BusinessMarketingExplicit

Running With Wolves

Savannah Jordan

The Running With Wolves podcast is dedicated to helping female founders everywhere scale rapidly through potent marketing & sales strategies. The weekly podcast will feature lessons in marketing, sales, scaling, the mindset behind being an entrepreneur, production strategies, mental tenacity, and so much more. If you're ready for a fresh take on your marketing - this podcast is for you!

Play

Open in

24 episodes
weekly
Avg 42 min
English

Episodes 24

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

S4 · E28
Tuesday · 55 min
"She Co-Founded LNA at 22 With No Plan — Nearly 20 Years Later It's Still Hers ft. Lauren Alexander
In 2006 Lauren Alexander co-founded LNA Clothing in Los Angeles at 22 years old — hand-sewing dresses, selling to boutiques around LA and figuring it out as she went. No business plan. No fashion degree. Just a genuine idea and the delusion of someone young enough not to know how hard it was going to be. Nearly two decades later LNA is still independent, still growing and still entirely hers. In this episode of Running With Wolves, Savannah sits down with Lauren to talk about what building a fashion brand from scratch actually looks like — the early days getting into Barneys, Nordstrom and Saks, the zipper legging that catapulted them in 2008, why she never took outside investment and what nearly 20 years of staying true to your aesthetic actually teaches you about building something that lasts. Here's what this episode covers: How Lauren and her co-founder April started LNA with no business plan and figured it out as they went The zipper legging that catapulted LNA in 2008 and what it taught Lauren about evolving a brand Why celebrity dressing — from Madonna to Kate Moss to Brad Pitt — built the brand before influencer marketing existed Why she never took outside investment — and what that decision has meant for the brand over nearly 20 years Connect with Lauren on Instagram at @laurenalexander — https://www.instagram.com/laurenalexander. Shop LNA Clothing at @lnaclothing — https://www.instagram.com/lnaclothing — or visit https://www.lnaclothing.com. Check out Sistine Spritz at @sistinespritz — https://www.instagram.com/sistinespritz — or visit https://sistinespritz.com. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Lauren Alexander, LNA Clothing, fashion founder, independent brand, marketing strategy 2026, female founder, fashion business, organic marketing
S4 · E29
August 31 · 29 min
The Era of Faceless Brand Marketing Is Over — Here's What's Replaced It
The brands winning right now are not the ones with the biggest ad budgets or the most polished content. They're the ones with a human face attached to them. In this episode of Running With Wolves, Savannah breaks down why founder forward marketing is not a trend — it's a permanent infrastructure shift in how people decide to buy — and what it actually looks like to build a brand that converts in an era where trust is the only currency that matters. Here's what this episode covers: Why people buy from founders before they buy from brands — and the three reasons trust transfers from person to product The Glossier, Skims, Spanx and Liquid Death examples — what each founder did that their competitors couldn't replicate Why a founder with 10,000 engaged followers will outperform a brand account with 500,000 every single time The three things founder forward marketing actually requires — and why waiting until your brand is ready is the most expensive mistake you can make Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. founder forward marketing, faceless brand marketing, marketing strategy 2026, personal brand, female founder, organic marketing, trust based marketing, content that converts
S4 · E30
August 24 · 1 hr 11 min
She Turned a Chronic Illness Into a Massive Follower Brand — Here's How ft. Gigi Robinson
Gigi Robinson grew up in and out of hospitals with a connective tissue disorder. She could have hidden it. Instead she built her entire personal brand around it — and now has over 500,000 followers, a book deal, and a keynote speaking career. In this episode of Running With Wolves, Savannah sits down with Gigi to talk about what it actually looks like to build a brand from your most vulnerable story, why authenticity without strategy is just oversharing, and what the personal brand era means for every founder listening right now. Here's what this episode covers: Why Gigi never hid her chronic illness — and how that decision became the foundation of everything she built The difference between influence and impact — and why Gigi has always optimized for the second one How anyone can be a content creator in today's world Connect with Gigi on Instagram at @itsgigirobinson — https://www.instagram.com/itsgigirobinson Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan with your takeaway. Gigi Robinson, chronic illness brand, personal brand, marketing strategy 2026, female founder, More Than a Body, organic marketing
S4 · E31
August 17 · 37 min
Going Viral But Not Making Sales — Here's Exactly What Was Missing and How We Fixed It
Three million views on a single video. And 15K a month in sales. The views were there. The reach was there. The engagement was there. But something was missing — and in this episode of Running With Wolves, Savannah breaks down exactly what it was and how fixing it took a non-toxic kitchenware brand from 15K to 80K per month in six months. This is the full case study. The gaps, the strategy shifts, the crisis moment when their hero product failed, and how the marketing framework that built their revenue also became their lifeboat when everything went sideways. Here's what this episode covers: • The exact difference between attract content and converting content — and why going viral without the second one leaves money on the table every single week • How Savannah used their own comment section to build their entire content strategy • Why social proof is not a carousel of reviews — and what it actually needs to look like to convert • What to do when your hero product fails and you still have to hit your sales goals Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. going viral but not making sales, client case study, marketing strategy 2026, product based business, non-toxic brand, organic marketing, female founder, Wolf Framework
S2 · E30
August 10 · 47 min
Never Sell Out Your Audience — The Trust Strategy Behind Luke Cook's Personal Brand
Luke Cook has played the devil on Netflix, made millions of people laugh on social media and built a fresh protein company from scratch. And the thread connecting all of it is one thing — he has never sold out his audience. Not once. In this episode of Running With Wolves, Savannah and Luke dig into what it actually means to build trust with an audience before you ever ask them to buy, why entertainment first and ad second is the formula that makes marketing feel effortless and what the K-Y Jelly ad that almost made Luke physically ill can teach every founder about warming up your audience the right way. Here's what this episode covers: Why Luke refuses brand deals that don't align — and what that protection has done for his audience's trust The K-Y Jelly ad breakdown — what went wrong and exactly how it should have been done instead Why ShakeWell works as a product launch when most celebrity brands feel like a cash grab What 17 years of rejection in Hollywood taught Luke about resilience that directly applies to building a business Try ShakeWell at getshakewell.com and use code Wolves15 for a discount. Connect with Luke on Instagram at @thelukecook. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Luke Cook, ShakeWell, never sell out your audience, personal brand, marketing strategy 2026, trust based marketing, content that converts, organic marketing
S4 · E26
August 3 · 38 min
Your Content Goes Viral and Your Bank Account Doesn't Move — Here's Exactly Why
You look at the millions of views you're racking up and then you look at your bank account — and the zeros don't match. Not even close. That gap has a name. And in this episode of Running With Wolves, Savannah explains exactly what's causing it and how to fix it. Gen Z marketing gets you seen. Millennial marketing gets you paid. And if all you have is one of them you are leaving serious money on the table. Here's what this episode covers: Why going viral without a buyer's journey just creates frustrated founders and abandoned carts The difference between Gen Z top of funnel content and millennial trust and conversion content — with real brand examples Why it's not a personality question about your brand — it's a funnel question How Savannah took an art publishing client from 100K to almost 400K in sales in one month without changing a single product or price point Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. viral content no sales, Gen Z vs millennial marketing, marketing strategy 2026, content that converts, buyer's journey, organic marketing, female founder, Wolf Framework
S4 · E28
July 27 · 44 min
How to Market a Feeling Not a Ticket — The Deeply Worthy Event Strategy ft. Bridjet Morris
Bridjet Morris doesn't sell tickets. She sells transformation. She sells the feeling of being in a room with women who are willing to go there — to share the mess, the divorce, the postpartum, the business failure — alongside the wins, the glamour and the celebration. And that feeling has built a multi-six-figure event company that has taken women from Michigan to London almost entirely on word of mouth. In this episode of Running With Wolves, Savannah sits down with Bridjet, founder of Deeply Worthy, to talk about what it actually looks like to build a brand around a feeling, how she curates speakers and rooms that create genuine transformation, and why protecting the energy of that room is worth losing money over. Here's what this episode covers: * Why marketing a feeling instead of a product creates a word of mouth engine that compounds over time * The secret sauce behind Bridjet's sold-out events — and why vulnerability from the front of the room changes everything * How she filters speakers, sponsors and attendees to protect the brand she's built * Why women feeling deeply worthy is not just the brand name — it's the entire foundation Connect with Bridjet: Instagram: @bridjetmorris — https://www.instagram.com/bridjetmorris/ Website: https://bridjetmorris.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Bridjet Morris, Deeply Worthy, event marketing, marketing a feeling, female founder, word of mouth marketing, luxury events, marketing strategy 2026
S4 · E27
July 20 · 54 min
How to Turn Your Authentic Personal Brand Into Multiple Revenue Streams ft. Hannah Huante
Hannah Huante built her personal brand on one idea — unapologetic realness. Sharing fashion alongside mental health. Showing the glamorous parts and the hard parts. And that duality built a community that trusted her enough to follow her into an agency, a podcast and a physical content creation studio. In this episode of Running With Wolves, Savannah and Hannah dig into what it actually means to monetize realness without losing it — and why the founders and creators who win are the ones willing to be honest about what they choose to be honest about, repeat themselves endlessly, and keep going long before the results show up. Here's what this episode covers: • Why being authentic online doesn't mean sharing everything — and what it actually means instead • The six months of being stuck before Hannah finally said yes to building the agency — and how it quadrupled her income • Why she deleted a video that hit a million views — and why it was the right call • The difference between going viral and building a community that actually buys Connect with Hannah: Instagram at @howhanseesit: https://www.instagram.com/howhanseesit Website: https://www.howhanseesit.com Listen to How I See It podcast: Spotify: https://open.spotify.com/show/2HXwo3ElwPpWtqa1frXiZN?si=8b080afd490643ed Apple: https://podcasts.apple.com/us/podcast/how-i-see-it/id1671023674 Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Hannah Huante, Unapologetic Strategies, personal brand, monetize realness, marketing strategy 2026, female founder, How I See It podcast, organic marketing
S4 · E26
July 13 · 26 min
You're Paying for Content to Go Out — Not Content Built to Sell. Here's the Difference.
Content going out and content built to make someone buy are two completely different things. Two completely different strategies, two completely different skill sets and two completely different intentions. And most founders — and most agencies — only know how to do one of them. In this episode of Running With Wolves, Savannah breaks down a full client case study that proves exactly why. Her client had a 4 to 5K per month agency, beautiful consistent content and zero new clients to show for it. One week after implementing Savannah's strategy she made 60K in 24 hours — with no agency, less content and less money spent. Here's what this episode covers: • Why virality doesn't matter — one client had 2,000 views and made 200K, another had 200,000 views and couldn't make 2K • The three questions to ask your marketing team right now to find out if they actually know what they're doing • Why the selling is the last thing you should ever delegate — and most founders delegate it first • The old model vs the new model — and the single KPI shift that exposes every weak piece of marketing you're running Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. content that sells, marketing strategy 2026, marketing agency mistake, client case study, organic marketing, female founder, sales strategy, 60K in 24 hours
S4 · E27
July 6 · 1 hr 3 min
She Pre-Sold a Product That Didn't Exist Yet — And Built an 8-Figure Wellness Brand ft. Jesrina Arshad
Jesrina Arshad didn't have money for marketing. She didn't have a product yet. What she had was four years of trust built through pure education — no selling, no pitching, just genuinely helping her audience understand an ancient Malaysian herb called pegaga. So when she finally asked her community to pre-pay for a product that wouldn't ship for three months, she sold out 250 units in two weeks. With zero marketing spend. In this episode of Running With Wolves, Savannah sits down with Jesrina Arshad, founder and CEO of PurelyB, to talk about healing a decade of chronic health issues in one week, building an all-women founding team, and the exact trust-first marketing strategy that took her from an educational platform with zero revenue to an eight-figure wellness brand now expanding into the US. Here's what this episode covers: How Jesrina turned a personal health crisis into the foundation of an eight-figure company The pre-order strategy that sold 250 units of a product that didn't exist yet — with zero marketing Why trust has to come before the sale, especially in wellness — and how Jesrina built that trust for free The guerrilla pitch that got PurelyB into conversation with Erewhon's co-founder Connect with Jesrina (Jess) Arshad on Instagram at @jessarshad — https://www.instagram.com/jessarshad — or visit https://purelyb.com Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. PurelyB, Jess founder, trust based marketing, female founder, wellness brand, pre-order strategy, eight figure brand, organic marketing 2026
S1 · E26
June 29 · 44 min
How to Build More Than One Business Without Spreading Yourself Too Thin ft. Shannon Matson
Most founders are told to niche down and stay in one lane. But what happens when you have more than one passion — and the skills to build more than one thing? In this episode of Running With Wolves, Savannah sits down with Shannon Matson, founder of The Social Bungalow and Bungalow Coffee Co., to talk about the real mechanics of being a multi-passionate founder. How to know when your first business is ready to run without you. How to find the through line that ties completely different brands together. And why the permission to sit with a big decision — instead of jumping immediately — might be the most underrated business advice nobody is giving you. Here's what this episode covers: The "happy to be scrappy" era — what it looks like and why you can't skip it How to know when your plate is spinning well enough to add another one Why Shannon keeps The Social Bungalow and Bungalow Coffee Co. completely separate — and how she manages both The ism framework — finding the one thing that can carry across every audience and product you build Connect with Shannon on Instagram at @thesocialbungalow — https://www.instagram.com/thesocialbungalow — or visit thesocialbungalow.com. If you're in Vegas, stop by Bungalow Coffee Co. in the Arts District. Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. multi-passionate founder, Shannon Matson, Social Bungalow, build multiple businesses, marketing strategy 2026, female founder, personal brand, ism framework
S4 · E25
June 22 · 26 min
The Brands That Printed Money in Q2 vs the Ones That Spent Millions Insulting Their Buyers
Two brands doing $46 billion in revenue combined spent millions of marketing dollars insulting the exact people responsible for the majority of that revenue. Five other brands made their buyers feel so seen that their comment sections looked nothing like comment sections for products — they looked like communities. In this episode of Running With Wolves, Savannah breaks down the Q2 marketing campaigns that got it right and the ones that got it catastrophically wrong — and what every founder needs to take from both. Here's what this episode covers: • The difference between marketing to a demographic and marketing to a lived experience — and why one prints money while the other gets ignored • The alienation tax — what happens when you focus on one segment of your audience and accidentally insult the other 90% • Why Nike's Boston Marathon campaign was a marketing disaster hiding behind good engagement numbers • Why selling the mission, the outcome and the conversation creates cult-like brand obsession — and selling the product only creates a one-time purchase Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. Q2 marketing campaigns, marketing strategy 2026, Nike marketing fail, Wall Street Journal Emma Grede, brand marketing, alienation tax, Figs campaign, female founder
S4 · E25
June 15 · 43 min
Your Competitor Is Stealing Your Sales — And Your Marketing Is the Reason Why
Your buyer showed up to your marketing ready to hand you their payment info. And your marketing sent them to your competitor without you knowing it. Not because your marketing is bad — because it's actually really good. You created the demand, built the urgency and did 80% of the work it takes to create a sale. And then you went silent on the one sentence that closes the loop. In this episode of Running With Wolves, Savannah breaks down exactly why this is happening, what specifically is broken and the one fix you can implement today to stop handing your competitor the sales that should be yours. One of her clients couldn't break past 100K sales months. They set a 180K goal for December. They closed at 360K. The only thing that changed was the marketing strategy. Here's what this episode covers: • Why problem awareness content stopped working — and what conversion marketing looks like instead • The three-part closed loop marketing framework that makes every piece of content close its own sales loop • Why your buyer reads each piece of content as a single impression — and what that means for how you sell • The closed loop marketing audit — three questions to run every piece of marketing through tonight to find exactly where your sales are leaking Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. closed loop marketing, competitor stealing sales, marketing strategy 2026, conversion marketing, sales not converting, organic marketing, double your sales, female founder
S4 · E21
June 8 · 46 min
The Level Your Marketing Is Operating At Is the Only Level You're Getting Invited Into
The competitor who keeps showing up at the events you should be at, getting the press placements you want, and being invited into rooms you've been trying to get into — their product probably isn't better than yours. Their work isn't sharper. They haven't been in the game longer. The only difference is their marketing is doing things yours isn't. In this episode of Running With Wolves, Savannah breaks down why most marketing is mono-marketed — built to open exactly one door — and how to restructure your marketing strategy so it opens doors to press, partnerships, speaking stages, investor introductions and every other opportunity your business needs to scale beyond revenue alone. Here's what this episode covers: Why sales-only marketing is invisible to everyone except the people about to buy from you The difference between floor content and ceiling content — and how to shift from one to the other Why the room shows up to confirm what your marketing has already claimed — not to take a bet on you How to identify the three doors you want opened and aim your marketing at the humans who hold the keys Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing strategy, floor vs ceiling signaling, open doors with marketing, speaking engagements, press placements, organic marketing 2026, brand building, female founder
S4 · E19
June 1 · 43 min
The Economy Didn't Slow Your Sales — Your Marketing Did
If your sales have slowed down and you're blaming the economy, this episode is for you. The economy is not the reason your sales have slowed. The economy is the reason you can finally see what your marketing was always doing — just under pressure. In this episode of Running With Wolves, Savannah makes the case that market share transfers in tight economies do not reverse when the economy loosens — which means right now is the time to dial in your marketing or feel the consequences of not doing that for the remainder of your career as a business owner. Here's what this episode covers: Why the economy revealed your marketing problem — it didn't create it The difference between buyers in a good economy and buyers in a tight one — and why your current marketing was built for the wrong one Why market share transfers in tight economies don't reverse — and what that means for you right now The exact three things to fix in your marketing this week to start creating sales regardless of what the economy does Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. economy proof sales, marketing strategy 2026, sales down economy, tight economy marketing, organic marketing, brand building, market share, female founder
S4 · E20
May 26 · 41 min
She Was About to Quit Her Business — One Strategy Change Later She Made $600K in 6 Months
She had been building her brand for five or six years. She was going viral every single week. People were begging for her product in the comments. And she was stuck at 15 to 20K months, had already cut 80% of her expenses and was ready to walk away. Twelve months after that conversation, she made almost $300,000 in 90 days. In the second half of 2025 alone, she made $600,000 in sales — up from $180,000 in the first half. And she did it without changing her product, her price, her audience or her ad spend. In this episode of Running With Wolves, Savannah breaks down the full case study — what was broken, what changed and how to apply it to your own business right now. Here's what this episode covers: Why your sales problem is almost never a visibility, product or funnel problem — it's a clarity problem The difference between informed people and converted people — and which one your marketing is currently creating How to stop selling an ingredients list and start selling the outcome your buyer actually wants Why market research is your sales cheat sheet and how to use it to write copy that converts in any market Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, marketing strategy, sales growth, digital product, baby led weaning brand, informed people watch converted people pay, organic marketing 2026, how to increase sales
S4 · E19
May 18 · 51 min
Are You Committed to the Path You Chose — Or Committed to Comparison?
The CEOs you're watching aren't doing it on luck or talent. They're doing it on years of commitment to massive goals that looked completely unrealistic from where they started. The luck the world attributes to them is the byproduct of years they put in when no one was watching. In this episode of Running With Wolves, Savannah shares the four questions she was asked at the Forbes 30 Under 30 Summit and the answers she wishes someone had given her years ago — before polite advice almost cost her the next level of her business. Here's what this episode covers: Why the permission to stop is the actual ceiling — not your strategy, your team or your funding How to audit your environment and the ten people you spend the most time with Why you don't have a $5 million business if you can't step away for a week without it taking a hit The difference between running on incoming and building the outgoing levers that make growth predictable Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. CEO mindset, Forbes 30 Under 30, commitment vs comparison, female founder, scaling your business, permission to play big, marketing strategy, entrepreneur advice
S4 · E18
May 11 · 49 min
Polarizing vs Alienating — Why Most Brands Can't Tell the Difference
Most brands think they're being polarizing. They're being lazy. There's a difference between a take that splits opinion on something your audience cares about — and a take that crosses their values entirely. One pulls your highest value buyer closer. The other pushes them out of the room quietly, and you won't see it in your data until six months later when a launch underperforms and no one on your team can explain why. In this episode of Running With Wolves, Savannah uses the Wall Street Journal's Emma Grede headline as a real time case study to break down exactly where that line is — and how to install a values filter into your marketing review so your team never crosses it by accident again. Here's what this episode covers: • Why polarizing and alienating look identical in your analytics — and how to tell the difference • The three structural problems causing brands to lose trust without knowing it • Why brand damage shows up six months later in a launch that underperforms — not in your next monthly report • The rule Savannah installs in every brand she works with: polarize the substance, protect the values Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. polarizing vs alienating, brand trust, values marketing, marketing strategy 2026, brand building, female founder, marketing mistakes, audience values
S4 · E17
May 4 · 47 min
Your Biggest Threat to Scaling in 2026 Isn't AI — It's How You're Using It
Most founders think AI is the threat to their business. It's not. The real threat is that you are using AI to build a brand that AI itself could have built — optimized, replaceable and completely forgettable. In this episode of Running With Wolves, Savannah breaks down everything that has changed about how buyers find brands and make purchasing decisions in 2026, why 38% of shoppers are already using AI to decide what to buy, and exactly how she runs her entire content engine off AI while her sales have grown 50% year over date. Here's what this episode covers: • Why your buyers aren't scrolling your feed anymore and where they actually are • The two camps founders fall into with AI — and why both are getting it wrong • The four lessons Savannah uses to train AI like a team member not a content tool • Why AI is the engine and humans are the brand — and what flipping that means for your sales Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. AI marketing strategy, how to use AI in business, AI for founders, brand building 2026, organic marketing, AI content strategy, scale your business, marketing that converts
S4 · E16
April 27 · 29 min
Good Marketing, Bad Marketing and One Campaign That Almost Ruined a Brand
Some marketing campaigns stop you mid-scroll and make you think — that was genius. Others make you wonder how it ever got approved. In this episode of Running With Wolves, Savannah breaks down four real world marketing campaigns — the good, the bad and the truly wild — and what every single one of them teaches us about buyer psychology, modern brand building and where marketing is heading. From a sales coach who built massive trust by literally showing people how she thinks, to a salon owner whose consultation videos became a triple threat of virality, engagement and conversions, to a Real Housewives cast member who turned public mockery into a digital product — and finally to a brand that completely misread its audience's emotional reality and paid the price for it. Here's what this episode covers: Why demonstration based marketing builds trust faster than any claim ever could How founder vulnerability creates deeper loyalty than polished perfect content Why marketing to skeptics instead of serving believers is one of the biggest mistakes a brand can make The one rule every marketing campaign must follow — and what happens when you ignore it Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. marketing campaigns, buyer psychology, founder led marketing, demonstration based marketing, brand building 2026, marketing strategy, real world marketing examples, what not to do in marketing

Showing 1–20 of 24 episodes