Respect The Process

Jordan Brady

One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady.

Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.

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603 episodes
Updated Saturday

Episodes603

Newest first

Oct 12, 2018 · 1 hr 5 min
Voiceover Artist, Actor, Model Jimmy Franzo Got A Heart Transplant To Play Santa Claus.
Actor/Model/VO Artist Jimmy Fanzo didn't get his heart transplant just so he could play hipster Santa in my Fiat spots a few Christmas' ago, but it all did happened. Learn Jimmy's journey into the biz and how I knew the moment he walked in the casting session that he was the guy, despite no white hair, no belly and no beard. And we become instant brothers. Check out the Fiat spot at jordanbrady.com and fellows, be sure to click BreakTrueCamp to see about an incredible experience Jimmy has put together. I'm going. thanks, Jordan Oso Delicious hot sauce Twin Pack is back!!
Oct 12, 2018 · 1 hr 5 min
Respect The Process 263_Jimmy
Jimmy Franzo Actor VO
Oct 4, 2018 · 1 hr 24 min
Filmmaker Jens Gehlhaar Directs Commercials With Style And Grace.
LA-based director Jens Gehlhaar's spots for Nissan, Square, Skylanders, and Sodastream are just a few examples of his design sensibility and impeccable ability to merge immediacy, timeliness and humor through a variety of different projects. As a creative director, Jens has worked on a broad range of styles and concepts for Coca-Cola and MTV, KCRW, and This American Life, creating perfectly crafted visual stories. Also, he is the first guest to have invented his own font. Check out his work here or at www.jordanbrady.com and enjoy. Jordan This episode lasts 90 minutes. Commercial Directing Bootcamp is January 19th, 2019. All my links and merch are on my website.
Sep 28, 2018 · 1 hr 31 min
Commercial Director Kiran Koshy Shoots What Makes Him Happy.
Kiran Koshy is both an agency Creative Director and Commercial Director. His story is compelling because like many of us, he followed his bliss into filmmaking. His journey just earned more frequent flyer miles. His voice as a storyteller rings out so loud and clear in his work. You'll be inspired by what he accomplishes with little money, so be sure and check out the spots at kirankoshy.com or what I've posted at www.jordanbrady.com. Enjoy. Happy 5 year anniversary to Helen and I! Jordan Oso Delicious Hot Sauce is available for a limited time. Commercial Directing Bootcamp is January 19th, 2019. Limited space. Commercial Directing Voodoo is on Amazon, Audible and Kindle.
Sep 21, 2018 · 1 hr 30 min
How Commercial Director Clay Williams Makes Great Comedy Spots.
Commercial Director Clay Williams makes the kind of spots I see on tv and salivate over. His humor is sly, subtle and understated even when the premise is crazy. Clay shares his thoughts on filmmaking, working with improvisational actors, crew and more. Once an agency creative at TWBA/Chiat/Day, Clay started directing and never looked back. His collaborative nature is something we should all aspire to. Check out this spot for First Bank then leave a comment at www.jordanbrady.com - enjoy. Thanks, Jordan Oso Delicious Hot Sauce is ready to be gobbled up!
Sep 7, 2018 · 1 hr 7 min
How Director Toby Wosskow's BMW Spec Spot Landed Him An Ad During the NBA Finals.
Director Toby Wosskow hit it out the park with his spec spot for BMW and shares his tedious plot that made it work. Not only did BMW run the spot on their site, but the agency hired him to shoot everything under the sun, including the Foot Locker's "House of Hoops x Nike" for the NBA finals this year. Since our interview, Toby's film "Sides of the Horn" was just picked up by Sir Richard Branson personally. The short is the first film to tell the story of South Africa's poaching war from both sides of the fence. I predict this will make a great feature. You'll enjoy Toby's passion for filmmaking and his dedication to the craft. We expect big things from this talented filmmaker. Check out his work here. Thank you, Jordan Commercial Directing Voodoo is on Amazon, Kindle and Audible.
Aug 24, 2018 · 52 min
How PRETTYBIRD President & Co-Founder Kerstin Emhoff Has Built A Powerhouse ProdCo.
PRETTYBIRD President & Co Founder Kerstin Emhoff is recognized for her successful and enduring relationships with top agencies, clients, artists and managers, and her experience and unique style across various mediums and platforms. Under her leadership, PRETTYBIRD has collected Grammys, Emmys, D&AD Awards, Cannes Lions & Grand Prix, Clio's and MTV Video Music Awards – in addition to being named Creativity's 2015 Production Company of the Year. You'll love this chat I promise. Jordan Commercial Directing Voodoo is on Audible, Amazon and Kindle.
Aug 9, 2018 · 1 hr 30 min
Director Amy Adrion Discusses Her Debut Docu "Half The Picture".
"Half The Picture" Director Amy Adrion stops by the podcast to talk about her amazing, insightful film. HALF THE PICTURE consists of interviews with high profile women directors including Ava DuVernay, Jill Soloway, Lena Dunham, Catherine Hardwicke and Miranda July, among many others, who discuss their early careers, how they transitioned to studio films or television, how they balance having a demanding directing career with family, as well as challenges and joys along the way. Buy/rent/watch everywhere, click the title for the iTunes link. thanks, Jordan this is 90 minutes of joy. Commercial Directing Bootcamp is August 25th in LA with a few spots left.
Aug 3, 2018 · 1 hr 31 min
Copywriter/ACD Tal Wagman Fights Sexual Misconduct With Rotten Apples.
I love chatting with innately funny people, and Tal Wagman is one such a person. We met shooting our wildly popular "Built To Amaze" campaign for Toyota via Saacthi. Now Tal has moved his humor mill over to Zambezi working on Vitaminwater and Venmo. We chat about RottenApples, a website database that informs us whether or not a film or show is tied to a person accused of sexual misconduct. It's a great resource. I've alos posted a fun spot of Tal's at www.jordanbrady.com. thanks, Jordan This runs 90 minutes. Commercial Directing Bootcamp is August 25th, 2018 in LA so sign up now. Oh yeah, Voodoo is on Audible. More on that later. Use the code RTP10 and get 10% off Shane Hurlbut's Cinematography: Mastering The Image
Jul 28, 2018 · 1 hr 7 min
How Filmmakers Can Deliver Gorgeous Treatments With Katniss of The Moon Unit.
The Moon Unit is a creative services boutique that helps storytellers develop ideas into words, gorgeous visual treatments, mood boards and pitch decks and more. Katniss and I skyped to cover a lot of ground. After describing a great pitch and treatments, we dive into how a director can best manage her career. Click the links and check them out. Thanks, Jordan Commercial Directing Bootcamp is August 25th, 2018 in LA so sign up now. Oh yeah, Voodoo is on Audible. More on that later. Use the code RTP10 and get 10% off Shane Hurlbut's Cinematography: Mastering The Image
Jul 20, 2018 · 1 hr 12 min
Mr. Marc Kelly Shares How The Filmmaking Team Of "Blindspotting" Made Their Magic.
Mr. Marc Kelly's is a Director, 1st AD and more. When I saw his name role up in the credits of "Blindspotting," I cheered and had to hear more about this film. Marc takes us behind the scenes with filmmaking tips and tidbits, working with Director Carlos López Estrada, Daveed Diggs, Rafael Casal and the crew. Then we delve into race, inclusion, gentrification, and karaoke. The opens this weekend. Please support this film so it goes wider to audiences that need to laugh and learn. Thanks, Jordan Commercial Directing Bootcamp is August 25th, 2018 in LA so sign up now. Oh yeah, Voodoo is on Audible. More on that later. Use the code RTP10 and get 10% off Shane Hurlbut's Cinematography: Mastering The Image
Jul 13, 2018 · 1 hr 24 min
Filmmaker Liz Hinlein Directs Commercials, Branded Films, VR and Features With Aplomb & Grace.
Director Liz Hinlein shares how she has successfully navigated her career making brand films, VR gigs, tons of spots and her feature, "Other People Children." You've seen Liz's Dove Real Beauty starring Shonda Rhimes, I promise. We chat about the commonality in directing these various gigs, staying humble while leading, and the fun in teaching others when we've learned. And because she's also a talented cinematographer, she gives y'all plenty of tech talk in this episode. I've posted some of Liz's work at jordanbrady.com or check out her reel at her shoppe Durable Goods. Thank you, Jordan This episode is an hour and 25 minutes of bliss. Commercial Directing Bootcamp is August 25th in LA. Buy my book and up your game, Commercial Directing Voodoo is $10. Thanks!
Jul 6, 2018 · 1 hr 34 min
Filmmaker Ramaa Mosley On Creating One's Own Opportunities.
Filmmaker Ramaa Mosley directs commercials, documentaries, feature narratives and more. Like myself, she believes we do different jobs for different reasons and creates her own opportunities. You'll love the part of this chat when she explains how originality is overrated. I disagreed but then came around. Ramaa is also the Executive Creative Director and one of the Founders of Adolescent Content, fostering filmmaking careers of Gen X and Gen Y filmmakers. Check out Ramaa's work here and enjoy the show. thank you, Jordan This is a brisk 90 min that you'll love. And be sure sign up for Bootcamp before it sells out. Links below. Podcast Wax for affordable podcast editing. Commercial Directing Voodoo is at Amazon. Commercial Directing Bootcamp is August 25th, 2018 in LA.
Jun 23, 2018 · 1 hr 20 min
Hollywood War Stories: How To Survive In The Trenches with Veteran Comedy Director Rick Friedberg.
Veteran comedy director Rick Friedberg has written a book you must buy. You learn and laugh as this "rule book" for success tells you, as the title says, how to survive the Hollywood machine. We chat comedy, managing a career, and a long-lost project we shared together and so much more. Buy the book on Amazon, click here or off www.rickfriedberg.com today! thanks, Jordan Commercial Directing Bootcamp is August 25th, 2018 in sunny Santa Monica. Learn more at www.commercialdirectingbootcamp.com Today's episode is 90 minutes of fun, brought to you by Podcast Wax.
Jun 14, 2018 · 1 hr 40 min
Why Ad Agency Creatives Make Excellent Filmmakers With Comedy Directing Duo Jeff and Pete.
Dynamite directing duo Jeff & Pete, aka Jeff Gonick and Peter Novosel, are following their dreams by leaving their cushy advertising agency jobs as creatives to become helmers of comedy commercials. And boy are they good. Landing at top shoppe Caviar, they've helmed funny stuff for Dr. Pepper, SunTrust and more. Plus their fun fellows. After their origin story, we chat about their process and how they love the treatment phase of pitching. (Huh?) And collaboration, not just with each other but with the crew, agency and client, seems to be their mantra. Please check out their comedy spots, especially the American Eagle work that makes me drool with envy. It's at my jordanbrady.com site. Thanks, Jordan This is a whopping one hour 40 min that you'll love. Here's the sponsor-links and my stuff, I implore you to check out. Podcast Wax for affordable podcast editing. Commercial Directing Voodoo is at Amazon. Commercial Directing Bootcamp is August 25th, 2018 in LA. Oso Delicious Hot Sauce is back for a limited time!
Jun 12, 2018 · 5 min
Why I Reluctantly Cut A Montage Of My Visual Effects And Filmmaking Trickery.
Commercial Directors are not well-served by montages of shots. Advertising agency folks and clients want to see you can tell a good story in :15, :30 or :60 seconds. So for years, I have resisted the montage reel. But friends, this weekend I succumbed to the siren of the montage. After listening to the new breed of filmmakers, like Oren Kaplan and Matt Enlow (Of Just Shoot It Podcast fame) and others, I realized it's part of the schtick of being a director. And who knows, maybe I'll get a gig from someone seeing this? (It's posted at jordanbrady.com or click here.) As a comedy director, my work with CG characters, trickery and even critters, must be done with deft collaboration among the entire team. Starting agency creatives come up with these concepts, and then I do a mind-meld with production and post. My wonderful friends at Arsenal Creative did the all post for the Toyota work, and House Special did the newly launched Thryv! Thanks, Jordan This episode is six minutes. Brought to you by Podcast Wax, my son's editing for podcasts. Commercial Directing Bootcamp is August 25th, 2018 in Santa Monica. Free copy of Commercial Directing Voodoo with the popular seminar.
Jun 8, 2018 · 1 hr 12 min
There Are Dreamers, Doers and Finishers & Director Tony Ladesich Is All Three.
Filmmaker Tony Ladesich proves my point you do not have to live in New York or LA to be a working filmmaker. Tony shoots national commercials for Sprint, all while living in beautiful Kansas City. We discover we know some of the same filmmakers there, as well as we share a positive outlook toward balancing personal projects with our professional ones. A great chat. Click his name to see his great stuff. If you need podcast editing, my son Jake Brady is open for business with his Podcast Wax. Give him a holler over at fiverr or Facebook. thanks, Jordan Commercial Directing Bootcamp is August 25th, 2018 in Santa Monica. Get a free copy of my hit book Commercial Directing Voodoo when you sign up!
May 31, 2018 · 1 hr 6 min
Commercial Actor/Director David Lautman Charts His Own Course For Success.
Whenever he's shooting a commercial, actor David Lautman spends his time between takes studying every crew member's job and how she or he does it. This film school by astute observation, combined with his infectious personality has helped David branch into directing. We chat about writing our own stuff to shoot, doing those Tongal contest spots and the importance of not waiting for the golden ticket. Be sure to check out Spoof Troupe, his sketch group on Youtube. Enjoy! Jordan Commercial Directing Bootcamp is August 25th, 2018 in Santa Monica, California. You get a free copy of my book Commercial Directing Voodoo when you sign up! Or buy it on Amazon if you cannot wait.
May 24, 2018 · 23 min
Joeseph Matsushima Tells Us All About Blocker AR Viewfinder App for Filmmakers.
Joseph Matsushima stopped by to talk about the Blocker AR app. Blocker is an augmented reality director's viewfinder. It makes it easy for filmmakers to communicate their vision. Place 3D characters on set or in your living room, frame your shots. The website says to then create storyboards to share, but I'll use it more for previsualization. I tried it and it is badass and in the iTunes store. Thanks Joesph for walking us through the app. Thanks, Jordan Respect The Process fans a whopping save $50 off my wildly popular Commercial Directing Bootcamp when you sign up before June 1st, 2018 with the coupon RTP. My book Commercial Directing Voodoo is awesome too, so buy it please.
May 17, 2018 · 1 hr 9 min
Social Content Creator Demetris Campbell and Doughnut Media Are Crushin' It.
Filmmaker Demetris Campbell started shooting with the fabled Fisher-Price PixelVision 2000, an early video camcorder that recorded onto audio cassette tapes. Then his wife got him shooting for her wedding clients. Now Demetris runs Doughnut Media and has gathered a slew of clients. His social videos are top-notch. Check out their Vimeo page or pop over to jordanbrady.com and be happy. We also chat about diversity in filmmaking and creating one's own opportunities, a subject near and dear to my heart. Enjoy. Jordan Buy my book, Commercial Directing Voodoo, and step up your filmmaking game. Next Commercial Directing Bootcamp is August 25th in Los Angeles. Limit 20. Plan your summer now!