Shopify Masters
From Zero to Category Leader in 15 Months
Jun 5, 2025 · 38 min · Episode 695 · 37.3 MB
0:00-38:54
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Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months.
For more on WagWell and show notes click here.
