BusinessMarketingEntrepreneurshipEducationHow To

Shiny New Clients!

Jenna Harding

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).

If you've got a business - this is the show you need to fill your calendar with perfect clients.

This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

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21 episodes
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Avg 17 min
English

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Monday · 23 min
How to Build a Brand People Can't Ignore (with Marjorie Malpass)
It's the antidote to AI, the fastest way to make people like/trust you and the most valuable FREE asset your business has access to: Your personality. And yet so many founders don a corporate-meets-palatable disposition when showing up as the face of their business. WHY!? You could attract the masses by letting your freak flag fly! Today's (Canadian famous) special guest is Marjorie Malpass, Founder of Nerve Strategic. Marjorie has a theory: Business owners who hide behind their products become forgettable. Instead, Marjorie walks us through the self-discovery process all business owners need to take to create an un-ignorable professional brand. In this episode you will also: LAUGH. In a previous life, Marjorie was a stand up comic. She is compelling, hilarious and incredible at teaching through storytelling. When the sound cuts out in this episode - that's because I'm laughing louder than the mic can pick up. Check out Nerve Strategic: https://www.linkedin.com/company/nerve-strategic-inc/home/ 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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September 1 · 13 min
Get re-MOTIVATED to post on Instagram; Real tactics to delete content burnout
Lost your motivation on social media? Know you "should" be posting but keep dragging your heels, and aren't sure why? This episode is your reset button. Jenna breaks down exactly why business owners hit a motivation wall on Instagram — and gives you real, doable ways to climb out of it, no matter which root cause is behind yours. 👉 Ready to stop guessing what to post and use a proven system to get clients from Instagram? Join Magic Marketing Machine and let Jenna lay out the exact steps to get clients from Instagram this fall. www.magicmarketingmachine.com In this episode, Jenna covers: The science of happiness and actions you can take right now to make Instagram feel more rewarding Steps to take to limit the mental load of instagram and avoid instagram burnout The truth about following your clients, and other industry experts and whether the Instagram algorithm cares at all Who to picture when you go on camera and a rookie content mistake that puts your brain into fight or flight The "go make money" mindset shift — and why sales evidence is the fastest cure for content burnout More strategies to identify why you're not feeling motivated to post, and how to fix it. The takeaway: Motivation isn't something you wait for — it's something you build through service, curation, connection, and a little bit of evidence that the work is working. And you don't have to figure any of it out alone. Want the exact formula for selling in your Stories? Inside Magic Marketing Machine, we just taught a full bonus class on it — enroll in MMM now to get the replay plus every step-by-step system to grow and monetize your Instagram this season. www.magicmarketingmachine.com 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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August 24 · 17 min
Bet On Yourself (and Sell Out Before You Even Have an Audience)
Meredith turned 200 followers and a dream into a sold out offer. What if the thing standing between you and your next chapter isn't a bigger following, more experience, or the "right" moment — it's just deciding to bet on yourself? In this episode, Jenna sits down with Magic Marketing Machine client Meredith Smith (@houstonkidsyoga), who walked away from a corporate consulting career and a business that bored her to launch Houston Kids Yoga and sold out multiple camps with fewer than 200 Instagram followers. In this episode: Why Meredith calls betting on herself "the single hardest decision" she's ever made in business The corporate-consulting-to-kids'-yoga pivot, and the moment with her three-year-old son that sparked it How messaging clarity (not audience size) is the real driver behind selling your offer The mindset shift that reframes "starting a new business" as never really starting from zero at all A ton of motivational bite-sized entrepreneurship motivational takeaways that will amp you up to follow your business dreams The takeaway: You don't need years of audience-building or a perfect roadmap to succeed in entrepreneurship — you need messaging clarity and the willingness to take the next right step. That's exactly what we help you do inside Magic Marketing Machine, and enrollment is open now if you're ready to stop waiting for the "right" moment. www.magicmarketingmachine.com Follow along with Meredith's journey and her newly viral reel: @HoustonKidsYoga on Instagram Ready for the same clarity that helped Meredith sell out camps with under 200 followers? ENROLL IN MAGIC MARKETING MACHINE Here's more about the proven strategy you'll use when you work with us: https://www.videoask.com/f7xjzo38p 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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#1
August 17 · 27 min
Easily Fix Your Messy Messaging (Live coaching episode)
How do you fix messy messaging so you can speak just a few sentences and have the full attention of your leads? In this episode, listen in on a live coaching call where we'll untangle a vague, fluffy pitch into clear, specific messaging. I'm joined by a Magic Marketing Machine student, Human Design Facilitator & Life Coach, Kat (AKA @unfoldyourdesign). Get Kat's free human design chart: https://unfoldyourdesign.com/free-human-design-chart/ Every service-based business owner will see themselves in Kat's struggle. She'd invested in program after program, was told to post 30 reels a week, and still couldn't explain her offer in a sentence. Sound familiar? You are probably closer to clear messaging than you think. The words are already there — in the conversations you're already having with your best-fit clients. You just need a process to pull them out. If your messaging has felt like a tangled mess, this episode will show you exactly how close you really are to saying it simply. 👉 Ready to start getting clients from instagram using crystal clear messaging? Time to join us in Magic Marketing Machine www.magicmarketingmachine.com 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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August 10 · 17 min
Email Marketing: 7 Emails You Need to Sell Anything Online in 2026
Email marketing in 2026 doesn't look like it did even a few years ago — and if your sequences still feel like guesswork, you're not alone. The truth is, most email sales sequences fail for one simple reason: they're written for one type of buyer, when your list is actually full of several. In this episode, Jenna sits down with email funnel strategist Allison Hardy to break down the email sequence framework she built — a system rooted in buyer psychology that's since driven serious revenue for her clients. Get Allison's FREE $80 email template: https://www.allisonhardy.com/80000email In this episode, you'll learn: How Allison Hardy built a repeatable, "life-proof" email sales system out of total chaos Why some buyers only need one line and a link — and why over-explaining actually loses them The buyer type most business owners accidentally scare off with their biggest testimonials (and what to send instead) Why one email in this sequence should NOT try to solve the reader's pain point The order these seven emails need to go in, and why sending them out of sequence costs you sales The two buyer types Jenna and Allison ran out of time to fully cover (you'll want to catch this one) Key takeaway: Effective email marketing in 2026 isn't about writing the perfect email — it's about writing the right email to the right buyer at the right moment in your sequence. Once you know who you're talking to, the words get a lot easier to find. Ready to start building a list (and a sales system) that actually converts? Grab our free Instagram training and start turning followers into paying clients: [link] New to the show? Welcome — hit subscribe so you don't miss next week's episode, and if this one helped, a review goes a long way in helping other service-based business owners find us. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
- Transcript
August 3 · 20 min
Should you start a membership in 2026? (with guest expert Jaya Rose)
Wondering if it's still worth it to start a membership in 2026? What about if what you have to offer would fit a membership model? We answer that! Jaya Rose will even tell you what sort of personalities suit a membership, vs who should steer clear. Check out Jaya's free workshop! https://thejayarose.com/membership-workshop Follow Memberships Expert Jaya Rose: https://www.instagram.com/withjayarose/ On a Zoom call with a business-owner friend recently, I found out what he earns from his membership — and I went quiet. Not because of the number (okay, also because of the number), but because of how easy it all seemed! His people are happy, he's happy, and he's making real money doing it. So I brought in Jaya Rose — the business coach who teaches memberships, content, and messaging, and who just sold out her own program on how to start a membership. In this episode, we also cover: The real definition of a membership The difference between a learning portal, a group program, and a true membership. Why Jaya Rose scrapped her whole business overnight, and why it was the best decision Some key explanations like "what is a membership?", and "how do you scale away from a 1:1 service?" Jaya's story of quitting her first membership over a single weekend is the kind of thing that'll make you look at your own offers differently — and maybe rethink what you're building before you build any more of it. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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July 21 · 18 min
3 Simple Ways to Keep Your Course/Membership Clients Happier
You don't just want to have a course-- You want THE BEST course, right? You want thrilled clients, who get REAL results, and send you tons of referrals. From client experience, to tools to teach different types of learners, to onboarding workflows, this episode spills actionable tactics I learned as a 7 figure course creator. There are simple tweaks you can implement to improve customer experience and this episode will give you TWENTY of them. In fact, by streaming this episode, you'll also discover a new way of generate new clients: By keeping your current ones sooo happy, they send you boatloads of referrals. This episode is sponsored by Adobe Acrobat! 👉 [See the PDF Space I mentioned in this episode: https://adobe.ly/4b2yLiG ] In this episode, I'm breaking down what 5 years of running Magic Marketing Machine has taught me about the client experience. If you're a business owner and run an online course or membership, this one's for you. Inside, I get into: The online learning-style blind spot I didn't even know I had — and the AI tool that fixes it. Why "let's go, rah, rah!" high-energy doesn't work for every customer, and what we do now instead so our students don't get overwhelmed The online course worksheet upgrade that makes people excited to "work" The 4am problem every online business owner has run into, and the automation that solves it for good The back-end workflow that curtailed refund requests The one-page fix that makes contracts feel like a relief instead of a threat and helps your clients understand their expectations 🎧 Hit play, then go poke around the PDF Space above — I put every resource from this episode in one place so you're not scrambling to take notes. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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July 20 · 19 min
The Hidden Power of Excitement as a Sales Strategy
Find out why enthusiasm, fun and internal alignment is more valuable than learning another online funnel. This is what your marketing has been missing. Are you always chasing the next strategy, funnel or piece of external validation to fix what's not working in your business? What if passion is what drives business success? Listen in on this conversation with Jaden Hummel (Coach for entrepreneurs) and you'll learn that real internal alignment combined with enthusiasm for what you're selling is a sales strategy in and of itself. This thoughtful conversation covers how to rediscover enthusiasm for your work, what it means if you don't feel it, and how alignment in business looks different for everyone. You'll also hear: Ways to add more fun into your business to keep you motivated Jaden's take on alignment and questions to ask yourself to keep your business moving in the right direction Tips for creating content the resonates more deeply with your audience Connect with Jaden on Instagram at @JadenBHummel, or check out her group Open Field (@opnfield — comment "open" on any of her posts to get in). If content and visibility are part of your business plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
- Transcript
July 13 · 23 min
How to get a TEDx Talk (and leverage it to grow your business)
Want to know how to book a TEDx Talk? Listen in on a conversation with speaking coach Megan Hamilton — who's been the speaker advisor at the second largest TEDx in Canada for 12+ years and has coached TEDx talks around the world — to break down exactly how to book a TEDx talk, even if you've never set foot on a stage before. We're covering everything from what the TEDx organizers are scanning for when they pick speakers (hint: it's not your business pitch), to why 'selling from the stage' is majorly against the TED rules (and a BETTER way to leverage your talk to grow your business). Dreaming of being a keynote speaker? Tap play because in this episode, we get into: 3 steps to take right now if you're dreaming about speaking on a TEDx stage some day What TEDx organizers look for when they choose speakers (and why "I want to grow my business" is the wrong energy to bring) The TEDx audition process Rules that get your entire talk rejected from the TEDx YouTube channel How to start building relationships with TEDx organizers near you, before you're anywhere near ready to audition Strategies for leveraging a TEDx talk into bigger stages, press, and business opportunities GET MEGAN'S TEDx BUCKET LIST CHECKLIST (it's free!): https://www.impactwitch.com/tedx-bucket-list-checklist The takeaway: Booking a TEDx talk isn't about waiting to get discovered — it's about treating it like any other visibility strategy: relationship-building, positioning, and being ready when the door opens. Megan lays out exactly where to start, today, even if your talk is still just a spark of an idea. If content and visibility are part of your growth plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p New to the show? Welcome — hit subscribe so you never miss an episode, and go binge the back catalog while you're at it. There's a lot of good stuff in there. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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July 6 · 15 min
Instagram Profile Optimization: The Complete Guide for Business Owners
When strangers land on a properly setup Instagram profile, they immediately tap follow, and often jump straight into a funnel. In this episode, Jenna walks through a full Instagram profile optimization, including the ONE place on Instagram you need to pepper in your keywords if you want your business to get found on Google. You'll learn: How to optimize your Instagram profile for business starting with your profile photo How to choose your pinned posts on Instagram What posts belong in your featured Stories (and some secrets about hers involving hair extensions and raccoons) New Instagram features that are sure to waste your time and should definitely be ignored She also explains the online marketing principle "Limiting the path to purchase" and how it applies to getting your leads from instagram, to booking your services with you, as fast as possible. MENTIONED IN THIS EPISODE: Write a lead-attracting Instagram bio that makes you look amazing in seconds, inside 5 Minute Bio: https://parkdale-republic.thrivecart.com/5-minute-bio-product/ Join Magic Marketing Machine: www.magicmarketingmachine.com 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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June 29 · 17 min
Client Retention Strategies: Tips to keep your clients, longer (feat. Eric Lalonde, CEO of WriteUpp)
What if the secret to client retention had nothing to do with doing better work? And what it does have to do with is 100% in your control, and currently being totally ignored in the back-end of your business? Jenna opens this episode with a story that might make you uncomfortable — about a service provider whose backend was so polished, so organized, so buttoned up... that it bought them months of grace they didn't deserve. And it completely changed how she thinks about client retention strategies. Keeping clients coming back to your practice doesn't means working harder, undercharging, or saying yes to everything. In fact, that approach is a fast-track to burnout. In this episode, Jenna sits down with Eric Lalonde, CEO of WriteUpp — an all-in-one practice management platform used by over 47,000 clinicians across 35+ countries, to talk about what how to KEEP your best clients coming back. In this episode: The counterintuitive story that'll reframe how you think about retaining clients Why your backend systems are building (or destroying) trust before you've even delivered anything What Disney figured out about client experience that most small businesses completely miss The 3 invisible systems doing the heavy lifting on client retention Why Eric says communication is the single biggest factor in whether clients come back How WriteUpp brings scheduling, records, invoicing, reminders, and more into one place — so your experience feels seamless without you managing five different tools If you've ever wondered why great work alone isn't keeping clients around, this episode is going to hit. 🔗 Learn more about WriteUpp at writeupp.com Read the Client Retention Strategies Blog: https://jennaharding.com/client-retention-strategies-back-end-systems-to-help-your-practice-keep-clients-long-term/ This episode is sponsored by WriteUpp ❤️ Thank You! 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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June 22 · 17 min
Are Instagram courses worth it?
Not all programs are created equal... And there's a reason why that $27 instagram course you bought didn't get you the views it promised it did. In this episode, we talk messaging, realistic social media ROI, what to stop wasting your money on, and how I designed Magic Marketing Machine to be the last Instagram course you ever need (because, spoiler, it's actually a social media marketing strategy disguised as an Instagram course). If you've ever wondered whether investing in an Instagram course is actually worth it for your service-based business — this episode is for you. HERE'S THE FREE VIDEO TRAINING I MENTION: https://www.videoask.com/f7xjzo38p JOIN MAGIC MARKETING MACHINE: www.magicmarketingmachine.com This episode also gets into: The real reason potential clients say you're too expensive (it's probably not what you think) What instagram marketing ROI looks like for a small service-based business — and the four ROI categories every offer falls into Why a shortcut to making content faster is not the same thing as a shortcut to getting clients What Jenna learned from a $10,000 program that completely shaped how Magic Marketing Machine was built The byproducts of showing up on Instagram that most people aren't even factoring into the equation If you're a service business owner sitting on the fence about whether investing in an Instagram course is worth it — this episode will help you make that call with a lot more clarity. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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June 15 · 12 min
The messaging mistake new business owners make on social media (i'm guilty too)
So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets. The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around. Ready to get clients from Instagram without spending all day on your phone? Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join. 👉 https://www.videoask.com/f7xjzo38p In this episode, you'll hear: The mindset that turned into a messaging mistake Jenna made for months that hurt sales What "pick me energy" looks like in a business owner's content Why using expert jargon and overwriting your social media posts signals insecurity, not authority The sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client is What one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach Why you need to stop trying to look smart in your social media content Why simple language isn't a sign you're NOT an expert — it's a sign that you are one Key takeaway: Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned. New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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June 1 · 10 min
How To Write An "I Help" Statement For Your Business
You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right? So why does it still feel like nobody really gets what you do? In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs. Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word. In this episode, you'll hear: The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thought Why the classic "I help statement" still works to explain what you do The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's language Why cramming everything you do into one sentence actually makes you less clear, not more What an old-school PR pro taught Jenna about messaging How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people faster The big takeaway: More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows. If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable. 🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine! www.magicmarketingmachine.com New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here! 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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May 18 · 17 min
Local Marketing Strategies (and how to reach local audiences on Instagram)
Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses. Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both. In this episode: - Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park - How to find the right local businesses to collaborate with - Jenna Harding's concept of "global reach for local sales - Why the instagram algorithm isn't as random as you think - How local business social media marketing on Instagram can be optimized to reach people near you Want to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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May 11 · 13 min
Book a client by Friday: Your bootstrappy action plan
Wanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist. In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you. In this episode, you'll hear tactics to get a new client fast (how about by Friday?) We'll cover: Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with it The near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room) How a simple congratulations email to a past client led directly to a new contract — with zero pitching The Craigslist approach that landed a $20,000 client Where to look online for people who are actively searching for someone like you right now Why re-engaging past clients is the easiest sell you're not making What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fast The takeaway: The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do. 🎓 Magic Marketing Machine — Jenna's signature program for getting clients from Instagram in minutes a day www.magicmarketingmachine.com Cassie: https://www.instagram.com/cassietorresct/ Strategic Stories $10 Mini Course: https://jennaharding.com/strategic-stories 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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May 4 · 12 min
The 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)
You've gotten clients before. You know your offer works. So why is your Instagram not converting to clients? If you're pouring your heart into content and the bookings still aren't coming through, this episode is going to pinpoint exactly where the disconnect is — using the 3 M's of sales framework. The 3 M's of Sales: Mindset — If selling feels icky, pushy, or like you're taking something from people, that belief is showing up in every word you write. Your mindset isn't just a "woo" problem — it's a sales problem. Messaging — If people buy from you on discovery calls but not from your Instagram or emails, that's a messaging problem. And it's one of the most fixable ones there is. The words you use, the results you promise (or fail to promise), and how clearly you communicate your value are everything. Money — Are you actually asking for it? A scroll through your last nine posts will tell you. If you haven't made an offer recently, that's your answer. Key takeaways from this episode: How to diagnose exactly which M is your missing link for getting clients from Instagram The business mindset shifts that are quietly blocking your sales conversions Why your Instagram messaging — not your offer — is usually why followers aren't buying What "sell a little all the time and a lot sometimes" actually looks like as an Instagram sales strategy Why objections on sales calls ("let me talk to my husband") are usually an Instagram messaging problem — not a pricing problem 👉 The mindset blocks getting in the way of your sales: https://www.buzzsprout.com/2215200/episodes/15173021 👉 Fix these 2 things and you'll sell 10 times more: https://www.buzzsprout.com/2215200/episodes/18202097 One of these three things just needs some attention — and once you know which one, fixing it gets a whole lot simpler. 🎁 Grab the free sales post template below — the one a client used to book 10 sales calls in three hours. New to the show? Welcome! I'm Jenna Harding and every week on Shiny New Clients, I help service-based business owners get clients from Instagram. Subscribe so you never miss an episode. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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April 20 · 15 min
10 ways to repurpose your Instagram content
If you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of. (I also included 3 answers for 'how to download instagram posts without the watermark') Inside this episode, you’ll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently. This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including: How to repost your content as-is (yes, really) without overthinking it How to transform one post into multiple formats (Reels, carousels, talking videos) How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts How to analyze what worked—and turn it into even more winning content You’ll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results. If you’re tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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April 13 · 21 min
Social Media Marketing For New Businesses (what to post to get clients online)
You started a business. Now what the heck do you post on social media? If you've ever stared at your phone wondering how to announce your new business on social media — this episode is for you. Social media marketing doesn't have to be this big, scary, elaborate production. In fact, the pressure you're putting on that first post might be the very thing slowing you down. In this episode, Jenna breaks down exactly how to get started with social media marketing for a new business, using the real story of her friend Dave — a brand-new leadership coach who went from never having posted for his business to nearly 600 followers in just a few weeks. Find out the next steps to take to get clients online. What you'll learn in this episode: Why your first post doesn't need to be perfect (and why waiting is costing you clients) The biggest mistake new business owners make when planning their content rollout How to choose the right social media platform for your service-based business — and why it might not be the one you think How often to post when you're just getting started Why your existing network is one of your most powerful growth tools The "critical lens" that's making you way harder on yourself than your audience ever will be The truth about social media marketing for new businesses: the algorithm isn't your biggest obstacle — your own perfectionism is. The fastest way to grow is to start imperfectly and learn as you go. Your passion is already more compelling than you realize. Whether you're a coach, consultant, or any kind of service provider who's been putting off showing up online, this episode will give you the push — and the practical steps — you need to finally get posting. Mentioned in this episode: Magic Marketing Machine — Jenna's program for service-based business owners who want to get clients from Instagram. www.magicmarketingmachine.com 🎁 Grab Jenna's free training on how to get clients from Instagram — link below! New to the show? Welcome! The Shiny New Clients podcast drops new episodes every week. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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April 6 · 12 min
The 2026 Instagram Algorithm Update (and the ONLY part that matters)
Find out the major change that determines if your posts are shown to more people, and 3 ways to incorporate it into your content strategy. Plus, hear my take on the one--only--thing you really need to know about the Instagram algorithm, as someone who has worked in social media management for 8+ years. We break down how the Instagram algorithm actually works in 2026 (and why most updates don’t matter nearly as much as you think). If you’ve been stressing about low reach, declining engagement, or trying to “keep up” with every new feature, this episode will simplify everything. Inside this episode, you’ll learn how to create content people actually want to share, how to use “engagement attractors” to increase Instagram reach, and how to build a content strategy that consistently gets your posts in front of new audiences—without chasing every algorithm update. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
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