Shopify Masters
How a DIYer Created a Global Candle Brand
Apr 15, 2025 · 28 min · Episode 680 · 27.4 MB
0:00-28:33
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P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations.