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Rapid Response

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The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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Thursday · 35 min
Chicago Fed President on inflation, recession, and Trump’s attacks
The economy is strong, prices are still too high, and the job market is sending mixed signals. The Federal Reserve is navigating all of it while fending off the most overt political pressure in its modern history. Austan Goolsbee, President of the Chicago Fed, joins Rapid Response ahead of the Central Bank’s highly-watched meeting in Jackson Hole, to give his most candid read on what's actually going on. He explains why tariffs, war in the Middle East, and six years above the 2% inflation target make this the most dangerous inflation environment he's seen, what Kevin Warsh's new leadership means for how the Fed operates, and why he's a "grim optimist" on AI even as the hype keeps outrunning the results. Plus, what business leaders should actually be watching to get ahead of the Fed's next move. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Tuesday · 28 min
Ford's Jim Farley on beating China, and the storm nobody sees coming
This episode originally aired on Rapid Response in April 2026. With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Farley gets frank about the China threat reshaping the global auto business, and his frustration with Ford's own ingenuity. Plus, why Ford is back in Formula One, and why Farley sees a storm gathering in the so-called "essential economy". See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 21 · 29 min
How Snoop Dogg, Comic-Con, and cold calls are growing USA Fencing
Fencing is one of the oldest sports in Olympic history. It's also one of the least watched domestically. Phil Andrews, CEO of USA Fencing, is on a mission to change that, and with the 2028 Los Angeles Games on the horizon, he's running out of time. Andrews joins Rapid Response to reveal how he's building a sports brand with almost no budget and no marketing playbook, cold-calling CMOs, crashing Comic-Con, and convincing Snoop Dogg and Flavor Flav to pick up a sword. He also explains why he banded together five niche sports into a collective to take on sponsors as a group, and how the sport's unlikely Hollywood connections are becoming its greatest marketing asset. A masterclass in scrappy brand building for anyone competing against bigger, better-funded opponents. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 18 · 30 min
What the jobs report isn't telling you about AI & the workforce, with Upwork’s Hayden Brown
Few leaders have a better real-time read on how AI is actually reshaping the workforce than Hayden Brown. As CEO of Upwork, the platform where 18 million freelancers meet the businesses that need them, she sees what the monthly jobs report can't: which skills are surging, which jobs are quietly disappearing, and why 23% of businesses that moved work to AI are already bringing humans back. Brown joins Rapid Response to share what she's actually seeing on the ground, why she refused to blame AI when she laid off a quarter of Upwork's staff, and what the data says about the gap between AI hype and AI reality. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 15 · 32 min
Masters of Scale: Author Jim Collins on unlocking your potential
Jim Collins is the author of some of the most important business books of all time, like Good to Great and Built to Last. For his latest project, instead of profiling iconic companies, he zoomed in on extraordinary individuals we can learn from. He joined Masters of Scale to reveal how icons like Grace Hopper and John Glenn illustrate lessons on how to navigate the cliffs and fog of life. Find out more about the book: jimcollins.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 14 · 32 min
Speed vs. accuracy, scale vs. soul: Watch Duty's toughest fire season yet
It's only mid-August, and Watch Duty CEO John Mills says it's only going to get worse. With British Columbia under a province-wide state of emergency and Spokane still reeling from the most destructive wildfire in Washington state history, Mills joins Rapid Response to take us inside the most catastrophic fire season his team has ever faced. Since the LA wildfires made Watch Duty a household name, the nonprofit has doubled its headcount and revenue — growth Mills describes as a little too wild for comfort. He talks about the decision to expand into flood monitoring across all 50 states, the controversial partnership with Ring cameras, and what it actually takes to scale a life-saving operation without investors, a cap table, or the luxury of getting it wrong. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 11 · 29 min
Google’s exodus, Spider-Man’s odyssey, Taco “Hell”, and more
What’s the business story of the summer thus far? SpaceX’s stumble post-IPO? AI security breaches? Ongoing tension surrounding the Strait of Hormuz? Host Bob Safian sits down with Rapid Response producer Alex Morris to weigh in. The pair also break down the impact of Uber COO Andrew Macdonald’s appearance on the podcast, and how it sparked a broader conversation throughout the business world about AI spending. Plus, leadership lessons forged in the fire of FIFA’s privatization play, Kalshi’s New York lawsuit, and the BTS boycott of The Grammy’s. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 7 · 46 min
The Long Game: Bob Safian on great leadership in the AI revolution
Rapid Response host Bob Safian recently sat down with Eric Becker on The Long Game to discuss leadership, innovation, and what makes a category-defining business. Bob breaks down what goes into becoming a truly “backable" founder, drawing from his experience profiling early-stage leaders like Mark Zuckerberg and Brian Chesky. The pair also dive into the future of AI and what it means for productivity, how it will reshape the workforce, and why the next decade will reward CEOs who adapt quickly and make disciplined decisions in times of uncertainty. Subscribe to The Long Game with Eric Becker wherever you get your podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
August 4 · 30 min
The new rules of brand building, with Wieden+Kennedy CEO
For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can better understand the culture that moves their customers. He also takes us behind the scenes of Nike's headline-making World Cup campaign, its emotional New York Knicks spot, and what’s at stake for the future of creativity in business. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 31 · 30 min
Byron Allen’s vision for BuzzFeed, Starz, and beyond
When media mogul Bryon Allen took a controlling stake in BuzzFeed in May – becoming its CEO and chairman – it was his latest bold bet in a volatile media landscape. The Allen Media Group founder joins Rapid Response to explain his strategy for BuzzFeed (note: we recorded this before BuzzFeed announced layoffs for 35% of its staff), taking over Stephen Colbert's former CBS time slot with his Comics Unleashed, why YouTube and Netflix aren't untouchable in the streaming wars, and why race matters in media ownership. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 28 · 25 min
Serena Williams on winning in business
Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to Starfire Ventures. Serena joins Bob Safian to discuss the investment strategy that has led to 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision. Recorded live at the Reckitt Catalyst event in Palm Beach, Serena also opens up about balancing business with family life—and why she still feels the pull of the tennis court. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 24 · 29 min
No legacy, no playbook, no problem: Inside the Toronto Tempo's wild first season
The Toronto Tempo arrived in the WNBA this season with record-breaking attendance, a 53-point single-game performance, and the weight of being the league's newest franchise. As the season pauses for All-Star Weekend, President Teresa Resch joins Rapid Response to take stock of what she's built, what's surprised her, and what she's still figuring out in real time. She talks about running a sports franchise like a startup, navigating the tension between short-term results and long-term vision, and how Canada's complicated political relationship with the US impacts building a fanbase from scratch. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 21 · 28 min
Delta's Ed Bastian on spiking fuel, summer travel, and a blunt reality check on AI
Few companies have a better real-time read on the American economy than Delta, and few CEOs are more willing to say what they actually think. Ed Bastian returns to Rapid Response to share what Delta's booking data is telling him that the headlines aren't, why he's not convinced by AI until it moves his top line, and how he decided to yank congressional travel perks during the government shutdown. He also explains what it takes to stay optimistic when fuel costs are spiking, the Strait of Hormuz is in the news, and the world keeps finding new ways to be unpredictable. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 17 · 31 min
OpenAI’s Critterz blowback: Director Nik Kleverov on year zero for Hollywood
Critterz was one of the first feature films built primarily with AI, but OpenAI abruptly shut down Sora, the very tool its director was relying on. Nik Kleverov, Chief Creative Officer of Native Foreign, joins Rapid Response from the Cannes Lions festival to make the case for why AI isn't killing Hollywood, it's about to reinvent it. He breaks down why 2026 is year zero for mass adoption of AI in the film industry, and why human talent is more in demand than ever when great storytelling is the goal. Kleverov also confronts the darker side of the technology: deepfakes, scams, and the blurring line between real and generated, and offers a surprising possible solution. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 14 · 23 min
The quiet reinvention of a $42b business, with Canva’s Cameron Adams
In the last year, Canva redefined itself from the ground up. Co-founder and Chief Product Officer Cameron Adams joins Rapid Response live from the Cannes Lions festival to explain why the so-called SaaSpocalypse never kept him up at night, how Canva shifted from a design company to an AI company without losing what made it great, and why being only 1% of the way there is actually the most exciting place to be. Adams also shares the specific steps anyone can take to get real impact from AI tools rather than just falling down the rabbit hole, and makes the case that in a world of commoditized models, your organization's unfair advantage is the only thing that matters. Eager for more of Cam? Take a moment to listen and download his own podcast, Prompted! Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 11 · 1 hr
Possible: Satya Nadella on making human and token capital compound
In this recent episode of Possible, Reid Hoffman sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—and why the transformation sweeping through software development today is only a preview of what's coming for all knowledge work. Satya makes the case that human capital and "token capital" are now deeply intertwined, that companies—not just countries—must build their own AI capabilities, and that the organizations best positioned to thrive are those that can leverage their unique expertise inside intelligent systems. Reid and Satya also explore Microsoft's enterprise AI vision, Reid's work with Manas on AI-powered scientific discovery, lessons from past technological revolutions, and why demonstrating real, tangible benefits may be the most important thing the industry can do to earn—and keep—the public's trust. You can catch and subscribe to more Possible here: https://www.possible.fm/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 10 · 20 min
The race to help Venezuela: Amazon's disaster relief machine
Tens of thousands of Venezuelans remain missing after two deadly earthquakes. Bettina Stix, Global Director of Amazon Community Impact, joins Rapid Response to take us inside the disaster relief operation she built from scratch, now deployed across more than 200 global crises from the LA wildfires to the Caribbean. She explains what Amazon's Prime obsession with speed and logistics has to do with getting aid to people who need it most, why delivering what hasn't been asked for can make a disaster worse, and what she learned from an interview with Jeff Bezos that changed the course of her career. Donate to the International Red Cross Venezuela Earthquake Appeal Donate to World Central Kitchen's Venezuela Relief Efforts Donate to the World Food Programme's Venezuela Response Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 7 · 26 min
Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning
Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and why the biggest risk a brand can take is playing it safe. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
July 3 · 32 min
What Ken Burns’ The American Revolution warns us about today
After a decade in development, legendary documentarian Ken Burns released his long-awaited series, The American Revolution. Burns returns to Rapid Response to share key lessons from the founding of the United States—and the parallels between the revolutionary era and today. He also reflects on his admiration for Lin-Manuel Miranda’s Hamilton, the obstacles he faces in his ongoing quest for truth, and why the pursuit of virtue is as essential to American democracy as the pursuit of happiness. This episode originally aired on Rapid Response in November 2025. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
June 30 · 31 min
Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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