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Referrals Done Right

Scott Grates

The Secret to Creating Infinite Opportunities to Grow Your Small Business. Hosted by Scott Grates.

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  • 24 episodes
  • a few times a week
  • Avg 24 min
  • English

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  • S1 · E163
    Thursday · 11 min

    #163 - Your Reputation Precedes You

    In this solo episode of Referrals Done Right, Scott explores the difference between your personal brand and your reputation. Your brand is what you tell the world about yourself. Your reputation is what people say about you when you are not in the room. When it comes to earning referrals, that distinction matters. Scott explains why a referral is more than a lead. It is a transfer of trust from one person to another. He shares how small actions like keeping promises and making introductions can shape the way people remember you. Instead of spending all your energy managing perception, Scott challenges you to become the person you want others to describe. You Will Learn: • Why your reputation can be more powerful than your personal brand. • What really happens when someone puts their reputation behind a referral. • How small everyday actions build trust one interaction at a time. • Why becoming more referable matters just as much as becoming more visible. • A simple exercise to evaluate the reputation you are building each week. --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E162
    Monday · 42 min

    #162 - Workshops That Create Clients • Sue Clement

    In this episode of Referrals Done Right, Scott Grates sits down with revenue growth strategist Sue Clement to rethink how entrepreneurs approach referrals and sales. Sue shares lessons from more than 26 years of coaching and building businesses. She explains why networking should focus on relationships instead of chasing an immediate sale. Scott and Sue also explore how workshops can create trust in a world increasingly filled with AI generated content. Sue explains why giving an audience more information is not always the answer. Instead, great workshops create awareness and help people understand the problems standing in their way. The conversation offers a practical look at simplifying growth while staying focused on real human connection. In this episode: • Why great networking is about finding referral partners instead of prospects. • How to teach your referral partners to recognize opportunities for you. • Why workshops can help experts build trust and turn audiences into clients. • The difference between providing useful insight and overwhelming people with information. • Why working the relationships you already have can be more effective than constantly chasing new leads. --- Sue Clement's Links: Facebook - https://www.facebook.com/sue.clement.92 Linkedin - https://www.linkedin.com/in/sueclementcoach --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E161
    August 20 · 11 min

    #161 - The Servant Heart Paradox

    In this solo episode of Referrals Done Right, Scott challenges the traditional way we think about winning in business. Instead of asking how to get more customers or referrals, he offers a different question. How many other people can you help win? Through stories from his own relationships and insurance agency, Scott explores how servant leadership can create a deeper sense of purpose. It can also build the type of relationships people remember. Scott shares examples of what it looks like to truly listen and follow up when nothing is expected in return. He explains why making someone feel valued can leave an impact long after the original conversation ends. The episode also explores the importance of boundaries and knowing where to invest your energy. At its core, this is a reminder that referrals are earned through how we show up for people when there is nothing in it for us. You Will Learn: • Why servant leadership starts with giving people your full attention • How remembering and following up can make people feel truly valued • Why helping someone without expecting a return can strengthen relationships • How to serve generously without giving your energy to everyone • Why the strongest referrals are often earned long before someone needs your services --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E160
    August 17 · 48 min

    #160 - You Don't Need Permission • Alex Canavan

    In this episode of Referrals Done Right, Scott Grates sits down with Alex Canavan, founder of the CNY Women's Network and host of Cultivate. Alex shares the unconventional path that took her from bridal makeup to building a growing professional community. Along the way she learned the value of showing up before you feel ready and letting people see the journey as it unfolds. Scott and Alex dive into personal branding, authentic networking, and what it takes to build a true community. Alex explains why genuine curiosity has been one of her greatest relationship building tools. She also shares how becoming the connector can open doors without making every interaction feel transactional. The conversation is a reminder that meaningful relationships begin when you focus less on what you can get and more on making others feel seen. In This Episode: • Why Alex believes readiness is a myth and action builds confidence. • How showing your progression can strengthen your personal brand. • The difference between building a real community and traditional networking. • Why becoming the connector can transform the way you build relationships. • How curiosity and better questions help people feel genuinely seen. --- Alex Canavan's Links: Website - https://www.cnywomensnetwork.com Linkedin - https://www.linkedin.com/in/alexcanavan Instagram - https://www.instagram.com/alexcanavan.co/ TikTok - https://www.tiktok.com/@alexcanavan.co Substack - https://alexcanavanco.substack.com/ YouTube - https://www.youtube.com/@CultivateWithAlexCanavan Spotify - https://open.spotify.com/show/23RixpKg8eXPROY42uFLvT?si=120a0a1f03024e10&nd=1&dlsi=0c2480fe73724589 --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E159
    August 13 · 12 min

    #159 - Show Up in Unexpected Ways

    In this solo episode of Referrals Done Right, Scott Grates explores why the most memorable relationship building moments often happen when people least expect them. Traditional gestures like holiday cards and birthday gifts are appreciated, but they can easily blend into the noise. Scott makes the case for showing up at unexpected times in thoughtful ways that prove you were paying attention. From handwritten notes to meaningful introductions, Scott shares simple ways to make people feel remembered without spending much money. He explains why great relationship marketing requires an attention budget more than a gifting budget. The goal is not to manufacture referrals or keep score. It is to create genuine connections that build trust and naturally lead to opportunities over time. In This Episode: • Why unexpected gestures are often more memorable than traditional gifts. • How an attention budget can be more powerful than a gifting budget. • Simple ways to show clients and referral partners that you genuinely listen. • Why the best relationship builders make deposits without expecting immediate returns. • How creating meaningful moments can help you become the person others naturally recommend. --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E158
    August 10 · 36 min

    #158 - Just Keep Showing Up • Nicole Demma

    In this episode of Referrals Done Right, Scott Grates sits down with longtime colleague Nicole Demma to talk about the habits behind consistent success. Nicole has spent more than a decade as a top performer and leader in their agency. She shares how curiosity, persistence, and a willingness to ask for help have shaped her approach to both work and life. The conversation explores everything from handling failure to staying disciplined when motivation disappears. Nicole also breaks down her approach to referrals and why asking becomes easier when you have earned a customer's trust. Scott and Nicole discuss health, leadership, delegation, and the value of simply showing up every day. It is a practical conversation about building success through small actions repeated consistently. In This Episode: • Why asking for help can make you a stronger teammate and leader. • How Nicole turned failure from a stopping point into valuable feedback. • The role health and fitness play in maintaining energy throughout the workday. • Why great referral conversations start with trust and genuine curiosity. • How consistency and small daily goals can create meaningful results over time. --- Nicole Demma's Links: --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E157
    August 6 · 8 min

    #157 - The Answers You're Looking For

    In this solo episode of Referrals Done Right, Scott Grates explores a simple question that carries surprising weight. When was the last time you sat in complete silence? In a world filled with constant notifications, endless content, and nonstop demands, Scott shares why the answers we are searching for often cannot be found in another book, podcast, or conversation. Instead, they are discovered when we create enough space to finally hear ourselves think. Scott reflects on one of the biggest professional decisions of his life and explains how mentors, books, and trusted advisors provided perspective, but not the answer. That answer only became clear when the noise faded. He also introduces The Space Between, a retreat designed to help business owners, leaders, and professionals step away from the daily grind, reconnect with themselves, and gain the clarity needed to move forward with confidence. In This Episode: • Why silence and stillness are often the missing ingredients for clarity. • How outside advice can shape your thinking without replacing your own intuition. • The role environment plays in making better personal and professional decisions. • A look inside The Space Between retreat and the experience it is designed to create. • A simple challenge to unplug, slow down, and create space for the answers that may already be within you. --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E156
    August 3 · 40 min

    #156 - Why Profitable Businesses Go Broke • David Safeer

    Cash flow is one of the most misunderstood parts of running a business, and this week's episode of Referrals Done Right breaks down why. Scott Grates sits down with global cash flow authority David Safeer to explore the surprising reality that many profitable businesses still fail because they run out of cash. Together they unpack the difference between profit and cash flow, why timing matters more than most business owners realize, and how looking only at financial statements can create a false sense of security. David shares practical strategies for forecasting cash flow, making better financial decisions, and uncovering the root causes behind cash shortages. The conversation also explores the emotional side of business ownership, the importance of making decisions with both data and perspective, and why human relationships will continue to matter in an AI driven world. Whether you're a business owner, sales leader, or entrepreneur, this episode offers actionable insights that can help you build a healthier and more resilient business. In This Episode: • Why a profitable business can still run out of cash and fail. • The critical difference between profit, cash flow, and what your financial statements actually tell you. • How weekly cash flow forecasting helps business owners avoid costly surprises. • Why successful business decisions require both data and emotional awareness. • How advisors, technology, and strong relationships can work together to create long term business growth. --- David Safeer's Links: Website - Facebook - Instagram - --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E155
    July 30 · 12 min

    #155 - Stop Interrupting

    In this solo episode of Referrals Done Right, Scott Grates challenges one of the most accepted practices in sales. He argues that interruption marketing has become increasingly ineffective in a world filled with spam filters, caller ID, and endless distractions. Instead of chasing strangers through cold calls and purchased leads, Scott makes the case for becoming the person prospects actively seek out. Scott shares a practical framework built around two powerful ideas: personal branding and relationship marketing. He explains how creating valuable content, strengthening your digital presence, and intentionally investing in meaningful relationships can build trust long before a sales conversation begins. Rather than asking for referrals, he encourages listeners to earn them by consistently serving others and becoming someone people naturally want to recommend. In This Episode: • Why interruption marketing is becoming more expensive and less effective. • How personal branding helps prospects trust you before they ever meet you. • Simple ways to create content that answers your customers' biggest questions. • Why a small circle of intentional relationships creates more opportunity than a large list of cold contacts. • Three practical actions you can take this week to become easier to find, easier to trust, and easier to refer. --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E154
    July 27 · 39 min

    #154 - Leading a 120-Year Legacy • Gina Thorsen

    In this episode of Referrals Done Right, Scott sits down with Gina Thorsen, CEO of Jacquart Fabric Products and the Stormy Kromer brand, to talk about leadership, legacy and the power of building relationships that stand the test of time. As the first woman to lead the company in its 120 year history, Gina shares how she is honoring a beloved American brand while finding new ways to grow through partnerships, innovation and a commitment to American manufacturing. Throughout the conversation, Gina explains why relationships have always been the foundation of the company's success. From decades long supplier partnerships to exceptional customer service, she shares how trust and consistency have created opportunities that no marketing campaign could replace. This episode is filled with practical lessons on leadership, brand building and why staying true to your values can become your greatest competitive advantage. You Will Learn: • How strong relationships create long term business success and lasting customer loyalty • Why protecting your values can become a powerful competitive advantage • How strategic partnerships help brands reach new audiences without losing their identity • What it takes to lead a family business while honoring its legacy and embracing change • Why doing the basics well still sets great companies apart in today's marketplace --- Gina Thorsen's Links: Website - https://www.jacquarts.com Stormy Kromer - https://www.stormykromer.com Instagram - https://www.instagram.com/kromergal --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E153
    July 23 · 8 min

    #153 - Golden Opportunities

    In this solo episode of Referrals Done Right, Scott explores a challenge that many business owners never expect to face. It is not a lack of opportunities. It is having too many good ones. As businesses grow and relationships expand, the hardest decisions often become choosing between several promising paths instead of choosing between right and wrong. Scott shares how this shift has changed his own perspective on leadership, success and intentional decision making. Throughout the episode, Scott explains why every opportunity comes with a hidden cost in time, energy and focus. He challenges listeners to stop chasing every open door and instead evaluate each opportunity against the person they want to become. This episode is a reminder that clarity is often found through subtraction and that saying no to good opportunities can create space for the ones that matter most. You Will Learn: • Why having too many opportunities can create more stress than having too few • How every commitment carries a hidden cost beyond money • Why the best leadership decisions are often between two good options • A simple question to help evaluate your current commitments and priorities • How saying no creates the focus needed to build a more intentional business and life --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E152
    July 20 · 39 min

    #152 - Time Well Spent • Anna Dearmon Kornick

    In this episode of Referrals Done Right, Scott sits down with time management coach, keynote speaker, and It's About Time host Anna Dearmon Kornick for a conversation that goes far beyond productivity hacks. Anna shares why overwhelm has become so common and explains that the solution is not doing more. It starts with creating awareness, getting clear on what matters most and making intentional decisions about how you spend your time. Together, they explore why many people chase new tools before identifying the real source of their stress. Throughout the conversation, Anna introduces practical strategies for creating space, protecting boundaries, and eliminating time leaks that quietly steal focus throughout the day. She also shares the personal experiences that shaped her perspective on time, including her work as a congressional scheduler and growing up in a funeral home family. This episode is filled with actionable ideas that will help you stop reacting to your calendar and start building a life with fewer regrets and greater purpose. You Will Learn: • Why awareness is the first step to overcoming overwhelm • How clear priorities make it easier to protect your time and your boundaries • Why transition moments often become your biggest source of lost time • The value of creating a personal board of directors that includes mentors and coaches • How making intentional decisions with your time leads to greater fulfillment and fewer regrets --- Anna Dearmon Kornick's Links: Website - https://annadkornick.com Book - https://annadkornick.com/book Linkedin - https://www.linkedin.com/in/annadearmonkornick Instagram - https://www.instagram.com/annadkornick YouTube - https://www.youtube.com/channel/UCaN48hIUyxrV5hHMlq2aCow --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E151
    July 16 · 7 min

    #151 - Stay Curious Longer

    In this solo episode of Referrals Done Right, Scott shares one simple idea that has the potential to transform the way we build relationships. Stay curious longer. Inspired by a conversation with relationship strategist Stacy Harris, Scott challenges the tendency to judge people too quickly based on a job title or first impression. Instead, he encourages listeners to slow down, ask better questions and discover the opportunities that only reveal themselves through genuine conversation. Throughout the episode, Scott explains why the best referral partners often come from unexpected places and why meaningful relationships cannot be rushed. He shares stories of professionals who first saw each other as competitors but later became valuable referral partners through curiosity and trust. This episode is a reminder that great relationships are not built by collecting contacts. They are built by taking the time to truly know the person sitting across from you. You Will Learn: • Why staying curious creates stronger relationships and better referrals • How first impressions can prevent valuable opportunities from developing • Why the best referral partners are often the ones you least expect • The difference between collecting contacts and becoming a true connector • How asking one more question can lead to lasting relationships and unexpected opportunities --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E150
    July 13 · 38 min

    #150 - Your Best Leads Already Know You • Stacy Harris

    In this episode of Referrals Done Right, Scott sits down with Stacy Harris, strategic relationship advisor and founder of Stacy Harris Consulting, for a conversation about building stronger relationships that lead to consistent business growth. Stacy explains why networking has earned a bad reputation and why most people approach it without a clear strategy. Together, they discuss why relationships are becoming even more valuable in a world shaped by AI, digital communication and constant distractions. They also explore how trust, consistency, and genuine human connection create opportunities that traditional marketing often cannot. Throughout the conversation, Stacy shares practical systems that help professionals stay connected with the people already in their network. She explains why follow up should be intentional, why referral partners deserve as much attention as clients and why networking is really about serving others before asking for anything in return. This episode is filled with practical advice for anyone who wants to replace random networking with meaningful relationships that produce long term results. You Will Learn: • Why strategic relationships create more opportunities than random networking • How consistent follow up strengthens trust and keeps you top of mind • Why your existing network may be your greatest source of future business • Practical habits that make networking feel natural instead of uncomfortable • How serving others first leads to stronger referrals and lasting business growth --- Stacy Harris' Links: Website - https://stacyharrisconsulting.com Linkedin - https://www.linkedin.com/in/stacy-harris-b94b209 Instagram - https://www.instagram.com/stacyharrisconsulting Facebook - https://www.facebook.com/StacyHarrisConsulting --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E149
    July 9 · 7 min

    #149 - Whose Bags Are You Carrying?

    In this solo episode of Referrals Done Right, Scott continues his personal journey through a season of transition by asking one simple but powerful question. How much of what you are carrying actually belongs to you? As he works through one of the biggest decisions of his career, Scott reflects on the expectations, definitions of success, and pressures that quietly shape our lives. He challenges listeners to consider whether they are pursuing a path they intentionally chose or one they inherited from other people. Throughout the episode, Scott shares a practical exercise designed to help listeners identify the weight they may have been carrying for years without realizing it. He explores how comparison, culture, ambition, and ego can slowly influence our priorities until they no longer reflect our true values. This episode is a thoughtful reminder that freedom does not always come from adding more to your life. Sometimes it begins by letting go of what was never yours to carry. You Will Learn: • Why many definitions of success are inherited instead of intentionally chosen • How comparison and outside expectations can quietly shape your identity • A simple exercise to identify the burdens that no longer belong to you • Why redefining success starts with asking better questions • How letting go of unnecessary weight creates more freedom, clarity, and purpose --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E148
    July 6 · 43 min

    #148 - Your Business Is Not Your Identity • Adam Roach

    In this episode of Referrals Done Right, Scott sits down with entrepreneur, coach, and I Love Coaching founder Adam Roach for a conversation about purpose, identity, and building a business that creates lasting impact. Adam shares his journey from teaching tennis in California to building and exiting multiple successful companies. Along the way, he explains how each season of success eventually led him to a deeper calling. Rather than chasing bigger businesses, he discovered the importance of pursuing significance and helping others step into their own purpose. Throughout the conversation, Adam and Scott discuss the challenges that keep entrepreneurs from making meaningful transitions. They explore imposter syndrome, identity, community, and the value of surrounding yourself with trusted mentors. Adam also shares the framework behind I Love Coaching and explains why great coaches focus on transformation instead of themselves. This episode is filled with practical wisdom for anyone who feels called to build something bigger than a business. You Will Learn: • Why success without significance often leaves entrepreneurs feeling unfulfilled • How identity and purpose shape every stage of business growth • Why surrounding yourself with mentors and community accelerates transformation • The difference between being the hero and becoming the guide for others • How clarity around your calling can help you build a business with lasting impact --- Adam Roach's Links: Website - https://ilovecoachingco.com/ Instagram - https://www.instagram.com/adamrroach --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E147
    July 3 · 11 min

    #147 - Your Magnetic Niche

    In this solo episode of Referrals Done Right, Scott shares one of the biggest insights he has uncovered during his recent season of reflection. After interviewing Emily Armstrong, he completed her Magnetic Niche exercise and realized he did not have a credibility problem. He had a clarity problem. That realization sparked a deeper conversation about why so many business owners struggle to explain exactly who they help and the specific problems they solve. Scott explains how greater clarity can transform your messaging, strengthen your relationships and attract the right opportunities. Throughout the episode, Scott walks listeners through the questions that challenged his own thinking and encouraged him to narrow his focus. Rather than trying to help everyone, he explains why the greatest impact comes from deeply understanding a specific group of people and the challenges they face. This episode is a practical reminder that the more clearly you define your purpose, the easier it becomes for others to understand your value and confidently introduce you to the people who need you most. You Will Learn: • Why clarity is often a bigger challenge than credibility • How defining a specific niche creates stronger relationships and better referrals • Why broad messaging makes it harder for people to understand your value • The questions that can help you identify who you are uniquely equipped to serve • How greater clarity leads to better conversations, stronger confidence, and more meaningful business growth --- Scott Grates' Links: The Magnetic Niche - https://mailchi.mp/wonderlabstrategy/findyourniche Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E146
    June 29 · 47 min

    #146 - Stop Chasing Clients • Emily Armstrong

    In this episode of Referrals Done Right, Scott sits down with Emily Armstrong, founder of Wonderlab Strategy and host of the Beyond Referrals podcast, to explore how relationship based businesses can grow in a world that has changed dramatically. Emily shares her journey from corporate marketing to financial services, and explains why many professionals are still relying on outdated prospecting methods that no longer match how people make buying decisions. Together, they discuss why referrals are really about serving others, how personal branding creates trust, and why the best marketing attracts the right people instead of chasing them. Throughout the conversation, Emily introduces her Magnetic Niche Method and explains why finding the intersection of passion, credibility, and market demand is the key to standing out. She also shares practical advice on building a meaningful online presence, creating content that speaks directly to your audience, and avoiding the common mistakes that keep professionals from growing. This episode is packed with actionable ideas for anyone who wants to build stronger relationships, earn more introductions, and create a business that naturally attracts the right opportunities. You Will Learn: • Why attraction based marketing outperforms interruption based prospecting • How to identify a niche that creates trust and drives business growth • Why personal branding is now essential for earning referrals and introductions • The biggest mistakes professionals make when creating content and marketing online • How to build a business that attracts the right clients instead of chasing every opportunity --- Emily Armstrong's Links: Website - https://www.wonderlabstrategy.com Linkedin - https://www.linkedin.com/in/wonderlabemily Instagram - https://www.instagram.com/emilyarmstrong2.0 YouTube - https://www.youtube.com/@EmilyArmstrong2.0 --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E145
    June 25 · 9 min

    #145 - Maybe It's Not About You

    In this solo episode of Referrals Done Right, Scott continues his personal journey through one of the biggest decisions of his life and shares the perspective that brought him the greatest sense of peace so far. After weeks of seeking clarity through conversations with trusted mentors, he recounts a lunch that completely reframed the way he was approaching the decision. Instead of asking what was best for himself, he was challenged to ask a different question. What if the decision was never really about him in the first place? Scott reflects on a series of unexpected conversations and messages that all pointed toward the same idea. When your mission is rooted in serving others, fear, ego, and the need for certainty begin to lose their grip. Whether you are navigating a business decision, career change, or personal crossroads, this episode offers a thoughtful reminder that clarity often comes when you stop focusing on yourself and start focusing on the people you are called to impact. You Will Learn: • Why shifting your focus from yourself to your mission can bring greater clarity • How trusted mentors can help you see the perspectives you may be missing • Why waiting for perfect certainty often keeps people from moving forward • How purpose becomes clearer when you lead with service instead of ego • A simple question that can help guide difficult decisions with greater peace --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

  • S1 · E144
    June 18 · 10 min

    #144 - Creating Space

    In this solo episode of Referrals Done Right, Scott explores a simple idea that has the power to change everything. Success is not created by finding more time. It is created by intentionally making space. In a world filled with constant notifications, endless commitments, and nonstop distractions, many people keep telling themselves they will focus on what matters most when things finally calm down. The problem is that moment rarely arrives. Scott challenges listeners to stop waiting for more time and start creating the margin necessary for clarity, purpose, and better decision making today Throughout the episode, Scott introduces the concept of "the space between" and explains why some of life's most important breakthroughs happen during moments of reflection rather than constant activity. He shares how his own perspective on productivity has evolved over the years and why creating space is essential for personal growth, stronger relationships, and long term success. This episode is a powerful reminder that many of the answers we are searching for are already within us. We simply need enough quiet to hear them. You Will Learn: • Why waiting for life to calm down often leads to missed opportunities • How creating space improves clarity, decision making, and self awareness • The difference between being productive and being intentional • Why subtraction is often more powerful than addition when creating change • A practical exercise to help identify what deserves more and less attention in your life --- Scott Grates' Links: Referrals Done Right - https://www.referralsdoneright.org Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332 Scott Grates Website - https://www.scottgrates.com Love Living Local - https://www.instagram.com/lovelivinglocal315 Scott's FB - https://www.facebook.com/scott.grates.1 Scott's - https://www.instagram.com/scottgrates TikTok - https://www.tiktok.com/@scott.grates

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