Shopify Masters
The Recipe for Launching Your Second Product
Mar 27, 2025 · 32 min · Episode 675 · 31.3 MB
0:00-32:35
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Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.