BusinessEntrepreneurshipEducationSelf-Improvement

Seven Figure Standard

Arash Vossoughi and Mykie Stiller

We all have standards in life, but how many of us have gone the extra mile in consciously developing them? And how do you take those first steps toward raising your standard and elevating your life? Introducing the new Seven Figure Standard Podcast, brought to you by your hosts Mykie Stiller and Arash Vossoughi, the founding members of Voss Coaching Co., the elite coaching company that empowers more people to build their standard and live a life of excellence.

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#175
Tuesday · 19 min
Episode 175: How to Build Confidence Before You Feel Ready
What if confidence isn’t something you gain before taking action, but something you build by taking action? In this episode of the Seven Figure Standard Podcast, Mykie Stiller and Arash Vossoughi unpack why so many people stay stuck waiting to feel ready, and why confidence actually comes from moving forward before you feel capable. They explore the connection between confidence, competence, courage, and identity, revealing how taking action, embracing failure, and betting on yourself can reshape the way you see what’s possible. You’ll learn why experience is the fastest path to confidence, how small wins can strengthen your identity, and why the most powerful decision you can make is often to simply go for it. Key Points From This Episode: Today’s topic of conversation. Why confidence is so important. Acting your way to confidence through action. The relationship between confidence and competence. Arash explains why doing comes first, then confidence follows. Betting on yourself: why you can’t be in fear and action at the same time. The importance of having a great relationship with failure. Arash unpacks the difference between certainty and confidence. Discover the fastest way to accelerate confidence. The biggest pay-off to improving your confidence. He defines identity and confidence, and shares how they work together. Building confidence in an area where you feel knocked down. Faking it less and making it more: living in your future in the present moment. He breaks down the relationship between confidence and courage. Activating your I-don’t-give-an-F-muscle. Arash’s key takeaway from today’s episode: just do it! Links Mentioned in Today’s Episode: Episode 165: The Hidden Cost of People Pleasing Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#174
August 18 · 12 min
Episode 174: The Standard That Achieves the Goal
Anyone can set a goal. But achieving it requires something deeper: changing the beliefs, identity, and internal state that shape how you show up. Goal achievement isn’t just about deciding where you want to go. It’s about becoming the person capable of getting there. In today’s episode, Mykie Stiller and Arash Vossoughi unpack the difference between goals and standards, the processes that actually drive achievement, and why goal setting alone doesn’t create results. They explore how goals and standards work together, why you can’t have a big, audacious goal with a low standard, and the role emotional buy-in plays in meaningful growth. They also discuss how to identify the standards currently shaping your decisions and why the fastest way to create lasting change is to embody one new standard at a time. Because real progress isn’t about doing everything at once—it’s about becoming the person who consistently does what the goal requires Key Points From This Episode: Today’s topic of discussion: standards vs. goals. An intellectual activity versus a lawful process: the difference between goal setting and goal achieving. The different goal achievement processes. Why there’s no reward in goal setting. Arash breaks down the difference between a standard and a goal, and how they work together. He explains why you can’t simultaneously have a big, audacious goal and a really low standard. Why a really good goal is only a good goal if you’re willing to commit to it. The key role emotional buy-in plays in the goals that you set. Arash unpacks the goal sweet spot for emotional buy-in. Identifying your current standard versus the standard required to achieve your goal. The fastest way to implement a new standard: embody it. Arash shares his final thoughts on standards and goals. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#173
August 11 · 15 min
Episode 173: The Identity Shift That Ends Self-Sabotage
Success can create its own challenges. After a breakthrough, many high achievers unknowingly begin to self-sabotage — losing urgency, lowering their standards, or allowing fear to influence their decisions. In this episode of the Seven Figure Standard Podcast, Arash Vossoughi and Mykie Stiller dive into the hidden survival identity that causes people to hesitate, procrastinate, and lose the hunger that created their success in the first place. They unpack why nothing fails faster than success, how to identify hidden commitments keeping you stuck, and the role identity, discipline, and consistency play in creating lasting results. Discover how to interrupt the self-sabotage cycle, take complete ownership of your growth, and build the mindset required to keep winning. Key Points From This Episode: Introducing today’s topic. Arash explains why self-sabotage plays such a big role in so many people's lives. What happens when you don’t catch that internal voice. Why nothing fails faster than success: losing the hunger. How self-sabotage affects both the builders and those who’ve never built anything. Three lines everyone should brain-tattoo. Why he says, “I already am all that I desire to be.” How our voice actually creates. He unpacks how consistency takes us to the finish line. Discovering your hidden commitments (and how to deal with them!) Protective versus productive and how self-sabotage operates within us. He breaks down the fastest way to interrupt self-sabotage. The key to finally breaking free from self-sabotage. They look at the self-sabotage cycle and its causing points. Tools for overcoming self-sabotage. The opposite of self-sabotage. Links Mentioned in Today’s Episode: As a Man Thinketh Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#172
August 4 · 15 min
Episode 172: Why You Keep Hitting the Same Income Ceiling
What if the biggest thing holding your income back isn't your strategy, your skills, or how hard you work, but a hidden survival identity operating beneath your awareness? If you've ever felt like you keep hitting the same income ceiling no matter what you try, you may be unconsciously returning to what feels familiar instead of what's possible. In today's episode, Mykie and Arash unpack the real reason your results won't budge, why more effort rarely creates a breakthrough, and why the ceiling is almost never external. They also explore what happens when you're more faithful to what is than to what could be, why brutal honesty is essential for raising your internal thermostat, and how changing your identity can change your results. Key Points From This Episode: An introduction to today’s topic of discussion. The real issue behind why your results aren’t budging. Why effort alone won’t break you through into the next level. Arash unpacks the antidote: changing your standard. He explains why income never exceeds your standard. Why the ceiling is never external. Arash breaks down the chain he teaches his clients to stop being obsessed with the outside. What happens when you’re more faithful to what is than what could be. The relationship between one’s environment and their ceiling. A key to changing your thermostat: brutal honesty. Arash shares how great questions can help you be brutally honest with yourself. He shares a real-life example of a client breaking through their ceiling. Final thoughts on today’s topic. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#171
July 28 · 15 min
Episode 171: The Seven-Figure Routine
What do wealthy people actually do with their time each day? In this episode of Seven Figure Standard, hosts Mykie Stiller and Arash Vossoughi break down the daily habits, routines, and disciplines that help people create high-level success without being consumed by distraction or overwork. Arash walks listeners through his own morning routine, why he regards it as sacred, and how he uses meditation to strengthen his identity. He also explains how a strong routine builds self-esteem, the idea of five great hours, the role of quiet time, and the importance of self-redirecting when the day does not go according to plan. They also discuss comfort-zone stretching and why discipline and faith are non-negotiable for lasting success. Tune in now! Key Points From This Episode: Hear how Arash structures his morning routine and why it’s sacred to him. Explore why morning routines build discipline and self-esteem. Find out why the Millionaire Mornings Guide is a valuable coaching resource. Understand how five great hours can outperform 12 distracted ones. Uncover how daily habits create a world-class life. Learn how to redirect yourself when something goes wrong. Unpack why quality matters more than quantity. Discover why getting out of your comfort zone every day is a non-negotiable. Clarify what a real goal-achieving activity looks like. Arash’s thoughts on urgency, attitude, discipline, and commitment. Links Mentioned in Today’s Episode: Millionaire Mornings Guide Good to Great The Master Key System Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#170
July 21 · 19 min
Episode 170: Why Your Standards Determine Your Success
Welcome to another episode of The Seven Figure Standard podcast, where today Mykie and Arash dive into one of their most highly requested topics: the essential reading list for developing a powerful money mindset. In this episode, Arash shares the foundational books that changed his trajectory, including classics like Think and Grow Rich, The Science of Getting Rich, Psycho-Cybernetics, and more, and explains why true transformation comes from moving beyond simply consuming information to consistently implementing what you learn. Tune in to hear his top reading recommendations, what it means to become intellectually involved, the role of faith in success, and how to avoid becoming a professional information gatherer so you can start taking action and creating real transformation. Key Points From This Episode: Today’s topic of conversation: the best of the best money mindset books. The first mindset book that changes Arash’s approach. His recommendation for someone getting started in mindset work. Arash’s biggest takeaway from Think and Grow Rich. They dive into Arash’s top five development and mindset books. A reading plan recommendation for each of the top five books. Why studying a book means getting intellectually involved. He explains why reading alone won’t change you, but the implementation will. The importance of faith in success. Bulletproofing yourself against solely collecting information. What people miss when studying a book. Links Mentioned in Today’s Episode: Think and Grow Rich Science of Getting Rich The Power of Awareness You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps Psycho-Cybernetics Transform! Success Through a Positive Mental Attitude God Works Through Faith Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#169
July 14 · 22 min
Episode 169: The Power of the Subconscious Mind
Your subconscious mind is shaping your life, whether you realize it or not. The question is whether it's working for you or against you. In this episode, Mykie Stiller and Arash Vossoughi explore the power of the subconscious mind and why understanding it is essential for creating lasting success. Drawing on more than 15 years of studying the subconscious mind, Arash explains how subconscious programming influences nearly every result you experience and why changing it requires both discipline and faith. They discuss where subconscious beliefs come from, why repetition must be paired with deliberate practice, and how visualizing your goals as already achieved can help reprogram your thinking. They also unpack the difference between accurate thinking and positive thinking, why you need to become loyal to your best future self, and how working in harmony with your subconscious can transform the results you create. Listen in to discover how mastering your subconscious mind can change the way you live! Key Points From This Episode: What the subconscious mind is and why it shapes your results. Common misconceptions about subconscious programming. Why discipline and faith are essential for lasting change. When your goals become boring: why it’s a sign you've changed. A five-minute visualization practice for reprogramming the mind. Where your subconscious beliefs and programming come from. How your subconscious works while you sleep. The difference between positive and accurate thinking. Repetition, deliberate practice, and the power of faith. Recognizing when your subconscious is working for you. Becoming loyal to your best future self instead of your current reality. Why wealth is activated through consciousness. Creating a relationship with your subconscious mind. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#168
July 7 · 21 min
Episode 168: Money Habits of People Who Think Differently
Money habits don't determine financial success on their own. It's the standards you set that shape your habits and, ultimately, your financial future. In this episode, Mykie Stiller and Arash Vossoughi explore the money habits that set high achievers apart and why lasting financial growth starts by changing the way you think, not simply working harder. Reflecting on his own journey from debt and financial hardship, Arash shares the decisions and habits that transformed his life and why betting on yourself is the foundation for creating wealth. They discuss how past experiences shape your money blueprint, how shifting it changes your financial life, and how raising your standards transforms your habits. They also unpack why grinding keeps you stuck, how to identify limiting money patterns, and why changing your relationship with money can lead to new ideas and opportunities. Listen in to discover how thinking differently about money can change the results you create. Key Points From This Episode: Why financial success starts with habits, not circumstances. Arash’s decision to never let anyone else control his income. Why betting on yourself is a key habit of successful people. The importance of deciding exactly what you want. Understanding your money blueprint and how it drives your decisions. How changing your money blueprint changes your results. The common money habit shared by high achievers. How self-worth is connected to earning more money. Unpacking the difference between a habit and a personal standard. How higher standards create better money habits. Why grinding harder keeps people stuck. How to identify and change negative money patterns. Developing a wealth identity instead of a survival identity. Why adding more value is the greatest wealth strategy. Links Mentioned in Today’s Episode: Think and Grow Rich Science of Getting Rich You Too Can Be Prosperous Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#167
June 30 · 17 min
Episode 167: The Identity Gap That's Holding You Back
What is really standing between who you are now and who you want to become? In this episode of Seven Figure Standard, we unpack the identity gap and why closing it requires more than strategy, information, or harder work. Arash explains why your current results reveal your current identity, how your future self can become the standard for your decisions, and why transformation begins when you stop blaming circumstances. Hear Arash’s four-part framework for closing the gap through identity, standards, environment, and daily action. He also delves into why consumption can become a form of procrastination, how to rehearse your future self, and why consistency separates people who stay stuck from those who create real results. Tune in for the steps to raising your standards, protecting your mind, and becoming the person your goals require you to be. Key Points From This Episode: Discover why your success is rooted in identity. Explore why chasing a strategy keeps people stuck. Unpack how self-image and daily actions drive results. Find out how overconsumption keeps people from taking action. Learn about and how to use future self-rehearsal. Uncover the difference between coachability and following direction. Understand where to start when you know who you want to become. Insights into procrastination and how to overcome it. Arash’s framework for closing the gap and moving forward. Links Mentioned in Today’s Episode: Rebuilt Stronger: Creating Power from Pain Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#166
June 23 · 17 min
Episode 166: The Success Formula Nobody Talks About
You are never truly ready to do something until you actually just do it! Today on the Seven Figure Standard Podcast, we are diving deep into why waiting until you’re ready is a dangerous identity problem and how you can achieve success when you don’t feel ready. Tuning in, you’ll hear all about the dangers of having a survival identity, why you have to act before you’re ready, the power of training yourself to get comfortable with being uncomfortable, and more! We delve into how acting before you are ready rewires your identity before discussing Arash’s formula for making a bold move when you feel you aren’t ready to. We even touch on what causes you to feel ill-equipped to do something. Finally, Arash shares two powerful habits that will change your life significantly. Thanks for listening! Key Points From This Episode: Why saying you’ll wait until you’re ready is a lie. The power of acting before you’re ready. Readiness as a byproduct of action. Why behaving before you’re ready changes your identity. How to make a bold move when you don’t feel ready. The difference between being equipped and being ready. Two habits that will change your life significantly. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#165
June 16 · 17 min
Episode 165: The Hidden Cost of People Pleasing
People pleasing may seem harmless, but it could be costing you far more than you realize. In this episode, Mykie Stiller and Arash Vossoughi unpack how the habit of seeking approval can impact everything from your confidence and decision-making to your income, leadership, and emotional freedom. Together, they explore why people pleasing is rooted in fear rather than kindness and how constantly prioritizing others can erode self-respect over time. Arash explains the difference between genuine service and people pleasing while breaking down how these patterns affect business growth, pricing, culture, and performance under pressure. The conversation also highlights the connection between authenticity and leadership, why setting personal standards matters, and how learning to stop seeking approval can transform the way you lead and live. Listen in for a powerful perspective shift on breaking free from people pleasing! Key Points From This Episode: Why people pleasing is rooted in fear, not kindness. How the need to be liked shapes the way people show up. The hidden cost of sacrificing authenticity to avoid conflict. Why honesty and genuine service are not the same as people pleasing. How people pleasing and shrinking yourself erode self-respect over time. The damaging effect that people pleasing can have on leadership and culture. How people pleasing influences pricing, productivity, and business growth. Why people pleasers often struggle to perform under pressure. How setting personal standards helps create emotional freedom. Identifying where people pleasing is costing you. Deciding to break the habit of people pleasing. Links Mentioned in Today’s Episode: Episode 162: The Identity Shift that Changes Everything Under Pressure Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#164
June 9 · 17 min
Episode 164: The Secret to Staying Consistent When Motivation Fades
Most people think they need more motivation. The real problem may be that they are relying on the wrong fuel altogether. In this episode, Mykie Stiller and Arash Vossoughi explore the difference between motivation and drive, and why lasting success depends on more than temporary feelings. Drawing on Arash's own experience, they unpack the shift from relying on bursts of motivation to building the discipline needed for consistent results. The conversation explores the connection between drive and identity, why some goals inspire greater follow-through than others, and how self-belief influences the standards we set for ourselves. Along the way, they challenge common assumptions about consistency and explain why true drive comes from falling in love with an idea rather than forcing yourself to take action. Listen in for practical insights on building momentum that lasts! Key Points From This Episode: The difference between motivation and drive. Why motivation fades while drive creates consistency. Arash’s shift from motivation to disciplined action. The decision that changed the trajectory of his life. Signs you’re operating from motivation instead of drive. How falling in love with an idea activates drive. The connection between drive, identity, and self-respect. Motivation’s role in getting you started. Why commitment matters more than motivation. How limiting beliefs prevent people from accessing their drive. What children can teach us about commitment and desire. Why you need a goal you're truly in love with. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#163
June 2 · 21 min
Episode 163: Your Wealth Ceiling Isn’t Financial. It’s Psychological
Could the biggest thing limiting your income be your mindset? Have you ever felt that you have a financial or income ceiling? Then today’s episode is for you. Join Mykie and Arash as they dive into why your wealth ceiling isn’t financial at all, but psychological. They delve into why money won’t solve your wealth gap, why tactics are easier to confront than identity, and how having a good wealth identity changes the way you think. Arash unpacks the process of reprogramming, shares beliefs that will transform your relationship with the wealth gap you are experiencing, and explains why a decision without action isn’t really a decision at all. For all this, and more, be sure to tune in now. Key Points From This Episode: Today’s topic of conversation. Arash explains why a wealth struggle isn’t financial, but psychological. The rules to cure this dilemma. Why money won’t solve your wealth gap. He unpacks why tactics are easier to confront than identity. Arash simplifies understanding and solving the right problem. Tactics versus strategies and why we tend to blame them. How having a good wealth identity changes your mindset. Why you can’t transform the outside without transforming the inside. The process to reprogram: not showing up as who you’ve been, but who you want to be. Arash shares a real-life example of breaking through a wealth ceiling. Beliefs that will transform your relationship with the wealth gap you are experiencing. He breaks down identity-based behaviors. Why there is no decision if it’s not followed up with action. Final words from Arash on today’s topic. Links Mentioned in Today’s Episode: Thomas Troward Books Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#162
May 26 · 21 min
Episode 162: The Identity Shift that Changes Everything Under Pressure
It’s easy to hold your standard when everything is going well, but what happens when pressure builds? Welcome back to another episode of the Seven-Figure Standard. Today, Mykie and Arash unpack the identity shift that changes everything under pressure, exploring how your ability to handle pressure is directly tied to the identity and discipline you’ve built long before the moment arrives. They break down why pressure doesn’t create character, but reveals it, why preparation equals character, and the impact of self-imposed pressure by high achievers. Arash also shares practical ways to pivot in the middle of high-pressure situations, build your pressure capacity over time, and shift from anxiety into solution-oriented leadership. This episode is a powerful reminder that elite results require the decision to normalize pressure and embrace it as a necessary part of growth. Key Points From This Episode: Introduction to today’s topic. Preparation equals character: how pressure builds or reveals character. The ability to hold the emotional capacity that pressure is a privilege. How the ability to hold pressure is tied to identity. The importance of treating winning and losing with the same attitude. Making it part of your identity: handling pressure without the performance. Thinking about what your relationship is to pressure. Identifying pressure responses, what they look like, and how to overcome them. Arash coaches listeners on how to process worst-case scenario pressure. The impact of self-imposed pressure among high achievers. Arash unpacks his framework for building the capacity to handle pressure. His thoughts on creating artificial pressure for yourself. A real-life example of overcoming a big pressure test. How to pivot when you’re right in the middle of a pressurized situation: the difference between performance and an operator identity. Decision, awareness, and identity: the things that allow you to build pressure capacity. Questions to ask yourself to see how you are handling pressure. Developing your relationship with pressure and the three responses to pressure. Final words from Arash on today’s topic. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#161
May 19 · 18 min
Episode 161: Why Most People Confuse Activity for Progress
Grinding harder does not always move you closer to your goals. In this episode, Arash and Mykie unpack why so many people confuse activity with real progress and how staying busy can often become a distraction from the work that actually creates results. They explore the difference between grit and grinding, why hustle culture leads to exhaustion instead of growth, and how many people end up filling their days with comfortable tasks that never truly move the needle. The conversation breaks down how to identify goal-achieving activities, apply the 80/20 principle, and eliminate distractions that drain time and energy. Arash also explains why awareness is the foundation for change, how mentorship can expose blind spots, and why real progress comes from consistent action on a few high-impact activities. If you’ve been working hard without seeing the results you want, this episode offers a practical perspective on creating meaningful progress. Key Points From This Episode: Why most people confuse activity with real progress. The difference between grit, grinding, and busy work. Why progress can come from doing far less. How to identify the activities that actually move the needle. Using the 80/20 principle to focus on top-performing actions. Tracking your time to expose non-productive habits. Why awareness is the first step toward meaningful progress. How comfort-zone activities keep people stuck. Why mentorship helps uncover blind spots and accelerate growth. The power of doing three goal-achieving activities every day. Dopamine hits from completing tasks and how this can trap you. How your future self can guide better daily decisions. Final takeaway: commit to repeating the actions that move the needle. Links Mentioned in Today’s Episode: Grit: The Power of Passion and Perseverance Good to Great: Why Some Companies Make the Leap...and Others Don't Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#160
May 12 · 16 min
Episode 160: The Identity Cost of Wealth and Why Most People Aren't Willing to Pay It
There’s a price to every goal. Are you willing to pay the price to transform yourself? Welcome back to another episode of The Seven-Figure Standard podcast, where today Mykie and Arash unpack the identity cost of wealth, and why most people aren’t willing ot pay it. They cover the real cost of creating your dreams, different ways to create quantum leaps, and debunk the myth about life being easier the wealthier you get. They also unpack what you’ll actually lose, the parts that have to die, and why identity cost becomes easier with each level you conquer. Tune in now to learn more about the identity cost of wealth, and why you have to become okay with paying it! Key Points From This Episode: An introduction to today’s topic. The real cost of creating your dreams. Arash explains the different ways to create quantum leaps. Debunking the myth about wealth making life easier. What you’ll actually lose. The different parts of identity that usually have to die. Arash unpacks the signs that you’re avoiding paying the cost. He describes a person who’s committed to paying the cost. How being coachable can help you change. Why the identity cost becomes easier with each level you conquer. Creating momentum and how speed plays into it. What happens right before a breakthrough. Final thoughts on identity cost. Links Mentioned in Today’s Episode: Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are Episode 116: Embrace the Suck - The Power of Imperfect Action Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#159
May 5 · 19 min
Episode 159: The Wealth Identity Gap - How Plateaus Are Not Usually What You Think They Are
What if the thing holding you back isn’t the market, your strategy, or your effort, but who you believe you are? In this episode, Mykie and Arash challenge the idea of plateaus and break down the “wealth identity gap,” the hidden force shaping your results. You’ll learn how your standards, behaviors, and expectations drive your income and performance, and why real breakthroughs come from changing your identity, not just working harder. If you’ve been stuck despite your effort, this conversation will change how you approach your next level. Key Points From This Episode: Today’s topic: The wealth identity gap. Arash explains what causes a plateau. Why you can’t buy into assumptions about the economy. He unpacks why we call it an identity gap. How long it takes to match the new identity. Being stuck in the same identity gap. Five things money responds to more than anything. He explains the identity lag (when your identity needs to catch up). Your identity as the differentiator in the results you get. Signs that show a person is in a new wealth identity gap. Why working harder won’t fix the identity gap. How to close wealth identity gaps permanently. Arash shares what an identity-based behavior is and how it fits into closing the identity gap. Why a level of obsession is required to hit your goals. Having a better attitude toward hard. Final thoughts on the identity gap. Links Mentioned in Today’s Episode: Zig Ziglar on Instagram Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#158
April 28 · 17 min
Episode 158: How Wealth is Built Through Identity and Not Affirmations
Stop trying to "think" your way into a new life and start behaving your way into one. Most people repeat affirmations until they are blue in the face, but then walk out the door and act like their old selves: a cycle that creates nothing but delusion. Welcome back to another episode of The Seven-Figure Standard Podcast. Today, Mykie and Arash break down how real transformation and real wealth are built through identity, not affirmations alone. They explore why affirmations work for some but fall flat for others, what actually gives them power, and how your daily actions shape who you’re becoming. They also dig into the hidden downsides of affirmations, the role of discomfort and speed in growth, and why action, not intention, is the clearest signal of your future self. Tune in to learn why what you do will always outweigh what you say. Key Points From This Episode: They jump into today’s topic of discussion. Why affirmations work for some people and not others. What identity is mostly built on. When affirmations fail most often. Arash explains what gives affirmations power. How your actions and decisions signal the direction your identity is going in advance. He explains how affirmations can actually have a negative impact. They unpack how one decision has the power to change your life: speed and decision. Speed: a wealth indicator of note. Arash explains why your spiritual side is the highest potential of your personality. How speed is expressed behaviorally. A decision most people are avoiding. He breaks down how identity is what you decide under pressure. Examples of evidence and the standards Arash places on evidence. How you can use affirmations as an intention or a barometer. Arash shares his approach to looking at evidence. The role comfort plays when people lean into affirmations and away from decision-making/taking action. Why what you say matters less than what you do. Final thoughts on today’s topic from Arash. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#157
April 21 · 19 min
Episode 157: Why Money or Success Can Feel Unsafe
If you’ve ever wondered why money or success can make you feel unsafe, this episode of the Seven-Figure Standard podcast is for you. Join Mykie and Arash as they unpack the hidden reasons behind this experience and dive into how identity protection shapes your relationship with success. Arash explores what this looks like in real life, why the fears surrounding it aren’t actually real, and how they quietly hold you back. He also breaks down why even high achievers tend to self-sabotage right before a breakthrough, and what to do instead. You’ll walk away with practical insights on how to make money feel safe, shift your identity around wealth, and transfer an identity of wealth into other areas of your life. Thanks for listening! Key Points From This Episode: Today’s topic of conversation: why money, or success, can feel unsafe. Why this is a hot topic right now, and what it means. The seed of this line of thinking: a lack of understanding. A struggle: how the new version of themselves fits into the rest of their world. Arash explains identity protection and the villain and hero voices you hear in your head. Things that fall into the category of identity protection. What it looks like to be in identity protection. Why none of the fears that make people fall into this space are real. He unpacks why anything that falls into the identity protection idea only protects you from growing (and nothing else!) Why even high achievers often sabotage themselves right before a breakthrough. Mykie explains what Laugh Therapy is. The importance of understanding why our words truly matter. What you can do to make money feel safe. How focusing too much on ourselves amplifies the feeling of being unsafe. Arash shares examples of what people might be feeling. Last thoughts on today’s topic: transferring identity of wealth into other areas. Links Mentioned in Today’s Episode: Episode 156: Wealth is Emotional Capacity, Not Income Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube
#156
April 14 · 19 min
Episode 156: Wealth is Emotional Capacity, Not Income
Welcome back to another episode of the Seven-Figure Standard Podcast. In today’s conversation, Mykie and Arash unpack a powerful idea: wealth isn’t defined by income, but by emotional capacity. They explore why expanding your emotional capacity is essential for lasting success, and how it shapes the goals you set, the identity you build, and ultimately, the wealth you create. They dive into the role of stretch goals, why wealth always follows identity, and what happens when your capacity doesn’t grow with your ambitions. Arash also breaks down what it actually looks like to train your capacity day-to-day, reveals the two emotions that most influence your success, and shares practical tools to help you strengthen your capacity and elevate your results. Key Points From This Episode: Today’s topic of discussion: Wealth is emotional capacity, not income. Arash unpacks the idea that as capacity grows, so does the potential for wealth. The importance of learning to work on your emotional capacity. Explaining why you need to set stretch goals. Why you need to understand that wealth always follows identity, not strategy. Arash explains what emotional capacity is: normalizing an idea. What happens when you don’t raise your capacity. He explains what big emotional swings say about a person. Why you don’t want to grind your way toward success. Shifting your perspective on pressure. What happens when your wealth exceeds your set points. What training your emotional capacity looks like in our day-to-day life: decisions. The two emotions with the biggest impact on success. Arash sheds light on the first steps toward growing emotional capacity. Tools that can help increase emotional capacity. Final thoughts on today’s topic of discussion. Links Mentioned in Today’s Episode: Voss Coaching Co Voss Coaching Co on LinkedIn Voss Coaching Co on Instagram Voss Coaching Co on Facebook Email Voss Coaching Co Mykie Stiller on LinkedIn Mykie Stiller on Instagram Arash Vossoughi on LinkedIn Arash Vossoughi on YouTube

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