Shopify Masters
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
May 19 · 27 min · Episode 795 · 26.7 MB
0:00-27:50
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Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
For more on Coop Sleep Goods and show notes click here
