SV

August 4 · 44 min
Tracebit | CEO Andy Smith on Modern Cyber Deception
Happy BlackHat to those who celebrate! Andy Smith is founder and CEO of Tracebit. Tracebit sells a cyber deception platform to lure attackers into targeting intentionally vulnerable targets, giving valuable information to defenders. Andy argues that as AI-driven attacks increase in exploit speed and complexity, deception will play more of a role than ever to provide early detection to defenders. Before Tracebit, Andy worked as a developer, including head of engineering at Tessian which was acquired by Proofpoint in 2022. In the episode we touch on his thesis for improved deception, his bike trip down the west coast of the US, his descent into cold outreach, including how he is successful, and more.