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SaaS Scaled - Interviews about SaaS Startups, Analytics, & Operations · May 12 · 37 min

Building AI Pricing with Dan Balcauski

Today, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm that helps high-volume B2B SaaS CEOs define pricing and packaging for new products. We talk about: How adding AI doesn’t always increase value The growing importance of discerning what you should build Why you should expect to get the pricing of AI capabilities wrong out of the gate Why charging per tokens is pouring sand in the gas tank of your GTM engine How it’s also showing your customers your underpants Common bad pricing decisions This is Dan’s second appearance on SaaS Scaled. You can watch his first episode, “Pricing is Simple, But Not Easy. Dan Balcauski Answers Hard Questions.

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Today, we’re joined by Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility, a consulting firm that helps high-volume B2B SaaS CEOs define pricing and packaging for new products. We talk about:

  • How adding AI doesn’t always increase value
  • The growing importance of discerning what you should build
  • Why you should expect to get the pricing of AI capabilities wrong out of the gate
  • Why charging per tokens is pouring sand in the gas tank of your GTM engine 
  • How it’s also showing your customers your underpants
  • Common bad pricing decisions

This is Dan’s second appearance on SaaS Scaled. You can watch his first episode, “Pricing is Simple, But Not Easy. Dan Balcauski Answers Hard Questions.

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