Shopify Masters
How Offering Bundles Doubled Lume Cube's Average Order Value
Apr 27, 2021 · 54 min · Episode 321 · 52.0 MB
0:00-54:08
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You'll learn from an entrepreneur why they transitioned from an international retail business to direct to consumer.
Lume Cube offers high-end, portable lighting for creators and communicators. Their products help their customers capture better content & look better on video.
For more on Lume Cube and show notes: https://www.shopify.com/blog/lume-cube-bundling
Tune in to learn
- Why they focused on international expansion very early in their business
- How they manage cash flow when their cash is tied up in inventory
- How they used bundling to increase their average order value
