500K LinkedIn Followers: What Actually Grew This Company Page

LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years?

Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack what actually drove the growth, why posting less became part of the strategy, and how employee advocacy evolved into something much bigger than a marketing tactic.

This is a practical conversation about what it really takes to grow a modern B2B LinkedIn Company Page in 2026.

Key moments in this episode -

00:00 Why this LinkedIn growth story matters

01:20 Holly Kerr’s role at AtkinsRéalis

04:45 What actually grew the Company Page

06:40 Why they reduced Company Page posting frequency

08:00 Building a LinkedIn Page worth following

10:30 Testing LinkedIn content creation without fear

14:30 Employee advocacy at scale

19:30 Managing competing business requests

21:00 The problem with event posts on LinkedIn

25:50 Biggest lesson from the journey

28:30 LinkedIn newsletter insights

CONNECT WITH MICHELLE J RAYMOND

• Michelle J Raymond on LinkedIn
• Book a free intro call
• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

Connect with Holly Kerr on LinkedIn

Follow the AtkinsRéalis Company Page

#LinkedInCompanyPage #LinkedInB2B #B2BMarketing