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Skool Stories

Matthew Thompson

Stories from people earning a full-time income doing what they love on Skool.

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20 episodes
fortnightly
Avg 39 min
English

Episodes 20

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July 25 · 21 min
How a Crochet Skool used Growth Boost to go Viral
Lizzie Townsend has got 79 new customers in the last 7-days thanks to Growth Boost. As a result, her community ended up on Trending, she set a new MRR record, and her boss asked why her phone was making so many "ka-ching noises" at work 😂 In this pop-up interview, we chat about: Why constantly changing her About Page kept her stuck How "copying what works" led to her big breakthrough And her biggest lesson from 1-year on Skool Check it out!
July 9 · 6 min
How has Skool changed your life?
Start your own Skool: http://tinyurl.com/skool-games
June 28 · 33 min
From flipping hot dogs to $150k/month on Skool
7 years ago, @Samuel G was selling hot dogs on the streets of LA. Now, just a few minutes ago, he became the highest earner of the last ever Skool Games. In this episode we talk about: How one shift in his messaging changed everything The unique live-streaming strategy that turbo-charged his traffic And why giving his members a coloring-book slashed churn Check it out!
June 25 · 19 min
How Evan Built The First Viral Skool Community
Over the last 7-days, Skool's new GROWTH BOOST feature has sent over 10,000 people to Evan Shawn's About Page. As a result, he got 100+ new paying members and hit the first page of Discovery. In this pop-up episode, Evan shares exactly how he optimized his brand-new, 3-week-old community for Growth Boost — and how you can too. Topics covered: Coming up with a viral community idea Designing a community image that will get picked up by the algorithm Creating a clear, 1-sentence promise And how to make the most of the crazy new opportunity Growth Boost provides Check it out.
June 18 · 27 min
How Jesse built a $24k/month Voiceover Skool
Jesse's Skool: https://www.skool.com/@jesse-carroll-5319 Jesse Carroll is a voice actor and Skool Games Winner. His niche is helping people land their first voiceover gig. In this episode, we talk about: - How he arrived at his current pricing model (using tiers) - The retention mistake that cost him thousands of dollars - And why turning a course into a community changed his life Check it out!
May 28 · 24 min
How Gillian built a $19k/month "Raw Vegan" Skool
⁨Gillian Berry⁩ is a vegan content creator and Skool Games Winner. Her niche is helping people live healthier lives by eating raw food. In this episode, we talk about: - How live-streaming accidentally became her #1 growth strategy - Why community owners shouldn't pretend to be perfect - And what it's like hosting in-person meetups at her house 🙊 Check it out!
May 15 · 32 min
How Mike Makes $15K/month Teaching Guitar on Skool
Grateful Mike is a guitar teacher and Skool Games Winner. His niche is helping "Dead Heads" (fans of the band The Grateful Dead) play their favorite songs. In this episode, we talk about: The power of going all-in on your passion Connecting your community to existing subcultures And why "the riches are in the niches" Check it out.
April 30 · 31 min
She makes $30k/month helping mom's organize their photos
Megan O'Hare is a photographer, mom and Skool Games Winner from Nebraska. In this episode, we talk about: Why selling static courses didn't work for her The power of live-launching (webinars-for-moms 🤣) And how deeply caring for your customers makes business more fun Check it out!
April 9 · 30 min
How Pat makes $25k/month with his Kettlebell Skool
Pat Damiano is a kettlebell nerd and x2 Skool Games Winner from New York. We caught up with him in LA to find out: How he turbo-charged traffic to his About Page using Lord Of The Rings The biggest discovery he's made to reduce churn (6-week cycles) And why shifting away from personalization created a stronger community culture Check it out. P.S. Yes, there is a Gandalf sword in the episode.
March 26 · 23 min
How a Local Guitar Teacher won The Skool Games
Dave Donoghue is a guitar teacher from Ireland who won the Skool Games using some super unique LOCAL strategies like: - Putting up posters in his local village - Offering a giveaway to his contacts on WhatsApp - And talking to people in real life 😂 In this episode he also talks a lot about the importance of: - Getting super specific on who you serve - Finding "Skool friends" to walk the journey together - And the importance of keeping things simple Check it out :)
March 13 · 36 min
How to activate your members (Live @ Skool Festival)
We joined Calvin Hollywood on-stage in Germany for a Q+A about welcoming members into our communities. Topics covered: Auto DMs Leaderboard levels and unlocks Junk engagement vs genuine connection What to write on your about page to attract quality members And how to bring people back onto Skool when they leave You'll also hear live questions from other Skoolers who were there :)
February 26 · 1 hr
They make $40k/month while living in a truck...
Ryan and Haley Schrope signed up for Skool 2-years ago... Now they make a full-time income doing what they love (while living in a truck).In this episode, you'll find out:- Why you should always start before you ready- How to "copy what works"- And the importance of staying in the game long enough to winCheck it out!
February 12 · 30 min
She Makes $50k/m On Skool (With Her Mom)
Gracie Pleschourt and Tracy Pleschourt run a dating community on Skool. We caught up with them in LA to find out: - Why they switched away from 1-on-1 coaching - How to give members what they NEED - And what it's like running a community with your family Check it out :)
January 29 · 46 min
Meet the Kid Who Gets Paid to Talk to Strangers
Jason Olofsen's passion is making friends with strangers. Thanks to Skool, it's now also his full-time job. We caught up with him in LA to find out: - How he actually get customers - Why doing what you love scales faster than you think - And how he makes money without complicated funnels Check it out!
January 15 · 44 min
This dad makes $40k/month teaching Spanish on Skool
Robert Venter is a dad from South Africa with a passion for teaching languages. We caught up with him in LA to find out: How he went from 0-1,000 customers What he did to cut his churn to 4% His roadmap to hit $100k/month Check it out! Join Robert's Skool: https://www.skool.com/layersmethod Start your own Skool: https://www.skool.com/signup?ref=ef9ab8589baa43298d5b59362e460ae0
January 8 · 1 hr 3 min
This 23-year-old makes $230k/month on Skool
Nate Herk is a x4 Skool Games Winner. In this episode we talk about: - How he built a free community with 180k people - Why reducing his classroom content led to better results - And what his family thinks about him making $230k/month 🤣 Check it out ❤️ Nate's Free Community: https://www.skool.com/ai-automation-society/about
Dec 18, 2025 · 1 hr 23 min
The Secret to Skool's Success (Sam Ovens Interview)
Sam Ovens is the Co-Founder and CEO of Skool. We caught up with him in LA to find out about: - The mysterious rock he keeps in his pocket - Why Skool became "the most human place on the internet" - And how to build a community people fall in love with Check it out ❤️
Dec 11, 2025 · 1 hr 1 min
These Skoolers Made $107k... Then Gave It All Away
Daniel Harrison and Alexander VandeLaar just put on a legendary Skool Event in their hometown. Skoolers from all over the world flew to be there... and helped raise $107k for charity 🤯 We caught up with them in LA to find out: - How Skool makes IRL so easy and fun - Creative ways to use the Affiliate Feature - And the power of collaborating with other Skoolers Check it out ❤️ P.S. Here's the giving-pledged-affiliate link to Daniel & Alexander's community: https://www.skool.com/lfg/about?ref=ef9ab8589baa43298d5b59362e460ae0
Dec 4, 2025 · 1 hr 3 min
Hanging out with Kirby and Claire
Skool Stories is back! To kick off Season 2 we caught up with Andrew Kirby, Claire Quinn and Evelyn Weiss to chat about: - The first "Skool Baby" - How they got started on Skool - And why 2026 will be the year of community Check it out,
Jan 29, 2025 · 41 min
This Stay-At-Home Mom runs a Full-Time Business
Salha Aziz won The Skool Games while taking care of her kids at home. In this episode, we talk about: - Losing her job as a Zumba instructor because of COVID - Overcoming her fear of speaking on camera - And transitioning from "doing" to "coaching" Check it out. Salha's community: https://www.skool.com/beyondthebranddeals Start your own community on Skool: http://tinyurl.com/skool-games

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