The Quickest Win in Your Service Department

Here's the upsell that costs you nothing in workshop grief. No cars pulled back off the ramps at ten to four. No service advisor watching their CSI score go out the window. Air conditioning servicing runs itself. The technician sets the machine going and gets on with the rest of the job. Yet most departments barely offer it. In this episode, Simon Bowkett lays out why that's a missed opportunity and how to fix it. He starts with belief, because a service advisor who thinks air con doesn't really need doing will pitch it exactly that way. Then he works through the whole process and the word tracks that make it land. This is about turning a quiet job into steady profit without piling more pressure on an already stretched team. What's covered: • The real reason air con servicing beats most red and amber upsells: the machine does the work • Why a stone through the condenser is diagnostic work, not a service, and why that distinction protects your credibility • The five touchpoints to sell it, and why you pitch at more than one • The SWAP format that lets the technician's video do the selling for you • Killing the 'I hardly use it' objection with the boiler analogy • Why the word 're-gas' is costing you money and confidence • The promise-me close that banks the sale twelve months out • What gets measured gets done: a simple leaderboard for air con servicing Simon Bowkett, Skippy to most of the trade, runs Symco Training and hosts this show. He's not a technician and says so, but he's sat on enough Monday-morning service counters to know where the process falls apart. His job here is the sales and belief side, and he hands the technical weight to the people who fix the cars. If you're a head of business, after-sales manager or service advisor, this is a quick win hiding in plain sight. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk