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Six Figure Designer

Pam Durkin

Struggling to find great clients and design projects? Not making enough money and struggling to manage the projects you have? This is the show for YOU!

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  • 26 episodes
  • weekly
  • Avg 32 min
  • English

Episodes 26

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  • June 11 · 27 min

    Ep 160: Visibility: Are You Known for the Work That Can Support Bigger Fees?

    This episode is part of the V.I.P. Method series leading up to my free live workshop: The V.I.P. Path to Your Highest Design Fee: 3 Shifts to Get Seen, Invited, and Paid for Bigger Design Projects Join me live on June 24th at 12 PM Eastern. Register for the free workshop here: luxuryclientacademy.com/vip-method Your highest design fee does not start when the proposal goes out. It starts much earlier — with what you are known for, who is inviting you into the conversation, and how clearly the opportunity is shaped before you ever present a number. In this episode, we’re diving into the V in the V.I.P. Method: Visibility. Many designers are showing up, posting, sharing their work, and even getting referrals — but they are not always becoming known for the kind of projects that can actually support bigger fees. Visibility by itself is not enough. The real question is: Are you visible for the right work? Because if people do not know what kind of projects to send you, they may send you anything...or nothing at all. In the next episode, we’ll talk about the I in V.I.P.: Invitation. Once you know what you want to be known for, the next question is: who is already near the clients, projects, and opportunities you want? If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step. It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense. Inquire about coaching here>> https://pamela-durkin.com/contact-us/

  • June 8 · 38 min

    Ep 159: Your Highest Design Fee Starts Before the Proposal

    Join me for my FREE live workshop, The V.I.P. Path to Your Highest Design Fee, where I’ll show you the three shifts that help designers get seen, invited, and paid for bigger design projects. Wednesday 6/24, 12pm Eastern. 👉Save your seat at luxuryclientacademy.com/vip-method Your highest design fee does not start when you send the proposal. It starts much earlier, with the opportunities you attract, the people inviting you into the conversation, and the way you shape the scope before pricing it. In this episode, Pam introduces the V.I.P. Path to Your Highest Design Fee: Visibility, Invitation, and Proposal. If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step. It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense. Inquire about coaching here>> https://pamela-durkin.com/contact-us/

  • May 25 · 45 min

    Ep 158: The $20,000 Refrigerator Was Just the Beginning

    In this episode, I’m debriefing the Naples Experience (my Signature in-person event), but not in the way you might expect. Yes, there was a $20,000 refrigerator, a private chef that works with the cast of Yellowstone, luxury showrooms, a private sunset cruise, and homes ranging from $8 million to $84 million. But the REAL transformation happened when the designers stepped away from the endless client requests and daily to-do lists and immersed themselves in a room full of smart, driven, curious women who are building businesses at the next level. In this episode, I'm talking about why luxury has to be experienced before it can be confidently sold, how proximity and exposure demystify the high end, and why unforgettable client experiences are what create raving fans. If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step. It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense. Inquire about coaching here>> https://pamela-durkin.com/contact-us/

  • May 18 · 43 min

    Ep 157: When the Dream Project Is No Longer a Yes For YOU

    In this episode, we’re talking about the surprising growth moment when a project you once dreamed of is no longer an automatic yes. After a coaching call inside the Luxury Client Academy, I’m sharing the story of a designer who was presented with a large, exciting project that looked incredible on paper, but the builder quality, client expectations, reuse requests, and overall project conditions didn’t feel aligned. This conversation became a powerful example of what happens when your standards evolve, your discernment sharpens, and you stop making decisions from urgency. We’ll explore how to recognize when hesitation is actually information, how to qualify projects beyond size and budget, and why turning down a “dream” project can be one of the clearest signs that your business has grown. Applications for the Luxury Client Academy are OPEN! Apply Here >> https://www.luxuryclientacademy.com

  • May 11 · 29 min

    Ep 156: If You Say This Word, I GUARANTEE You’re Undercharging

    In this episode, we’re talking about one tiny word that could be quietly costing you thousands in your design business: “just.” If you’ve ever said, “It’s just a small bathroom,” “It’s just a few finishes,” or “It’s just a consultation,” you may be unintentionally minimizing the expertise, decision-making, and professional value you bring to your projects. I’ll unpack why designers use this word, how it affects your pricing, and why work that feels easy to you is often the exact thing your clients need most. Plus, you’ll learn how to catch yourself before you undercharge and start describing your work in a way that reflects the true value of your experience. 9/30 FREE WORKSHOP: From Scrambling for Clients to In Demand. Grab your seat >> HERE https://luxuryclientacademy.com/free-workshop

  • May 4 · 38 min

    Ep 155: Beyond Product: The Business Strategy Hiding at Market

    High Point Market is not just about pretty product, new introductions, or showroom visits. It is a business laboratory. If you pay attention, it shows you where your relationships are strong, where your systems may be creating friction, where new opportunities are hiding, and who is truly invested in helping your design business grow. In this episode, I’m sharing the biggest breadcrumbs I picked up from Market, including why vendor relationships are such a powerful asset, how the right partners can feel like an extension of your team, and why networking is essential if you want to build visibility, deepen industry connections, and attract more high-end luxury clients. 9/30 FREE WORKSHOP: From Scrambling for Clients to In Demand. Grab your seat >> HERE https://luxuryclientacademy.com/free-workshop

Showing 21–26 of 26 episodes