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Slay The Spray

Kelly Callaghan

What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.

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Tuesday · 52 min
How to Get More Spray Tan Clients Beyond Social Media: Klaudia Rayne on Growing Your Business
In this episode of Slay The Spray, Kelly Callaghan sits down with Klaudia Rayne of Klaudia Rayne Beauty to talk about how to grow a successful spray tanning business, attract more clients, and increase revenue without relying on social media alone. Klaudia shares how she started spray tanning while in beauty school and built her business through consistency, community, referrals, content, and a strong focus on the client experience. She also shares practical strategies for making more from each appointment, selling retail without feeling “salesy,” choosing between a mobile and studio business, and building a spray tanning business around the lifestyle you actually want. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to get more spray tan clients through referrals, networking, community, and social media Why word of mouth, Google, and local visibility are essential for growing a spray tanning business How to structure spray tan appointments, use retail, and rebooking to increase revenue How to create consistent content without letting perfectionism or burnout take over How to build a spray tan business that supports your long-term goals, lifestyle, and growth Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
September 13 · 48 min
Your Spray Tan Brand Is More Than a Logo: Madison Orchard on Attracting Your Ideal Clients
In this episode of Slay The Spray, Kelly Callaghan sits down with Madison Orchard, founder of The Sunless Bar, to talk about building a strong spray tan brand, attracting ideal clients, and growing a successful spray tanning business. Madison shares her journey from spray tan artist to brand and business owner, along with practical branding strategies that can help spray tan artists stand out in a competitive market. She breaks down why effective branding goes far beyond a logo or Instagram aesthetic and explains how positioning, consistency, a professional website, and the overall client experience can help you attract the right customers and build a memorable spray tan business. By the end of this episode, you will learn about: How to build a strong spray tan brand that attracts your ideal clients Why your branding is more than your logo, colors, and Instagram feed The biggest branding mistakes that can hold your spray tanning business back How positioning, a website, and a strong digital presence can support business growth Why connecting with other spray tan artists and entrepreneurs can lead to new opportunities and business growth Connect with Madison: Instagram: https://www.instagram.com/thesunlessbar/ Website: https://thesunlessbarcollective.com Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
August 30 · 37 min
Stop Underpricing Yourself: Chelsea's $30-to-Premium Pricing Shift
In this episode of Slay The Spray, Kelly Callaghan sits down with Chelsea Whipple, owner of Glow Babe Studio, to unpack her journey from stay-at-home mom to two-salon spray tan business owner. Chelsea opens up about the pivotal moment at Slay the Spray 2021 that changed how she priced her services, the leap of faith it took to invest in a second location, and the mindset shifts required to grow from a solo artist into a boss running a team. By the end of this episode, you will learn about: How a simple raise-your-hand moment at Slay the Spray exposed Chelsea's underpricing and pushed her to raise her rates immediately, without losing a single client. Why Chelsea put Slay the Spray on a credit card she couldn't really afford, and how that "back against the wall" pressure became the catalyst for her fastest growth. The inside story of how Chelsea acquired a second salon (client list, equipment, staff, and all) through a $20K loan plus seller financing. A transparent breakdown of monthly highs and lows, from $11K slow months to $24K peak months, and how she's on track to break $200K this year. Chelsea's honest take on the struggle to shift from solo artist to confident boss, including handling employee turnover, dress code pushback, and team communication. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
August 23 · 32 min
Your Why Isn't Enough (Here's What Actually Keeps You Going)
In this episode of Slay The Spray, Kelly Callaghan shares the deeply personal evolution of her "why" — from investing her last $2,000 to escape corporate life, to building a multi-million dollar spray tanning empire, to redefining success after motherhood and postpartum depression. She opens up about validation, freedom, connection, and what really drives her more than a decade into building X-Tan Sunless and the Slay The Spray community. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: The real story behind Kelly's first $2,000 investment and why escaping a corporate cubicle became the spark for her entire business How chasing validation, not just money, secretly fueled her early growth and why that mattered more than she realized at the time The pivotal moment in 2020 that shifted her why from personal ambition to building products and freedom around motherhood Why "doing it differently" has been her non-negotiable business philosophy and how it's shaped everything from products to events What her why looks like today and how freedom, connection, and community continue to drive her decisions as a leader in the spray tanning industry Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
August 16 · 35 min
Slay Through Slow Season: 3 Strategies to Keep Your Books Full
In this episode of Slay The Spray, Kelly Callaghan shares her personal strategies for turning the industry's slow season into a season of momentum, growth, and stronger client relationships — instead of a source of stress and self-doubt. She breaks down exactly what she'd do if she were a local spray tanning artist today, from building local visibility to reconnecting with past clients to forming partnerships with complementary businesses. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Recognizing self-sabotaging "fluke" thoughts and reframing them with curiosity instead of fear. Skipping viral views in favor of geotagged, SEO-friendly content and an optimized bio that attracts local clients. Using Google and Yelp — fresh profiles and consistent five-star reviews — for higher ROI than social media alone. Winning back past clients through personalized text message marketing instead of generic discounts. Building authentic local partnerships with complementary businesses to borrow trust and reach new clients. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
August 9 · 25 min
The Contouring Secret That's Making Some Artists $16K+ a Year
In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap in front of 50 people — and pulls back the curtain on why contouring is one of the most underused, most profitable services in the spray tan industry. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: You'll learn the simple maintenance step most artists skip — running gun cleaner after every use — and why it can save you from costly equipment failures. You'll discover how adding contouring to your service menu can boost your average order value by $30–$50+ per client. You'll get Kelly's no-pressure strategy for introducing contouring to clients, offering one free body part per month to build confidence and demand from scratch. You'll learn how to position yourself as the go-to contouring expert in your area by staying visible and consistent instead of waiting to feel perfect. You'll find out the real cost of skipping contouring, including just how much revenue artists are leaving on the table every year. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
August 2 · 29 min
How To Drastically Change Your Entire Business + Life
In this episode of Slay The Spray, Kelly Callaghan shares her deeply personal journey of discovering, losing, and reclaiming her "why" — from leaving corporate life to build a mobile spray tan business, to helping other women transform their lives, to the gut-wrenching loss of her childhood best friend Malai that forced her to reevaluate everything. Kelly opens up about grief, reinvention, and what it really means to stop putting your dreams on hold. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Learn how to find and reconnect with your "why" so it can anchor you through the hardest parts of entrepreneurship. See how your "why" naturally evolves, from escaping corporate life to financial freedom to a deeper legacy-driven purpose. Discover how loss can be a wake-up call that reveals which people, habits, and commitments truly serve your life. Get the real changes Kelly made to reclaim her best self, from cutting out alcohol to setting boundaries to prioritizing her health. Understand why waiting for the "perfect time" is costing you your life, and the deeper questions to ask yourself instead. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
July 26 · 41 min
5 Ways the Spray Tanning Industry Changed My Life Forever
In this episode of Slay The Spray, Kelly Callaghan shares the five deeply personal ways the spray tanning industry has transformed her life — from financial milestones to the freedom to live and parent on her own terms. She gets candid about her journey from a corporate call center to building a business with no ceiling, and reflects on gratitude, growth, and what success has really meant for her. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Buying her dream home solo during an unexpected COVID pregnancy, and the independence it gave her as a mom Finally landing her dream car — a G-Wagon — after a decade of hard work in the business Building real, lasting friendships with her Sunless Sisters, the women she's met through the industry Watching other women she's mentored go on to build salons, buy homes, and gain financial independence Finding true freedom to live life on her own terms — from a restrictive childhood to spontaneous trips to Hawaii Kelly opens up about jealousy, comparison, and the mindset shift that helped her turn envy into inspiration Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
July 20 · 34 min
Stop Money Leaks: How to Find Thousands Hidden in Your Business
In this episode of Slay The Spray, Kelly Callaghan shares her go-to "Business Fat Loss Audit" — a simple but powerful process for finding the money quietly leaking out of your spray tanning business, so you can profit more without adding a single new client. Fresh off a trip to Hawaii, Kelly breaks down exactly what to look for when auditing your expenses every three to six months, using real examples from her own business and past mentoring clients. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to spot overlapping or unused subscriptions (Canva, ChatGPT, Zoom, scheduling software, email marketing tools, etc.) that are quietly draining your bank account. Why a second business phone line may be unnecessary (and how Google Voice can save you money), plus how to check your credit card processing fees for hidden upcharges. How to consolidate multiple standalone tools into one all-in-one platform instead of paying for five different systems that do the same job. Why carrying too many solution brands, undertones, and colors creates confusion, wastes money, and hurts client trust and consistency, plus tips for simplifying your product line for both yourself and future employees. How to identify which platforms (Google, Yelp, referrals, social media) are actually bringing in clients so you can double down on what works and cut spending on what isn't, using the 80/20 principle to maximize results. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
July 12 · 44 min
Turning 40: 4 Lessons From the Decade That Almost Destroyed Me
In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning out in business, self-medicating with alcohol, and finally finding peace, health, and clarity heading into her next decade. By the end of this episode, you will learn about: The real lessons from a decade of chaos, and how marriage, motherhood, grief, and business shaped who Kelly is today. Why healing requires feeling, and how numbing pain with alcohol only slowed her recovery. The case for financial independence, and why it's the difference between staying trapped and being free. Her four goals for her 40s, from scaling X-Tan Sunless to $5 million to building deeper friendships. What confidence really looks like, and how keeping small promises to herself rebuilt her self-trust. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
July 5 · 40 min
The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy)
In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with, and shows how to shift from feeling like a pushy salesperson to acting as a trusted guide for your clients. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Clients don't buy products, they buy results — confidence, convenience, and looking and feeling better — so sell the outcome, not the service. Ask guiding questions instead of just taking orders to naturally open the door to upsells and better client outcomes. Five closing techniques — the assumptive close, social proof, giving reasons, question-asking, and scarcity — give you real phrasing to sell with confidence. Sounding unsure kills a sale, so stay confident and disciplined with your boundaries, especially around scarcity promotions. "Stop selling from your wallet" — never assume a client won't spend money just because you wouldn't. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
July 1 · 42 min
Spray Smarter: A Conversation with Fuji Spray Sunless
In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: Why airless sprayers (1,600–3,000 PSI) are dangerous compared to HVLP turbines for spray tanning The difference between flow-through motors (portable, 10–15 tans/day) and tangential bypass motors (durable, 40–60+ tans/day) How to troubleshoot common turbine noises and applicator pressure issues Why warm water beats pricey gun cleaners, and why WD-40 should be avoided How to choose between the Solo, Studio, and Salon Tan units, plus what makes the ergonomic FT5 applicator different Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
June 28 · 31 min
How to Level Up When You're Not Ready
In this episode of Slay The Spray, Kelly Callaghan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over again is the only way to level up in both business and life. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: Why confidence comes after action, not before it How thinking of entrepreneurship like a video game changes the way you handle failure Why not investing in yourself has nothing to do with money and everything to do with self-belief How saying yes to scary things over and over builds an unshakeable confidence nobody can take from you Why letting fear make your decisions is costing you more than just your business Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
June 21 · 58 min
From Solo Artist to CEO: Scaling a Spray Tan Empire
In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How to know when it's time to make your first hire, and how to avoid overpaying or overextending yourself in the process. A stress-free system for transitioning your shift hours to new staff without taking a financial hit. Why being fully booked out is actually stalling your growth and costing you clients. How to navigate the identity crisis that comes with stepping back from being "The Spray Tan Girl." The real signs of burnout in the sunless industry, and how to build a business that can run without you in an emergency. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
June 14 · 1 hr 7 min
Spray Tans & Sinners: Mobile Tanning Tips, TikTok Growth, and Staying Authentic
In this episode of Slay The Spray, Kelly Callaghan and Emily November Strand of Spray Tans and Sinners share their journey from mobile spray tanning to building a thriving studio business through raw, authentic social media content. They dive into everything from vlogging client appointments to navigating brand partnerships, hiring staff, and creating an inclusive space in an industry that hasn't always felt welcoming. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How Emily used authentic, unscripted vlogs of her mobile spray tan appointments to build trust and grow a loyal client base on TikTok. The practical systems Emily uses for mobile spray tanning, including time-blocking, mileage limits, a minimal mobile bag, and safety tools like InvisaWear bracelets. How Bestie Tanning Sessions, Hospitality Discounts, and Partnerships with tattoo shops and salons help maximize group bookings. Why Emily chooses spray tan solutions based on brand values and inclusivity, not just product performance. Emily's path from mobile tanning to opening her own studio room, including how she's hiring and compensating her first employee. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
June 8 · 18 min
Turning Pain Into Power: How My Darkest Moment Changed Everything
In this episode of Slay The Spray, Kelly Callaghan shares her raw and deeply personal journey of hitting rock bottom after a devastating divorce, and how she transformed her darkest moments into the fuel that built her thriving business and community. By the end of this episode, you will learn about: How to turn your pain into power and use hardship as a catalyst for growth Why no one is coming to save you and how owning that truth changes everything The importance of resilience when your business and personal life are falling apart simultaneously How to trust your gut and stay aligned with your vision no matter what life throws at you Why giving up on your dreams is never the answer, even when you're at your lowest Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
#14
June 1 · 26 min
Collaboration vs Competition: The Real Industry Talk
In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey from having a scarcity mindset to embracing collaboration, networking, and genuine industry friendships. She gets real about what collaboration over competition actually looks like in the spray tan world — the good, the bad, and the downright fake. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: How shifting from a scarcity mindset to an abundance mindset can completely transform your business Why "collaboration over competition" isn't always true and when to walk away The green flags and red flags to watch for when collaborating with brands and artists How to network authentically without feeling fake or salesy How to protect your time, energy, and peace when a collaboration stops feeling right Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
May 25 · 35 min
Everything You Need to Know About Slay the Spray 2027
In this episode of Slay The Spray, Kelly Callaghan shares her heartfelt vision behind the annual Slay The Spray event, why she created it, who it's truly made for, and what makes the 2027 Los Angeles event the most ambitious and transformational one yet. She gets real about the power of making bold decisions, betting on yourself, and walking into a room that can completely change the trajectory of your spray tan business. By the end of this episode, you will learn about: How Kelly turned a gap in the spray tan industry into a thriving annual event built on community, education, and women empowering women Why indecision is secretly killing your business and how saying yes to something scary can unlock a new level of confidence and momentum How to choose the right ticket tier whether you're a complete beginner or a seasoned veteran to get the most out of the event What makes Slay The Spray different with its unique mix of education, fun, connection, and high-vibe community that keeps women coming back year after year What's new for 2027 including a bigger crowd, deeper experiences, more audience involvement, extended mastermind sessions, and flexible payment option Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
May 19 · 36 min
The Metrics Every Spray Tanning Business Owner Needs to Track
In this episode of Slay The Spray, Kelly Callaghan shares her raw and honest journey of managing explosive 150% month-over-month growth at her e-commerce brand X-tan Sunless — including the scary reality of investing a down-payment-sized sum in inventory and discovering she had been unknowingly losing money on one of her bestselling products for years. She breaks down why revenue alone is never the full story and walks spray tanning artists through the exact numbers they need to track to build a truly profitable and sustainable business. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: Why a bigger number on paper doesn't always mean more money in your pocket. How to price correctly by accounting for every hidden expense you've been ignoring. How to earn more from the clients you already have without hustling for new ones. Why keeping a client is always cheaper and smarter than chasing a new one. Why month-to-month numbers lie and what to track instead. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!
May 11 · 34 min
10X Is Easier Than 2X: The Mindset Shift That Changes Everything
In this episode of Slay The Spray, Kelly Callaghan shares how the concept from "10x Is Easier Than 2x” completely shifted her approach to business, money, and energy. She opens up about doing everything herself, battling ADD and burnout, and how moving from doer to visionary helped her simplify, delegate, and focus only on what truly moves the needle. You’ll also get practical exercises to step into your 10x self, clarify your big vision, and stop operating like the 2x version of you. Use code PODCAST for 15% off your order at xtansunless.com. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: The difference between 2x vs 10x thinking and why 10x actually feels easier once you stop trying to do everything. How to identify and eliminate low-level tasks using a simple paper exercise. How to apply the 80/20 rule so you double down on the 20% of offers, content, and services that drive most of your revenue. Practical ways to prevent burnout and decision fatigue by simplifying and putting systems in place. A daily visualization practice to embody your future and make decisions as her right now. Connect with Kelly: Instagram: instagram.com/iam_kellyann TikTok: tiktok.com/@iam_kellyann Facebook: facebook.com/groups/beautybusinessbabes YouTube: youtube.com/@iam_kellyann Website: spraytanclass.com And of course, don’t forget to join us next time for another episode of Slay The Spray!

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