RESTAURANT STRATEGY

Chip Klose

The Restaurant Strategy podcast is dedicated helping independent restaurant owners increase the profitability of their restaurants and grow. The show is hosted by industry expert Chip Klose, who asks the question: What would your life look like if your restaurant could deliver consistent, predictable 20% returns?

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573 episodes
Updated Thursday

Episodes573

Newest first

May 21 · 17 min
Your Restaurant Already Has a Brand, You Just Haven’t Defined It
#552 - Your Restaurant Already Has a Brand, You Just Haven’t Defined It ***** This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATIONVISIT: https://ovationup.com/chip/ ***** Every company has a brand, whether you've defined it or not. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you'r
May 18 · 14 min
Meetings Aren’t a Waste -- Unstructured Meetings Are
#551 - Meetings Aren’t a Waste -- Unstructured Meetings Are ***** This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ ***** This one is for everyone out there who says, "I hate meetings." ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the
May 14 · 15 min
Consistency Beats Creativity
#550 - Consistency Beats Creativity ***** This week's episode is brought to you by: MARQII VISIT: https://marqii.com/ This week's episode is brought to you by: POPMENUVISIT: https://popmenu.com/restaurantstrategy ***** Consistency over creativity. Every. Single. Time. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://w
May 11 · 17 min
The Owner Is the Bottleneck
#549 - The Owner Is the Bottleneck ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip ***** Get this straight: You are the one holding your business back. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermind... CLICK HERE: https://www.restaurantstrategypodcast.com/p3-mastermind-program If you w
May 7 · 35 min
Greg Provance, Author of Loyal AF
#548 - Greg Provance, Author of Loyal AF ***** This week's episode is brought to you by: MARQII VISIT: https://marqii.com/ This week's episode is brought to you by: POPMENUVISIT: https://popmenu.com/restaurantstrategy ***** Is loyalty even possible with our employees? Greg Provance believes so... GET THE BOOK: https://gphospitalitypartners.com/loyal-af ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset
May 4 · 49 min
Interview with Andrew Roy, Host of Serves You Right Podcast
#547 - Interview with Andrew Roy, Host of Serves You Right Podcast ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip ***** We all know about the importance of training managers, developing managers... but so few restaurants do it well. Today's episode is a deep dive into the subject with operator and podcaster, Andrew Roy. WEBSITE: https://servesyourightpod.com/ ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Minds
April 30 · 13 min
You’re Not Competing With Other Restaurants
#546 - You’re Not Competing With Other Restaurants ***** This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATIONVISIT: https://ovationup.com/chip/ ***** You're not competing with other restaurants. You're up against inertia. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to
April 27 · 11 min
Why Food Cost Is a Leadership Issue
#545 - Why Food Cost Is a Leadership Issue ***** This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ ***** It's not about all those nickels and dimes. It's about the systems that are broken. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about
April 23 · 13 min
Marketing Should Start Inside the Restaurant
#544 - Marketing Should Start Inside the Restaurant ***** This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATIONVISIT: https://ovationup.com/chip/ ***** Great marketing can't make up for a mediocre experience. Start marketing by making a more memorable meal. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarket
April 20 · 18 min
Your Systems Are Either Training Your Team... or Replacing You
#543 - Your Systems Are Either Training Your Team... or Replacing You ***** This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ ***** Stop trying to be a hero. It's not cute anymore. Your job isn't to do it all. It's to teach everyone else how to do it all. End of story. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: h
April 16 · 17 min
Why Discounts Attract the Worst Customers
#542 - Why Discounts Attract the Worst Customers ***** This week's episode is brought to you by: MARQII VISIT: https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIESVISIT: https://www.rti-inc.com/ ***** PRICE is different than VALUE. The worst customers want the lowest price possible. The best customers want the most for their money. Make sure you're attracting the right one. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindse
April 13 · 15 min
The Hidden Cost of Being “Nice”
#541 - The Hidden Cost of Being “Nice” ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVOVISIT: https://davosalestax.com/RestaurantStrategy ***** NICE is different than KIND. Let's talk about why you being nice is costing you people and money. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you'
April 9 · 14 min
The Myth of Word of Mouth
#540 - The Myth of Word of Mouth ***** This week's episode is brought to you by: MARQII VISIT: https://marqii.com/ This week's episode is brought to you by: RESTAURANT TECHNOLOGIESVISIT: https://www.rti-inc.com/ ***** Word-of-Mouth is a result. What you need is a system for making it happen. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mastermi
April 6 · 16 min
Why “Trusting Your Managers” Is Costing You Money
#539 - Why “Trusting Your Managers” Is Costing You Money ***** This week's episode is brought to you by: MARGIN EDGEVISIT: https://www.marginedge.com/lp/chip This week's episode is brought to you by: DAVOVISIT: https://davosalestax.com/RestaurantStrategy ***** One of the most important aspects of the P3 Mastermind is to help owners get themselves out of the operation. The way we do that is through delegating and outsourcing. But blindly trusting your team does not work. You have to give them sy
April 2 · 16 min
Social Media is NOT Content, It's Communication at Scale
#538 - Social Media is NOT Content, It's Communication at Scale ***** This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATIONVISIT: https://ovationup.com/chip/ ***** Social Media isn't about likes and followers. It's not about keeping up with trends or going viral. It's an opportunity for you to tell your story over and over again to the world. Get used to repeating yourself. *****
March 30 · 18 min
Menus Are Operational Tools, Not Art Projects
#537 - Menus Are Operational Tools, Not Art Projects ***** This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ ***** We are in the business of "selling things." And there is one piece of sales colateral you give to every single person who walks into your restaurant. What is it? Your menu. The question is whether that menu is doing the heavy lifting you need it to do. *
March 26 · 13 min
Stop Chasing New Guests
#536 - Stop Chasing New Guests ***** This week's episode is brought to you by: RESTAURANT SCALE SECRETSVISIT: https://restaurantscalesecrets.com/Chip This week's episode is brought to you by: OVATIONVISIT: https://ovationup.com/chip/ ***** Customer Acquisition is a crucial piece of any restaurant's marketing plan... but only if there's a clear strategy to get them back. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestau
March 23 · 17 min
The Real Reason Your Labor Is Out of Control
#535 - The Real Reason Your Labor Is Out of Control ***** This week's episode is brought to you by: KICKFINVISIT: https://kickfin.com/demo/ This week's episode is brought to you by: AJINOMOTOVISIT: https://ajinomotofoodservice.com/ ***** Stop trying to "cut labor." Start redesigning your restaurant. ***** If you want to snag a copy of Chip's book, The Restaurant Marketing Mindset... CLICK HERE: https://www.therestaurantmarketingmindset.com/ If you're ready to learn more about the P3 Mast
March 19 · 13 min
You Don’t Have a Marketing Problem, You Have a Clarity Problem
#534 - You Don’t Have a Marketing Problem, You Have a Clarity Problem ***** This week's episode is brought to you by: MARQII MARQII is your one-stop-shop for listings management and reputation management. Collect reviews in one place to make responding easy and effortless and win the SEO game to land at the top of more search results. Win back guests and put more butts in the seats with Marqii. VISIT: https://marqii.com/ ***** This week's episode is brought to you by: RESTAURANT TECHNOLOGIES
March 16 · 15 min
Busy Is NOT Profitable
#533 - Busy Is NOT Profitable ***** This week's episode is brought to you by: OVATION OVATION provides frictionless feedback, streamlined guest recovery, and operational insights – all focused on the guest and perfected for restaurants. VISIT: https://ovationup.com/chip/ ***** This week's episode is brought to you by: DAVO Automate your sales taxes using DAVO BY AVALARA. The software integrates with most POS systems. It sets aside your sales taxes, files on time, and submits payments before the

RESTAURANT STRATEGY

Your Restaurant Already Has a Brand, You Just Haven’t Defined It

Meetings Aren’t a Waste -- Unstructured Meetings Are

Consistency Beats Creativity

The Owner Is the Bottleneck

Greg Provance, Author of Loyal AF

Interview with Andrew Roy, Host of Serves You Right Podcast

You’re Not Competing With Other Restaurants

Why Food Cost Is a Leadership Issue

Marketing Should Start Inside the Restaurant

Your Systems Are Either Training Your Team... or Replacing You

Why Discounts Attract the Worst Customers

The Hidden Cost of Being “Nice”

The Myth of Word of Mouth

Why “Trusting Your Managers” Is Costing You Money

Social Media is NOT Content, It's Communication at Scale

Menus Are Operational Tools, Not Art Projects

Stop Chasing New Guests

The Real Reason Your Labor Is Out of Control

You Don’t Have a Marketing Problem, You Have a Clarity Problem

Busy Is NOT Profitable