Salon Goals

Ep. 203: "How do I afford a receptionist?" The maths, the timing and the risk

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy "How do I know when to hire a front desk person or a manager, and how do I afford to do it?" This question came through more than once when I asked for your listener questions, so I'm giving it a whole episode. I'm taking you back to 2017, when I was fully booked, drowning in missed calls and DMs, getting complaints from clients about being left on the bed mid appointment, and having a meltdown at home over the ordering and wages. That was the moment I hired a full-time receptionist, and I haven't looked back. In this episode I'm sharing how to know if you can actually afford this hire, the money you're already losing without one, and exactly what to hand over to a manager or 2IC so you don't end up paying someone a manager's wage to do a receptionist's job. Listener Q&A setup, and the manager questions you sent through [00:00]. Receptionist vs manager: why you don't have to combine the roles like I have [01:15]. Why I hired reception: fully booked, walk-ins interrupting appointments, and the service level I wanted [03:21]. The real cost of no front desk: wrong bookings, missed cancellations and short-changed clients [06:24]. The Monday meltdown that made the decision for me, and the money reality behind it [08:50]. How to know if you can afford the hire (and when you definitely shouldn't) [10:03]. Part-time options, and putting a dollar value on the time you get back [12:59]. What duties to outsource to a manager or 2IC, and the questions to ask first [16:39]. Why you need a position description early, and the expensive lesson I learnt without one [19:32]. Wrap up, and what's coming in the next Q&A episode [21:25]. .... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

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Ep. 202: Who are you posting content for? The social media mistake keeping beauty business owners stuck

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy A post from a salon that hadn't posted in two months landed in my feed, and the comment section was full of beauty business owners saying "same." Then another post stopped me in my tracks: "has our industry confused being good at social media with being good at our craft?" In this episode I'm unpacking who you should actually posting for, why chasing likes from artists on the other side of the country won't fill your books, and when it's genuinely fine to go quiet on socials. Plus the one move I'd suggest if you want to be recognised in the industry as an educator or brand ambassador. Why I haven't talked social media in a while, and the post that changed that [00:00]. The MIA salon post, and when going quiet actually works for your business [01:33]. Reading the viral caption that so many of you resonated with [04:28]. The question that fixes everything: who are you posting for? [08:06]. What content actually gets local clients through your door [09:15]. A million views vs real bookings, and how to know if your socials are working [12:16]. Want to be an educator, trainer or brand ambassador? Why you need a separate account [14:28]. Growing your team or moving locations? When consistency really matters [19:09]. The pressure to post perfect work, and who you're actually trying to impress [24:31]. Why paying clients aren't always your best content subjects [26:50]. Wrap up, and how to go deeper on this inside the Salon Goals Academy [28:26]. .... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

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Ep. 201: Denise Duffield-Thomas on Money Blocks, Salon Pricing, Community, and Navigating Business with ADHD

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy In this week's episode Lauren is joined by Mentor, Author and Founder of the Money Bootcamp, Denise Duffield-Thomas. In this wide ranging conversation Lauren and Denise dive deep into money, Salon pricing, confidence, community in business, ADHD and more. How's your Money Mindset in your Business? Turning money blocks into financial empowerment [02:04]. Stop searching for a critic-proof price [05:33]. Price for the clients and experience you want [17:53]. Build a community that supports your business [28:15]. Adapt your business through economic cycles [32:14]. Design an ADHD-friendly way to work [39:30]. Eliminate, automate, batch, and delegate [42:16]. Give yourself permission to thrive [53:47]. Follow Denise on Instagram: https://www.instagram.com/denisedt/ Listen to Chill & Prosper: https://open.spotify.com/show/5RtAeja3hIHF5QI0CZBVHt?si=a2731e2e95094a85 .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 200: Behind the scenes of the Salon Goals podcast: 200 episodes

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy 200 episodes. Nearly 150k downloads. And a whole lot of stories I've never told you! In this episode I'm taking you behind the scenes of the podcast, from guesting on a local show in 2021 to building the Salon Goals podcast you're listening to today. The scripted, breathless early episodes. The burnout that made me stop recording (and seriously consider quitting coaching altogether). What this show actually costs to make, whether it's been worth it, and everything that's coming next. Episode 200 kickoff, and how a guest spot on a local podcast started it all [00:00]. Launching the Lash Business Lounge, the free Facebook group that named the show [04:41]. Finding my podcast voice, over-scripting, and the editor who made me sound good [05:43]. ADHD, last-minute talking points in the car, and how I come up with content ideas now [09:45]. Burnout, taking a break in 2023, and the listener messages that brought me back [13:35]. Consistency, schedule shifts, and why we moved back to Tuesday releases [18:00]. Is podcasting worth it? What every episode costs me, and what it's returned [21:07]. Listener moments, being recognised by voice in a bathroom queue, and my thank you to you [24:46]. Your invite to the episode 200 celebration in Albury on Friday 7 August [26:00]. What's next: the new studio, video episodes on YouTube, and more guests [27:42]. Inside the Salon Goals Academy, my monthly membership for beauty business owners [31:15]. .... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

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Ep 199: How to Reduce Your Salon Client Hours Without Losing Revenue

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy Reducing your client hours. The goal so many beauty business owners are chasing, and the one that feels impossible when everything in the business relies on you. I went from 45+ hours of clients a week down to six hours a fortnight. In this episode I'm walking you through exactly how I did it, the two light bulb moments that forced me to change, the first half day I ever cut, the decision that became the biggest catalyst of all, and the warning I give every coaching client about stepping back too fast. Almost 200 episodes, and why long-form content suits my brain [00:00]. The early hustle, working from home 4pm till 10pm [00:53]. Rapid growth, booked out six weeks in advance, and hiring fast [03:25]. The first light bulb moment when my best staff member left [08:50]. Writing procedures, and the control freak beliefs that kept me stuck [11:06]. Building a team of eight, starting Runway Lash Co. and hitting burnout [12:19]. Cutting the first half day, promoting my team, and handling client pushback [15:28]. Dropping Saturdays, and how COVID reshaped my week [21:22]. From one day a week down to six hours a fortnight [24:03]. Why I don't cover sick shifts, and turning off my own online bookings [25:50]. Why stepping back too can be a risk [29:59]. Inside the Salon Goals Academy, only 8 founding member spots left [32:36]. .... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

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Ep. 198: My exact salon service price rise checklist (steal it)

Salon Goals Academy - doors are OPEN! https://www.laurenlappin.com.au/salon-goals-academy Putting your prices up. The task beauty business owners procrastinate on more than any other, and the one that costs you the most while you wait for the "right time". I've been raising my prices twice a year, every year, for a long time. And this year I was almost two weeks late doing it. In this episode I'm sharing why that didn't matter, and then walking you through my exact checklist, step by step, so your next price rise takes an afternoon instead of six months of overthinking. Why price rises get procrastinated, and why this one was two weeks late [00:00]. You can raise your prices any time, you're the one who makes the decisions [02:22]. The profit calculator spreadsheet that checks every service [04:12]. The padding time mistake that quietly kills your profit [06:30]. Checking competitor pricing, and who's actually comparable [09:15]. Updating your booking system and website [12:07]. The Timely trick that fixes hundreds of existing bookings in one go [15:39]. The team script for pushback, plus a golden nugget from Angela Kennedy [17:46]. No announcement, no apology, no email [20:39]. Inside the Salon Goals Academy, founding member doors now open [22:28]. Final encouragement and reviews [24:28]. .... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast Questions? Email me: hello@laurenlappin.com.au

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Ep. 197: How My Salon Made $20k More This June Than Last, With The Same Size Team

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren shares how her salon made $20,000 more in June 2026 than it did in June 2025 with a team the exact same size, after a year that started with two newbies, and a brand new manager. She unpacks the hiring, onboarding and training decisions that made the difference, and why a quiet month with a green team is not the disaster it feels like at the time. Business has seasons and this one is a rough trot [00:00]. The June target she stopped checking, and hit anyway [01:06]. The team turnover that reset the whole salon [03:17]. The systems that held while both she and her manager were overseas [06:54]. Why personality and culture fit beat skills and experience every time [08:28]. Using white space to train instead of panicking about it [10:03]. What to hold onto when you're in the hard part [11:33]. Come to the 200th episode party on Friday 7 August 2026 [12:50]. The Salon Goals Academy, waitlist gets first access [14:16]. .... Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast

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Ep 196: 12 Lessons from 12 Years of Business

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Twelve years ago, I opened the doors to Allure Lash and Beauty Bar. To celebrate the milestone, I'm sharing the 12 biggest lessons 12 years of business ownership has taught me. Some came the easy way. Most of them I learned the hard way, and I'm hoping I can save you from a few of them. This one is raw and honest, from being taken to small claims court over a $250 refund in my first year, to the ego trap of needing to be the "best" one in the salon, to the truth about making money versus actually keeping it. In this episode: [00:00] Happy 12th birthday, Allure [01:03] Lesson 1: you don't need to do it all yourself [02:23] The cleaner example and working out your hourly rate [05:30] Lesson 2: being the best in your salon is keeping you stuck [08:35] Lesson 3: everyone is replaceable [10:51] Lesson 4: hire for personality and work ethic, not skills [13:00] Lesson 5: your team only rises to the standard you set [14:47] Lesson 6: know your numbers [16:33] Lesson 7: making money and keeping money are different skills [18:56] Lesson 8: good communication skills are everything [22:46] Lesson 9: the customer is not always right [25:37] The time I got taken to small claims court over $250 [27:57] Lesson 10: stop buying more beauty education [30:52] Lesson 11: niche down to scale up [34:48] Lesson 12: business is lonely, find your people [37:26] Salon Goals Academy is open Salon Goals Academy is here. It's an ongoing monthly membership with all my Salon Goals course content, live coaching with me twice a month, and fresh AI education every single month to help you claw back hours of your week. Jump on the waitlist at https://www.laurenlappin.com.au/sg-academy-waitlist, or DM me the word academy on Instagram and I'll send you the link. Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast

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Ep 195: 5 Hard Truths About Business Growth You Probably Need To Hear

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Business is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish. In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actually accept it and get on with it. I get into: Why you'll stay exactly where you are if you refuse to take risks, and how hiring, outsourcing, and investing in yourself all count The myth of overnight success, and why the daily reps are what build something lasting The one move to make the second you're booked out a month in advance (hint: put your prices up) Why consistency will always beat the big flashy moves The truth most people don't want to hear, that your lack of clients or low profit is your own doing If any of this stings a little, sit with why - that's usually where the growth is hiding! Struggling with any of it and want some direction? You can apply to work with me at www.laurenlappin.com.au, or come say hi on Instagram @laurenlappin_. Follow the podcast @salongoals_podcast so you never miss an episode.

Ep. 194: Discounting New Team Members and Tiered Pricing: What Actually Works

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren deconstructs the concepts of discounting and tiered-pricing in the beauty industry, why Salon Owners do it, and what you can do instead in your salon to maximise both growth and the quality of the work. What Actually Works? The concept of tiered pricing [01:17]. Why tiered pricing may not work [03:42]. The impact of being the highest-priced artist [04:31]. Not using tiered pricing [10:42]. Reducing client load [26:03]. The Salon Goals Academy [28:51]. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ The Salon Goals Podcast: https://www.instagram.com/salongoals_podcast .... This Episode was Edited and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 193: 3 Reasons Your Calendar is Gappy (And What to Fix First)

Get the AI Visibility Tool Kit - https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares the three reasons why your calendar is gappy, and what to fix first. Maintaining a steady flow of new customers is one of the keys to a thriving service-based business, and this episode will help you get your web presence, your booking and sales processes, and your referral systems humming along and bringing in new Clients to your salon. If your calendar is gappy and you want fix that, start here: Fix your digital storefront [01:17]. Close the gap between interest and booking [19:02]. Empower your Clients to market your business for you [27:14]. Your Hourly Rate for Content Creation (Ep. 179): https://open.spotify.com/episode/1dLbPqA7dQCoQqigGobyo0?si=a80173534fda4d39 AI Trust Signals (Ep. 186): https://open.spotify.com/episode/0iobt4m6zsn09ojZdEAiGW?si=1678d665669d4788 .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 192: Is Owning a Salon Worth It? The Honest Answers Nobody Gives You

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's episode Lauren answers one of the most important (and difficult) questions in the beauty industry, "is owning a salon really worth it?" • Being objective about salon ownership vs working from home [05:30]. • The physical toll of working in the Beauty Industry [09:00]. • Regardless of how you choose to organise and run your business, it's going to be hard and will come with risk [13:30]. • What is your business worth if you decide to stop running it? [16:00]. • The Salon Goals Academy [20:00]. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

Ep. 191: Why I Stopped Using Claude Like a Chatbot (and What I Do Instead)

Save Your Spot - Tickets to the Beauty Business AI Masterclass. In this week's episode Lauren dives deep into how she is using AI (specifically Claude) to automate, improve and expand her business systems and practices in 2026 - both in the salon and in her coaching business. If you want to hear how Claude AI can save you time, stress, and even some money in your business, this is the episode for you. Sharing AI experiences [01:44]. Lauren's background in IT and the Web [03:44]. Early adoption of ChatGPT [06:10]. Creating brand guidelines [10:19]. Building a link in bio page [13:39]. Building a teleprompter [21:17]. Creating a carousel maker [22:49]. Using Claude for transcription and coaching summaries [26:46]. The Upcoming Masterclass on Claude AI [34:00]. .... Follow the Podcast: https://www.instagram.com/salongoals_podcast Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 190: Listener Q&A - Maintaining Quality Across Your Team | Things To Do in Gaps | Salon Marketing Basics | Managing Long Waitlists

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist In this week's Listener Q&A episode, Lauren explores transitioning clients over to your team members, making use of gaps for the betterment of the business, marketing your salon business from scratch, and managing long Client waitlists. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Listener Questions: How do we maintain consistency and quality when transitioning clients to team members? [01:28] How do we manage downtime and maximise team productivity? [12:55] What are some key strategies for attracting new clients? [17:43] How do I manage a long client waitlist? [31:40] Ep. 133: The Reasons Why Your Clients Don't Come Back (part 1): https://open.spotify.com/episode/2DvGaWNFfbE7sjkimRK9XP?si=4c567a49435f452c Ep. 134: The Reasons Why Your Clients Don't Come Back (part 2): https://open.spotify.com/episode/7a4iRWc4l4rhz4WbH5lgXo?si=9d18a76696ce415f .... Follow the Podcast: https://www.instagram.com/salongoals_podcast Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 189: Listener Q&A - Scaling Your Team | Recommended LED Lash Brands | WTD When Clients Only Want You | Maternity Leave

Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist Jennifer Lay Lashes - For 10% off full priced items (including LUVER LED Adhesive) use code SALONGOALSPOD at checkout: https://www.jenniferlaylashes.com.au In this week's Listener Q&A episode, Lauren dives deep into the topics of scaling to a stable Team, Lauren's (current) recommended LED Lash Brands, and confidently moving Clients over to your Team Members. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_. Listener Questions: How do you scale from 1-to-2 staff members, up to a stable Team? [01:17] Which LED lash brand and adhesive do you recommend? [13:13] How do you scale when clients are attached to you, instead of your team? [17:16] How do I move OG-clients over to a staff member before maternity leave? [30:13] Social Media Focussed Episodes: Work Smarter on Socials: https://open.spotify.com/episode/0kPNibljQmFSfjXwfTs73O?si=c482dbd802554d32 Stop Posting This on Your Salon Instagram: https://open.spotify.com/episode/5Ua4oEHN63wCPaNd4JoD0y?si=b7de6da126e6493f What Actually Matters on Your Salon Socials: https://open.spotify.com/episode/6Pnx64sdZ7iiFRkZNbKOB1?si=e2e0108277044882 .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 188: How to Hire the Best People for Your Salon (And Actually Keep Them)

Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-Guide In this week's episode Lauren tackles one of the most important questions in small business: How do you hire the best people, and how do you keep them for the long-term? The Process to Hiring and Keeping the Best People: Hiring Long-Term Loyal Staff. [00:48] The Hiring Process. [02:09] Choosing the Right Staff. [08:08] Onboarding New Team Members. [13:18] Empowering Staff with Responsibility. [20:01] Incentivising Staff. [22:40] Creating a Positive Team Culture. [26:05] Ongoing Training and Development. [30:24] Accepting Responsibility for Staff Performance. [32:26] .... Hiring Guide for Salon Owners: https://www.laurenlappin.com.au/Hiring-Guide Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

Ep. 187: Work Smarter on Socials: The Repurposing Strategy Every Salon Owner Needs

Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optin In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true. Repurposing Top Performing Content. [05:50] Reusing Captions and Creating New Content. [11:47] Repurposing Static Posts into Reels. [13:46] Reversing the Repurposing Process. [16:42] Using Stories to Repurpose Content. [17:11] Using AI to Help with Repurposing. [21:48] How to Repurpose Your Existing Social Media Content in 2026: Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved). You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions). You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text. You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas). Turn high performing Reels into Static Posts, Carousels and Stories. Show Up On Stories! Break up Carousels into Story Sets. Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted. Use AI to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces. The Social Media Repurposing Prompt Pack .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

Ep. 186: Is AI Sending Clients to Your Competitors Instead of You?

Get the AI Visibility Kit here: https://www.laurenlappin.com.au/visibility-kit In this week's episode Lauren shares some incredibly valuable (and time sensitive) information around the importance of AI Search in 2026, and how your business is being found online, or why perhaps, its not being found. Getting Found in the Age of AI: (01:00) The Age of AI and its Impact on Online Visibility. (03:12) The Shift from Google to AI for Information. (05:34) Building AI Trust Signals. (12:56) Technical Signals for AI Trust. (22:13) Authority Signals for AI Trust. (23:40) Brand Signals for AI Trust. (28:05) Delving Deeper into Technical Signals. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

Ep 185: The Loneliness of Running a Salon (and why no one talks about it)

The loneliness of entrepreneurship is rarely spoken about publicly, yet it's something that the majority of Salon Owners will face throughout their business journey. So, in this week's episode, Lauren shares some thoughts around what loneliness in business looks and feels like, how to spot if perhaps you're experiencing it, and how important community and connection are in navigating it and eventually overcoming it. (00:32) The Loneliness of Being a Business Owner. (02:54) The Difficulty of Sharing Decisions with Team Members. (06:20) The Disconnection from Family and Friends. (13:44) Feeling Guilty for Not Being Okay. (14:38) The Mental Load of Running a Business. (17:06) The Importance of Support and Community. Get yourself a Business Bestie. .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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Ep. 184: What Would You Do If You Weren't Being a Little Bitch About Your Business?

In this week's episode Lauren shares four questions she asks both herself (and her Clients) when growth is stagnating and business is plateauing. 4 Questions for Breaking Through a Business Ceiling: (03:10) What is the bottleneck? (09:45) Who can help me? (12:15) What is the cost of not growing? (15:50) What would you do if you weren't afraid to fail? .... Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128 Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59 Lauren on Instagram: https://www.instagram.com/laurenlappin_ Allure's Instagram: https://www.instagram.com/allure_lashbeautybar .... This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

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