Strategy Meets Reality Podcast

Mike Jones

Traditional strategy is broken.

The world is complex, unpredictable, and constantly shifting—yet most strategy still relies on outdated assumptions of control, certainty, and linear plans.

Strategy Meets Reality is a podcast for leaders who know that theory alone doesn’t cut it.

Hosted by Mike Jones, organisational psychologist and systems thinker, this show features honest, unfiltered conversations with leaders, strategists, and practitioners who’ve had to live with the consequences of strategy.

We go beyond frameworks to explore what it really takes to make strategy work in the real world—where trade-offs are messy, power dynamics matter, and complexity won’t go away.

No jargon. No fluff. Just real insight into how strategy and execution actually happen.

🎧 New episodes every Tuesday. Subscribe and rethink your strategy.

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21 episodes
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Avg 51 min
English

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S2 · E21
Tuesday · 37 min
Reality First Strategy | Mike Jones
Most strategy starts in the wrong place. Someone picks the destination, the deck gets built, and nobody stops to examine the ground the organisation is actually standing on. No guest this week. Mike Jones is solo to talk about where the podcast is heading, why he wants more leaders inside organisations rather than commenting from outside them, and what it's been like finishing the book, which is now with the publisher and out on 2nd of March. Then he gets into the thing he keeps having to argue for. Reality first, aspiration second. Where you actually stand, who else is on the terrain with you, and the constraints that give that ground its topology, because some options look attractive on paper and turn out to be Everest. Start with the aspiration, and you'll do what young soldiers do with a map: shape the ground until it matches what you're holding, then get lost. The second half is the part Mike finds hardest to get across: strategy isn't a straight line you walk; it's a relationship you're locked into. Move, and other actors move back, whether they mean to or not. So who responds, how would you know it's coming, and what happens if you do nothing at all? That last question saved a client from handing a small competitor the room to grow into a serious problem three years out. It all runs on organisational intelligence, which is a reserve. Neglect it, and it depletes, and you end up crossing terrain blindfolded. If this resonates, subscribe, share the episode with someone who owns a strategy, and leave a review. What part of your organisation’s “reality” are you avoiding right now? Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E20
August 18 · 49 min
Innovation That Survives Reality | Robyn Bolton
If your organisation keeps saying "we need to be more innovative" while doing everything possible to crush experimentation, this conversation is for you. I'm joined by Robyn Bolton, founder and Chief Navigator at MileZero, to get brutally practical about what it takes to turn a growth strategy into results when uncertainty, incentives and internal politics get in the way. We explore the core tension leaders face: most people rise by mastering operating excellence in a high-knowledge environment, then get asked to deliver innovation in a low-knowledge, high-assumption world. Robyn lays out a simple, disciplined alternative to big-bang roll-outs: apply the scientific method, break work into assumptions, write hypotheses, and run quick tests starting with the deal killers. Along the way, we unpack why moving fast in the wrong direction is worse than moving slowly in the right one, plus a memorable McDonald's shrimp salad story that shows what happens when nobody checks the maths early. We also tackle why innovation is rarely an ideas problem. It's a leadership problem and an organisational design problem: governance that rewards wordy papers over learning, incentives tied to the quarter, and corporate antibodies that swarm anything new. We discuss why "lean is the enemy of learning" can be true in exploration, how to define a clear growth gap that forces focus, why portfolios beat single heroic bets, and how to treat AI as a tool rather than a strategy fad. If you want innovation strategy, growth strategy and corporate innovation to survive contact with reality, subscribe, share this episode with a colleague, and leave a review so more leaders find the practical playbook. Find Robyn's work here: https://www.milezero.io https://www.unlockinginnovation.co Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E19
August 4 · 55 min
Making Strategy Real | Evan Campbell
A strategy can look flawless on a slide deck and still fail the moment it reaches the real world. I’m joined by Evan Campbell, technology executive, former management consultant, and author of Adapt to Win, to unpack why organisations with “good strategy” so often struggle with strategy execution, strategic alignment, and making day-to-day work match leadership intent. We get practical about what breaks: strategy decay as clarity gets lost down the hierarchy, the inertia of an organisation already in motion, and the false comfort of performative rollout activity. Evan explains why OKRs only deliver focus, alignment, and accountability when they are built with a genuine bottom-up contribution, not pushed downhill like old-school MBOs. We also separate the work into three capabilities you can actually improve: strategy development, strategy deployment, and strategy execution, including the controls and feedback loops that stop teams from discovering failure at the end of the quarter. From there, we move into lean portfolio management and investment decisions. If you cannot kill projects, you cannot be adaptive. We talk zombie projects, budget defensiveness, and why portfolio managers often default to ROI and NPV because it feels “objective”, even when it quietly starves innovation. The thread running through everything is trade-offs and accountability: executives must be clear about what not to do, give teams decision rights, and shorten the loop between decisions and consequences. If you want strategy to survive contact with reality, this conversation will give you a sharper lens and a few uncomfortable questions to ask on Monday. Subscribe, share with a colleague, and leave a review with the biggest execution problem you see in your organisation. Find Evan's work here: Adapt to Win: https://adapttowin.co/ LinkedIn: https://www.linkedin.com/in/evcampbell/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E19
July 22 · 47 min
Strategy Meets Reality In Government | Alison Guthrie-Wrenn
Strategy sounds clean on a slide deck. Then you try to deliver it inside a system with competing priorities, blurred boundaries, and a public spotlight that never switches off. I’m joined by senior civil servant Alison Guthrie-Wrenn to talk about strategy execution where constraints are real, relationships are long-term, and legitimacy is not automatically granted. We compare what it feels like to drive change from inside an organisation versus advising from the outside, and why power dynamics and internal politics shape what can be challenged and what must be navigated. From there, we get practical about systems thinking in government: how to start small, build influence, and use a systemic lens to see interconnections rather than isolated projects. Alison shares why large transformation programmes so often fail, and why the most resilient approach is to hold tight to a clear vision and purpose while keeping the plan flexible as reality shifts underneath you. We also tackle the uniquely public-sector challenge of political cycles, where the route can change overnight, and sometimes even the destination changes too. Add volatility, misinformation, and “trial by Twitter”, and leaders need ways to keep options open without retreating into vague commitments. If you care about adaptive strategy, organisational change, and making better decisions in complex systems, this one will give you the language and tools you can use straight away. Subscribe, share the episode with a colleague, and leave a review with the most useful question you’re now asking about your own strategy. Connect with Alison: https://www.linkedin.com/in/alisonguthrie-wrenn/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E18
June 30 · 52 min
The Venture Capital Long Game | Andreas Panayiotou
Strategy sounds clean on paper until it hits real markets, real customers, real competitors and real time pressure. I’m joined by Andreas Panayiotou from Notion Capital to unpack what venture capital actually optimises for, why VC is a long-horizon game, and how that reality shapes startup strategy, leadership, and decision-making from day one. We get specific about the scaling journey and the uncomfortable statistics behind it: the power law of venture returns, why many companies stall at key revenue thresholds, and what founders often misunderstand when early traction stops growing. Andreas explains the £3m “chasm” where product-market fit is not enough, and why the hardest move is turning founder-led selling into a repeatable go-to-market engine. We talk positioning, focus, sales motion, and the practical need to document what works so a team can execute it consistently. Markets do not sit still, and AI disruption makes that painfully obvious. We explore how timing and luck can reshape viability, why some businesses get leapfrogged, and what it takes to pivot without losing the plot. That leads into a sharper theme: speed and judgement. We debate explore versus exploit, Andy Grove’s “let chaos reign” approach, one-way door versus two-way door decisions, and why hiring for intuition and good taste can matter more than perfect data. If you’re building, investing, or leading strategy in a fast-changing environment, you’ll take away concrete lessons on startup scaling, go-to-market strategy, and adapting to AI-driven change. Subscribe, share with someone building a startup, and leave a review with your biggest question about scaling past the first revenue ceiling. Find Andreas here: https://www.linkedin.com/in/anpanayiotou/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E17
June 16 · 55 min
Relational Dynamics For Strategic Leaders | Dr Alice Jing Shan
Your strategy can look brilliant on paper and still be totally disconnected from reality. We talk with Dr Alice Jing Shan, who is the originator of Relational Dynamics™, the founder of ScholarLand Ltd, and an independent researcher and writer. She holds a PhD in Education from the University of Edinburgh. Her work examines how human systems form, stabilise, drift, adapt, and sometimes collapse under constraint over time. Relational Dynamics™ is her original lens for understanding these system trajectories. Her work moves across complexity, language, culture, leadership, governance, strategy, risk, and AI as a condition shaping human systems. Across disciplines, scales, and narrative forms, she traces how relational dynamics shape stability, adaptation, meaning, judgment, and collapse over time. We unpack a practical distinction many organisations blur: strategy is field-level awareness, while tactics are the specific moves, who does what when. When teams obsess over competitor activity or internal productivity without tracking relationships and feedback loops, they can become “busy” while making no strategic advance. We also go deep on the variables most strategy documents ignore: constraints, tempo, and timing, not as calendar dates but as thresholds and developmental time. If the interface is missing, there is no entry, and no amount of effort turns a good idea into real impact. Language is one of the biggest interfaces in any organisation, and AI is rapidly reshaping it. We explore why “more communication” is not the fix, how power dynamics show up between native and non-native speakers, and how large language models can produce fluent, confident text that still drifts away from intent. We finish on a question that matters to anyone using AI for strategy, analysis, or planning: are we still in relationship with reality, or are we just getting better at responding to representations of reality? Subscribe for more conversations where strategy meets reality, share this with a colleague, and leave a review with your take on the closing question. Find Alice's work here: LinkedIn: https://www.linkedin.com/in/shanjingalice/ Substack: https://alicejingshan.substack.com/ Here is one of her latest works: From AI to AIR: Augmented Intelligence Reasoning · v0.2 A reframe of the AI discourse, shifting the focus from AI as an abstract object to reasoning, relationships, and real-world conditions. https://doi.org/10.5281/zenodo.20436861 Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E16
June 2 · 49 min
What is the Neurology of Business | Martin Pfiffner
Your organisation might have a polished strategy deck, a neat org chart, and a backlog full of “agile” work, yet decisions still stall and accountability still blurs. That is the gap we tackle with our guest Martin Pfiffner, author of The Neurology of Business. He identifies the missing third dimension of structure. Beyond anatomy (boxes) and physiology (process), we dig into organisational neurology, the real wiring of decision rights, control, and communication. When that wiring is unclear, work escalates, leaders overload, and you end up with what Dan Davies calls an unaccountability machine. We bring cybernetics into the boardroom without the jargon. Martin explains why communication never works perfectly, and why viable systems rely on negative feedback loops and closed-loop control to correct mistakes quickly. We connect that thinking to the Viable System Model, recursion levels, and the very practical question most organisations avoid: who steers whom, and which dimension actually leads, product, region, customer, or something else. That clarity is often the difference between moving at speed and getting stuck in endless consensus. We also challenge common strategy habits: confusing planning horizons with strategy, treating strategy as a one-off project, and ignoring constraints created by past investments and relationships. Instead, we talk about real-time strategy cycles, essential variables that simplify complexity, and how to navigate uncertainty without pretending you can predict it. We finish with a sharp warning and a hopeful path for AI. AI will not fix a broken organisation; it will accelerate it. Fix the decision and governance structure first, then use AI to strengthen organisational memory, sensing, and learning. If you find this useful, subscribe, share it with a colleague who wrestles with decision bottlenecks, and leave us a review with the one structural question your organisation needs to answer next. Find Martin's Work: LinkedIn: https://www.linkedin.com/in/martin-dr-pfiffner-07534459/ His book The Neurology of Business: https://amzn.eu/d/046UympH Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E15
May 12 · 51 min
From AI Hype To Competitive Advantage And Real Change | Dr Mark Bloomfield
AI is moving fast, but the real risk is moving fast in the wrong direction. We sit down with Dr Mark Bloomfield, founder of Turbulence and a fellow at Cambridge Judge Business School, to get past the hype and talk about what AI transformation looks like when strategy meets reality. If you have ever heard “we need an AI strategy” and felt the room skip the hard questions, you will recognise the boardroom tension we unpack: change management, competitive advantage, and the uncomfortable truth that with AI, there is no neat finish line. We challenge the efficiency-first story that dominates so many generative AI rollouts. Yes, AI can cut cycle times, but we argue the bigger prize is capacity: headspace for better judgment, clearer choices, and the courage to reimagine work. Mark explains why AI is best treated as a capability, not a magic USB-C plug-in, and we explore practical uses like strategy simulation, horizon scanning, synthetic personas, and using voice agents to interrogate ideas rather than blindly accepting “synthesis”. We also get honest about the darker edges: outsourcing judgment, metacognitive laziness, AI obesity, hidden operational costs, token economics, and the way incentives can trigger fear or even sabotage. From governance and accountability to how humans and agentic AI might coordinate work, we keep coming back to one theme: intentional use, with humans staying responsible for meaning, context, and decisions. If you want a pragmatic, human-centred take on generative AI, organisational change, and strategic planning, hit play. Subscribe, share this with a colleague who is drowning in AI noise, and leave us a review with your answer: where will you draw the line on what you will not outsource? Find Mark's work here: https://www.linkedin.com/in/drmarkbloomfield/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E14
May 5 · 52 min
Sensemaking Under The Confusion Tax | Richard Claydon
Strategy fails in the gap between the plan and the lived reality of work, and that gap is where most leaders burn out. We sit down with Richard Claydon, an organisational theorist focused on leadership in complex and ambiguous environments, to name what’s really happening when teams feel overloaded, stuck and quietly cynical despite “doing everything right”. We dig into the confusion tax: the hidden cost that appears when run work, serve work and change work become tightly entangled. That’s when the coordinating middle gets squeezed, sensemaking time disappears, and only operational delivery looks visible or legitimate. Richard offers a sharp lens on the lived experience as stretch, tangle and drift, and we challenge the false fixes that turn into theatre, from extra boards and reporting to superficial wellbeing initiatives that never touch the underlying system. From there, we build a practical model of leadership that goes beyond direction and care. Richard explains three leadership grammars: sovereignty (decisions and clarity), solidarity (trust and commitment) and the missing piece, sensemaking (reading conditions, aligning interpretations and choosing moves the system can bear). We also explore “Maya”, an amalgamation of effective leaders, to show how sensemaking becomes action through interpretation, mobilisation across stakeholders and small bounded experiments that create islands of coherence you can scale. If you care about leadership development, organisational complexity, systems thinking and strategy execution that actually works, this conversation will give you language and methods you can use immediately. Subscribe for more, share this with a leader who needs breathing room, and leave a review with the biggest source of confusion tax in your organisation. Find Richard's work here: Substack: https://richardclaydon.substack.com/ LinkedIn: https://www.linkedin.com/in/drrichardclaydon/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E13
April 28 · 48 min
Why Just Broadcasting Strategy Is Sabotaging Execution | Jurriaan Kamer
Strategy fails in a painfully predictable place: the moment it leaves the boardroom and lands in everyone else’s calendar. We sit down with Jurriaan Kamer to get brutally practical about why “alignment” so often becomes a loud broadcast, a perfect slide deck, and a quiet wave of cynicism on the ground. Instead, we dig into what actually moves strategy execution forward: orientation to real conditions, clear choices, and activation that gives teams room to interpret and self-align. We also borrow a performance system from an unexpected teacher: Formula One. F1 teams don’t just race fast; they learn fast. Jurriaan explains how reflection is scheduled, how debriefs create psychological safety without losing accountability, and why the best teams rally around a single priority rather than a crowded list. We connect this to organisational design, cross-functional teams, and making work visible by mapping the value chain and measuring time-to-market. Finally, we tackle the hard leadership habits that keep strategy connected to reality: explicit trade-offs through “even over” statements, strategic intent that is ambitious yet achievable over a 2- to 4-year horizon, and the overlooked power of reversible decisions. Less perfection, more experimentation, and more slack so people can think, collaborate, and adapt as the external environment shifts. If this helps you rethink how your organisation turns strategy into daily work, subscribe, share it with a colleague, and leave a review so more people can find the show. Find Jurriaan's work: LinkedIn: https://www.linkedin.com/in/jurriaankamer/ His books Unblock: https://amzn.eu/d/0j8eVFIF Formula X: https://amzn.eu/d/051BMbWY Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E12
April 21 · 52 min
Speed Kills In Business Strategy | Alex Vohr
Strategy falls apart in the messy middle between plans and execution, and that is exactly where we spend our time with Alex Vohr, author of Speed Kills: Leveraging John Boyd's OODA Loop to Build Organisations That Win. Alex brings a rare mix of experience as a US Marine Corps logistician, a commander in Iraq, a leader in disaster relief operations, and now the president of OneLNG an energy startup building small-scale LNG infrastructure. We use that lens to explore why “strategy meets reality” is not a slogan, but a daily operational problem. We dig into John Boyd’s OODA Loop as a practical model for decision making in complex adaptive systems, not the oversimplified four-step circle most people quote. Alex explains why orientation drives everything, how assumptions create risk, and why a decision should be treated as a hypothesis that only becomes true when action and feedback confirm it. If you care about organisational agility, learning organisations, and faster strategy execution, the takeaway is clear: improve how you observe, how you make sense, how you decide, how you act, and how you learn. We also challenge the “false god of efficiency” and the comfort of linear planning. Planning, red teaming, and after-action reviews are not bureaucratic theatre; they are tools for reducing surprise and building a relevant, effective tempo. We talk about incentives, the “zero defects” mentality, and why big organisations drift into entropy when they stop listening to the edges of the system. If this conversation helps you rethink how your team learns and executes, subscribe, share it with a colleague, and leave a review so more people can find the show. Find Alex here: https://www.linkedin.com/in/alex-vohr-83b38767/ Get his book: https://amzn.eu/d/01B56POu Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E11
April 14 · 52 min
The Confusion Tax | Stefan Norrvall
Strategy often fails for a boring reason: nobody knows who can decide what, and everything slows to a crawl. We sit down with Stefan Norrvall, joining us from Australia, to unpack organisational coherence and why it beats the usual push for “alignment” when dealing with real-world complexity. If your organisation feels busy but stuck, this conversation gives you language for what is happening and a model for what to fix first. We dig into Stefan’s run serve change heuristic and how each layer carries a different type of work, a different time horizon, and a different kind of complexity. Run creates value at the frontline. Serve as a coordinating hub across multiple run units to ensure they do not clash on resources, standards, platforms, or handovers. Change sets intent and enterprise constraints by reading the external environment, defining risk appetite, and making the big calls that shape the system. When serve is missing, leaders get dragged into operational conflict and lose the capacity to do real strategy work. From there, we name the “confusion tax”: the financial and human cost of unclear decision rights, endless escalation, and slow governance. We talk scenario-based tests that reveal where decision latency is baked in, why PMOs and change teams often report without authority, and why copying frameworks cannot compensate for poor operating model design. We also challenge strategy theatre, forced cascades, and agile rituals that do not improve decisions. If you want strategy execution that actually meets reality, listen, subscribe, share the episode, and leave us a review with the biggest confusion tax you see in your organisation. Find Stefan's Work: LinkedIn: https://www.linkedin.com/in/stefannorrvall/ Substack: https://substack.com/@synexia The Organisational Confusion Tax Scorecard: https://scorecard.synexia.au/confusion-tax Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E10
April 7 · 41 min
What is Strategy For? | Mike Jones
Most organisations don’t fail at strategy because they lack ambition. They fail because they skip the one thing that has to come first: an honest read of reality. In this solo reflection, Mike Jones pulls together the strongest themes from the recent run of conversations and the client work that’s been sharpening my thinking, from strategic blind spots to the quiet damage caused by “organisational disassociation”, the gap between what leaders want to be true and what the environment will actually allow. He talks about why orientation beats decision-making and how overreaching plans create cynicism among senior leaders and the people expected to execute strategy. From there, he moves into strategy communication and the trap of amplifying noise: big launches, polished narratives and endless repetition that still leave teams unclear about what to do. The alternative is intent-led strategic leadership, creating space for interpretation, context and back-briefing so people can make tough choices and adapt without being micromanaged. Then he goes deeper: what is strategy for? If strategy is mainly governance for the board, or an external projection of virtue that marketing can polish, it becomes theatre rather than a useful discipline. He offers a different frame: strategy as the practice that enables organisations to pursue viability and advantage in a changing political and economic environment, tightening the loop between hypotheses and surprise as the world evolves. Subscribe for more on organisational strategy, share this with someone wrestling with strategic planning, and leave a review if it helps. What is strategy for in your organisation, really? Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E9
March 31 · 56 min
What Really Drives Strategic Decisions? | Matt Finch
The strategy looks clean on paper. Real strategy is sweaty, uncertain, and intensely human. Mike Jones sits down with Matt Finch, a strategist, foresight practitioner, negotiator and mediator, to get underneath the slide decks and into the lived experience of decision-making under pressure. We talk about why so many strategic plans stall at execution, and how the missing piece is often what people are feeling but cannot yet say out loud. Matt brings a grounded view from scenario planning and high-stakes work: leaders are not just thinking machines, they are bodies in a room, picking up signals, anxiety, hope and resistance. We dig into gut feel versus spreadsheet logic, the temptation to post-rationalise decisions after the fact, and the growing risk of outsourcing judgement to AI in strategy. AI can generate polished strategy outputs, but it cannot carry accountability, context or commitment. From military leadership to organisational culture, we explore practical ways to create clarity without building a rigid “Greek villa” strategy: clear intent, light constraints, and the back brief that forces real translation. We also tackle power and role boundaries, why psychological safety is never a magic switch, and how to read the room using attention tools like bracketing and horizontalising. The conversation lands on a sharp strategic question for any leader: would you like what your strategy makes you become? If you care about leadership, strategic planning, foresight, and decision-making under uncertainty, listen through and share it with someone who’s carrying the weight of a hard call. Subscribe, leave a review, and tell us: what’s one “unsaid” truth you think your organisation needs to name? Connect with Matt: https://www.linkedin.com/in/matt-finch/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E8
March 24 · 55 min
Good Strategy Helps People Make Tough Choices Under Uncertainty | Joel Grundy
Strategy can feel like a choice between two bad options: a rigid annual plan that gets ignored by February, or constant agility that mistakes motion for direction. We sit down with Joel Grundy, Head of Strategy at Q5, to get back to what strategy is meant to do: help leaders make a small number of tough choices in an uncertain world, without pretending we can “bridle” the market into certainty. We dig into the lived reality of internal strategy work: building coalitions across investment, technology, people, and go-to-market teams, and staying close enough to leadership that strategy doesn’t become a factory of outputs. Along the way, we challenge the habits that flatten thinking, from purpose statements that drift away from what a business actually does, to pillars that become buckets for every initiative, to KPI lists that describe effects without naming the decisions that create them. Joel shares practical ways to improve strategic sensemaking, including war-gaming competitors and regulators, planning for shifting customer expectations, and keeping options open when you cannot know in advance what will work. Real-world examples bring it to life: AI as a “firework inside the business”; Netflix and Disney making identity-shaping bets on IP; Apple’s scale and the difficulty of placing meaningful bets; and what defence and rail teach us about why market forces cannot always be the guiding mind. We close with a grounded view of the strategist’s role: not telling people what to do, but giving decision-makers what they need, sometimes as an analyst and sometimes as a counsellor, always with humility. If you found this useful, subscribe, share it with a colleague who owns big decisions, and leave a review with the strategic question you’re wrestling with right now. Find Joel here: https://www.linkedin.com/in/joel-grundy-378b278/ Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E7
March 17 · 52 min
What If Everyone In Your Organisation Is Already Strategising? | Garin Rouch
Strategy can look brilliant on paper and still fail the moment it meets the organisation that has to deliver it. We sit down with Gavin Rouch, an organisational development practitioner, to get honest about why that happens and what to do instead. We talk about organisations as interconnected systems in all their messy glory, where incentives, history, board pressure, and filtered information create strategic blind spots that senior leaders rarely see from the strategy room. We dig into what “good strategy execution” actually demands: participation that brings operational reality into the process, decision-making that generates real options, and the humility to speak in probabilities rather than perform certainty. Gavin shares why strategies often become propaganda, full of glittering generalities, why tough choices should provoke anxiety, and why the most valuable work is often the dialogue behind the tools. We also explore how emotion and sensemaking shape whether people invest in the direction, and why broadcasting strategy through comms alone leaves teams cold. From meeting waste and invisible knowledge work to HR and L&D translating strategy into capability building, we map practical ways to close the gap between intent and delivery. We finish with a clear message: strategy is not the exclusive domain of the senior leadership, and everyone has more agency than they think. If this sparked a few uncomfortable truths, subscribe for more, share the episode with a colleague, and leave a review with the biggest strategy gap you see right now. Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E6
March 10 · 56 min
Leaders Don’t Own Plans; They Own Clarity | Jayson Coil
Strategy only matters if it survives contact with reality. We sit down with operations chief Jayson Coil to unpack how intent, trust, and disciplined initiative turn a tidy plan into effective action when the stakes are high and time is short. From wildfire lines to boardrooms, we dig into what leaders can do today to bridge the gap between strategy and execution without slipping into control for control’s sake. Jayson shares frontline stories where readbacks, backbriefs, and honest After Action Reviews exposed interpretation gaps that would have sunk a plan. We talk through building contingencies that go beyond a single preferred course of action, running pre-mortems and red teams that actually change decisions, and the hard but vital habit of judging decision quality separately from outcomes. You will hear why punishing by outcome kills initiative and how to evaluate information sources, conduct bias checks, and make trade-offs instead. Mission command takes centre stage: not a slogan, but a system. We explore the concrete behaviours that build climate—leaders inviting critique, defining constraints and intent, and creating safe-to-fail simulations where everyone, including the boss, is accountable. We look at aligning policies, incentives, and discipline so they do not undermine empowerment, and why competence in standard practice is the passport to freedom to deviate when context demands it. Along the way, Jayson offers practical tests you can apply: if every deviation needs permission, you have not built mission command; if teams can act on intent and you will back sound judgment, you are getting close. If you want a clearer strategy, sharper execution, and a team that can adapt under pressure, this conversation delivers tools you can use: red teaming, readbacks, realistic training, and a relentless focus on “What is different today?” rather than “What’s the same.” Subscribe, share with a leader who needs it, and leave a short review with your biggest takeaway so we can keep raising the bar together. Connect with Jayson: https://www.linkedin.com/in/johnjaysoncoil/ Jayson's Paper: https://drive.google.com/file/d/1WQ_pQL8_WGlIrAcxSpKOQqxhyLNVGKn3/view?usp=sharing Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E5
March 3 · 1 hr 2 min
From Radio Tales To Strategic Narratives | David Sloly
Strategy doesn’t fail in spreadsheets; it fails when people can’t see themselves inside it. We sit down with David Slowly—journalist turned radio producer turned B2B strategist—to unpack a practical, repeatable way to turn direction into action through narrative. David traces how radio taught him to spark imagination without visuals and how working with data-driven teams demanded proof that stories change minds. The result is a simple 5-4-3-2-1 toolkit leaders can use on Monday morning: five Ws for raw facts, four Ps (princes, purses, pets, places) to hook attention, three acts to structure challenge–struggle–resolve, two states to maintain emotional momentum, and one killer headline that sticks when the room closes the deck. We stress why most “strategies” read like to-do lists and how to shift from internal busyness to external effects. You’ll hear how to define the effect you want on your environment, then show what you will actually do to enable those effects to emerge. We build vision stories that make future states tangible without pretending certainty, and we argue for embracing ambiguity as a source of agency. People act when they feel trusted to fill intelligent gaps. That’s where identity matters: know what your organisation is today—capabilities, constraints, ethos—so you can choose the next credible moves and the options they unlock. Expect hands-on tactics you can apply now: one-message emails that reduce friction, headlines that are promise, intrigue, or news, and live read-backs to test whether a message landed. We show how to use real places and specifics to feel true to your culture, map likely struggles by function, and define a crisp resolve: when the smoke clears, what will be observably different out there. Tell the journey and cast your audience as the hero; they’ll start pre-solving as you speak. If people can’t picture it, they won’t do it—so give them a story that fits the work and earns belief. If this conversation helps you rethink how you communicate strategy, subscribe, share it with a leader who needs it, and leave a review with your one killer headline. Find David's work here: https://harveydavid.com/wp-content/uploads/2024/12/Why-You-Need-A-Business-Story-And-How-To-Create-It-1.pdf Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E4
February 24 · 46 min
Building Futures Literacy For Smarter Strategy | Lasse Jonasson
Strategy often treats the future like a straight road. We treat it like a landscape. With Lasse Jonasson, Chief Foresight Officer at the Copenhagen Institute for Futures Studies, we unpack how to swap predictions for preparedness and why language is the first tool of good strategy. When leaders share a vocabulary for assumptions, signals, and scenarios, conversations stop drifting and decisions start compounding. We dig into practical moves that any team can run this quarter. Start by stress testing your three-year plan against plausible ten-year futures: what must stay true for it to work, what signals would disprove it, and who owns the call to pivot. We show how to identify elements of your organisation that endure across scenarios and those that demand redesign. Rather than chase certainty, build optionality with explicit triggers, resource pathways, and decision rights. You’ll hear why “strategic ambiguity” is not vagueness but a guardrailed space where discovery and delivery both win. AI and geopolitics headline the change, but their real impact lies in how they reshape relationships, processes, and business models. Most leaders explore AI for efficiency; the advantage arrives when you reimagine work and value creation. We contrast the machine metaphor of management with the ecosystem metaphor, making the case for cultures that sense, adapt, and learn in public. We also challenge tidy hero stories and winner’s myths, highlighting how documenting assumptions and debates—now easier with AI—helps teams separate preparation from luck and improve cycle after cycle. If you’re ready to make strategy a living practice—futures literacy, scenario thinking, and identity-aware choices—this conversation will give you the prompts and patterns to begin. Subscribe, share with a colleague who owns a roadmap, and leave a review with the one assumption you plan to test next. Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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S2 · E3
February 17 · 48 min
Why Great Strategy Lives In Action, Not PowerPoint | Erik Schön
Strategy doesn’t live in a binder; it lives in motion. We sit down with practitioner-author Erik Schön to reconnect strategy with doing, drawing on Sun Tzu’s correlative pairs, Boyd’s OODA orientation, and Wardley Maps to turn abstract plans into concrete manoeuvres. From the first minutes, we challenge the ritual of annual decks and fixed KPIs, arguing for shorter strategy loops that privilege learning, outcomes, and a clear line of sight to the customer. Erik unpacks the engine behind durable advantage: the dance of expected and surprise. Customers must get the table stakes they anticipate, but loyalty and growth emerge when you add a well-timed, positive surprise. Think iPhone’s shock, or Ericsson’s practice of shipping at least one “desire to use” feature per release. We translate this into practical moves: mapping capabilities, exposing gaps, and deciding when to build, buy, or outsource. Wardley Maps become the team’s shared terrain, shifting debates from personalities to dependencies and evolution—from novel to commodity. We also tackle culture and cadence. Quarterly retrospectives and prospectives beat annual ceremonies because they compress feedback, curb KPI tunnel vision, and empower small experiments with fast ROI. Drawing on mission command, we favour firm intent with flexible plans: leaders set outcomes, teams design manoeuvres. Along the way, we explore why some firms stall on “expected, expected, expected,” how to avoid self-induced ambiguity, and what Eastern comfort with change can teach Western efficiency cultures. Real-world examples—from Netflix’s global-local bet to Nvidia’s pivot from gaming to AI—show how capability compounding and orientation shifts tilt markets. The close is a call to shape the conditions before you need a burning platform. Make the terrain visible, invest time in improvement work, and reward independent thinking within shared intent. If this conversation helps you see strategy as a daily practice—mapping, choosing, experimenting—tap follow, share with a colleague who loves real strategy, and leave a review with your biggest takeaway. Find Erik's work here: blog post: https://medium.com/an-idea/the-art-of-strategy-ac4165c0c085 Book site: https://yokosopress.jimdofree.com/#ArtOfStrategy Send Mike a Message Enjoying the show? Subscribe and leave a review on your favourite platform — it helps more people find the podcast. 🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast 📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/
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