommendations aren't always right — and why the thought leader seat always stays with you 11:15 Way #3: Competitor analysis and positioning — using AI to understand the landscape without copying anyone 13:59 Way #4: Repurposing the podcast into multiple marketing assets — how one transcript becomes a newsletter, LinkedIn post, Instagram stories, carousels, hooks, and more 16:25 Way #5: Capturing ideas before they disappear — how Elizabeth uses the voice memo function on walks, in the car, and in the shower 20:08 Way #6: Speaking proposals and pricing research — using AI to position pitches and research market rates 21:55 Way #7: Supporting coaching delivery, client onboarding, and organization 26:34 About the live workshop: Build Your AI Thought Partner Links Mentioned: Build Your AI Thought Partner Workshop Part 1 (Ep121): Everyone Has AI. Here's How to Stand Out Anyway. The 3 biggest AI mistakes small business owners make — and the mindset shift that changes everything. Part 2 (Ep122): The 4 Things AI Needs From You Your stories, opinions, client stories, and perspective — the human elements AI can't manufacture. Part 3 (Ep123): The Marketing Asset That Saves Me 10 Hours a Week The 5 categories of the AI Thought Partner document and why it's more valuable than any funnel. WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E123
June 29 · 24 min
The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)
Send us Fan Mail Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you generic, forgettable content, this episode is going to show you exactly why that's happening and what to fix in your strategy moving forward. WHAT YOU'LL LEARN IN THIS EPISODE 04:57 Why I built my AI Thought Partner document — and why it's more valuable than any funnel or sales page I've created 06:24 The exhausting mistake most business owners are making with AI: starting from zero every single time 07:49 What an AI Thought Partner document actually is — and why it's a living, breathing asset 10:00 Category 1: High-level business overview — who you are, what you do, what makes you different 11:51 Category 2: Your target audience — what keeps them up at 2am, what they desire, what they fear 14:14 Why being a paid user of both Claude and ChatGPT means this document goes everywhere with you 14:44 Category 3: Your offers — what you sell, who it's for, what objections people have before buying 18:27 Category 4: Your brand voice — why a list of adjectives isn't enough and what to do instead 19:24 Category 5: Your stories — your founder story, client wins, lessons learned, and the moments that shaped your perspective 21:14 About the live workshop: Build Your AI Thought Partner Links Mentioned: Build Your AI Thought Partner Workshop Part 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway. Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E122
June 22 · 18 min
How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2)
Send us Fan Mail Every reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice. This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I covered the three biggest AI mistakes small business owners make. Today I'm diving into the four things AI actually needs from you if you want your content to stand out instead of blend in. WHAT YOU'LL LEARN IN THIS EPISODE 01:19 Why Elizabeth is speaking to 150 people in Cincinnati — and what it proves about content compounding over time 02:44 Why most small business owners are under-leveraging AI even though everyone is using it 03:36 A quick recap of Part 1 — the three biggest AI mistakes (and how to avoid them) 04:32 The missing ingredient in most people's AI content strategy: the human element 05:00 Thing #1: Your stories — why your lived experience is the raw material of your brand 06:52 Thing #2: Your opinions — where thought leadership actually lives 09:34 Thing #3: Your client stories — what AI will never know unless you tell it 11:50 Thing #4: Your perspective — the differentiator AI can't replicate 13:44 Your homework this week: how to build your Story Vault in a Google Doc 15:34 What's coming in Part 3 — the exact document Elizabeth built to train AI on her brand 15:59 About the live workshop: Build Your AI Thought Partner YOUR HOMEWORK: BUILD YOUR STORY VAULT Open a Google Doc this week and create a document called My Story Vault. Add these four headings: Stories from my life (mistakes, wins, pivotal moments, childhood memories that connect to your work) Client success stories (transformations, results, things clients have said to you) Things I believe (your hot takes, opinions, frameworks, things you'd push back on in your industry) Questions my audience asks (the same questions you hear on sales calls, in DMs, in emails — every week) Add five items under each heading. That's it. Once you start feeding this into your AI conversations, the quality of everything it creates for you will shift dramatically. Links Mentioned: Build Your AI Thought Partner Workshop Part 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway. Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E121
June 15 · 23 min
Everyone Has AI. Here's How to Stand Out Anyway. (Part 1)
Send us Fan Mail Instagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your marketing as a small business owner. We're going back to the basics, laying the right foundation, helping you avoid common mistakes, and making sure you have what you need to stand out instead of blend in. *INSTAGRAM UPDATE WORTH KNOWING Instagram just rolled out the ability to reorder your grid posts. To access it, go to your profile, long press on any post, and select Reorder Grid from the menu that appears. You can then drag and drop your posts to change the order they appear on your public profile. This matters because those first nine posts on your profile often determine whether someone follows you or not. My advice: don't overthink it and don't spend three hours rearranging your feed like it's a living room makeover. But do think strategically about what someone sees within the first five to seven seconds of landing on your profile, and make sure it's positioned to attract your ideal client or customer. WHAT YOU'LL LEARN IN THIS EPISODE 02:17 Instagram update: how to reorder your grid posts and why it matters 05:24 Why we're in the "Summer of AI" and the perspective I'm bringing to this series 07:16 The real conversation happening around AI in 2026 (it's not "should I use it" anymore) 07:45 Why using AI is quickly becoming the baseline and what the actual competitive advantage is now 08:39 What AI-generated "slop" looks like and why it's hurting the people posting it 09:36 Why AI is making thought leadership more valuable, not less 10:33 Mistake #1: Waiting until you figure it out (the fear and avoidance trap) 13:50 Mistake #2: Using AI to replace your thinking instead of amplify it 15:37 Mistake #3: Giving AI zero context and why this is the biggest reason outputs feel generic 18:49 The mindset shift that changed everything: treating AI like a strategic thought partner 19:17 One action step to take this week: ask AI to interview you before it creates anything 20:39 About the live workshop: Build Your AI Thought Partner Links Mentioned: Build Your AI Thought Partner Workshop Think Bigger: Using AI to Expand What’s Possible in Your Business with Geoff Woods Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry Free Monetize Your IG Guide WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E120
June 8 · 48 min
Claude Co-Work, ChatGPT Carousels & the Future of Content Creation with Austin Armstrong
Send us Fan Mail I am sitting down with Austin Armstrong, author of Virality, keynote speaker, founder of Syllaby AI, and someone who has generated billions of views across social media through short-form video strategy. We talked about what's actually working on Instagram in 2026 including how Austin uses trial reels to test content, his strategy for repurposing videos across platforms, and why collaborations are still one of the fastest ways to grow your audience organically. But we also went deep into AI. Austin shared how he's using ChatGPT's newest image generation update to create Instagram carousel posts in a fraction of the time, how Claude Co-Work is changing the way creators and business owners work with AI beyond just prompting, and how entrepreneurs can use these tools to simplify content creation without losing authenticity or personality. WHAT YOU'LL LEARN IN THIS EPISODE 02:11 How Austin went from MySpace at 14 years old to becoming one of the leading voices in AI marketing 07:31 Why every CEO and founder should be building a personal brand and how it lets you pivot 11:24 Why consumers increasingly buy from people who share their belief systems 13:20 What's actually working on Instagram right now: Austin's top strategies for 2026 13:48 How Austin reposts top-performing content and why one repost just hit 600,000 views 15:13 The tool Austin uses to download Instagram videos without a watermark 16:13 Why collaborations are still one of the most underrated growth tools on Instagram (and how to add up to 5 collaborators per post) 19:24 How Austin uses trial reels to A/B test hooks before posting to his main feed 25:32 How Austin is posting 3 times a day on Instagram — and how AI makes that possible 25:59 The exact process for using ChatGPT Image 2.0 to create Instagram carousel posts in minutes 31:11 What Claude Co-Work actually is — a plain-English breakdown for beginners 39:46 All about Syllaby — the AI video creation and scheduling tool Austin founded Links Mentioned: Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry Free Monetize Your IG Guide Syllaby - Austin's AI video creation and scheduling platform Austin Armstrong's Website Follow Austin on Instagram SnapInsta - free tool to download your Instagram videos without watermark Previous episode — Ep119: How I Use AI to Reverse Engineer Viral Hooks WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E119
June 1 · 16 min
How I Use AI to Reverse Engineer Viral Hooks (Part 3)
Send us Fan Mail Today I'm pulling back the curtain on how I'm using AI in my business to reverse engineer viral hook formulas, generate stronger content ideas, and speed up my content creation process without losing personality or authenticity in my marketing. This is part three of our hooks and messaging mini series, and it might just be the most practical episode of the bunch. What You’ll Learn in This Episode: 01:43 Why this hook series has been about so much more than just text on screen 02:07 How I run two businesses simultaneously — The Wedding Dance Coach in Denver and my Instagram marketing brand 04:20 The #1 mistake business owners make when using AI for content creation 05:16 What a Master AI Brand Book is and why building one changes everything about your AI outputs 06:43 The simple strategy I use to reverse engineer viral hook formulas with AI 07:40 How to study Instagram content like a marketer, not a consumer 08:34 Exactly what to say to ChatGPT or Claude when you upload a viral hook screenshot 09:55 How to prompt AI to generate 10 hook variations using your brand voice 11:16 Why AI is your strategic thought partner not your replacement 13:36 Hot Reels client results: from 2,000 to 70,000 followers, and six figures added in revenue 15:20 Next week: Austin Armstrong on AI, marketing, and growing to almost 1 million Instagram followers Links Mentioned: Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry Free Monetize Your IG Guide The Wedding Dance Coach Part 1 → Ep117: The Secret to Stronger Instagram Hooks Part 2 → Ep118: The 4-Part Hook Formula Behind Viral Reels WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
S3 · E118
May 25 · 18 min
The 4-Part Hook Formula Behind Viral Reels (Part 2)
Send us Fan Mail You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you can hook someone inside of one piece of content. And once you understand this, you'll start seeing viral content completely differently. WHAT YOU'LL LEARN IN THIS EPISODE 01:56 The reel Elizabeth posted that hit 86,000+ views and the content strategy lesson inside it 03:18 Why timely, relatable content outperforms polished educational content (and how to use this in your business) 07:06 Hook #1: The text hook — why specificity beats everything 09:22 Hook #2: The visual hook — why most people process your visuals before they read a single word 10:43 Hook #3: The audio hook — your opening words, tone, pacing, and music choice all count 13:42 Hook #4: The caption top line — the most overlooked hook placement of all four 15:06 How to use all four hooks together to create content that stops the scroll AND drives business results 16:52 Next week: how Elizabeth uses AI to reverse engineer viral hooks Links Mentioned: - Free DM Automation Guide + 1 Month of ManyChat Free:DM me the word LEADS on Instagram @elizabethmarberry - Free Monetize Your IG Guide - Hot Reels (my 12-month Instagram content lab) - Missed Part 1? Ep117: The Secret to Stronger Instagram Hooks WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Showing 1–20 of 28 episodes