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Artwork for School of Sales by Macy McNeely
School of Sales by Macy McNeely · July 9 · 26 min

Boring Makes Billions: The Creativity Mistake

I'm on challenge number 25. Same offer, same sales machine, every single time, and every single time it gets a little sharper. The stories get better. My conviction gets stronger. I sat down with a friend in Boston last week who's run six different challenges this year, all different, in the name of creativity. I get it, for real because I DID THIS TOO. Until a few years ago. Now my sales machine hasn't changed since 2023, but I have. In this episode I break down why repeating the same offer is actually what makes mastery possible, what separates creativity from chaos, and the one tiny tweak that moved a client's conversion rate almost overnight. Join the Sell Your Offer Challenge❤️‍🔥 Buy our Book, Persuade for Good📖 Watch us on YouTube!🚀

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show notes

I'm on challenge number 25. Same offer, same sales machine, every single time, and every single time it gets a little sharper. The stories get better. My conviction gets stronger. 

I sat down with a friend in Boston last week who's run six different challenges this year, all different, in the name of creativity. I get it, for real because I DID THIS TOO. Until a few years ago. 

Now my sales machine hasn't changed since 2023, but I have. 

In this episode I break down why repeating the same offer is actually what makes mastery possible, what separates creativity from chaos, and the one tiny tweak that moved a client's conversion rate almost overnight.


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