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Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

The LinkedIn Newsletter Gold Rush Is Going to Backfire (Here's How to Get It Right)

June 22 · 20 min · Episode 228 · 24.3 MB
0:00-20:14

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LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps.

In this episode, Michelle J Raymond shares the biggest LinkedIn newsletter mistakes brands make and what it takes to build one that people actually want to read, remember, and subscribe to.

https://b2bgrowthco.com/linkedin-newsletter-growth-lab/

Key moments in this episode -

00:00 LinkedIn newsletters, AI citations and the current gold rush

02:20 Why LinkedIn newsletters are back in focus for B2B brands

03:50 The ghost town newsletter mistake that damages trust

05:10 Why every LinkedIn newsletter needs a clear promise

06:00 Lazy LinkedIn newsletter strategy

06:35 The LinkedIn Company Page bulletin board problem

08:15 Why relevance matters more than subscriber count

10:57 How to create a LinkedIn newsletter people want to read

17:18 LinkedIn newsletter analytics B2B marketers should measure

CONNECT WITH MICHELLE J RAYMOND


#LinkedIn #LinkedInNewsletters #LinkedinB2BMarketing