Stop Saying 94% Worn. Say This Instead...

Do you actually want to be in the tyre business? It sounds like a simple question, and most dealers answer it with a quick look at the margin. Simon Bowkett reckons that's the wrong test. In this episode he explains why tyres are worth doing even close to break even, because of what they protect. Keep the tyre work and you keep the customer. Lose it and you hand a fast fit the chance to sell them servicing, wipers, batteries and a winter check. He also covers the practical side. How to quote, how to explain tread depth so it actually registers, how to get tyres checked early enough to sell them, and why sitting on the fence causes more problems than staying out altogether.

• The real question to ask before you commit to selling tyres • Why stopping defection matters more than the margin on the tyre • How to quote the fast fit price yourself and keep the customer's trust • A clearer way to explain tread depth than talking in percentages • Checking tyres at drop off, the way many US service departments do it • What mismatched tyres do to noise, handling and stopping distance • How to give the customer a choice instead of a flat no

This one is Simon Bowkett on his own, drawing on years of training sales and aftersales teams in UK dealerships. Everything he covers here also runs through Symco's Sales Fitness and Today's Service Advisor programmes. If you run or work in a service department and tyres feel like more hassle than they're worth, give this one a listen before you decide.

About Symco Training:

Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.

To find out more visit: www.symcotraining.co.uk