BusinessManagementEntrepreneurshipMarketing

Salon Owners Collective

Larissa Macleman

Salon Owners Collective Podcast
Ready to stop working in your salon and start leading it like a true CEO?
Welcome to the Salon Owners Collective Podcast—your go-to show for turning hustle into high performance and growing a salon business that gives you freedom, profit, and lifestyle.

Hosted by Larissa Macleman, former salon owner turned business strategist, this podcast is for salon & spa owners who are ready to step fully into their Salon CEO role.

Each episode brings you:
✨ Strategic frameworks to grow and scale with confidence
🎯 Actionable steps to lead your team, increase profits, and reclaim your time
💬 Real stories of transformation from salon owners who’ve done it
💡 Fresh ideas and mindset shifts to build the business—and life—you deserve

Because here’s the truth: you were never meant to do it alone.
And you absolutely have what it takes to build a successful salon without burning out.

Play

Open in

22 episodes
weekly
Avg 25 min
English

Episodes 22

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

#509
Sunday · 33 min
Why Your Team Meeting Isn’t Working (And What To Do Instead)
The Five Meetings Your Salon Actually Needs You've sat down to run a team meeting. You've talked about goals. Everyone nodded. And then nothing changed. So you stopped doing them. Larissa Macleman - founder of Salon Owners Collective, 20-year salon owner - sits down with Janine from Hair and Barber, and Colour Bar Manager. They've known each other since they were both baby salon owners trying to figure it out. Now they're breaking down the five meetings that actually move the needle. Not five random meetings. Five specific meetings, each with a real purpose, each designed to build accountability without you having to chase people around. Because the real problem with most salon meetings isn't the meetings themselves. It's that owners are running the wrong ones, running them without purpose, or running them so inconsistently that nothing sticks. What you'll discover in this episode: Why most salon owners dread team meetings (and how one structure flips that in a week) The daily nine-minute huddle that moves your financial needle faster than anything else you could implement The one meeting most salon owners skip entirely — and why it's costing them their top talent How to build real accountability and follow-through without becoming the person chasing every task How to structure meetings differently depending on your team member's development stage What the owner's actual role should be in meetings (it's probably not what you think) Why consistency beats perfection, and how to start if not everyone's there THE FIVE MEETINGS: Daily Huddle (9 minutes, daily) All-Team Meeting (60 minutes, weekly) One-on-One / Talent Development Meeting (30 minutes, weekly or more/less depending on experience) Talent Development Workshop (monthly minimum, skills training) OMA — Owner-Manager Alignment (fortnightly, 30 minutes, if you have a manager) This episode is for any salon owner who's been running meetings that feel pointless, who's stopped doing them altogether, or who's wondering what they should actually be talking about. If you've ever thought a meeting was a waste of billable time — this reframes that completely. FREE STRATEGY CALL: Ready to build a system around your leadership? Book your free call here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode: ✅ Discover the one nine-minute meeting that moves the financial needle faster than anything else you could be doing ✅ Find out which meeting most owners skip entirely (and why it's costing them their best people) ✅ Learn the real role you should play in meetings — and why you're probably doing it all wrong
#508
August 23 · 12 min
Nine Minutes That Add $100K to Your Salon
You've hired the right people. You've trained them. And somehow they're still performing at 60% of what's possible. The trap? If you're still the most important person in your business, you're not building a business-you're building a job you can never leave. In this episode, Larissa reveals why team underperformance isn't a motivation problem-it's a visibility problem. And she shares the exact nine-minute morning huddle system that makes your team's daily target visible, personal, and theirs. Episode Overview: You'll discover why your team is underperforming (and it's not what you think), the step-by-step morning huddle framework you can run tomorrow morning, and the exact math behind adding $100,000 to your salon in the next 12 months from the people already standing behind your chairs. Key Topics Covered: The real reason your team is stuck at 60% (and why motivation won't fix it) The visibility problem holding most salon owners back from their next $100k The three-part morning huddle system: Wins, Numbers, and Plan How to calculate exactly what each team member needs to find today The past-client-history strategy that plans the perfect service before the appointment happens Why revenue can stay the same while profit nearly doubles (the Harper example) How to hand off the morning huddle so it doesn't depend on you The math: $300 more per week = $100k in 12 months Resources Mentioned: Salon Mastery Program:https://bit.ly/ApplySMRiss The Salon Career Pathway Guide:https://bit.ly/SOC-SalonCareerPathway CTA: Ready to map out exactly where the gaps are in your specific business? Book your free Game Plan call: https://bit.ly/ApplySMRiss 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover why fixing motivation has never worked-and what actually shifts your team into ownership Learn the nine-minute morning framework that makes your team stop guessing and start hunting See the real numbers: how a salon went from negative $12,000 profit to $215,000 yearly without hiring anyone new
#507
August 16 · 13 min
The One Number That Ends the Payday Panic
The One Number That Ends the Payday Panic Six times a year, Larissa Macleman was convinced her salon wasn't going to make it. Bad week. Team off sick. Clients cancelling. Every single time, she panicked. And every single time, when June rolled around, she'd made her goal. In this episode, Larissa Macleman, founder of Salon Owners Collective, breaks down the number that ended the panic for good, the exact maths behind it, and how any salon owner can use it to know if they're really tracking for $1 million, without waiting three months for an accountant's report. What you'll discover in this episode: The one number to track instead of your weekly revenue Why the weekly number makes you feel like a genius one week and a failure the next The exact calculation to know if you're trending for $100,000 more this year What six figures of growth actually costs each stylist, per week Why the growth has to come from your team, not from you getting back behind the chair The one shift that lets you stop running on gut feeling and start running on data This episode is for any salon owner who has felt that stomach drop on a bad Thursday, wondered if payroll would land, and then found out months later she was on track the whole time. FREE GAME PLAN CALL: Ready to build a full strategy for your salon? Book your free call here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode ✅ Discover the one number that ends the payday panic for good ✅ Uncover the exact maths to know if you're tracking for $100,000 more this year ✅ Find out what it actually costs your team, per person, per week, to add six figures to your salon
#506
August 9 · 18 min
You Can't Build a Million-Dollar Salon While You're Hustling
The Answers Come in the Gap You know that moment. You're not trying to solve anything. You're in the shower, or you're swimming in the pool, and suddenly the answer is there. Clear. Simple. The thing you've been chasing for weeks. Most salon owners never get to that moment. They take holidays and bring the laptop. They step away and they're still checking emails. So their brain never actually stops. Never actually thinks. In this episode, Larissa Macleman and Joel Bouzaid record live from a coaching conference in Thailand — and share the conversation that's been shaping why they bring their salon owners to intensive events like Bali every single year. It's not about the destination. It's about three very specific things that happen when you finally create white space. What you discover when you're around people ahead of you. And why resetting your nervous system is the missing piece in scaling past a million dollars. What you'll discover in this episode: Why the best ideas don't come in meetings — they come in the gap The real cost of running on hustle when you're trying to scale to a million dollars What happens to your nervous system when you finally switch off (and why your business depends on it) Why being around people ahead of you is non-negotiable for your growth The moment business shifts from feeling heavy and stale to feeling light and inspired again This episode is for any salon owner who's been grinding. Who feels stuck. Who wonders why business feels so heavy when it shouldn't. You can't build a million-dollar business while you're just hustling. Here's what actually needs to happen. Larissa Macleman is the Founder of Salon Owners Collective and Salon Mastery, a 20-year large-format salon owner, and the architect of the Million Dollar Growth Plan. Joel Bouzaid is the Boardroom Coach and Leadership Coach at Salon Owners Collective, bringing 20+ years of business scaling experience to salon owners ready to step into CEO leadership. FREE STRATEGY CALL: Ready to discuss your salon's growth roadmap? Book your free strategy call: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode: ✅ Discover where the real answers actually come from — and why you've been looking in the wrong places ✅ Find out what's really costing you at the million-dollar mark (it has nothing to do with hustle) ✅ Uncover the one thing that shifts business from feeling heavy to feeling light (and how to get there)
#505
August 2 · 18 min
The $48 Gap Between You and a Million Dollar Salon
The $48 Gap Between You and a Million Dollar Salon A million dollars in revenue. You've said the number. You've thought about it on a Sunday night. And then Monday hits, and it feels further away than ever. It's not. And in this episode, Larissa Macleman, founder of Salon Owners Collective and Salon Mastery, and Joel Bouzaid, Boardroom and Leadership Coach, sit down in Thailand and do the actual maths. Not the motivational version. The version that makes you realise the gap is far smaller than you think, and far more specific than you've been told. $48 an hour. That's the gap. But closing it requires three systems most salon owners don't have installed. Larissa and Joel break down each one, why they matter, and what happens when they're missing. What you'll discover in this episode: The $48 breakdown that turns a million dollar goal from someday into this year Why your team keeps leaving, even when your culture is strong, and what that really tells you What a career pathway actually looks like inside a salon (and why running without one is like asking your team to sprint a race with no finish line) The talent development shift that means you stop saying "do better" and start seeing measurable results How one tool changed everything in Larissa's salon after years of having the same conversation What the mentoring rhythm looks like when it's working, and what most salon owners are missing This episode is for any salon owner who has written down a revenue goal and then spent the rest of the year wondering why the number barely moved. The answer is simpler than you think. And it starts with $48. APPLY FOR SALON MASTERY: Ready to stop winging it and build a real strategy for your salon? Apply for Salon Mastery now. We'll map out exactly what it looks like to move from where you are to a million dollar salon, and we'll see if Salon Mastery is the right fit. Apply here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode: ✅ Discover the surprisingly small number that separates your salon from a million dollars in revenue ✅ Find out what your best team members are silently waiting for, and why they'll leave without it ✅ Uncover the three systems that make the difference between pushing harder and actually scaling
#504
July 26 · 21 min
The AI Mistake Quietly Costing You Clients
The AI Mistake Quietly Costing You Clients Every salon owner has access to the exact same AI tools right now. And most of them are using them the exact same way, which means most of them are starting to sound exactly the same. In this episode, Larissa Macleman and Joel Bouzaid of Salon Owners Collective, sit down to unpack the three biggest AI mistakes they're seeing salon owners make right now. The ones quietly costing them clients, credibility, and control of their own business. What you'll discover in this episode: The dead giveaways that instantly tell someone AI wrote your message, and why they matter more than you think Why letting AI become the boss of your decisions is one of the most expensive habits you can build The calculator story that perfectly explains the risk of leaning on AI without understanding the business behind it Why a generic AI tool will only ever get you a generic result What it actually looks like to use AI as a tool that scales your brain, without letting it become your brand Larissa Macleman is the founder of Salon Owners Collective and creator of Salon Mastery. A 20-year large-format salon owner who built her own business to just under $2M, Larissa now coaches salon owners across Australia, New Zealand, and Canada to stop winging it and start building the business they actually had in mind when they started. Joel Bouzaid is co-owner of Salon Owners Collective and Boardroom Coach to hundreds of salon owners building high-performing teams and businesses. Resources mentioned: My Salon CEO, the industry-specific AI tool built by Salon Owners Collective for salon owners. APPLY FOR SALON MASTERY: Ready to build a real strategy for your salon instead of winging it? Apply for Salon Mastery here: https://bit.ly/ApplySMRiss
#503
July 19 · 20 min
It's Not a Marketing Problem. It's a Mentoring Problem.
The Real Reason Your Best People Keep Leaving You've raised your prices. Possibly more than once. And yet the book still has white space, the roster still feels gappy, and you're left wondering if the market has genuinely turned against you. It hasn't. Something else has shifted, and most salon owners are only seeing one piece of it. In this episode, Larissa Macleman, founder of Salon Owners Collective and Salon Mastery, breaks down three shifts happening across the industry right now, and what they mean for the salons that will still be thriving by 2030. What you'll discover in this episode: Why five-star team members will not work in your salon, even with a genuinely strong culture The five dead giveaways that tell people instantly when AI wrote it for you The real reason your best people leave the second they run out of future What it actually takes to become the kind of mentor your team is waiting for Why systems and processes, not hustle, are the thing that finally sets you free Resources mentioned: The Three-Step Behavior Reset (link to be confirmed), and Jemima, the salon-specific AI mentoring tool referenced in this episode. Flag for team: this is the first content pack where 'Jemima' appears as a named, salon-facing AI tool in a transcript. Please confirm the correct public name, positioning, and link before this goes out, in case it's still an internal-only name. APPLY FOR SALON MASTERY: Ready to build a real strategy for your salon instead of winging it? Apply here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode ✅ Discover the real reason five-star team members choose someone else, even when your culture is strong ✅ Find out the five giveaways quietly telling your clients and team that AI wrote it, not you ✅ Uncover the real reason your best people leave, and what it means for how you lead from here
#502
July 12 · 43 min
Become the Mentor your salon needs to grow $100K
Are you leading your team into the next level, or waiting for them to find it on their own? This is where so many Salon CEOs get stuck: You hire the team. You train the team. You pay the wages. You carry the emotional load. Then you quietly wonder why they are not stepping up, rebooking properly, lifting their column, or acting like the business matters. The gap is not always skill. The gap is leadership. And that does not happen by accident. In this episode, Joel Bouzaid takes you inside one of our Salon Mastery intensive workshops, where Salon CEOs doing between half a million and over three million in revenue worked through what it really means to become the 100K Mentor inside their salon. 3 Reasons Why Every Salon Owner Should Listen Why your future salon requires an elevated version of you The leadership shift that creates $100K stylists or beauty therapists The five traits your team needs from YOU before THEY can truly step up 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to build your own custom million-dollar salon roadmap? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#501
July 5 · 24 min
10 Years. 9 Lessons: The Final Four… and a Half. What We’ve Learnt From a Decade Coaching Salon Owners.
The Final Four (and a Half) Lessons - Continuation of the 500th Episode Ten years. Five hundred episodes. And the same handful of sentences Larissa and Joel still say more than anything else. Last week, on the 500th episode, they got through the first five (and a half). This week, they're finishing the job with the final four and a half truths that have carried Salon Owners Collective from a handful of stuck salon owners to a decade-long movement. What you'll discover in this episode: Why “do better” might be the most useful two words in your whole business, and how to use them without burning out The real reason a rising tide doesn't lift every boat, even in salons with genuinely good culture The question Joel asks so often he's lost count, and why most salon owners can't actually answer it Why treating your to-do list like an elephant changes how you get through the week The moment Larissa stopped chasing a “finished” business, and what she built instead This episode is for every salon owner who's still waiting to feel like they've arrived. That feeling isn't coming. What comes instead is better. RESOURCES MENTIONED: Want help with what comes next for you and your salon, and how to reach the $1 million milestone without burning out? That's exactly what the Double Double Goal inside Salon Mastery is built for. Click here to apply now: https://bit.ly/StrategyCallYT 3 Reasons Why Every Salon Owner Should Listen to This Episode: ✅ Discover the two words that quietly change how you run your whole business ✅ Find out why your team's culture might be lifting some boats and sinking others ✅ Uncover the one question that exposes exactly why you keep feeling stuck
#500
June 29 · 24 min
The 9 Things We’ve Said Every Single Week for 10 Years
The 9 Things We've Said Every Single Week for 10 Years 500 episodes. Ten years. And the only way to mark that is with the truths that made it possible. This isn't a highlight reel. Larissa Macleman and Joel Bouzaid, founders of Salon Owners Collective, sat down for the 500th episode and did something far more useful than looking back. They looked inward. They asked: what are the nine things we say every single week? In coaching sessions, on stage, in strategy calls, in the hallways of Salon Mastery events. The phrases that have shaped hundreds of salon owners into Salon CEOs. The fundamentals that never go out of fashion. The truths that every growing salon needs to hear, and keep hearing. What you'll discover in this episode: Why consistency isn't just a discipline, it's the single greatest brand-building tool you have What the numbers are trying to tell you about your next move (and why most salon owners refuse to look) The three financial seasons every salon moves through, and why misreading which one you're in costs you everything Why the thing that got you here is quietly working against you now The systems principle that will stop your growth depending on one person's brain What 'do better' actually means when you're the CEO This episode is for any salon owner who has ever felt like they're doing everything and still not getting ahead. Who knows they're capable of more but can't quite see the path. The fundamentals aren't boring. They're the foundation of every million-dollar business ever built. Are you actually doing them? FREE STRATEGY CALL: Ready to build a full strategy for your salon? Book your free call here: https://bit.ly/ApplySMRiss 3 Reasons Every Salon Owner Should Listen to This Episode Discover the one financial season most salon owners rush through, and why it's silently undoing their growth Find out which of the 9 fundamentals you already know but aren't actually doing Uncover why what got your salon to this level will not be what takes it to the next one Listen to Part One here
#499
June 21 · 20 min
If Your Salon Doubled Tomorrow, Would It Break?
If your salon doubled tomorrow, would it actually feel easier? Or would the same problems simply get bigger? More revenue does not fix team drama. More clients do not fix retention. More growth does not fix a salon built around one person. In this episode, Larissa Macleman is talking about the part most Salon CEOs skip before they chase the next level. Because the goal is not a bigger business that burns you out. The goal is a salon that runs as if you were there, even when you are not in the room. 3 Reasons Why Every Salon Owner Should Listen Why growth can amplify the problems you already have The hidden reason clients leave (and why it’s putting your salon at risk) What makes a salon brand strong enough to scale to $1M. 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to build your own custom million-dollar salon roadmap? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#498
June 14 · 29 min
Why Two Salons Won’t Automatically Double Your Profit
One salon works. So two must mean double the profit… right? Not always. A second location can grow your brand, your team and your opportunities. But it can also expose every weak spot in your systems, leadership and margins. In this episode, Larissa Macleman is joined by Sophie Anquetil, a Salon Mastery coach, to unpack what really happens when you make the move from one successful salon to two. Before you add another lease, another team and another set of expectations, listen to this conversation. 3 Reasons Why Every Salon Owner Should Listen ✨The copy-and-paste mistake that catches salon owners out ✨The hidden costs most CEOs underestimate before signing another lease ✨ Why your current salon may still have more growth inside it before you expand 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to fix your salon’s structures before opening a second location? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#497
June 7 · 25 min
The 3 Queen Moves To Grow Your Salon
Your salon does not need more hours of you. In this episode, Larissa shares the 3 queen moves that help you step into the Salon CEO role, so you can build the right business structure and grow a salon that no longer depends on you holding everything together. If you have built the team, grown the clientele and done the hard yards, but your salon still depends on you to hold everything together- this episode is what you’ve been looking for. These 3 queen moves can transform your salon from an overwhelming monster into a successful, profitable business that can actually scale without constantly demanding more of you. But every new level will cost you the old version of yourself. Your old identity… Your old way of being needed. But these 3 queen moves also give you something back. Momentum. Confidence. A salon that can grow without every single thing running through you. 3 Reasons Why Every Salon Owner Should Listen. Discover- Which 1 queen move stops your team relying on you for every decision The salon manager mistake that creates more pressure instead of freedom What stepping off the salon floor really asks of you (that most CEOs never expect). Are you ready to finally break through… or stay where you are? If you want the same roadmap we’ve used to help scale hundreds of salons from $500K–$700K to $1M+, that’s exactly what we help salon owners do inside Salon Mastery. Using our proven 9-Part Salon Strategy, we help you build sustainable growth without more chaos, stress, or longer hours. ✨ Click here to apply now.
#496
May 31 · 28 min
I Opened My Salon When I Was 20. Here’s What I Got Wrong.
For the first time ever, Larissa Macleman is sharing the founder story behind opening her salon at 20 years old - and the hard lesson that changed the way she saw salon growth forever. She was the best stylist in the salon. Fully booked. Highest revenue column. Working harder than everyone else. And somehow… she was taking home the least. In this episode, Larissa opens up about the moment she realised the business could not outgrow her while she was still behaving like the busiest stylist in it. Because the truth is: The version of you that built the salon is not always the version that can scale it. This is the episode for every salon owner who feels stuck carrying the pressure, holding the standard, and wondering why growth still relies on them. 3 Reasons Why Every Salon Owner Should Listen ✨ The #1 mistake that keeps you trapped behind the chair ✨ Why salons start breaking as they get bigger ✨ The decision every Salon CEO must make before the business can move toward $1M 👉 Click here to watch the $1 Million Salon Growth Plan now Want us to build your own custom million-dollar salon roadmap? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#495
May 24 · 37 min
3 Behaviours Most Salon CEOs Won’t Do (That Would Make You Thousands of $)
Right now, the salons that are pulling ahead aren't doing more. They're doing different. 3 things, specifically. Most owners know about them. Very few will actually do them In this episode, we unpack the 3 behaviours most Salon CEOs probably won’t do, and why those behaviours matter if you want a salon that keeps growing while others pull back. This is not about adding more chaos. It is about installing the right structure at the right stage. Key Topics The communication shift most salons are missing Why SMS could become one of your strongest revenue tools How to make team numbers simple enough to create action The daily gap your team needs to see before the day begins Why Instagram likes are not the metric to obsess over The Reel number that shows whether your content is actually cutting through 3 Reasons Why Every Salon Owner Should Listen Discover the behaviour that could help your salon stand out while others blend in Learn what your team needs to understand before they can own their targets Find out which content metric could change how you sell offers, roles and services Want to unlock more Salon CEO behaviours, secrets and strategies that will make you thousands of dollars? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#494
May 17 · 20 min
There’s No Stylist Shortage… Why Nobody’s Applying to Your Salon
You've said it. Your fellow salon owners have said it. The industry has been nodding along for two years now: "There's just no one out there." It's time to stop agreeing with that story. Because it's not true. And it's costing you far more than an empty column. JOIN THE LIVE WORKSHOP WITH LARISSA MACLEMAN: The Always-Recruiting Salon Playbook | Tuesday 26 May ✨ Auckland: 1 PM | Sydney: 11 AM | *Los Angeles: 6 PM* previous day* Walk away with a custom audit of why you're not getting applications right now ✓ , a real working recruitment ad ✓, and an Always-Recruiting plan mapped out for your salon. ✓ So you'll never have an empty chair again. 💪✨ Click here to join the workshop. Spots are limited. In this episode, Larissa shares the conversation she's been needing to have for the last 12 months. The stylist shortage isn't a market problem. It's a salon problem - specifically, a brand problem. What you'll discover in this episode: Why around 75% of stylists who are passively open to moving salons right now aren’t landing in your inbox The real cost of panic-hiring the wrong person - and why the number will stop you cold What five-star stylists are actually looking for before they ever hit apply Why your salon could have an extraordinary culture and still be invisible to the people you want most The moment that changed how Larissa thought about recruitment forever - and what she did next This episode is for the salon owner who has posted an ad and gotten silence. Who has gone back to full-time on the floor. Who is covering a column they can't fill and feeling the resentment building. The right stylists are out there. They're just not choosing you yet. Hit play to find out why FREE STRATEGY CALL: Ready to build a full strategy for your salon? Book your free call here. 3 Reasons Every Salon Owner Needs to Hear This Episode ✅ Discover why your empty column is about something far deeper than the job market ✅ Find out what the stylists who aren't applying to you are actually seeing when they land on your page ✅ Uncover the silent cost that keeps compounding every week that column stays unfilled Using our proven 9-Part Salon Strategy, we help salon owners build sustainable growth - without the overwhelm, stress, or longer hours. 👉 Click here to apply now.
#493
May 10 · 30 min
Why Your Salon Is Stuck at $700k (and How to Break Through)
If your salon is sitting somewhere between $500K and $700K… and no matter what you try, the revenue just won’t budge… This episode is for you. Because on paper, everything looks like it should be working. You’ve done the hard yards. You’ve built the team. You’ve got clients choosing your salon over the others. You’re no longer in the early survival stage. 👉 But somehow… your revenue has flatlined. And it’s frustrating because you know your salon should be making more money by now… but something keeps holding it back. In this episode, Larissa & Joel reveal the 3 key shifts they’ve used to help hundreds of Salon CEOs break through the plateau stage… and what actually needs to happen to finally reach that $1M salon milestone. Tune in to discover: ✨ Why more marketing is not always the answer when your salon growth stalls ✨ What’s silently capping your revenue right now ✨ What needs to change before $1M becomes your new normal — and why most salons never make the shift Are you ready to finally break through… or stay where you are? If you want the same roadmap we’ve used to help scale hundreds of salons from $500K–$700K to $1M+, that’s exactly what we help salon owners do inside Salon Mastery. Using our proven 9-Part Salon Strategy, we help you build sustainable growth without more chaos, stress, or longer hours. ✨ Click here to apply now.
#492
May 3 · 30 min
Ready to Sell Your Salon? Or Buy Another?
When your salon hits $1M, it’s not the finish line. In this episode, Larissa Macleman and Joel Bouzaid unpack whether your next move should be to buy, sell or expand, and the costly mistake too many salon CEOs make when they choose too soon. Because once you reach that million-dollar milestone, suddenly there’s a whole new question… “WHAT COMES NEXT?” 👉Should I buy another salon? 👉Sell and finally escape the pressure? 👉Expand the one you already have? This is where so many salon owners make expensive, exhausting decisions. In this episode, Larissa and Joel unpack the 3 big paths Salon CEOs face once growth starts getting serious: ✨ Buy ✨ Sell ✨ Expand And the one question you must answer before choosing any of them. 3 Reasons You Need to Listen Discover the hidden trap behind multi-site salons. Learn why selling doesn’t automatically create freedom (unless you’ve done this 1 thing). Understand how to avoid making the wrong move, so you can keep your profit and peace of mind. So before you sign another lease, start dreaming of an exit, or convince yourself you’ve maxed out… 🎧 Listen now and get clear on your options. Want a proven pathway to make your salon worth buying, even if you never sell it? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#491
April 26 · 36 min
Why Most Salons Won’t Make It to 2030
54% of salons won’t make it through to 2030. The rules of the game have completely changed, but so many hard-working, talented Salon CEOs are stuck doing more in 2026… More hours on the floor. More admin behind the scenes. More pressure. But not more profit… And certainly not more freedom. And that’s exactly what Larissa Macleman unpacks inside this episode. How to stop being stuck and start building a salon that supports the life you want. There’s a massive divide happening in the salon industry right now between the salons that are growing and the salons that are quietly falling behind. 3 Reasons You Need to Listen ✨What it really means to be “stuck in the middle” of this industry divide ⚠️(and why that’s such a dangerous place to stay) ✨What the top-performing salons understand that others don’t 💡 ✨The brutal reason your salon revenue is stagnant 💥 (and the 9 drivers you need to fix this). The game has changed… Hit listen now and see what needs to change before your salon gets left behind. Do you want to future-proof your salon? Are you ready for expert coaching to guide you through the 9 drivers of salon growth - so your business can be successful & profitable throughout 2026-2030? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
#490
April 19 · 21 min
3 Reasons Not to Give Up On Your Salon
Owning a salon can feel incredibly rewarding… and brutally hard. When you’re carrying the weight of your team, your clients, your profit, and your future, it’s easy to start asking yourself the question most salon owners are too scared to say out loud… Why am I still doing this? Inside this episode, Joel unpacks the 3 powerful reasons Salon CEOs should NOT give up… even when leadership feels heavy and business feels relentless. 3 Reasons You Need to Listen Why your work in the salon industry is more meaningful than you realise What owning a salon is secretly doing to you (that no one talks about) Why walking away wouldn’t actually solve what you think it would (and the moment where everything starts to feel purposeful again) This one will hit if you’ve been feeling tired, stretched, or disconnected from the bigger picture of what you’re building. 💛✨ And hey, if you want to reconnect with your salon business dreams… And get the coaching, tech tools + business support to bring it to life? You might be who we’re looking for to join the Salon Mastery program… ✨ Click here to apply now and see if we’re the right fit.

Showing 1–20 of 22 episodes