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Savvy Offer Hub

Ieva Laicane

Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.

My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love.

Messy action, simplicity and living the life you desire is what we're here for!

The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on your mindset and designing your dream life.

If you are ready to plan, create and scale your online course, explore Your Course Creation Lab.

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English

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#113
October 15 · 23 min
113 | How to record videos for your digital product (without overcomplicating it)
Planning to create a course, masterclass, or another digital product that includes video lessons? You don't need an expensive camera, a professional studio, or a complicated setup to create videos your customers will love. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode of the Savvy Offer Hub Podcast, we're talking about different ways to record video lessons, the tools you can use, and how to choose a recording setup that works for you. From simple slide presentations with voiceovers to screen recordings with a small camera bubble or talking directly to the camera, there are several ways to create video content. We'll walk through the options, including tools like Zoom, Loom, and Descript, and discuss why good audio matters more than having the perfect lighting or camera. Inside this episode, we're covering: The different ways to record video lessons for your online course or digital product Why you don't need a high-end setup to create quality video content How to record slide presentations with a voiceover How to use tools like Zoom, Loom, and Descript for screen recordings Why Descript is a great option for editing videos by editing the transcript What to consider when choosing a microphone for your recordings How to record presentations with a small talking-head camera bubble Why you should keep your slides simple and leave space for your camera bubble How to use a teleprompter or bullet points when recording directly to camera Why you don't have to appear on camera in every lesson How to choose a recording method that feels comfortable and suits your content Why it's worth testing your tools before you sit down to record your full course Whether you're recording your first masterclass or putting together a full online course, this episode will help you understand your options and get started without getting stuck on the tech or feeling like you need to do everything the "professional" way. If you're ready to plan, create, and launch your next digital product, check out Your Product Launch Lab for a step-by-step process to help you get your offer from idea to launch. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#112
October 7 · 17 min
112 | Please STOP generating your IG posts with ChatGPT... Your business deserves better!
AI can be incredibly useful for your business, but there’s a big difference between using AI to help you create and simply letting AI create everything for you. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode of the Savvy Offer Hub podcast, I’m going on a bit of a rant about the growing wave of generic AI-generated graphics I’m seeing everywhere, especially on Instagram. You know the ones: beige backgrounds, soft feminine elements, way too much text, and somehow every account starts looking exactly the same. But the bigger issue isn’t simply that people are using AI. It’s that so much of this content isn’t actually helping the business behind it. In this episode, I talk about: Why posting more content isn’t automatically better for your business The problem with generic AI-generated social media graphics Why audience connection matters more than simply “showing up” How your content can get lost when everyone starts using the same AI-generated templates and aesthetics Why a simple, imperfect video of you can be far more valuable than multiple polished graphics How to use AI as a tool without losing your personality, voice, and perspective Simple ways to create more personal content using your own photos, videos, and everyday life What to do if you really don’t have time to create content consistently And yes, I have some strong opinions about this one. 😅 The goal isn’t to stop using AI. It’s to stop using it in ways that make your business look and feel like everyone else’s. If you’re currently using AI to help create your content, this episode might make you rethink how you’re using it. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#111
September 24 · 17 min
111 | Crash course on why and how to start a mailing list
Do you really need a mailing list? Who is actually reading emails anymore? And what are you even supposed to send when you don't have a huge business with constant updates? If you've been asking yourself these questions, this episode is for you. 📌Get started with my favorite email marketing software MailerLite FOR FREE 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode of the Savvy Offer Hub Podcast, we're talking about why email marketing is still one of the most valuable tools you can have in your online business - whether you're just getting started or you've already been in business for years. We'll look at why having a direct connection with your audience matters, how to start growing your mailing list with free offers, and what you actually need to set up from the beginning so you don't make email marketing more complicated than it needs to be. Inside this episode, we're covering: Why you should have a mailing list no matter where you are in your business journey Why email marketing has stayed relevant while so many platforms and trends have disappeared Why having a small mailing list is still valuable How to use free offers to grow your mailing list How experimenting with different freebies can help you understand what your audience actually wants The email marketing platform I personally use and recommend for beginners Why you should create a welcome email sequence as soon as possible How to stay consistent with email marketing without constantly creating new content What you can actually write about when you feel like you have "nothing to say" Whether you have zero subscribers, a tiny list, or you've been collecting subscribers for years without really knowing what to do with them, this episode will help you rethink email marketing and start treating your mailing list as an important part of your business. Because you don't need a huge audience or a complicated email strategy to get started. You just need to start building that direct connection with the people who are interested in what you have to say. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#110
September 17 · 17 min
110 | Small things you can do today to make more sales
You created your digital product, launched it, and made those first sales. Now what? 📌 Try Metricool for free to easily schedule your social media all at once on all platforms. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! One of the biggest mistakes digital product creators make is putting their offer out into the world and then slowly forgetting about it. The launch ends, the excitement wears off, and suddenly the product you spent weeks or months creating is sitting quietly in the background. In this episode of the Savvy Offer Hub Podcast, we're talking about what happens after the launch - and all the simple things you can do to keep promoting your digital product without constantly feeling like you need to create more content. From making your offer easy to find to adding it to old email sequences, creating a promotional calendar, repurposing content, and using evergreen platforms like Google and Pinterest, there are plenty of ways to keep your product visible long after the launch is over. Inside this episode, we're covering: Why you shouldn't stop promoting your product after the launch How to make sure your offer is easy to find across your website How to add your offer to existing email sequences How your freebie thank-you pages can help promote your paid products How to use email sequences to introduce your offers without over-promoting Why creating a promotional calendar can help you consistently show up for your offers Simple ways to mention your product in reels, posts, carousels, and stories How to create reusable promotional graphics so you don't have to reinvent the wheel Why repurposing your content across multiple platforms can save you time How tools like Metricool can help you distribute your content more easily How collaborations and link exchanges can help you reach new audiences Why evergreen content like blog posts, podcasts, and YouTube videos can continue working for you Whether your launch went incredibly well or didn't bring the results you were hoping for, this episode will help you look beyond the launch itself and think about how you can keep your product working for you. Because launching your product isn't the finish line. It's the point where you can start building a system that keeps getting it in front of the right people. If you're ready to plan, create, and launch your next digital product, check out Your Product Launch Lab for a step-by-step process to help you get your offer from idea to launch. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#109
September 10 · 18 min· Video
109 | High-end vs low-ticket: which product to create first?
Should you start with a $29 masterclass, a $300 course, or something even more high-end? 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! When you're creating a digital product, the price and the way you package your knowledge go hand in hand. But there isn't one "right" price point or funnel you have to follow - and you definitely don't need to create five different offers just because someone told you that's how a digital product business is supposed to work. In this episode of the Savvy Offer Hub Podcast, we're talking about low-ticket versus high-ticket products, how different offers can fit into a typical customer journey, and how to decide what makes the most sense for your business and your audience. From freebies and $7 tripwires to courses, coaching programs, and high-end offers, we'll look at the different ways you can package what you know - and why starting smaller can sometimes be the smartest way to get your product business moving. Inside this episode, we're covering: What a typical digital product funnel looks like How freebies, tripwires, upsells, and high-ticket offers can work together When it makes sense to start with a low-ticket offer Why low-ticket products can be easier and faster to create and sell How lower-priced offers can help your audience get to know and trust you Why you don't always need a low-ticket offer before selling a higher-priced product How to think about your audience's budget and buying behaviour Why the digital product landscape is shifting towards smaller, more specific offers When a high-ticket product might actually be the better choice Whether you're creating your very first digital product or looking at your existing offers and wondering if your pricing and product journey still make sense, this episode will help you think through your options without getting stuck following someone else's formula. Because there really isn't one perfect funnel, price point, or product strategy. The right approach depends on your offer, your audience, and what you actually want to build. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#108
September 3 · 15 min· Video
108 | Your first digital product setup must-haves
Ready to create and sell your first digital product but feeling overwhelmed by all the tech you're supposedly going to need? 🚨 I have a free Product Platform Guide for you here! Explore different types of digital product platforms and help you to choose the best fit for YOU. In this episode of the Savvy Offer Hub Podcast, we're breaking down the essential setup for selling a digital product online - and why it doesn't need to be nearly as complicated as you might think. From your product platform to your sales page and email marketing, there are a few key pieces to consider. But the good news is, you don't need to have everything perfectly set up before you can start selling. Inside this episode, we're covering: The three main pieces of tech you need to sell a digital product What your product platform actually needs to do How to choose a platform without getting stuck looking for the "perfect" one Why your first platform doesn't have to be your forever platform Whether you actually need a dedicated sales page How you can use your existing website instead of building something completely new Why your email marketing system is something you should start thinking about early Whether you're creating an online course, masterclass, workshop, or another video-based digital product, this episode will help you figure out what you actually need to get started - without turning your launch into a giant tech project. If you're ready to plan, create, and launch your next digital product, check out Your Product Launch Lab for a step-by-step process to help you get your offer from idea to launch. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#107
August 27 · 15 min· Video
107 | Is September good time to launch a product? Q4 timeline recap
Thinking about launching a new digital product this autumn? September and October can be some of the best months of the year to put your offer out into the world. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode of the Savvy Offer Hub Podcast, we're talking about the opportunities and challenges of launching in Q4 - and how to choose the right timing for your offer. From the September back-to-business energy to the chaos of Black Friday and the holiday season, timing can play a bigger role in your launch than you might think. But it also doesn't have to be a make-or-break situation. Inside this episode, we're covering: Why September and October can be great months to launch Why you might want to avoid launching during the first week of September How to plan your launch around your audience and their calendar How the holiday season can affect buying behaviour Why your launch is only the beginning if you're selling an evergreen offer How you can create a digital product in September and still launch it in October Whether you already have a finished product waiting to be launched or you're sitting on an idea you want to turn into an offer, this episode will help you think strategically about your next steps - without getting stuck waiting for the mythical "perfect" launch date. If you're ready to plan, create, and launch your next digital product, check out Your Product Launch Lab for a step-by-step process to help you get your offer from idea to launch. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#106
July 9 · 17 min· Video
106 | How product creators actually make sales
Creating a great digital product isn't the hard part. Getting people to actually buy it is. In this episode of the Savvy Offer Hub Podcast, we're diving into one of the biggest reasons digital product creators struggle to make consistent sales - not because their offer isn't good enough, but because they don't have a system for attracting the right audience. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! You'll learn why moving from one-on-one services to selling digital products requires a completely different approach to marketing, why audience growth is non-negotiable, and how to build a sales system that keeps working long after you've published your offer. Inside this episode, we'll cover: Why coaches often struggle when transitioning to digital products The biggest mistake creators make when expecting passive sales How to grow an audience that actually buys Why email marketing should be one of your top priorities The role of social media in building trust (and why video matters) Evergreen marketing strategies that keep bringing people to your business Why you should build your funnels before investing in ads How to create a long-term marketing system instead of chasing viral moments If you're tired of launching offers to crickets and wondering why great products aren't selling, this episode will help you focus on the marketing foundations that create consistent, sustainable sales. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#105
July 2 · 15 min· Video
105 | Is creating a membership the way to go? Courses vs memberships
Should you create an online course or a membership? If you've been thinking about launching a membership but aren't sure if it's the right business model for you, this episode will help you understand when memberships make sense, how to structure them, and what members actually expect at different price points. After running my own membership for several years, I've realized it's one of the best decisions I've made for my business. It allows me to continuously share new ideas, support my community, and create an offer that grows alongside my audience. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode, I'm breaking down the different types of memberships, who they work best for, and how to decide whether a membership fits your business better than another online course. Inside this episode: How to know if a membership is the right offer for your business Different types of memberships and how they can be structured When ongoing support makes a membership more valuable than a course Why memberships work well for evolving industries and recurring content Membership pricing suggestions Whether you're a coach, educator, consultant, or digital product creator, memberships can be an incredible way to build recurring revenue while creating a deeper connection with your audience. The key is designing a membership that fits your teaching style, your business goals, and the level of support you actually want to provide. If you've been wondering whether a membership could be your next offer, this episode will give you plenty to think about. If you enjoyed this episode, I'd love it if you subscribed, left a review, and shared it with another entrepreneur who is exploring recurring revenue through memberships. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#104
June 25 · 16 min· Video
104 | From audio-only to video podcasting - my first steps in creating Youtube content
In this episode of the Savvy Offer Hub Podcast, I’m talking about something I’ve been circling around for a long time: finally getting more intentional with YouTube. Follow along my Youtube journey here! This is not a polished “I have a perfect strategy” kind of story. It’s more like: I have the content, I have the systems, I have the ideas… and I’m figuring it out as I go. I share why I’ve decided to step into YouTube more actively, what’s been holding me back (hello, tech overthinking and setup paralysis), and how I’m approaching it in the simplest way possible so I don’t burn out before I even begin. You’ll hear me talk about: Why YouTube has always felt slightly intimidating, even as a content creator How I’m repurposing content from Instagram and my podcast into YouTube Shorts using Metricool Why I’ve been uploading transcript-style videos using Descript and why I’m moving away from that format The shift into recording podcast episodes in video format for both audio and YouTube Why I care more about evergreen reach than viral moments And how I’m thinking about building a sustainable, low-friction content ecosystem instead of adding more chaos to my week This episode is basically a behind-the-scenes brain dump of what it looks like to expand onto a new platform while already running a business and producing a lot of content elsewhere. It’s messy, honest, and very much in progress. If you’re also sitting on YouTube ideas but overthinking your way out of them, you’ll probably feel very seen here. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#103
June 18 · 19 min
103 | My unhinged content strategy
If you've ever wondered how some creators seem to be everywhere at once, this episode is for you. 👋 Join my new Youtube aventure here Today, I'm taking you behind the scenes of my current "visibility era" and sharing exactly how content creation has become a major focus in my business right now. From podcasting and blogging to Instagram, Pinterest, YouTube, email marketing, and content repurposing, I'm breaking down what my content ecosystem looks like, what's working, what's changing, and why I'm leaning so heavily into visibility. This isn't a step-by-step strategy or a promise that you need to do everything I'm doing. Instead, it's an honest look at how I approach content creation, how I batch and repurpose content across platforms, and why I believe evergreen content is still one of the most powerful long-term assets you can create for your business. Inside this episode, we'll talk about: Why I'm spending more time creating content than ever before How I turn one podcast episode into multiple pieces of content My current approach to blogging, email marketing, Pinterest, Instagram, and YouTube Why evergreen content continues to pay off months and years later The surprising opportunities I'm seeing with YouTube right now How content creates multiple pathways for new people to discover your business Why consistency matters more than chasing viral content The mindset shift every digital product creator needs to make about visibility If you've been creating products but struggling to consistently promote them, or if you're looking for new ways to get your ideas in front of more people, this episode will give you plenty of inspiration and practical behind-the-scenes insights. Because at the end of the day, every piece of content you create is another opportunity for the right people to find you. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#102
June 11 · 18 min
102 | Choosing platform to sell digital products? Red flags to avoid
Searching for the best fit platform for your online course, membership, or digital product? Before you jump in because of the lower price tag or attractive feature list, this episode is for you. 🚨 I have a free Product Platform Guide for you here! Explore different types of digital product platforms and help you to choose the best fit for YOU. Today, I'm sharing my honest thoughts on whether smaller or less popular course platforms are actually worth considering, what risks you should keep in mind, and why some platforms never seem to gain the same traction as industry favorites like Teachable, Thinkific, or Kajabi. We're also putting three specific platforms on the chopping block: Podia, systeme.io, and Kartra. I'll walk you through the reasons why I personally wouldn't choose them for my own business, despite their appealing promises and lower costs. Inside this episode, we'll talk about: The hidden risks of choosing lesser-known course platforms Why user experience matters more than pricing or features The biggest drawbacks of Podia, systeme.io, and Kartra How platform complexity can slow down your product creation process What to look for when evaluating new and emerging platforms Why long-term flexibility matters more than short-term savings How your platform choice affects both you and your customers If you're currently trying to decide where to host your course, membership, workshop, or digital product, this episode may save you a lot of frustration, time, and platform-hopping down the road. Tune in and let's talk about what really matters when choosing the foundation for your digital product business. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#101
June 4 · 13 min
101 | From overthinking to launching your first offer
Have a digital product idea that's been sitting in your notes app for months (or years)? This episode is your sign to finally make it happen. In today's episode, I'm taking you behind the scenes of my newest program, Your Product Launch Lab, and sharing why I completely reimagined my approach to helping aspiring digital product creators launch their offers. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! After more than a decade in the online course and digital product space, I've seen one challenge come up again and again: creators getting stuck in endless planning, researching, and perfecting instead of actually launching. The truth? Creating a course, workshop, membership, or digital product is easier than ever before. The biggest obstacle isn't the technology, the platform, or the perfect sales page. It's the overwhelm that keeps you from taking action. In this episode, we discuss: Why digital product creation has changed dramatically in recent years The outdated advice that's keeping many creators stuck Why your first product should be the test, not months of market research The biggest mistakes aspiring course creators make before launching How organic content can help you reach new audiences faster than ever If you've been thinking about creating an online course, workshop, masterclass, membership, coaching offer, or any other digital product, this episode will help you simplify the process and focus on what actually matters: getting your offer out into the world. Ready to stop overthinking and finally launch? CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#100
May 28 · 17 min
100 | 2 years & 100 episodes in 🥳 Is podcasting worth it?
In this very special episode of The Savvy Offer Hub, we’re celebrating two huge milestones: 100 podcast episodes and 2 years of podcasting. Honestly… how did that happen so fast? 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this behind-the-scenes reflection, I’m sharing the real story of starting a podcast with zero perfect plan, no fancy setup, and absolutely no idea where it would lead me. We’re talking about the messy beginnings, the unexpected benefits of podcasting for online business owners, and why this has become one of the only things in my business I’ve consistently loved doing for years. If you’ve ever considered starting a podcast, creating long-form content, or simply want a more honest look at what building a personal brand actually feels like over time, this episode is for you. Inside this episode, we talk about: • What it was really like starting a podcast from scratch • Why podcasting feels more personal than social media • The surprising trust-building power of podcast listeners • Whether podcasting is still worth it in 2026 • Using podcast episodes as evergreen content for blogs, YouTube & SEO • How podcasting helped me connect with clients and grow my business naturally • The truth about podcast growth, monetization, and audience building today This episode is equal parts celebration, reflection, and honest conversation about creating content online without burning yourself out trying to make it perfect. If you’ve been listening to the podcast for a while, thank you for being here. Seriously. Every listen, every download, every message means more than you probably realize. And if you enjoy the podcast, I would absolutely love if you left a 5-star review on Spotify or Apple Podcasts. It genuinely makes my day. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#99
May 21 · 16 min
99 | You've done all the right things so why your course isn't making any sales?
In this episode of the Savvy Offer Hub Podcast, I’m bringing you behind the scenes of a real digital product offer audit and breaking down some of the biggest reasons why an online course might not be making consistent sales. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! We’re diving into a real example of a fitness-related low-ticket course that has been on the market for years but still struggles to gain momentum consistently. I walk you through the exact questions I asked during the audit, the gaps we uncovered, and the strategy shifts I would personally make to improve the customer journey, increase trust, and create more aligned sales. If you’ve ever wondered why your digital product, online course, coaching offer, or membership isn’t converting the way you hoped, this episode will help you zoom out and look at the bigger picture of your offer suite, funnels, messaging, audience trust, pricing, and positioning. Inside this episode, we cover: Why “good ad results” don’t always mean profitable sales What numbers actually matter when evaluating ads Why social media presence matters even more in certain niches Warm audience vs cold audience marketing Why free offers and lead magnets matter before selling How perceived value impacts conversions Why your audience needs a “next step” after finishing your course The importance of clear positioning and speaking to one specific audience I also share why sometimes the issue isn’t the product itself, but the lack of connection between the product, audience, messaging, content, and long-term customer journey. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#98
May 14 · 18 min
98 | Is creating a free community worthwhile?
Ever launched something in the middle of creative chaos and just decided to go for it anyway? That's exactly where I am right now and I'm bringing you right into the messy middle of it. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode, I'm sharing the real-time thinking behind my brand new free community space for digital product creators, the Creator Chat on Skool. I recorded this on the very day I launched it, with an email going out in 30 minutes and ideas flying in every direction. So yes, this one is a little unfiltered, and I think that's exactly what makes it worth a listen. In this episode, we cover: Why I finally decided to launch a free community after sitting on the idea for over seven years How the world of online communities has shifted How I landed on Skool's new $9/month hobby plan and why keeping costs low was a deliberate decision What the community actually looks like: free chat support, free resources, and an optional paid tier with access to my full resource library This episode is equal parts strategy session, behind-the-scenes ramble, and a little pep talk for anyone who's been waiting for the "right moment" to put something out there. Spoiler: there isn't one. Just go. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#97
May 7 · 19 min
97 | This one launch mistake can cost you a lot of $$$
Have you ever launched a product, rode that excitement wave for a week or two, and then... quietly moved on? I've been there more times than I'd like to admit, and I see it happen with course creators constantly. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this episode, I'm diving into one of the biggest mistakes I see (and make myself) - giving up on your offer way too soon. The truth is, people need to see your offer repeatedly before they ever take action. Yet most of us talk about our product a handful of times and then wonder why sales aren't coming in. If you've ever felt that post-launch drop in motivation, this one's for you. In this episode, we cover: Why the post-launch dopamine crash is so real and why it makes you abandon your offer before it ever gains momentum The "seven times" rule in marketing and why most creators never even get close to it How to commit to showing up for your product no matter what the early results look like The power of batch-creating and pre-scheduling promotional content before your motivation dips A practical "weekly focus area" strategy to keep promotion fresh without burning out Small mindset shifts and challenges to keep yourself going when crickets feel deafening This is something I'm actively working through myself right now with the relaunch of Savvy Offer Hub — so consider this a little accountability episode for both of us. The sales will come. You just have to keep showing up. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#96
April 30 · 19 min
96 | Your next Reel can make all the difference
If you’ve been quietly waiting for your digital products to “start selling themselves,” this episode might call you out a little… in the best way possible. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! In this honest, behind-the-scenes conversation, Ieva shares a real-time look at what happened when she stepped away from her business for a few months and what shifted when she decided to show up again. Spoiler: the difference wasn’t subtle. We’re diving into the truth that often gets glossed over in the digital product space. Yes, selling courses and offers can be simpler than 1:1 work. But no, it’s not passive if you’re not actively showing up, building connections, and putting your work in front of people. Inside this episode, you’ll hear: What actually happens when you stop showing up (even if your systems are “working”) Why your offers might not be selling, even if they’re really good The real role of social media in growing your business (and why it’s still one of the biggest opportunities out there) A powerful reminder that visibility matters more than perfection How small, consistent action can quickly reignite your momentum and sales This is your nudge to stop waiting, stop overthinking, and start showing up in a bigger way, even if it feels messy. Because the truth is simple: people can’t buy from you if they don’t see you. 🎧 Tune in now and let this be the push you didn’t know you needed. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#95
April 23 · 17 min
95 | Things I don't do anymore as a course creator
In this episode, I’m pulling back the curtain on a more honest, behind-the-scenes side of my business and sharing a trend-inspired reflection on the things I simply don’t do anymore as someone who has been in the online course space since 2015. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! This isn’t a “do it like me” episode. It’s a real talk breakdown of how my approach to digital products, platforms, and business strategy has shifted after years of building, launching, and experimenting in the online space. I walk you through: Why I no longer actively launch new products on a constant cycle How I broke free from hustle-driven creation cycles and burnout patterns Why I stopped platform hopping and now stick with a simpler setup My honest take on why I don’t promote courses as the only (or best) path anymore And why I’ve stopped using big industry names as my benchmark for success This episode is about stepping out of reactive business building and into a more intentional, grounded way of working. One that prioritises peace of mind, sustainability, and doing things for the right reasons instead of chasing constant output or external validation. If you’ve ever felt caught in the cycle of “what should I be doing next to grow faster,” this conversation will give you a refreshing pause and a different lens to look through. Expect honesty, a bit of reflection, and a reminder that there is no one correct way to build a digital product business, just the way that actually works for you. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers
#94
April 16 · 17 min
94 | Making thousands without overcomplicating it
In this episode, I’m switching things up and sharing something we don’t talk about enough… a real success story. 📢 Ready to finally plan, create and launch your offer? Get instant access to Your Product Launch Lab and get your product started! If you’re in the early stages of building your digital product business, or you’ve been overthinking your next move, this one is going to give you a much-needed reality check (in the best way). I’m taking you behind the scenes of a client who is now making several thousand per month from her digital products… mostly driven by social media, without complex funnels, and without even using email marketing (yet). But here’s the interesting part: She didn’t start with a “perfect” setup. She didn’t build everything upfront. And she definitely didn’t wait until everything looked polished. Instead, she focused on one thing: starting simple and building based on traction. In this episode, we break down: How she went from idea to consistent sales step by step Why starting with simple PDF products can actually be a smart move The platform she used How she validated her offers before investing more time and money When it actually makes sense to upgrade your product, pricing, and tech The biggest mistake most creators make when starting out This is a perfect example of what it really looks like to build a profitable digital product business without overcomplicating the process. If you’ve been stuck in planning mode, waiting for the “right time,” or feeling like you need a full setup before you can sell, this episode will help you shift your approach. Because sometimes, the fastest way to grow… is to start with less. Listen in and see how you can apply this step-by-step approach to your own business. CONNECT AND LEARN MORE ❤️ Connect with me on Instagram and follow on Youtube 📢 Join the Savvy Offer Hub membership to learn exactly how to plan, create and sell digital products online 📌 Explore other links and offers

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