Sold a Story

APM Reports

Millions of kids can't read well. Scientists have known for decades how children learn to read, but many schools don’t know about the research. They buy teacher training and books that are rooted in a disproven idea. In Sold a Story, Emily Hanford investigates four authors and a publishing company that have made millions selling this idea.

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April 28 · 1 hr
‘Dyslexia and the Reading Wars’: Emily Hanford's Conversation with The New Yorker’s David Owen
The New Yorker staff writer David Owen opened a recent piece with a personal story: To hide that she couldn’t read, his niece turned pages when her classmates did. Owen joined Sold a Story host Emily Hanford for a live conversation about his December 2025 article “Dyslexia and the Reading Wars.” The event was part of the Eyes on Reading series at Planet Word, a museum in Washington, D.C., dedicated to words and language. Read: Transcript of this episode Watch: All Eyes on Reading videos Connect: Sold a Story discussion guides Support: Donate to APM Reports Email us: soldastory@apmreports.org  Call us: (612) 888-7323 More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Dec 9, 2025 · 57 min
Emily Hanford LIVE with Reid Lyon and Margaret Goldberg
Early in her teaching career, Margaret Goldberg was skeptical of the science of reading. Today, she is working with neuroscientist Reid Lyon to bring it into more classrooms. Lyon and Goldberg joined Sold a Story host Emily Hanford for a live conversation about the challenges of translating research into practice. The event was part of the Eyes on Reading series at Planet Word, a museum in Washington, D.C., dedicated to words and language. Read: Transcript of this episode See: Slideshow from the event (cute pictures!) Watch: All Eyes on Reading videos Connect: Sold a Story discussion guides Support: Donate to APM Reports Email us: soldastory@apmreports.org  Call us: (612) 888-7323 More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E14
Aug 21, 2025 · 37 min
14: The Cuts
Education research is at a turning point in the United States. The Trump administration is slashing government funding for science and dismantling the Department of Education. We look at what the cuts mean for the science of reading — and the effort to get that science into schools. Read: Trump cancels survey of high schoolers Read: Nation’s Report Card at risk Read: Lawsuit saves massive reading experiment Read: Transcript of this episode Carolyn Riehl: Medical research and education research Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports Email us: soldastory@apmreports.org  Call us: (612) 888-7323 More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E13
Mar 6, 2025 · 33 min
13: The List
Steubenville became a model of reading success. Then a new law in Ohio put it all at risk. In this episode, we look at the "science of reading" lists some states are making, why the program Steubenville has been using for 25 years isn't getting on many of these lists, and the surprising power of one curriculum review group. Read: Christopher Peak on EdReports Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports Email us: soldastory@apmreports.org  Call us: (612) 888-7323 More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E12
Feb 27, 2025 · 30 min
12: The Evidence
There’s a name for the program at the heart of Steubenville’s remarkable reading results. It’s called Success for All. It’s been around for decades, and numerous studies have shown it’s effective. But relatively few school districts use it. We trace the history of the program and why it’s never really caught on. Read: Why don’t more schools use Success for All? Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports Email us: soldastory@apmreports.org  More: soldastory.org  Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E11
Feb 20, 2025 · 31 min
11: The Outlier
There’s a school district in eastern Ohio where virtually all the students become good readers by the time they finish third grade. Many of the wealthiest places in the country can’t even say that. And Steubenville is a Rust Belt town where the state considers almost all the students “economically disadvantaged.” How did they do it? Explore: Steubenville, by the numbers Read: Transcript of this episode Book: Districts that Succeed Book: How It's Being Done Podcast: ExtraOrdinary Districts Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports Email us: soldastory@apmreports.org  More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Nov 1, 2024 · 3 min
The Podcast That's Changing Education
Nationally acclaimed journalist Emily Hanford's work is changing the ways schools around the country teach reading. In this award-winning podcast, she investigates why so many schools use an approach that cognitive scientists debunked decades ago. Apple Podcasts has recognized Sold a Story as a Series Essential. To celebrate, we’re making it available without ads or other announcements for a limited time. Watch: The story behind Sold a Story Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E10
Apr 11, 2024 · 31 min
10: The Details
Some of the teachers, students, parents and researchers we met in Sold a Story talk about the impact the podcast has had on their lives and in schools — and share some of their hopes and concerns about the “science of reading” movement. Portraits: Zoe and Lee Gaul, Christine Cronin, Reid Lyon Read: Transcript of this episode Video: Mark Seidenberg at Yale Article: Seidenberg on translating the science Article: Reid Lyon’s most important findings Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Donate: Support APM Reports Email us: soldastory@apmreports.org More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E9
Apr 4, 2024 · 27 min
9: The Aftermath
Schools around the country are changing the way they teach reading. And that is having major consequences for people who sold the flawed idea we investigated in Sold a Story. But Lucy Calkins, Irene Fountas and Gay Su Pinnell are fighting back — and fighting to stay relevant. And so are organizations that promoted their work: the Reading Recovery Council of North America and the publisher Heinemann. Read: Two universities stick with a discredited idea Read: Reading Recovery financial difficulties Read: Science movement trouble for Heinemann Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Mar 19, 2024 · 6 min
Introducing: Sold a Story en Español
A Spanish adaptation of Sold a Story is now available. Hosted by journalist Valeria Fernández, the podcast is condensed into one 58-minute episode, plus a conversation between Fernández and Emily Hanford for Spanish-speaking parents whose children are learning to read English in American schools. - Listen or share: Sold a Story en español - Learn more: soldastory.es
S1 · E8
May 18, 2023 · 24 min
8: The Impact
Across the country, school districts are dropping textbooks, state legislatures are going so far as to ban teaching methods, and everyone, it seems, is talking about "the science of reading." Things have been changing since Sold a Story was released. In this episode, we tell you about some of the changes and what we think about them. Read: New reading laws sweep the nation Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org EXTENDED READING Blog: Seidenberg on translating research into practice Article: Goldenberg, Goldberg on premortem (paywall) | Excerpt Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E7
May 11, 2023 · 25 min
7: Your Words
Voicemails, emails, tweets: We got a lot of messages from people after they heard Sold a Story. In this episode, we bring you some of their voices. A 10-year-old figures out why he has struggled to read. A mom stays up late to binge the podcast. A teacher confirms what he's suspected for years — he's not really teaching kids how to read. Read: Messages from our listeners Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports Call us: ‪(612) 888-7323 More: soldastory.org Donate to support Sold a Story and other journalism from APM Reports. Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Apr 11, 2023 · 37 min
Brains On: How Do We Learn to Read — and Why is It Hard?
This week we have an episode of a show called Brains On. It’s a science podcast for kids from our colleagues at APM. In this episode, Emily joins the Brains On hosts to talk about how people learn to read. Grab the kids in your life and listen to this special episode made for kids and curious adults. More: brainson.org Support our show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Apr 6, 2023 · 53 min
What the Words Say
There are kids like C.J. all over the country. Schools tell their parents they are reading at grade level, but the kids are not. And whether they ever get the help they need can depend a lot on their family income and their race. In this documentary, originally published in August 2020, host Emily Hanford shows that America’s approach to reading instruction is having an especially devastating impact on children of color. Read more: Children of color are far less likely to get the help they need Support this show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Mar 30, 2023 · 53 min
At a Loss for Words: What's Wrong with How Schools Teach Reading
Molly Woodworth had a secret: She couldn’t read very well. She fought her way through text by looking at the first letter of a word and thinking of something that made sense. Reading was slow and laborious. Then she learned that her daughter's school was actually teaching kids to read that way. In this documentary, originally published in August 2019, host Emily Hanford reveals that many kids are being taught the habits of struggling readers. Winner of a Gracie Award and finalist for an EWA Public Service Award. Read more: How a flawed idea is teaching millions of kids to be poor readers Support this show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Mar 23, 2023 · 52 min
Hard Words: Why Aren't Our Kids Being Taught to Read?
Jack Silva had a problem. He was the chief academic officer of a school district in Pennsylvania, and more than 40% of the kids in his district were not proficient readers. He didn't know much about how kids learn to read, but he knew he had to figure it out. Originally published in September 2018, this documentary helped ignite a national conversation about the science of reading. Winner of an EWA Public Service Award. Read more: Why aren't kids being taught to read? Read in Spanish: Translation by Aptus Support this show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
Mar 16, 2023 · 53 min
Hard to Read: How American Schools Fail Kids with Dyslexia
The parents knew something wasn’t right. The school said everything would be fine. But their kids weren’t learning how to read. In this documentary, originally published in September 2017, we look at why kids with dyslexia have a hard time getting the help they need in school. Read more: How American schools fail kids with dyslexia Q&A: What is dyslexia, with neuroscientist Guinevere Eden Support this show: Donate to APM Reports Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E6
Nov 17, 2022 · 42 min
6: The Reckoning
Lucy Calkins says she has learned from the science of reading. She's revised her materials. Fountas and Pinnell have not revised theirs. Their publisher, Heinemann, is still selling some products to teach reading that contain debunked practices. Parents, teachers and lawmakers want answers. Map: How states approach reading instruction Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E5
Nov 10, 2022 · 47 min
5: The Company
Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions. Map: Heinemann’s national reach Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
S1 · E4
Nov 3, 2022 · 33 min
4: The Superstar
Teachers sing songs about Lucy Calkins. The longtime professor at Columbia University’s Teachers College is one of the most influential people in American elementary education today. Her admirers call her books bibles. Why didn't she know that scientific research contradicted reading strategies she promoted? Read: Transcript of this episode Watch: The story behind Sold a Story Organize: Sold a Story discussion guides Support: Donate to APM Reports More: soldastory.org Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.

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