Shopify Masters
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
May 21 · 40 min · Episode 796 · 38.7 MB
0:00-40:20
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Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strategy designed around when customers are actually ready to buy.
For more on Arey and show notes click here
