S25E7: Graduate Students Solve Quince’s Retargeting Problem

Send us Fan Mail Quince pays for retargeting ads to reach customers it already has. That’s the retargeting problem 50 teams of graduate students took on in the Case Competition World Cup, presented by Adobe. 5 made the final round, which you're listening to now. Each finalist had 5 minutes to pitch a fix using Adobe Customer Journey Analytics. And the answers went in very different directions. Judges scored how clearly each team told its story and how well the numbers backed it up. The best story won – and the finals show you what that sounds like. Resources: Start learning Adobe Customer Journey Analytics for free – the platform every team used. Students get 50% off certification exams with a student email Save my spot on the early list – be first to hear about the next Case Competition World Cup Want a case competition on your campus – a one-day event where MC coaches and judges mentor students as they compete? Book a free consultation with MC Connect With Management Consulted Create a free MC account or download the MC app (Apple, Android) to start your prep today Schedule a free 15min consultation with the MC Team Watch the video version of the podcast on YouTube Follow us on LinkedIn, Instagram, and TikTok Join an upcoming live event – case interviews demos, expert panels, and more