Skip to content
Artwork for Specialty Matcha Podcast
ArtsFood

Specialty Matcha Podcast

Sanko Matcha Products

The Specialty Matcha Podcast is hosted by Ryan Ahn and Zongjun Li, cofounders of Sanko Matcha Products. We discuss the growth in popularity of matcha, innovation, and matcha science. We also interview thought leaders, tea merchants, and tea educators to discuss everything from sourcing, processing, blending, milling, storytelling, health claims, and much more.

Sanko Matcha Products is a startup dedicated to using functional design to create contemporary matcha gear and the use of new technology to innovate the matcha milling process.

Play
  • 23 episodes
  • weekly
  • Avg 54 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • S5 · E12
    Thursday · 1 hr 12 min

    Interview with Maren Fichter, Tea Educator and Writer

    In this episode, cohosts Ryan and Zongjun (Sam) talk with Maren Fichter, a tea educator and writer whose Substack Tea & all the rest covers farming, heritage, tourism, and education in specialty tea. She has worked with tea in Japan, China, the US, and the UK, develops and teaches the Matcha Power unit on the UK Tea Academy's Tea Sommelier course, and is currently based in Wazuka, Kyoto, where she works at Obubu Tea Farms. Maren thinks about tea knowledge as a web, where a term only means something if there are other terms for it to hang on to, and much of the conversation follows that idea. Topics range from what the matcha boom has changed on the ground in Wazuka, to why single origin means something different in matcha than it does in wine or coffee, to pairing "ceremonial grade" with harvest season and shading duration rather than simply debunking it, and how those same details explain price. https://teawithmaren.com/ https://beingtea.com/teacher-training/ https://savouringbath.com/ https://matchathing.co.uk/

  • S5 · E11
    August 20 · 1 hr 3 min

    Interview with Jeff Fuchs, Tea Explorer

    https://www.jefffuchs.com/ In this episode, cohosts Ryan and Zongjun (Sam) are joined by Jeff Fuchs, author of The Ancient Tea Horse Road and the first documented westerner to trek both main trunks of the route, fresh off filming with tea producers in Kyoto Prefecture. Topics range from the precision of herring meal fertilization, to whether shaded teas are terroir driven at all, the hijacking of the word ceremonial, old trees and zairai in Japan versus gushu in Yunnan, and what happened when Jeff served a punchy gushu sheng puerh to a master matcha producer.

  • S5 · E10
    August 13 · 38 min

    Opinion: Where is all the perspective?

    https://open.spotify.com/episode/4uIvpxzwyVbQRTeRrnrlvW?si=KqUfE4DJQFmM0Tw6Cue9Lg Ryan and Zongjun (Sam) discuss the lack of unique perspective in contemporary matcha branding. Topics range from the emerging specialty matcha playbook, to chanoyu as a source of inspiration and a trap, the equipment and access barriers that limit experimentation, and why taking a risk in this industry is so expensive.

  • S5 · E9
    August 7 · 45 min

    Chinese vs Japanese Narratives about Matcha

    In this episode hosts Ryan and Zongjun (Sam) discuss the narrative differences between Chinese and Japanese made matcha. Sam has recently come back from Hubei and Henan, where he and a friend discovered Yabukita and Okumidori seedlings for sale. They learned a lot of interesting insights about how they got there and a 1990s Chinese-Japanese partnership to produce Japanese-style teas in rural China to aide in poverty alleviation. Ryan was at the Paris Tea Festival, where he attended a talk from Katrin Rougeventre, author of L'Empire du thé: Le guide des thés de Chine (The Tea Empire: a guide to Chinese teas), on Chinese matcha. She presented a fresh framing about quality improvements in contemporary Chinese matcha, and that it's low-quality reputation is a very outdated characterization. Opens with a tangent on the disappearance of Uji's old trees. More about "What happened to Uji's old trees?" soon on substack.

  • S5 · E8
    July 31 · 46 min

    The Rise of Chinese Matcha

    Recorded: Early May 2026 In this episode, Ryan and Zongjun (Sam) record live from Canton Fair in Guangzhou to map the Chinese matcha scene in 2026. They cover what changed in two years: "average quality" material that now rivals "average quality" Japanese tencha at 50 to 150 US dollars a kilo, the 8+ provinces producing tencha, Chinese cultivars like Longjing 43, Echa 10, and Fuding Da Bai, GuiCha confirming 4,000 tons of annual output nearly equal to all of Japan, and Ito En quietly sourcing Chinese tencha. Plus ball milling versus imported ishi usu, pesticide residue and EU export compliance, and why seven competing grading systems prove ceremonial grade means nothing.

  • S5 · E7
    July 23 · 1 hr 30 min

    Debate: What should Uji matcha be?

    In this episode, Ryan and Zongjun (Sam) close out the Uji matcha series with a debate: can Uji matcha actually be defined? The episode maps the full spectrum of definitions, from the least conservative, where Uji is a processing and blending culture and the leaf can come from neighboring Yamashiro towns or entirely different prefectures, to the most conservative, where true Uji matcha means tencha grown in Uji itself. They test the legal, cultural, historical, and genetic definitions against each other, from the ochashi blending houses and tencha auctions to the thought experiment of foreign producers acquiring abandoned Uji plots. Along the way: why yabukita grown in Uji is arguably less "Uji" than Uji native zairai cultivars like Asahi, Samidori, Uji Hikari, and Okunoyama, what was lost when seed-propagated zairai gave way to clonal cultivars 50 years ago, why Asahi is struggling in a changing climate, and what Chinese matcha marketed as "Uji grade" reveals about the name. Wherever you land between those two extremes, believing in Uji matcha means holding a contradiction in your mind. Companion to the Uji-no-Matcha Substack series, with "What Happened to All of Uji's Old Tea Trees?" coming soon! https://sankomatcha.substack.com/p/uji-no-matcha-the-inconvenient-truth?r=3mxquk

  • S5 · E6
    July 17 · 29 min

    "Japanese Tea" GI Granted & Startup Update

    Ryan and Sam (Zongjun) discuss the recent GI status granted to Japanese tea, its implications for the industry, and the problems associated with the definition. https://www.maff.go.jp/j/shokusan/gi_act/register/0179/index.html https://news.yahoo.co.jp/expert/articles/84493979276a5984cb6ec8c0e6b987dc1a33edd6

  • S5 · E5
    July 9 · 1 hr 1 min

    What is and was Uji Matcha?

    In this editorial conversation, Ryan and Zongjun (Sam) interrogate the term "Uji matcha" and its tangled provenance: what it once meant, and how it has quietly changed over the years. Was Uji ever really a single origin? What did the Edo-period ochashi monopoly actually control, and what broke when the shogunate fell? How does one trademark end up stretched across four prefectures? And how much Uji Matcha actually actually remains "single origin" when Uji produces only 37 tons of tencha a year? Uji-no-Matcha Series: Part 1: https://sankomatcha.substack.com/p/uji-no-matcha-the-inconvenient-truth Part 2: https://sankomatcha.substack.com/p/uji-no-matcha-the-inconvenient-truth-2a5 Part 3: https://sankomatcha.substack.com/p/uji-no-matcha-the-inconvenient-truth-108 Part 4: https://sankomatcha.substack.com/p/uji-no-matcha-the-inconvenient-truth-ca7 Part 5: https://sankomatcha.substack.com/p/uji-no-matcha-the-inconvenient-truth-2b3

  • S5 · E4
    June 25 · 48 min

    Uji-no-Matcha: The inconvenient truth about Japan's most mythologized tea label

    https://open.substack.com/pub/sankomatcha/p/uji-no-matcha-the-inconvenient-truth?r=3mxquk&utm_campaign=post&utm_medium=web It started with the disturbing realization that almost all Uji Matcha sold is not grown or processed in Uji at all. We kept hearing different definitions from different people: is it a city? Region? Blending style? Four-prefecture trademark? When we crunched the math from official Japanese sources, the percentage of tencha that’s actually grown in Uji that can be sold as “Uji Matcha” or an “Uji Matcha Blend” is probably less than 1-2% of Uji Matcha sold. This series details: -Hard numbers / Production statistics -Was “Uji Matcha” ever single origin? -The context and creation of the “Uji Matcha” trademark -Does terroir actually matter for matcha? -Who the current system helps and hurts

  • S5 · E3
    May 28 · 39 min

    Notes at Origin: Nishio, Aichi

    Cohosts Ryan and Zongjun (Sam) discuss their experience in Nishio, Aichi including learning about pest control techniques, unique tana-shelf shading structures of Aichi, differences between a Mikawa and Horii Style tencha oven, high efficiency "simple" or "net-type" tencha driers, and their experience milling tencha on Sanko Usu One.

  • S5 · E2
    May 22 · 57 min

    Notes at Origin: Toyota, Aichi

    Cohosts Ryan and Zongjun (Sam) discuss their learning journey hand picking tea for 3 days in Toyota, Aichi. They discuss tencha processing (including a unique withering step this producer uses which produces an almost baozhong-like fragrance), ishi usu stone milling, and fertilizing practices.

  • S5 · E1
    May 14 · 43 min

    Breaking: Japan Seeks GI for "Japanese Tea"

    Ryan and Zongjun discuss the legal, cultural, and economic implications of geographic indications in the tea industry. https://open.substack.com/pub/sankomatcha/p/japan-filed-for-japanese-tea-gi-status?r=3mxquk&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

  • S4 · E25
    May 7 · 1 hr 4 min

    100th Episode 🎊 : No Easy Answers

    We are very proud to upload our 100th podcast and the end of season 4. https://sankomatcha.com/ https://sankomatcha.substack.com/p/load-bearing-myths

  • S4 · E24
    April 30 · 55 min

    Mythologizing in Matcha

    Accompanying Substack Article: Load-Bearing Myths https://open.substack.com/pub/sankomatcha/p/load-bearing-myths?utm_campaign=post-expanded-share&utm_medium=web Hosts Ryan and Zongjun (Sam) explore the mythologizing in matcha and tea, breaking down how demand, marketing, and cultural narratives shape perceptions of quality and origin. This episode uncovers the myths behind famous regions like Uji and the impact on consumers and producers.

  • S4 · E23
    April 23 · 52 min

    Matcha companies we wish existed

    Ryan and Zongjun (Sam) explore the evolving landscape of matcha, drawing parallels with the coffee industry, discussing innovation opportunities, and envisioning a future ecosystem that empowers farmers, enhances product quality, and expands market access.

  • S4 · E22
    April 16 · 42 min

    Our Startup Updates

    Hosts Ryan and Zongjun (Sam) discuss updates on their countertop matcha mill Sanko Usu One, the development of new community tools and projects, and their upcoming research article about unpacking the inconvenient truth about Uji Matcha.

  • S4 · E21
    March 26 · 52 min

    Interview with Tea Industry Veteran, Billy Dietz

    In this episode, cohosts Ryan and Zongjun (Sam) speak with Billy from BHD Consulting who shares his two-decade journey in the tea industry, focusing on matcha, branding, sourcing, and industry trends. Discover insights on building a tea brand, navigating traditional and modern markets, and the future of matcha and specialty tea. IG: @sirwillotleaf https://www.bdhconsultants.com/about https://steepinsights.substack.com/

  • March 26 · 59 sec

    Matcha Community PSA - Missing Person: Ben Barbante

    Contact: https://www.instagram.com/julesreyes_/ More Info: https://www.instagram.com/reel/DWUiO-YgcpW/?igsh=MXI3a2tmY3M2Z3drZg== From Jules' Post: We have reason to believe that Ben made it to Bangkok, Thailand. Up until now, we've been focusing our efforts on his last known location in Galicia, Spain and his direction of travel (Madrid). THANK YOU to everyone who helped us trace his movements there. With this new information, we're shifting our focus to the next leg of his journey: Thailand (specifically Bangkok to Railay Beach). Ben is an experienced and methodical world traveler of over 18 years. He's completed multiple Iron Mans, the Appalachian Trail, the Pacific Crest Trail, and cycled the Continental Divide Route. This is someone who knows how to navigate the world. Our family has filed a missing persons report in the U.S. and has contacted the U.S. Embassy in Bangkok. We believe he took a flight from Madrid to Bangkok and are trying to verify his passport activity in Spain while working to escalate his case internationally. O If you (or anyone you know) may have seen or been in contact with Ben in Bangkok or en route to Railay Beach between Oct 27 - Nov 4, 2025, please reach out. Even small details could help. Again, THANK YOU everyone helping share Ben's story. We couldn't have gotten this far without you. We are eternally grateful for your support, prayers, and resources you are sharing with us. If you happen to be based in Thailand, please consider sharing and reposting this post to reach more people local Bangkok

  • S4 · E20
    March 12 · 1 hr 3 min

    Visiting Shirakawa Uji with Koto Tea Space

    Ryan and Zongjun (Sam) in conversation in Kyoto alongside khun Pop and Yusuke-san of Koto Tea Space in Bangkok after visiting Tsuji-san, one of Japan's most decorated matcha producers. The conversation goes deep on fertilization science, soil mineral dynamics, and why Tsuji-san sends individual tea leaves to a lab at enormous cost. His words sum it up well: you cannot make great matcha without science. The second half covers how Koto Tea Space built a Bangkok audience for high-grade matcha by never serving a latte, and how Yusuke-san trains his staff well beyond what they share with customers. A huge thank you to khun Pop and Yusuke-san for the invitation! We are incredibly grateful for the learning opportunity. https://kototeaspace.com/ IG: @kototeaspace https://maps.app.goo.gl/pQLYXNuffxTa8HP98

  • S4 · E19
    March 5 · 55 min

    Interview with Teaism, Khun Gan

    In this episode, Khun Gan from TeaismExplorer shares his journey with tea, from working in Uji to becoming the first Thai-national Nihoncha Instructor. We explore the nuances of matcha production, regional labeling, and the evolving tea industry in Japan and Thailand. IG: @teaism.explorer

Showing 1–20 of 23 episodes