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Artwork for SalesDNA: Decoding life science sales
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SalesDNA: Decoding life science sales

Harrison Waid

Take your life science sales career to the next level with interviews and tactics from the best in the industry. We interview the top reps in the industry to learn what makes them so great. We talk to scientists to understand how they make decisions. We interview founders and leaders to share how they build successful companies. This show is all about helping you hit your quota and take your sales career to the next level.

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  • 20 episodes
  • fortnightly
  • Avg 34 min
  • English
  • #87
    August 7 · 41 min

    Get more replies by using value exchange content

    About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Check out all our free tools: https://succession.bio/free-tools Subscribe to our newsletter: https://blog.succession.bio Book a strategy call: www.succession.bio

  • #86
    July 16 · 18 min

    How inbound and outbound work together

    About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Check out all our free tools: https://succession.bio/free-tools Subscribe to our newsletter: https://blog.succession.bio Book a strategy call: www.succession.bio

  • #85
    July 16 · 24 min

    The Total Cost of Outbound

    We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBio About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Check out all our free tools: https://succession.bio/free-tools Subscribe to our newsletter: https://blog.succession.bio Book a strategy call: www.succession.bio

  • #84
    March 31 · 34 min

    [Leadership] How to navigate different stages of growth and commercialization with Sonya Weigle

    We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBio Sonya Weigle: https://www.linkedin.com/in/sonya-wilford-weigle/ About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Check out all our free tools: https://succession.bio/free-tools Subscribe to our newsletter: https://blog.succession.bio Book a strategy call:www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #83
    March 24 · 32 min

    [Leadership] Selling your company and what comes next with Bill Arteca

    We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBio About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Check out all our free tools: https://succession.bio/free-tools Subscribe to our newsletter: https://blog.succession.bioBook a strategy call: www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #82
    March 2 · 30 min

    [Sales] Insights from the first month at Succession with Keith Daly

    About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Keith Dalyhttps://www.linkedin.com/in/keith-daly-8377ba105/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio

  • #81
    February 13 · 21 min

    Ultimate Cold Email Guide for Life Science Companies

    We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBio About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level?

  • #80
    February 2 · 33 min

    [Sales] Selling new technologies to biotech and pharma with Jeff Bissen

    About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Jeff Bissenhttps://www.linkedin.com/in/jeffbissen/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #79
    January 17 · 15 min

    The NEW Way to Use AI in Life Science Sales (2026)

    We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBio Book a Strategy Call: https://www.succession.bio/ In this video, we go over the new way to use AI in life science sales. Follow us on LinkedIn: https://www.linkedin.com/in/nicholas-clare1/ https://uk.linkedin.com/in/harrison-waid If you liked this video, subscribe to our channel!

  • #78
    January 7 · 40 min

    Best Marketing Strategies for Life Science Companies in 2026

    We're doubling down on our YouTube content, so if you want to watch this video instead of listening to it, you can watch it on our channel here: https://www.youtube.com/@SuccessionBio Book a Strategy Call: https://www.succession.bio/ In this video, we go over the best marketing strategies for life science companies. Follow us on LinkedIn: https://www.linkedin.com/in/nicholas-clare1/ https://uk.linkedin.com/in/harrison-waid If you liked this video, subscribe to our channel!

  • #77
    Dec 18, 2025 · 33 min

    [Leadership] Career progression from the bench to sales leadership with Heather Brown

    About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Heather Brownhttps://www.linkedin.com/in/heathermarybrown/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #76
    Dec 3, 2025 · 44 min

    [Sales] Breaking through the status quo with Jen Allen-Knuth

    We're finishing off our women in sales takeover on a high! We get Jen's take on exactly what the buyer status quo is, how to structure your outreach to be more buyer-centric, and align your message to meaningful business goals. Between the laughs, there's lots of really valuable tips that you can act on right now, so get listening! Jen Allen-Knuthhttps://www.linkedin.com/in/demandjen1/ About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #75
    Nov 19, 2025 · 46 min

    Women In Sales Roundtable

    This roundtable discussion included: Jessica Rietbrock - https://www.linkedin.com/in/jessicarietbrock/ Sarah Farrow - https://www.linkedin.com/in/sarah-farrow-00b85237/ Valeria Barattini - https://www.linkedin.com/in/valeriabarattini/ About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #74
    Oct 29, 2025 · 38 min

    [Sales] Support your prospects during market volatility with Jocelyn Foye

    Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? Jocelyn Foyehttps://www.linkedin.com/in/jocelyn-foye-7b99751/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #73
    Oct 26, 2025 · 33 min

    AI in Sales - ELRIG Presentation

    Here is the presentation I gave at ELRIG on Monday Oct 20, 2025. Watch it on YouTube: https://youtu.be/5-Y7eW_Od7E It covers 6 workflows for using AI right now 1: Prospecting Messaging 2: Meeting Follow-up 3: Account Research 4: Data Enrichment & List Building 5: Inbound Lead Follow-up 6: Creative Ways to Stand Out If you or your company want help implementing any of the concepts, reach out to us: https://www.succession.bio/

  • #72
    Oct 22, 2025 · 37 min

    [Sales] Early career learnings in sales with Aimée Egglesfield

    We continue our Women in Sales interviews with this conversation with Aimee Egglesfield Aimée Egglesfield https://www.linkedin.com/in/aim%C3%A9e-egglesfield-4885b9193/ Free Insights Tool: https://insights.succession.bio/ Newseletter: https://blog.succession.bio About Succession Succession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology. Ready to take your go-to-market to the next level? www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #71
    Oct 14, 2025 · 44 min

    Let's Go Girls: Women in Sales Takeover with Jess and Divya

    October is Women in Sales Month and so Nick and I have passed the mic over to Jess and Divya who will be interviewing a number of different women in sales. Jess Evans: https://www.linkedin.com/in/jessica-h-evans/ Divya Puri: https://www.linkedin.com/in/divya-puri-884742214/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level? www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #70
    Sep 10, 2025 · 34 min

    [Leadership] From sales to starting a company with Matej Metkovic

    Top takeaways - Challenges going from sales to founder - Hiring the right talent and enabling them - Working with different types of customers Matej Metkovichttps://www.linkedin.com/in/matejmetkovic/ Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level? www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #69
    Aug 26, 2025 · 46 min

    [Sales] The Anti-sales playbook

    In this episode we break down the Anti-Sales playbook and all the the things you shouldn't do in sales. Then we also bust some myths you probably hear touted as great advice. Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level? www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

  • #68
    Aug 20, 2025 · 39 min

    [Sales] Being an introvert is great for sales with Adam Pead

    Adam Peadhttps://www.linkedin.com/in/adampead/ Adam's Newsletter: https://quietimpact.beehiiv.com/subscribe Free Insights Tool: https://insights.succession.bio/Newseletter: https://blog.succession.bio About SuccessionSuccession helps founders and sales teams close more deals with biotech and pharma. We partner with our clients to run modern lead generation campaigns, up-skill their team through personalized sales training, and build AI workflows using cutting-edge tools and technology.Ready to take your go-to-market to the next level? www.succession.bio Ask us anything: https://forms.gle/6cJJo7imyekPcwdEA

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