0:00-33:42
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Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.
Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg
Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g
Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events
