SaaS Marketing Weekly

Ryan James

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

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106 episodes
Updated Yesterday

Episodes106

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Oct 14, 2025 · 9 min
#66: How a single £1k campaign resulted in £180k pipeline
In this solo episode, Ryan shares one of Rocket SaaS’s most successful campaigns to date, which generated over £180,000 in pipeline. He breaks down exactly how the idea came about, how it was organised, what went right (and wrong), and how any B2B business can replicate the same formula. Takeaways: The campaign cost under £1,000 and produced £180,000 in pipeline Promote across LinkedIn, email, and SDR outreach for maximum attendance Use a simple landing page to collect signups and qualify attendees Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Oct 7, 2025 · 38 min
#65: LinkedIn Ads Part 3: Budgeting and optimisation strategies, with Jamie Skeels
In the final episode of this three-part mini-series on LinkedIn Ads, Ryan and Jamie cover everything you need to know about budgeting and optimizing your LinkedIn ad campaigns. They discuss how to structure your budget based on reach and frequency, how to avoid wasting spend on irrelevant audiences, and key metrics to monitor during the campaign. They also share actionable strategies for optimizing your ads and content as you go. Whether you’re just starting with LinkedIn ads or looking to improve your current performance, this episode has the insights you need. Takeaways: Set your budget based on reach and frequency: Target at least 80% reach and 5-10 frequency for remarketing Don’t over-invest in cold audience ads: Focus more budget on retargeting ads to people already engaged Evaluate targeting effectiveness: Start with data-driven audience segmentation using CRM and opportunity data Maximize budget efficiency: Layer on intent data and external tools like Clay to improve targeting Key metrics to monitor: Reach, frequency, dwell time, engagement rate, and click-through rate for optimization Optimize based on ad performance: Review targeting, budget allocation, and offer to fine-tune campaigns Test and iterate: The first few weeks should focus on data collection before making any big changes Creative matters: Keep ad design clear and simple, especially for mobile views, and ensure your offer is compelling Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Sep 30, 2025 · 33 min
#64: LinkedIn Ads Part 2: Using Clay, targeting tools & intent signals, with Jamie Skeels
In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ad spend on the wrong audience, this episode shows you how to fix it. Takeaways: Don’t decide targeting in a vacuum — use customer and opportunity data from your CRM Break down data by firmographics: industry, company size, department, region, job title LinkedIn’s filters are good, but not perfect — industries in particular can be messy Build account lists with tools like Clay, Apollo, or Cognism for greater accuracy Enrich lists with intent signals: funding rounds, hiring patterns, leadership changes, M&A Upload these lists into LinkedIn for laser-focused campaigns with tailored messaging Retargeting is essential — don’t rely only on cold ads Segment retargeting audiences by page visited (pricing/demo) and recency (14, 30, 90 days) LinkedIn Insight Tag lets you retarget all website traffic, not just LinkedIn clicks Retargeting makes smaller SaaS brands appear bigger, more credible, and front-of-mind Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Sep 23, 2025 · 50 min
#63: LinkedIn Ads Part 1: Proven content & ad formats for B2B SaaS with Jamie Skeels
In the first part of a three-part mini-series, Ryan is joined by Jamie Skeels, Head of Strategy at RocketSaaS, to break down the fundamentals of running successful LinkedIn ad campaigns for B2B SaaS. They cover why most companies fail with LinkedIn ads, how to approach top, middle, and bottom-of-funnel campaigns, and which ad formats deliver the best results. If you’ve ever struggled to get ROI from LinkedIn, this episode gives you a clear framework to start building campaigns that convert. Takeaways: Most SaaS brands go straight for bottom-of-funnel demo ads — and it rarely works Top of funnel: focus on educational content that addresses customer problems The best content formats Best ad type at TOFU: single image ads (fast, low-friction, most consumed) Middle of funnel winning ads Effective MOFU ad formats Bottom of funnel to drive conversions Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Sep 16, 2025 · 50 min
#62: 5 ABM campaigns to land bigger SaaS clients, with Jess Chilman
In this episode, Ryan is joined again by Jess Chilman, Head of Growth at Rocket SaaS, to share five high-impact ABM campaign tactics designed to help SaaS businesses move upmarket and close six-figure enterprise deals. From research outreach to direct mail, podcasts, events, and bespoke campaigns, they explain how to build relationships with C-suite decision makers, stand out from the noise, and create memorable touchpoints that convert. If you want to move beyond mid-market clients and start landing enterprise logos, this is the playbook. Takeaways: Start with the BFG framework (Buyer, Firmographics, Geography) to build your high-intent account list Validate your TAM and use intent signals (funding, hiring, leadership changes) to refine your ICP list Campaign 1: Research outreach – co-create content with your ICP via surveys, interviews, or advisory boards Campaign 2: Podcast ABM – invite C-suite decision makers as guests to build relationships and authority Campaign 3: Events – run low-cost networking breakfasts or private dining sessions to connect face-to-face Campaign 4: Direct mail – send thoughtful, personalized packages (chocolates, handwritten notes, themed gifts) to create standout moments Campaign 5: Tailored ICP campaigns – design bespoke plays around your target’s pain points (e.g., mystery shopping, funding celebration gifts) Align marketing and sales so every touchpoint has tight follow-up These tactics work best together, creating multiple relationship-building touchpoints with decision makers Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Sep 9, 2025 · 26 min
#61: Scaling SaaS Marketing with the E.L.E.V.A.T.E Growth Framework, with Janelle Amos
In this episode, Ryan is joined by Janelle Amos, founder of Elevate Growth, to dive deep into the most common growth challenges facing B2B SaaS businesses today. Janelle shares her proven framework for scaling SaaS marketing and reveals the power of focusing on the entire funnel — not just individual channels. From pipeline acceleration to optimising messaging and the importance of listening to customer feedback, this episode is packed with actionable insights for marketing teams and business owners aiming to hit their revenue targets faster. Takeaways: Marketing efficiency is key: Over-analysing one channel without considering the bigger picture won’t drive growth Start by reverse-engineering your marketing goals and aligning them with revenue targets Build an evergreen closed-lost program to re-engage opportunities that slipped through the cracks Test and iterate your strategies — don’t just increase budget, improve efficiency first Messaging is often the biggest barrier — ensure your homepage clearly explains what you do and who it’s for SOPs (Standard Operating Procedures) help scale predictable, repeatable processes The Elevate Growth Framework: A 7-step process to drive efficient, repeatable revenue with measurable results Reach out to Janelle via LinkedIn for more insights on the Elevate Growth Framework Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Sep 2, 2025 · 16 min
#60: Struggling to get free trial users to upgrade? Do this
In this episode, Ryan dives into one of the most important levers for SaaS growth: your onboarding experience. Too many companies get plenty of free trial signups but fail to convert them into paying customers. Ryan explains what industry benchmarks look like, why onboarding often fails, and how to design an experience that drives users to activation. From signup flow and guided tours to gamification, personalisation, and email onboarding, this episode is packed with practical ways to increase your conversion rate and reduce churn. Takeaways: Average free trial → paid conversion = 15–25%; below 15% means something is broken Define your activation milestone (e.g. Slack = 2,000 messages; Dropbox = 10 files saved) and build onboarding around it Keep signup flows short — name, email, password; use Single Sign-On to reduce friction Use guided tours, tooltips, and short videos to highlight only key actions (not every feature) Personalise onboarding for different roles or use cases Add quick wins & gamification (progress bars, rewards, incentives) to keep users engaged Provide educational resources, but make them optional and easy to find Add a human touch — personal messages or LinkedIn DMs can increase upgrades Use email onboarding flows (5–8 emails over 30 days) to re-engage inactive trial users Leverage product data to spot drop-off points and re-engage before churn happens Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Aug 26, 2025 · 12 min
#59: The 4 growth channels that every SaaS business needs
In this episode, Ryan breaks down the four essential growth channels that you should be leveraging for your SaaS business: Owned, Paid, Earned, and Partnerships. He walks through each channel, explaining what they are, why they matter, and how to optimise them to fuel growth. Whether you're a startup or scaling SaaS brand, this episode gives you a clear framework for prioritising and executing your marketing strategy to unlock rapid growth. Takeaways: Owned: Content you control (LinkedIn posts, blogs, podcasts, case studies) — foundational but slow to build Paid: Ads that accelerate your reach — LinkedIn, Google, Meta ads for top-of-funnel and retargeting Earned: The credibility you can’t buy — reviews, referrals, case studies, testimonials Partnerships: The multiplier — co-host webinars, guest posts, and create alliances for exponential lead gen Balance all four channels — don’t rely on just one, or you risk stagnation Evaluate and score your business on each category to identify where to improve Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Aug 19, 2025 · 12 min
#58: My #1 life-changing career/business growth tip
In this episode, Ryan reveals the one move that had the biggest impact on his career and business growth. It’s not a complex strategy, a funnel, or a new piece of tech; it’s a simple step anyone can take this week that can open doors, spark inspiration, and accelerate your journey. Ryan shares the three steps to making it work, two personal stories of how it transformed his trajectory, and why it might be the fastest way to get unstuck in your career or business. Takeaways: The biggest breakthroughs often come from the smallest, simplest actions You don’t need a huge budget or complex strategy to level up This approach works whether you’re an employee or a founder Ryan used this approach twice. He outlines them both - each time it led to massive growth and lasting partnerships Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Aug 12, 2025 · 14 min
#57: How to find & use intent data to target people showing interest in your solution
In this episode, Ryan explains why intent data is one of the most powerful tools in a B2B SaaS marketer’s arsenal. He breaks down what intent data is, the difference between first-party and third-party signals, how to collect it, and how to use it to align sales and marketing for maximum impact. From simple website visitor tracking to advanced ABM campaigns, Ryan shares practical ways to spot buying signals and turn them into high-converting opportunities. Takeaways: Intent data shows which prospects are actively considering solutions like yours First-party intent = data you own (e.g., site visits, demo page views, webinar attendance, email engagement, in-product usage) Third-party intent = external signals (e.g., review site activity, funding news, hiring patterns, event attendance) Tools like AlbaCross and HubSpot can help identify and track high-intent website visitors Review sites (G2, Capterra, TrustRadius) often offer paid intent data packages Signals such as funding announcements, hiring for relevant roles, or leadership changes indicate potential buying cycles Enterprise tools like Bombora and 6sense offer advanced, large-scale intent data (but at a higher cost) LinkedIn activity — profile views, follows, post engagement — can also signal interest Sales and marketing must work together: sales to follow up directly, marketing to run targeted ABM/retargeting campaigns Upload intent-driven contact or account lists into LinkedIn Ads for highly targeted, high-performing campaigns Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Aug 5, 2025 · 16 min
#56: 7 pricing strategies that big SaaS brands use
In this episode, Ryan breaks down one of the most debated topics in SaaS marketing: pricing. Should you show pricing or not? What model should you use? From flat-rate and tiered plans to freemium, free trials, and usage-based pricing, Ryan walks through eight pricing strategies with real examples and tips for how to pick the right model for your business. If your pricing page is one of your most-visited — and least-converting — pages, this one’s for you. Takeaways: Showing pricing builds trust and qualifies leads — but there are trade-offs Try “pricing from” if you need a middle ground Flat-rate pricing is simple, but not scalable for all businesses Tiered pricing (bronze/silver/gold) is most common, but can confuse buyers Per-user pricing is standard, but often gamed with shared logins Usage-based pricing is great for technical platforms, but hard to forecast Freemium works brilliantly for top-of-funnel — if your product is sticky Free trials need great onboarding or users won’t convert Custom pricing suits complex/enterprise deals, but slows down the sales cycle Price anchoring is a powerful way to nudge users to the plan you want them to choose Don’t guess — test 2–3 models and see what converts best Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jul 29, 2025 · 21 min
#55: The critical elements needed on a high converting B2B SaaS website
In this episode, Ryan breaks down the anatomy of the perfect B2B SaaS website — from site map to homepage layout. With years of experience designing SaaS sites and running conversion rate optimisation campaigns, he shares what actually works to turn traffic into leads. Whether you’re planning a redesign or wondering why your paid ads aren’t converting, this episode is your go-to guide to building a high-performing site. Takeaways: Fix your website before investing in paid ads — otherwise you’ll burn cash Your site map should include: Homepage, Product/Solution, Pricing, CTA (Demo/Trial), Case Studies, Resources, Industries, and optional pages like Integrations or About Don’t overload dropdowns — keep navigation focused and clear Your homepage hero section needs one clear headline (≤10 words) and a strong visual of your product Avoid fluffy buzzwords — be clear, not clever Add trust signals: G2 badges, logos, testimonials, case study stats Show the problem before the product — connect emotionally with pain points Use the Z layout to present 3–5 key features with benefit-focused headlines Include a form directly on the homepage for higher conversion Use the FAQ section to offload dense copy and handle objections Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jul 22, 2025 · 24 min
#54: The 7 traits of fast-scaling SaaS companies
In this episode, Ryan shares the seven traits he consistently sees in SaaS companies that scale quickly — versus the ones that plateau or fail. After working with 100+ SaaS brands at RocketSaaS, he breaks down the mindsets, strategies, and behaviours that separate fast-growing companies from the rest. If you want to grow faster, smarter, and with fewer missteps, this is your checklist. Takeaways: Speed beats perfection — launch fast, learn fast Empower your team — micromanagement slows everything down Founders should stay involved in marketing for real thought leadership Clear, narrow positioning always outperforms vague messaging Marketing budgets must scale as revenue scales (aim for 10% of ARR) Don’t obsess over attribution — understand demand generation holistically Deep customer insight (sales calls, transcripts, feedback) drives better messaging Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jul 15, 2025 · 21 min
#53: 15 different ways to get SaaS customers (that actually work)
In this quick-fire episode, Ryan runs through 15 practical, proven ways to generate leads and win customers for your SaaS business. From cold email that actually converts to creative ABM campaigns, referral tactics, content strategies, and more, this is a checklist for founders and marketers who need leads fast. Whether you’re pre-launch, post-funding, or scaling to your next milestone, there’s something here for every SaaS team. Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jul 8, 2025 · 1 hr 7 min
#52: Webinar: How to market a niche SaaS product when no one is searching for it
Listen to the recording of one of Rocket SaaS' most popular webinars: How to Market a Niche SaaS Product (When no one is searching for it). Ryan shares the exact strategy he uses to help niche SaaS products generate leads, even when no one is Googling your solution. If you’ve built something great but no one knows they need it, this is the playbook you need. Takeaways: Most niche SaaS products fail because buyers don’t know they have a problem Lead with the problem, not the product Your real competition is the status quo, not another tool Broad messaging kills conversions — get narrow and speak to one ICP at a time Build use-case-specific funnels for each segment (ads, landing pages, lead magnets) Founder-led content builds trust and cuts through the noise Sync LinkedIn ads with outbound to warm up cold leads before sales reaches out Run a $1k test budget to validate the best-performing audiences and messaging Focus on educating the unaware — not just selling to the ready-to-buy 5% Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jul 1, 2025 · 19 min
#51: How I scaled my business to £2M ARR, and how you can too
In this episode, Ryan breaks down exactly how RocketSaaS grew from £0 to £2 million in annual recurring revenue. He shares the key marketing (and business) moves made at each stage of growth — from hustling for free work in the early days to ramping up paid demand gen and hiring A-players at scale. Whether you’re a founder or marketer in the trenches, this is a practical guide to growing a B2B service or SaaS business from scratch to serious scale. Takeaways: £0–£100k: Work for free, build a portfolio, hustle hard with cold outreach £100k–£250k: Niche down, create case studies, run outbound LinkedIn campaigns £250k–£500k: Delegate and build a lean team so you can focus on growth £500k–£1M: Go all-in on founder-led LinkedIn content and effective lead magnets £1M–£2M: Double down on demand gen (newsletter, podcast, webinars, ads) and hiring A-Players Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jun 24, 2025 · 30 min
#50: How to start a B2B podcast that actually drives revenue
Description In this milestone 50th episode, Ryan shares exactly how to start a podcast that helps your B2B business grow. He walks through the real-world impact SaaS Marketing Weekly has had on Rocket SaaS — including four sales and £20k MRR — and breaks down how you can do the same. Whether you’re looking to build pipeline through ABM or scale top-of-funnel content for demand generation, this episode covers naming your show, choosing topics, getting guests, software, setup, and how to repurpose each episode into a full content engine. Takeaways: Generated 4 sales and £20k MRR from the podcast Use it for ABM (invite prospects) or demand gen (educational content) Don’t name your podcast after your company Make it about solving your audience’s problems Plan 20+ topics in advance from blogs, FAQs, and sales calls Start solo, then bring on guests to grow reach Find guests via referrals, LinkedIn, or tools like MatchMaker.fm Tools: Riverside (recording), Buzzsprout (hosting), Shure mic, Sony ZV-1 camera Repurpose episodes into blogs, LinkedIn posts, webinars, and more Boost content with ads to scale reach and impact Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jun 17, 2025 · 15 min
#49: SaaS growth plateaued? How Jamie Skeels would fix it
In this episode of Challenge Jamie, Ryan gives Jamie Skeels, Head of Demand Gen at Rocket SaaS, a tough brief: a B2B SaaS company with a decent budget, a competitive market, and a stalled growth curve. What would Jamie do? He outlines a bold but structured plan to reallocate budget, build a demand creation engine, and generate leads by reaching the 95% of the market that isn’t ready to buy yet. From choosing the right content topics to leveraging subject matter experts and putting proper paid distribution in place, this episode is a crash course in getting growth back on track. Takeaways: If growth has plateaued, you’ve probably maxed out the 5% of in-market buyers. Use the 60/40 rule: 60% of your budget on demand creation, 40% on capture. Start with one key topic tied to the problem your product solves — and own it. Extract insights from subject matter experts to create content that cuts through. Build a content engine with multiple channels: podcasts, blogs, LinkedIn, email, YouTube. Organic reach on company pages is weak — amplify your content with paid ads. Guarantee distribution by putting paid budget behind your highest-value content. Ads aren’t just for lead gen — they’re crucial for getting your brand seen at scale. Focus on being remembered, not just clicked — demand creation is a long game. Test, prove value, and then scale — get early wins to bring leadership on board. Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jun 10, 2025 · 51 min
#48: The secret to scaling? Attack the 95% of people who are not yet looking to buy. With Jamie Skeels
Ryan is joined by Jamie Skeels, Head of Demand Gen at Rocket SaaS, to unpack the art of demand creation — how to reach and influence the 95% of your market who aren’t actively looking for your solution. They explain the difference between demand capture and demand creation, the types of content that work best for long-term growth, and how to build an always-on engine using subject matter experts, newsletters, ungated content, and smart repurposing. Jamie also shares behind-the-scenes examples from Cognism’s rise and Rocket SaaS’ own playbook. Takeaways: Only 5% of your market is in buying mode — demand creation targets the other 95%. Long-term content builds trust, affinity, and brand recall for when prospects are ready to buy. Start with content that solves your audience’s problems without pushing your product. Use subject matter experts to create insightful, original content — and repurpose it everywhere. Don’t force founders on camera too soon — start with written interviews and scale up. Ungated content performs better in demand creation — the goal is consumption, not contact forms. Anchor your brand to a topic your product naturally supports — like Cognism did with cold calling. Track and optimise for reach, relevance, and recall — not just short-term conversions. Demand creation makes sales calls easier and drastically improves close rates. Without it, you’re stuck competing on price and timing instead of trust and expertise. Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
Jun 3, 2025 · 12 min
#47: Lead generation strategies for niche SaaS with a £10k monthly budget
Ryan puts Jess Chillman to the test with a real-world SaaS marketing challenge: How do you create demand and generate leads on a modest £10k monthly budget for a new SaaS company in an undefined niche with low search volume and minimal existing customers? Jess shares a step-by-step approach covering messaging, founder-led content, targeted paid ads, leveraging early customers, and building trust through storytelling. This short but insightful episode is packed with practical strategies for early-stage SaaS startups facing tough lead generation hurdles. Takeaways: Nail your messaging first by speaking to prospects and shaping a clear narrative around the problem you solve. Use your founder’s personal brand to create authentic, low-budget content like podcasts, case studies, and LinkedIn posts. Tap your network and customers for introductions to expand your prospect list and build credibility. Test one or two paid channels (LinkedIn and Meta ads) with a small portion of your budget to identify early intent signals. Invest in a professional, clear website that explains your product with strong messaging, design, and social proof. Use customer stories and case studies to build trust and demonstrate value in a niche market. Start a founder-led newsletter to share your product journey, educate the market, and nurture early adopters. Mix organic educational content with paid demand generation for a balanced growth approach in low-search markets. Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io