BusinessEntrepreneurship

Purpose + Profit Podcast

Jessica Sato

Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.

Play

Open in

21 episodes
fortnightly
Avg 22 min
English

Episodes 21

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

September 22 · 14 min
The Business Injury That Comes From Doing Everything Right
Business at a Crossroads (Part 4): Expand Without Burning Out Jess Sato continues the Business at a Crossroads series with a focus on the “expand” phase, when business is going well, demand is high, but capacity is strained. Using her half-marathon training mistake and resulting plantar fasciitis as an analogy for unsustainable pace, she outlines four areas to assess when demand outpaces delivery. She encourages founders to “engineer your actions” by revisiting whether current plans match real capacity and heeding red flags before burnout or degraded service occurs, noting that slowing down briefly can prevent larger failures later. Take the crossroads diagnostic at www.jessicasato.com/diagnostic. 00:00 Welcome and Diagnostic 00:58 Half Marathon Lesson 02:31 Expand Crossroads Overview 03:49 Team and Leadership 04:45 Quality at Scale 06:51 Founder Bottleneck 07:58 Sales Marketing Momentum 09:17 Engineer Your Actions 11:13 Red Flags and Coaching 13:26 Next Week and Wrap If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
September 15 · 22 min
The Hum That Cost Me A Refrigerator
Reinvent: Don’t Under-React to the Hum in Your Business Jess Sato opens the third Business at a Crossroads episode by urging listeners to take the five-question Crossroads Diagnostic, then uses her refrigerator failing after months of ignored warning signs as a metaphor for low-grade business issues that escalate when unattended. She emphasizes that in the “reinvent” phase founders shouldn’t under-react, and she acknowledges the guilt, shame, and external factors that can accelerate problems. She suggests starting with three questions to get a rough look at where the heart of the challenge lies in this crossroads. Jess then outlines three reinvention priorities: Positioning and messaging clarity Offer alignment with current client needs (including AI impacts) Founder alignment Plus she urges founders to review their marketing and sales gaps using the 5C’s of client attraction. She advises not fixing everything at once and offers the Founder's Strategy Intensive as resource to help founders get the outside perspective, support, and accountability they need to move forward precisely and quickly. 00:00 Welcome and Diagnostic 00:43 Refrigerator Warning Signs 01:53 Reinvent Not Underreact 03:01 Drop Guilt and Blame 04:08 External Volatility Reality 06:14 Three Reinvent Questions 09:34 Positioning and Messaging 12:32 Offer Alignment Check 14:25 Founder Alignment Shift 17:07 Marketing Gaps Five Cs 18:45 Get Outside Support 20:13 Diagnostic and Intensive 21:34 Next Week Expand 21:54 Final Sendoff Resources Mentioned Take the Business Crossroads Diagnostic Book Your Founder's Strategy Intensive Help! Why is my business so clunky? -- REFINE What I learned about conviction from Wicked What is a big idea? How to rearchitect your business without burning it down Why I don't start with identity work The 5Cs of Client Attraction Client Attraction Scorecard If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
September 8 · 22 min
Help! Why is my business so clunky?
Business at a Crossroads: Refine vs. Reinvent and finding the real friction points in your business Jess Sato continues the Business at a Crossroads series by clarifying how established founders can identify when they need to refine rather than reinvent their business. Using stories from her family’s auto repair work and a recent car diagnostic that missed faulty spark plugs, she explains that many business slowdowns come from subtle, fixable pain points—not full-system overhauls—and warns against spiraling into unnecessary changes. She shares common refine scenarios, including processes that now need “babysitting,” team roles that have outgrown capacity, outdated automations, business models strained by growth, and messaging attracting the wrong clients. Jess recommends revisiting business design to find the true source of friction and invites listeners to take her five-question diagnostic at www.jessicasato.com/diagnostic. 00:00 Series Setup and Buckets 00:51 Auto Shop Origin Story 02:39 Business Friction Signals 03:52 Refine vs Rebuild 05:23 Refine Scenario One 06:08 Team Role Overload 07:25 Automation Gone Stale 08:40 Capacity Strained Model 09:48 Messaging Attracts Wrong Leads 11:19 Avoid the Reinvent Spiral 12:44 Spark Plug Diagnostic Lesson 15:32 Find Root Cause First 16:30 Revisit Business Design 17:08 Questions to Realign 19:22 Get Fresh Outside Eyes 20:59 Next Week Reinvent and Diagnostic 22:04 Closing Encouragement If you know you need support, let's go all in together in the Founder's Strategy Intensive. If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
September 1 · 24 min
What do you do when your business feels broken?
What to Do When Your Business Feels Broken? Jess Sato introduces a series on what to do when your business feels “broken,” inspired by networking conversations with owners facing revenue declines, payroll stress, or rapid growth that systems can’t support. Conventional advice and “spaghetti throwing” creates confusion. Progress comes from getting under the hood, using data, and isolating the dominant factor driving results. Jess outlines four crossroads every business reaches: Refine (clunky processes, outdated systems, misaligned team, or strained business model) Reinvent (outgrown alignment or shifting market/message with multiple issues) Expand (growth outpacing capacity and the founder becoming the bottleneck) Release (the business has run its course, no longer fits life, or needs sale/transition/closure). Take the five-question diagnostic at https://www.jessicasato.com/diagnostic 00:00 Welcome and Setup 00:20 When Business Feels Broken 03:05 Stop Spaghetti Strategies 06:18 Four Business Crossroads 07:20 Refine the Clunky Parts 09:02 Reinvent for Alignment 10:35 Expand Without Breaking 11:57 Release and Let Go 14:48 Take the Diagnostic 17:29 State of Affairs Review -- S.T.R.A.T.E.G.Y. Method 19:16 Outside Perspective Matters 21:49 Next Steps and Wrap Up If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
August 25 · 18 min
Why I'm on an AI Detox
An AI Detox, Travel Pivots, and Doing the Foundational Work Before a Crisis Jess Sato returns after a gap to share why her content felt “flat” and why she kept thinking, “I have nothing to say,” realizing that relying on ChatGPT and Claude for ideation and drafting reduced the deep thinking she normally does through writing. After hearing Brene Brown and Adam Grant discuss how writing helps people know what they think, she began an AI detox, paused her subscriptions, and recommitted to ideating, drafting, and editing on her own, citing research showing lower brain engagement with AI-based writing. She reflects on recent travel (six weeks on the road, including Egypt, plus Italy and the Netherlands), highlighting lessons from canceled trains about agility, adaptability, and the value of community, and from a Verizon roaming outage in The Hague about doing foundational work before pressure hits. She emphasizes strategic planning without waiting for a crisis and the power of human-to-human ideation and objective perspective, inviting listeners to schedule a call if they’re navigating a pivot. 00:00 Welcome Back Update 01:05 Creative Block Hits 02:35 AI Writing Realization 05:04 Starting an AI Detox 06:22 Best Uses for AI 07:31 Travel Season Lessons 08:05 Canceled Trains Pivots 10:25 Community and Adaptability 12:09 Roaming Outage in Hague 14:04 Do the Groundwork Early 14:55 Strategic Planning Before Crisis 16:09 Human Ideation Support 17:42 Closing and Next Ideas Resources Get strategy support to get unstuck! MIT Study on AI The Curiosity Shop - Brene Brown and Adam Grant If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
June 16 · 14 min
The Sunshine Slowdown
Navigating the Sunshine Slowdown in Business Jess Sato uses the metaphor of driving into blinding sunlight to describe how accomplished women can feel stuck when the path forward in their business becomes unclear. Lack of clarity often leads them to wait in ways that look like productivity but is actually inaction. She argues that waiting for clarity, the right time, or readiness is still a choice and often costs momentum, attracts misaligned clients, and widens the gap between current reality and desired goals. Jess shares a consultant’s story as a way to illustrate what inaction looks like, the power of creating an actual plan, and having the support to move forward. 00:00 Welcome Back 00:30 Sunshine Slowdown Story 02:03 Expert Yet Unclear 03:14 The Cost of Waiting 05:46 Consultant Case Study 07:58 Finding Clarity Together 09:18 Building the Plan 10:16 Thought Partner Role 12:06 Clarity Comes From Action 13:15 Work With Me 14:30 Final Sendoff If you're navigating the "sunshine slowdown" in your business, let's talk. If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
June 2 · 19 min
The Recipe That Got You Here Won't Get You There
Stop Using Someone Else’s Recipe and Evolve Your Business Framework Jess Sato shares how a cupcake hobby became her business, When Cookie Met Cupcake, and how moving from borrowed recipes to her own signature vanilla bean buttercream (and later cake and cookie recipes) helped it grow. She parallels this with how founders often start by adopting proven frameworks from well-known entrepreneurs, but eventually outgrow them as their expertise and the market evolve, creating a “grindy” feeling that signals misfit. Jess explains that evolving can feel financially costly, citing her shift away from a TEDx-focused revenue stream, and argues it can cost even more to stay but leads to plateaued results, misaligned clients, buried signature strengths, growing disconnection, and guilt. She offers three reflection questions about where you’re using someone else’s recipe, what’s uniquely yours, and what you’d build from your conviction, and invites listeners to book a free discovery call. 00:00 Cupcake Origin Story 00:57 Creating Signature Recipes 02:43 Borrowed Business Frameworks 04:45 When Frameworks Stop Working 06:19 The Costly TEDx Pivot 10:13 Why Staying Costs More 14:37 Three Questions To Evolve 17:47 Discovery Call Invitation 18:29 Final Encouragement If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
May 19 · 12 min
The Fine Trap: The Business Problem No One Talks About
Escaping the “Fine” Trap Before Your Business Breaks Using tornado preparedness from growing up in Oklahoma, Jess Sato argues that the worst time to make clear decisions is during chaos, and that business owners (especially accomplished female founders) often wait until things are visibly broken to seek help. She names this pattern the “fine trap,” where clients, revenue, and work seem fine but something feels off, leading to drift, misaligned decisions, barely-fit clients, and a widening gap between the current business and the one they want. Jess emphasizes that addressing “fine” doesn’t require blowing everything up, and invites listeners to book complimentary strategy calls to clarify what’s off and create a path forward before things become unstable. 00:00 Welcome From Atlanta 00:35 Tornado Plan Lesson 01:50 Business Looks Fine 03:57 The Fine Trap 05:52 Why Fine Is Hard 07:01 Misalignment Compounds 08:23 Stop Waiting To Act 09:02 Clarity And Better Clients 10:47 Permission Slip And Next Steps 12:01 Strategy Call Invite 12:40 Final Sendoff Book your complimentary strategy call! If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
April 27 · 14 min
Why I Don't Start With Identity Work... And What I Do Instead
Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with accomplished women, she argues that many aren’t lacking ambition or capability; they’re wrestling with an unresolved, conviction-driven idea that keeps resurfacing and is hard to name without disrupting a profitable business. She explains that confidence, authority, and self-belief often come after gaining clarity on the central idea and building a strategy around it, not before, and shares examples of clients who experienced confidence and identity shifts as a result of getting clear. Jess outlines her approach of starting with the underlying idea before offers or messaging, and invites listeners to take the Watershed Idea Quiz or book a Watershed Idea Call. 00:00 Welcome and Recap 01:40 The Identity Trap 03:30 What Really Keeps You Stuck 05:25 Clarity Creates Confidence 06:15 Client Stories in Action 08:25 Why Sequence Matters 10:09 Start With the Idea 11:39 Is It Burnout or a Calling 12:28 Quiz and Call to Action 13:26 Final Encouragement If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
April 14 · 19 min
The Idea That Won't Let You Go: What a Watershed Idea™ Is and Why It Changes Everything
Jess Sato returns to the Purpose and Profit Podcast to explore why certain ideas won’t leave us alone, calling this experience “unfinished purpose,” a costly, gnawing incompleteness that success and busyness can’t quiet. Using the Continental Divide as a metaphor, she describes a Watershed Idea™ as a conviction-driven insight that channels years of lived and professional experience so nothing is wasted and work, leadership, and legacy shift without starting over. She shares three examples of women who each carried persistent ideas they couldn’t articulate, integrate, or untangle until they found language, a deliberate path forward, or a clear throughline. But clarity brought speaking opportunities, partnerships, a TEDx talk, a book, and industry change. Jess argues clarity comes from better questions and trusted support, then invites listeners to take a free 10-question Watershed Idea™ Quiz at https://jessicasato.com/watershed-quiz to identify where they are in the process and what to do next. 00:00 Welcome Back Update 00:28 The Idea That Won’t Quit 01:43 Continental Divide Metaphor 03:17 Three Women Examples 07:09 Unfinished Purpose Defined 09:32 Watershed Idea Explained 10:23 Signs of a Watershed Idea 12:04 What Changed for Them 14:29 Your Flicker Is Data 15:20 Clarity Needs Partnership 16:35 Watershed Idea™ Quiz 18:02 Final Call to Action If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
March 17 · 17 min
From Period Poverty to Economic Power
From Period Poverty to Economic Power: Why Menstrual Equity Matters Jess Sato introduces period poverty through the experience of a student lacking menstrual supplies and explains that it is not only a hygiene concern but also an education, public health, gender equity, and economic issue. She notes that an estimated 500 million women and girls globally lack adequate menstrual products, sanitation facilities, and menstrual health education, and that in the U.S. about 16.9 million people who menstruate live in poverty and may struggle to afford period products, leading to missed school or work and unhealthy coping strategies. As part of the global Podcasthon initiative, the episode highlights Days for Girls, which partners with communities in more than 140 countries to expand access to menstrual supplies, increase menstrual health education, and support women-led enterprises that produce reusable menstrual kits locally, reducing cost barriers while creating income and sustainable, stigma-reducing solutions. 00:00 Welcome and Setup 02:27 What Period Poverty Is 04:43 How Big the Problem Is 07:12 Why It Hurts Economies 09:18 From Charity to Agency 09:58 Days for Girls Model 12:44 Personal Involvement 13:54 Empowering Local Women 15:27 Call to Action and Wrap Important Links Days for Girls | Days for Girls Instagram UNICEF Menstrual Health Brookings Period Poverty in the U.S. Period.org research Podcasthon Previous Episodes or Blogs The Power of Days: Keys Learnings on Resilience, Dignity, and Gender Equity Period Poverty and Menstrual Equity - A Call To Action If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
February 3 · 14 min
What we believe... and why it matters now, more than ever
The Power of Clarity in Uncertain Times In this episode of the Purpose and Profit Podcast, Jess Sato explores the vital role of clarity amidst global volatility and uncertainty. Drawing from personal experiences in various authoritarian regimes, Jess emphasizes the importance of understanding and standing by one's core values, particularly in leadership and business. The discussion highlights the erosion of democratic norms and the necessity of active stewardship, especially for marginalized communities and women. With a strong rejection of the profit-at-all-costs mindset, Jess advocates for values-aligned leadership that prioritizes human dignity, equity, and ethical decision-making, urging business owners to reflect on their beliefs and their impact on the world. 00:00 Welcome to the Purpose and Profit Podcast 00:19 The Importance of Clarity in Uncertain Times 01:13 Experiences in Authoritarian Environments 02:47 Current Political and Social Climate 05:30 The Role of Women's Leadership 06:16 Rejecting Profit at All Costs 07:34 Values-Aligned Leadership 09:01 Global Awareness and Leadership 09:53 Integrating Beliefs into Consulting Work 12:01 Reflecting on Personal Beliefs and Leadership 14:12 Final Thoughts and Call to Action Resources Mentioned Investing in Women's Voices and Ideas If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
January 13 · 17 min
Choosing Direction Without Burning Everything Down
Starting the New Year with Intention and Precision Jess Sato discusses the pressures and urgency often felt at the start of a new year. She emphasizes the importance of easing into the year with intention and avoiding the instinct to make rapid changes. Jess shares her experience of becoming the President of the Board for HeartProfit and talks about the significance of discerning what still matters in one’s work and relationships. She advises leaders to audit their past actions, understand shifts in their environment, and maintain valuable elements of their work, rather than overhauling everything. The episode highlights the need for strategic and deliberate thinking to navigate leadership transitions and build purpose-driven businesses successfully. 00:00 Welcome Back to the Purpose and Profit Podcast 00:27 Easing into the New Year 01:30 Navigating Choices and Consequences 03:45 The Importance of Audits and Discernment 05:32 Understanding Leadership Transitions 09:28 Preserving Continuity and Relationships 13:26 Strategic Thinking for the New Year 16:34 Final Thoughts and Invitation If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Dec 9, 2025 · 33 min
The Surprising Strategy Lesson I Learned in a Room Full of Warfighters
Strategic Readiness for Founders: The Essential Framework This episode focuses on the critical aspects of strategic planning for business founders. The episode highlights the importance of strategic readiness, featuring Jess Sato's experience with the U.S. military and Boeing. Key points include assessing the state of the business, aligning personal life with business goals, evaluating business design, setting ambitious goals, tailoring marketing and sales strategies, and ensuring execution through detailed planning and accountability. This episode aims to provide a comprehensive framework for business growth aligned with personal and professional values. 00:00 Welcome and Introduction 01:03 The Importance of Strategic Planning 01:34 My Background in Strategic Planning 06:11 The Strategy Method Framework 07:05 State of Your Business 10:07 Thrive in Life 13:32 Revisit Your Business Design 16:46 Aim High: Setting Ambitious Goals 19:35 Tailoring Your Marketing and Sales Strategies 23:19 Engineering Your Weekly Plans 25:24 Get Moving: Execution and Accountability 29:10 CEO Time: The Key to Sustainable Growth 30:31 Conclusion and Call to Action Resources Built to Last Egypt Retreat Conviction-Driven Growth Scorecard Get support as you map out your S.T.R.A.T.E.G.Y. If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Dec 2, 2025 · 17 min
What I Learned About Conviction From Wicked
Conviction-Driven Leadership: Lessons from 'Wicked' This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by the musical 'Wicked'. Jess Sato explores the transformative power of conviction, sharing personal experiences from her time at Boeing and examples from her clients. She emphasizes that true leadership comes from aligning your business with your true self, even when it means making difficult decisions. The episode encourages listeners to embrace their inner voice, step away from outdated strategies, and make bold moves toward a more authentic and impactful future. 00:00 Introduction to the Friction of Success Series 00:29 Conviction Driven Leadership: A New Approach 01:16 Lessons from Wicked: Defying Gravity 03:11 Understanding Conviction and Its Challenges 04:28 Personal Story: Leaving Boeing 07:06 The Reality of Leading with Conviction 10:47 Real-Life Example: Lisa Smith's Journey 12:10 The Power of Conviction in Business Growth 14:28 Invitation to Embrace Your Next Season 16:13 Conclusion: Partnering in Your Journey Resources Book your Strategic Clarity Call Conviction-Driven Growth Scorecard If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Nov 25, 2025 · 36 min
How to Re-Architect Your Business Without Burning It All Down
Re-architecting Your Business for True Alignment and Growth In this episode of the Purpose and Profit Podcast, Jess Sato shares practical advice on identifying and addressing the 4 types of friction she often sees in business. Drawing from personal experiences and client stories, Jess introduces a three-phase framework for rebuilding a business to align with evolving convictions, values, and vision. This strategic and emotional journey emphasizes the role of deep self-assessment, strategic re-architecting, and stepping into advanced leadership challenges to create a business that truly reflects your current vision and goals. 00:00 Welcome to the Purpose and Profit Podcast 00:47 Understanding the Friction of Success 02:24 Identifying Types of Friction 05:42 Practical Steps to Rebuild Your Business 07:17 A Personal Story of Business Evolution 16:07 Client Success Story: Diane's Transformation 20:21 The Three-Phase Rebuild Framework 29:45 Emotional Landscape of Business Rebuilding 33:18 Conclusion and Next Steps Resources Mentioned Conviction-Driven Growth Scorecard™ Built to Last Egypt Retreat Book your Strategic Clarity Call If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Nov 18, 2025 · 24 min
What the Friction In Your Business Is Trying to Tell You
Decoding Business Friction: Aligning Growth with Evolving Vision In this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution. She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such as the Conviction-Driven Growth Scorecard™, to help business leaders diagnose and address these areas. This episode encourages listeners to thoughtfully recalibrate their businesses to align with their evolved visions and missions, ensuring continued growth and fulfillment without unnecessary overhaul. 00:00 Welcome Back to the Purpose and Profit Podcast 00:42 The Friction of Success: A Personal Story 03:00 Understanding Business Friction as Feedback 05:28 Four Key Areas of Business Friction 06:34 Conviction: The Foundation of Your Business 10:22 Clarity: Turning Conviction into Strategic Direction 13:33 Demand: Resonating with Your Ideal Audience 17:56 Impact: The Ripple Effect of Your Work 21:19 Strategic Rebuilding and Final Thoughts Resources Mentioned Grab the Conviction-Driven Growth Scorecard™ Episode 76 - How the Friction of Success Creeps In Episode 75 - How to Sell in a Slower Market If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Nov 11, 2025 · 18 min
How the Friction Of Success Creeps Into Growing Businesses... And What To Do About It
Navigating the "Friction of Success" in Your Business In this episode of the Purpose and Profit Podcast, Jess Sato recounts the lessons learned from her childhood experiences in her grandfather's autobody shop and her mother's transmission rebuild, drawing parallels between these stories and the need for business owners to recalibrate successful businesses when they start feeling heavy. She introduces a new four-part series on addressing the "Friction of Success" and emphasizes the importance of reconnecting with core values, rebuilding strategies with clarity, and integrating impact into business operations. Jess shares real-world examples and introduces the Conviction Driven Growth Scorecard™ as a diagnostic tool for identifying and addressing business friction. 00:00 Welcome to the Purpose and Profit Podcast 01:11 Introducing the Friction of Success 01:28 Personal Stories of Resilience 03:16 Recognizing the Signs of Business Friction 06:59 Real-World Examples of Business Friction 09:09 Strategies to Overcome Business Friction 11:05 Reconnecting with Your Core Conviction 13:53 From Friction to Flow 15:40 Introducing the Conviction Driven Growth Scorecard™ 16:35 Join the Conversation and Next Steps Download your copy of the Conviction Driven Growth Scorecard™ If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Oct 28, 2025 · 28 min
How To Sell Smart In A Slower Market
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts. 00:00 Welcome Back to the Purpose and Profit Podcast 00:29 Navigating Business Slowdowns 03:43 Understanding Buyer Psychology 05:44 Slam on the Brakes Buyers 10:25 Pained but Patient Buyers 14:34 Comfortably Well-Off Buyers 16:26 Live for Today Buyers 23:20 Practical Strategies for Tough Times 26:23 Final Thoughts and Encouragement Resources Mentioned Built to Last Egypt Retreat Harvard Business Review article What To Do When Business Growth Just Stops If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato
Oct 21, 2025 · 33 min
What Happens When Your Business Growth Just... Stops?
Navigating Business Stagnation: Strategies for Renewed Growth In this episode of the Purpose and Profit Podcast, Jess Sato addresses a common issue faced by business owners: stagnation and slowed growth. Offering personal insights and referencing industry data, she explores why businesses experience cycles of rapid growth and slowdowns. Jess highlights the importance of clarity in messaging, the evolution of consumer behavior, and the need to adjust marketing strategies to remain relevant. She details the importance of focusing on tangible results, simplifying offers, and rebuilding trust through consistency. Jess concludes by emphasizing the significance of practical strategies to rejuvenate business growth, encouraging listeners to refine their marketing approach to align with current market demands. 00:00 Welcome Back to the Purpose and Profit Podcast 00:58 When Business Growth Stagnates 05:34 Navigating Market Shifts 10:50 Relevance, Resonance, and Results 23:48 Building Traction Without the Grind 24:54 The Bold Rebuild™ 31:54 Final Thoughts and Invitation If your business feels like it’s hit a wall, this is the work we do inside The Bold Rebuild™. We’ll refine your message, align your offers, and rebuild your visibility strategy so you can get real traction again. All you have to do is grab a spot on my calendar. We’ll talk through your unique situation and build a plan to jump start your business. If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

Showing 1–20 of 21 episodes