Shopify Masters
The Simple Business Model Used to Build a $2.4 Million Business
Jul 23, 2019 · 55 min · Episode 232 · 53.4 MB
0:00-55:39
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Colin Macintosh turned the end of a tech startup career into a new beginning for building his own brand.
Built on a cheeky pun, Sheets & Giggles grew from a simple business model of offering sustainable and comfortable bedding directly to consumers into a brand that's projecting $2.4 million in sales this year.
In this episode of Shopify Masters, you'll learn from Colin Macintosh of Sheets & Giggles on how he builds a successful crowdfunding campaign and found his niche with eucalyptus lyocell sheets.
For more information on Colin Macintosh, Sheets & Giggles, and show notes: https://www.shopify.com/blog/sheets-and-giggles-business-model
Tune in to learn
- The business model you should follow to improve your chances of success
- How they created an 11,000 subscriber email list before launching
- Why a completely unrelated Reddit post drives them traffic and sales