SaaS Marketing Weekly

Ryan James

Actionable SaaS marketing strategies and campaign ideas for you to implement in your company to rocket your growth.

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20 episodes
Updated Tuesday

Episodes20

Newest first

Tuesday · 25 min
#105: How to turn your subject matter experts into a lead-generating content machine
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to talk about subject matter experts, or SMEs, and how to turn the experts already sitting inside your business into a content engine. Most of your competitors are pumping out generic AI slop that nobody engages with. The advantage goes to the brands whose real experts show up and share genuine thought leadership. Sam breaks down who your SMEs should be, how to actually get busy senior people into a posting rhythm, what to do when they go quiet, and exactly what they should be posting about. If your content relies entirely on the founder, this episode shows you how to widen it out. Takeaways: Your subject matter experts are already in the business: the founder, head of sales, head of product, senior marketers and any real expert with useful knowledge in their head An SME does not need to be charismatic or great on camera. They just need genuine expertise. Your job is to extract it and turn it into content A recurring project management task (Rocket SaaS uses Asana) plus a clear SOP is how you turn good intentions into a consistent posting rhythm Busy senior people have two or three minutes a day, so give them everything: the topic, the transcript, the templates, the examples. Lead the horse to water Ghost writing tends to strip out authenticity, so it is usually better to enable people to write in their own voice than to write for them If free methods fail, incentives can work: paying per post, or running a competition for the most engaged post that month Sell it to your team on career growth, not just company benefit. A strong LinkedIn presence is one of the best things anyone can build for themselves Follow the 80/20 rule: 80% helpful, educational, top-of-funnel content and only 20% bottom-of-funnel promotion
July 21 · 5 min
#104: The LinkedIn thought leader ad trick you're probably missing
In this episode, Ryan shares one of his favourite LinkedIn tactics: using thought leader ads to boost posts from other people who say genuine, positive things about your brand. A testimonial posted from your own company page gets skipped over. The same praise coming from a real customer with a real voice is far more believable, but it usually dies in the feed because that person only has a few hundred followers. This tactic fixes that, letting you put real budget behind authentic advocacy and get it in front of exactly the right audience. Quick to listen to, easy to apply, and genuinely effective. Takeaways: Thought leader ads let you boost an individual's post to a precisely targeted audience, not just their own followers Praise from a real customer in their own words is far more credible than a testimonial posted by your brand Build a list of happy customers, partners and advocates, then ask them to post (a small incentive like an Amazon voucher can help) Let people write the post themselves so it sounds genuine, but offer to draft it if they are short on time Always get a fact or a stat in there, and keep it snappy rather than a long essay Check whether people are already tagging you with positive posts, because those are ready to boost right now
July 14 · 48 min
#103: How to create great ads that convert on LinkedIn & Meta
In this episode, Ryan sits down with Jamie, Rocket SaaS's paid media and strategy lead, for a deep dive into what actually makes a great ad on LinkedIn and Meta. This is not about targeting or budgets (listen back to episodes 63 to 65 for that). This is about the creative: how to research what your buyers are really thinking, how to build ads across the full funnel, which ad formats are worth your time, and what needs to happen after the click. Jamie also ranks every major LinkedIn ad format out of ten in a quickfire round. If you run ads and you are not getting the results you want, this episode will show you where you are going wrong. Takeaways: Great ads start with research, not design. Find the real scenarios and language your buyers use when they talk about the problem Use AI to analyse 100 recorded sales calls and surface the most common pain points, then build ads around exactly what your customers said Most B2B SaaS brands waste budget by only running bottom-of-funnel ads when they have no brand awareness to support them Top-of-funnel ads are about getting on the radar and building the right associations, not chasing conversions Middle-of-funnel ads (case studies, testimonials, comparison content) can work even to cold enterprise audiences At the bottom of the funnel, the offer is everything. A free strategy call or audit often beats a straight demo request Keep creative simple: ten words or less on the header, minimal graphics, and use dark backgrounds to fight the white LinkedIn feed A great ad is useless if the landing page or asset behind it does not convert. Sometimes the problem is the offer, not the ad
July 7 · 12 min
#102: Founder-led sales: why you'll always outsell your own salespeople
In this episode, Ryan makes the case for founder-led sales and explains why, at $7M ARR and over 60 employees, he is still the primary person doing sales at Rocket SaaS. No SDRs, no AEs, just the founder qualifying leads, running discovery calls and closing deals. It sounds like it shouldn't work at that scale, but Ryan argues it's one of the biggest reasons the business is growing so fast. He breaks down why the founder is almost always the best person to sell, how a strong personal brand makes those sales calls dramatically easier, and why consultative selling beats a traditional sales pitch every time. If your growth has plateaued, this episode might point to the reason why. Takeaways: Until you are past roughly $10M in revenue, the founder should be spending around 50% of their time on sales and marketing Founder-led sales works best for higher-ticket businesses doing a handful of deals a month, not high-volume, low-ticket sales The strategy only works if the founder also has a strong personal brand, since people buy from people, not logos When the founder is front and centre of the marketing and then shows up on the sales call, it creates a seamless chain of trust that a random AE cannot replicate Founder-led sales is closer to consultation than selling. Ask questions, give genuine advice, and lead the dance into the pitch at the end Strong marketing means leads come inbound already 80% sold, rather than chasing people who are not in market If you plan to sell the business in the next one to two years, founder-led sales is probably the wrong strategy, since it makes the business too dependent on you If growth has stalled, log your time, delegate everything that is not sales and marketing, and get back to 50%
June 30 · 23 min
#101: AI search uncovered: how to get your SaaS brand cited by ChatGPT, Claude and Gemini
In this episode, Ryan sits down with Daisy, Rocket SaaS's new Head of SEO and AI Search, to tackle one of the biggest shifts happening in marketing right now. Organic traffic from Google is declining. 95% of B2B buyers are now using LLMs as part of their buying journey. And most SaaS brands are not appearing in any of it. This episode covers what AI search actually is, how it differs from traditional SEO, and the specific things you can do to start showing up where your buyers are looking. Whether you have heard it called GEO, AEO or AI search, the principles are the same and Daisy breaks them down clearly. Takeaways: 95% of B2B buyers are now using LLMs as part of their buying journey, and if you are not appearing in those results you are potentially not making the shortlist AI search operates higher up the funnel than Google: people use LLMs to solve problems, not just find products Clear, specific messaging matters more than ever. Buzzword-heavy websites will not get cited because LLMs do not use those terms Over 80% of LLM citations come from third-party websites, not your own domain YouTube is one of the most highly cited sources in AI search and is significantly underused by most SaaS brands Podcast transcripts, press mentions and thought leadership published across multiple channels all feed into LLM citation Original proprietary data and research is favoured by LLMs because it gives them information outside their training data The brands that win at AI search are creating genuine problem-solving thought leadership consistently, not those chasing shortcuts
June 23 · 24 min
#100: The Greatest Hits
Episode 100. We're marking the milestone by doing something a little different. Ryan takes a step back to reflect on what building a weekly B2B SaaS marketing podcast from scratch actually looks like — the numbers, the lessons, the content strategy behind it, and why it's become one of the best business decisions Rocket SaaS has made. Ryan breaks down the top episodes by downloads and what the data tells you about what SaaS founders actually care about, the biggest marketing lessons distilled from 100 episodes of conversations, what's changed in the SaaS marketing landscape since episode one, and why a consistent content engine — built around a sub-brand — is one of the highest ROI moves any SaaS business can make. Whether you've been here since episode one or you're just discovering the pod, this is a good one. Takeaways: A sub-branded podcast removes the sales intent barrier that kills engagement on company-branded content — give your content its own identity The pod became the seed of everything: newsletters, blogs, LinkedIn posts, webinars, breakfast events, and a pipeline that keeps growing Your top performing content will cluster around 2–3 themes — find the pattern and double down instead of chasing variety 95% of your audience isn't ready to buy yet. If your marketing only speaks to the bottom of the funnel, you're invisible to most of your market Help-first CTAs consistently outperform transactional ones — switching to a free strategy call tripled Rocket SaaS conversions Consistency beats perfection. 100 weekly episodes, never missed. The compounding effect on brand awareness and pipeline is real The content calendar is already in your sales calls — most SaaS founders just haven't gone looking for it yet
June 16 · 31 min
#99: How Rocket SaaS flew from $5M to $7M ARR in 90 days
In this episode, Ryan sits down with Jamie to share exactly how Rocket SaaS grew from $5M to $7M ARR in the space of three months. Three things drove it: a pricing restructure, a serious focus on reducing churn, and an 18-month process that culminated in landing a million dollar deal. This is not a theory episode. Ryan and Jamie walk through the specific decisions they made, why they made them, and what other SaaS companies and agencies can take from each one. Honest, specific and genuinely useful for any founder or marketer trying to scale a recurring revenue business. Takeaways: If your close rate is above 30%, you are probably underpricing. At 48%, Rocket SaaS raised prices and revenue jumped without close rate dropping Deleting your lowest pricing tier can force customers into more profitable packages and drive you upmarket almost overnight A weekly traffic light dashboard tracking client happiness scores lets senior leaders act on churn risk before it becomes a cancellation Proactive, structured client communication reduces churn more reliably than reactive responses to problems Recording every customer call and feeding it into AI reveals patterns in what your clients actually want, which becomes marketing gold Strategic hiring from brands you admire elevates your business in every sales conversation, even before the hire joins Partnerships work best when you give away a lot upfront with no guarantee of return. Vague referral agreements almost never work Clients who move companies often take their preferred suppliers with them. Relationships and results compound over time
June 9 · 40 min
#98: Broke freelancer to multi-million $ business. Personal brand and why fundamentals beat AI hacks
In this episode, Ryan steps to the other side of the mic as a guest on Chris Nelson's Human Marketing podcast. It is a wide-ranging conversation covering the full Rocket SaaS story, from starting out as a freelance web designer with no niche and nearly going out of business, to niching hard into B2B SaaS and hitting 100% growth in a single year. Ryan also gets into the demand generation philosophy that underpins everything Rocket SaaS does, why the podcast became the engine of the whole content system, how personal brand drove the majority of early growth, and why he thinks the obsession with AI tools and growth hacks is the biggest mistake most SaaS marketers are making right now. Whether you're new around here or a regular listener, this is a a really insightful episode that covers a lot of ground and works as a useful introduction to how Ryan thinks about marketing and growth. Takeaways: Niching is not optional. Eight years of generalist agency work led nowhere. One decision to niche changed everything A podcast sub-brand with its own name, logo and website removes the barrier to engagement that a company-branded podcast creates One weekly podcast episode powers a newsletter, five LinkedIn posts, a monthly ebook, a monthly webinar, an annual summit and a quarterly event Personal brand is the highest ROI marketing investment at the early stages of growth, when ad budget is limited Consultative selling requires a marketing expert on the call, not a salesperson. Teaching a marketer to sell is far easier than teaching a salesperson to consult Culture-first hiring means almost nobody leaves, which means no client disruption and no rehiring cost 49 out of 50 SaaS companies Ryan meets have poor marketing fundamentals. No AI tool or growth hack will fix that
June 2 · 25 min
#97: Content audit revealed: what we're changing at Rocket SaaS
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, to pull back the curtain on the full content audit Sam carried out when he joined the business. From digging into self-reported attribution data to discovering that nearly 100 blogs had generated just 300 visitors, this episode covers what was working, what was not, and the strategy now in place to fix it. Whether you are a founder still doing content yourself, a marketer trying to work out where to focus, or thinking about hiring your first content specialist, this is a rare and honest look inside a real content engine being rebuilt from the ground up. Takeaways: Self-reported attribution is the simplest way to find out which content is actually driving pipeline Most businesses are producing blogs that nobody is reading, and the data will tell you that quickly When something is working, the move is to double down on it rather than spread effort across more channels Poor-quality video clips are one of the most common things holding back an otherwise strong podcast Implementing hooks on short-form clips is one of the highest-impact changes you can make to your repurposing strategy YouTube shorts and long-form content should be treated as two completely separate channels with different audiences Expanding personal brands beyond the founder multiplies your content reach and builds trust at scale Getting senior leaders posting consistently is about removing friction, not just asking them to do it
May 26 · 17 min
#96: 10 ways to find out what your ICP actually wants
In this episode, Ryan flies solo to walk through one of the most underused, undervalued and quietly powerful things in marketing: market research. He shares the survey that reshaped Rocket SaaS's entire upmarket strategy, and then runs through 10 different ways to find out what your ICP actually wants, from the expensive and rigorous to the free and scrappy. If you are about to launch a campaign, shift your ICP, change your pricing, or you are pouring budget into ads that just are not converting, this episode will tell you exactly what to do before you spend another pound. Takeaways: Most founders and marketers skip market research because they think they already know what their ICP wants, and that assumption is the fastest way to walk down the wrong path Wynter is the gold standard for surveying senior buyers, and the spend pays for itself the moment it stops you launching the wrong campaign Pollfish is a cheaper alternative for broad market validation, but you get what you pay for and it is less reliable for upmarket ICPs Customer interviews, closed-lost calls and churn exit interviews are sat right there in your CRM, and most teams never run them Negative G2 and Capterra reviews of your competitors are where the real gold lives, both for product gaps and messaging angles The LinkedIn ads library is free competitive intelligence, and it will tell you exactly what narrative your competitors are leading with Cheap Meta ad tests are the fastest way to pressure-test hooks, headlines and webinar ideas before you commit real budget behind them Recording every sales call and running the transcripts through an LLM will surface the objections, language and pain points your prospects actually care about If your ads are not driving leads, the answer is rarely more ad spend, it is pausing for a month and reinvesting that budget into research Market research is boring, but the alternative is burning months of time and hundreds of thousands of pounds walking down the wrong path
May 19 · 26 min
#95: Scaling construction SaaS: the definitive marketing playbook
In this episode, Ryan sits down with Jamie, Rocket SaaS's Head of Strategy, to share everything they have learned from working with many construction SaaS clients. From the ad platforms that actually work to the content formats that convert, this is the Rocket SaaS construction marketing playbook laid bare. If you run, found, or market a construction SaaS business and you are not getting the pipeline results you want, this episode will tell you exactly why and what to do about it. Takeaways: Meta consistently outperforms LinkedIn for reaching construction audiences, and the reasons why are simpler than you think Leading with the problem rather than your features or your AI capabilities is the single biggest lever in construction SaaS marketing Construction buyers are sceptical by nature, and user-generated content from real construction professionals is the fastest way to build trust Short selfie-style videos from happy customers on site will outperform polished brand content almost every time Avoid SaaS language entirely and learn how construction people actually describe their own problems Competitive comparison campaigns work particularly well in construction, and being bold about naming the big incumbent pays off Planning application data is a powerful and underused intent signal that can tell you exactly when a company is about to need your platform Construction SaaS translates well internationally, but nail one market first before expanding
May 12 · 13 min
#94: The strategy that tripled Rocket SaaS' sales calls
In this episode, Ryan breaks down one of the single biggest growth levers he has introduced at Rocket SaaS: consultative selling. Not a tweak to the sales process, but a fundamental shift in how the business attracts and converts prospects, and one that tripled inbound sales calls almost immediately after launching. If your main call to action is a demo or a request a quote form, this episode will challenge you to rethink it entirely. Takeaways: What consultative selling actually is and why it consistently outperforms traditional selling Why moving your call to action higher up the funnel dramatically increases the volume of sales calls you get How to structure a free strategy, audit or consultation offer that attracts the right prospects The qualification process that keeps your calendar full of genuinely interested buyers How to lead the call so you are delivering real value and elegantly moving into a pitch Why the expert, not the salesperson, needs to be on these calls How consultative selling sits at the bottom of a wider demand generation content engine and why the two work so well together
May 5 · 36 min
#93: How to make your SaaS brand stand out with excellent content
In this episode, Ryan sits down with Sam Gocher, Head of Content at Rocket SaaS, for a deep dive into what it actually takes to make content work for a SaaS brand. Drawing on Sam's experience at Cognism, one of B2B SaaS's most admired demand generation brands, they cover how to create content that cuts through, entertains, and converts, even when your product feels dry on the surface. Whether you're a solo marketer, a founder doing it all yourself, or building out a content team, this episode is full of practical takeaways you can apply immediately. Takeaways: Start with a deep understanding of your ICP including their age, not just job title Entertaining top-of-funnel content generates pipeline by influencing end users and decision makers Jumping on trends is the most reliable way to create humorous content without forcing it Bottom-of-funnel video works best when you hook the viewer before revealing the product Repurposing content across formats increases time on page and grows your YouTube channel Selfie-style video often outperforms polished production, so just start Consistency and rhythm matter more than quality, especially early on Your product's niche is your greatest content asset
April 28 · 17 min
#92: How to reach your ICP without burning your entire budget
In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry events, Ryan shares his strategy for getting in front of your ICP without spending a fortune on LinkedIn or Google Ads. He walks you through the research process, how to build relationships in niche communities, and how to use partnerships and co-promotions to amplify your reach. This episode is packed with actionable ideas for SaaS marketers looking to build real relationships and scale faster. Takeaways: Podcasts are a goldmine - start by getting on smaller shows before moving to big names Use newsletters and contribute value, not just sales pitches Don’t underestimate LinkedIn groups and Slack communities - they’re full of your ideal customers Piggyback on other brands’ networks by co-hosting webinars or joint events Show up where your ICP is - it’s about relationships, not just sales Build your personal brand to get noticed and gain trust Contribute value in communities - the sales will come naturally Leverage conferences and industry events for organic connections The right content strategy (original research or a book) can get you on the best podcasts and webinars Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
April 21 · 19 min
#91: The sub-brand strategy behind Rocket SaaS hitting $5M ARR
In this episode, Ryan deep dives into one of the game-changing strategies that helped Rocket SaaS scale to $5M ARR, creating an educational sub-brand. He walks through the steps of building a separate brand (like SaaS Marketing Weekly) that serves as a powerful top-of-funnel tool. From choosing a narrow ICP to creating educational content that builds trust, Ryan explains why sub-brands are the perfect solution for overcoming the scepticism of traditional brand marketing, and how they naturally lead to sales. Takeaways: Sub-brands allow you to engage your audience without the pressure of directly selling Focus on creating value-first content that genuinely helps your ICP Choose a clear, simple name for your sub-brand that speaks to your audience’s pain points Launch with one content format (podcast, newsletter, blog): consistency is key Use ads to grow the sub-brand with highly-targeted content that builds trust A personal brand behind the sub-brand increases engagement and removes scepticism Use your main brand’s product/service in subtle calls to action to create seamless conversions Build a community through content and then invite people to your main brand offerings Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
April 14 · 52 min
#90: Webinar recording: 10 SaaS marketing campaigns that actually work
In this episode, Ryan shares a full masterclass breaking down 10 different ways to get SaaS customers. Not all growth tactics are created equal, and most companies are wasting time on the wrong ones. Drawing from Rocket SaaS’ own journey (from plateau to rapid growth) and real client results, Ryan walks through the campaigns that genuinely move the needle — and why some of the “obvious” ones don’t work anymore. Expect a mix of practical ideas, hard truths, and a few strategies that most SaaS teams overlook. If you’re trying to generate consistent pipeline, this episode will challenge how you think about growth. Takeaways: Most SaaS growth tactics fail because they ask too much, too early The difference between “activity” and actual pipeline generation Why some of the most common channels are getting less effective A small shift in approach can massively increase response rates Top-of-funnel strategies often outperform direct selling Consistency beats one-off campaigns every time The best-performing strategies are often underused You don’t need all 10 — just a few done properly Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
April 7 · 24 min
#89: Rocket SaaS hits $5,000,000 ARR. How we did it
In this solo episode, Ryan shares the full story behind Rocket SaaS hitting $5M ARR — and why the journey was far from smooth. From years of slow, frustrating growth to a handful of key decisions that completely changed the trajectory of the business, Ryan breaks down what actually moved the needle. This isn’t a “growth hacks” episode. It’s a reflection on the real shifts that compound over time — and why most founders stay stuck for years before things finally click. If you’re building a SaaS business or thinking about starting one, this episode gives you a raw, honest look at what it really takes. Takeaways: Most growth journeys are slower and harder than they look Big results come from a few key decisions, not constant tactics Long periods of frustration often come before real momentum Clarity on your audience changes everything Recurring revenue unlocks stability and scale Content and brand build trust long before buyers are ready Consistency over years is what creates breakthrough moments Personal brand can become a major growth driver Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
March 31 · 1 hr 6 min
#88: Webinar recording: The LinkedIn Ads playbook for scaling SMEs
In this webinar recording, Ryan and Jamie break down the real LinkedIn Ads playbook behind scaling B2B SaaS companies and SMEs. They share what’s actually working right now, what most teams get wrong, and how to turn LinkedIn from an expensive experiment into a predictable growth channel. From budget allocation to aligning ads with your sales team, this episode gives you a behind-the-scenes look at how Rocket SaaS approaches LinkedIn Ads for clients looking to scale. Takeaways: Most LinkedIn Ads fail due to strategy, not budget Scaling requires alignment between marketing and sales Budget allocation matters more than most teams realise Not all campaigns are designed to convert immediately The best-performing ads don’t always look like ads Simplicity often outperforms complex funnel setups Consistency is key to long-term LinkedIn success Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
March 24 · 19 min
#87: Startup? What qualities should you look for in a marketer?
In this episode, Ryan and Jamie break down what founders should look for when hiring their first marketing person. Many startups make the mistake of hiring a specialist too early, only to realise they actually need someone who can handle strategy, execution, and experimentation across the entire marketing mix. Ryan explains why the ideal first hire is a strong generalist with a specialist edge, what core skills they must have, and how founders should evaluate candidates before bringing them into the business. If your SaaS growth has plateaued and you’re thinking about hiring your first marketer, this episode will help you avoid some very expensive mistakes. Takeaways: Your first marketing hire should be a generalist, not a narrow specialist Look for a T-shaped marketer: broad skills with one deep area of expertise Copywriting and messaging skills are critical in early-stage SaaS Great marketers must understand the customer problem and translate it into clear messaging Look for people with energy and willingness to learn, not just experience Your first marketer should understand paid channels (Google, LinkedIn, or Meta) Ads often drive the fastest growth for early-stage SaaS with low brand awareness Avoid marketers used to slow corporate environments Startups need marketers who move fast and execute quickly Consistent output (content, campaigns, experiments) is what drives early growth Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io
March 17 · 25 min
#86: 6 ways to get revenue, when you need it FAST
In this episode, Ryan and Jamie share six powerful campaigns you can run right now to bring in fast revenue, even if your sales cycle is usually long. From digging into your closed lost deals to using high-intent retargeting ads and discounts, they cover tactical strategies that cut through the noise and push deals through faster. Whether you’re struggling with cash flow or just need to hit monthly targets, this episode gives you quick, actionable tactics to accelerate your pipeline and start seeing results. Takeaways: Closed lost deals are a goldmine for quick revenue — revisit old deals with new messaging Add personalised notes in your CRM to re-engage those leads later Use gifting (personalised items) to sweeten the deal and rekindle interest Interactive demos for new features or use cases can reignite interest from old leads Discounts for quick sign-ups can close deals faster — but make sure it aligns with your goals Follow up relentlessly — founders who hustle personally can see a massive impact High intent remarketing to those who’ve engaged with pricing or demo pages Use Google Ads to focus budget on high-converting keywords for fast returns Target competitor customers through ads — if they’re unhappy, they’re ready to switch Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: info@rocket-saas.io