Project Footballer

We Make Footballers

Could you develop your child into a footballer if you followed the 'perfect' formula? Sean Conlon, the founder of We Make Footballers and a Scout with Chelsea believes some people can. Follow our journey to discovering what it really takes to become a footballer.

How much is down to luck, genetics or being born into a football family.

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Avg 1 hr 39 min
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Yesterday · 1 hr 30 min
From Managing Football's Biggest Names to Raising a Lioness: Misha Sher on Women's Football Industry
Misha Sher spent years managing some football legends including Pelé, Mesut Özil, Vinícius Júnior and Alessia Russo - but in this episode, he's talking about a different kind of talent: his own daughter, Maia, a rising star in Arsenal's academy.We dig into:⚽ What it's really like managing Pelé — his discipline, his love of the game, and why he thought modern football had become "too tactical".⚽ The economics of women's football — why WSL wages have doubled in two years, and where salaries could be in 5-10 years.⚽ Maia's journey from age 5 to Arsenal's academy, training alongside boys at Hale End.⚽ Why "just let her have fun" might be the wrong approach for young girls in football, and how to build genuine love and obsession for the game.⚽ Why girls aged 6-9 are missing crucial technical development time compared to boys — and what to do about it⚽ Athlete branding, how sports organizations can leverage digital media, the future of sponsorship deals, and strategies for commercial growth within football clubs and global sports franchises.This episode will also answer some questions about women's football ecosystem like:🏆 What can your daughter actually earn if she makes it professionally — and how fast are wages growing in the women's game?🏆 Should you prioritize "fun" over skill development, or can both coexist?🚀 Help us reach 20k subscribers by hitting the subscribe button and joining our community dedicated to youth football development!Don’t forget to like, subscribe, and hit the notification bell to stay updated on future episodes. Let us know your thoughts in the comments below!🔔 Subscribe and hit the notification bell for more insights on what parents must know about academy signings!How much is down to luck, genetics or being born into a football family. Follow us on social platforms for more exclusive content and updates! 🌟https://www.instagram.com/projectfootballer/https://www.tiktok.com/@project_footballer#FootballPassion #KidsFootballTraining #DevelopFootballSkills #RaisingFootballer #YoungFootballers
August 17 · 1 hr 38 min
Can AI Predict Your Child’s Future as a Footballer? | Haniff Brown, FIT:MATCH.ai
Could AI change the way young footballers are scouted?Footballers are getting taller, and physical development is becoming an increasingly important part of the conversation around youth football. But when two players of the same age can be at completely different stages of growth and maturation, are we judging young talent fairly?In this episode of Project Footballer, Sean sits down with Haniff Brown, Founder and CEO of FIT:MATCH.ai, to explore how artificial intelligence and computer vision could transform youth football scouting and player development.FIT:MATCH.ai uses just four smartphone images to assess a young athlete's growth and development — including how fast they're growing, whether they're an early or late developer, when they're likely to hit their growth spurt and their predicted adult height.Together, they discuss:⚽ Why height and physical maturation matter in youth football scouting⚽ How AI can predict a young player's future height and growth trajectory⚽ Why an early-developing 14-year-old may outperform a late developer — without necessarily having more long-term potential⚽ How professional clubs are beginning to use technology to assess academy players⚽ The limitations of traditional scouting and physical measurements⚽ How smartphones could give scouts, coaches and parents access to data previously reserved for sports scientists⚽ Whether technology could help prevent talented late developers from being overlookedAs AI becomes a bigger part of professional sport, could technology like this fundamentally change how we identify and develop the next generation of footballers?Project Footballer is the voice of youth football, bringing together experts, coaches and industry leaders to explore the biggest issues shaping player development.Don’t forget to like, subscribe, and hit the notification bell to stay updated on future episodes. Let us know your thoughts in the comments below!
July 30 · 1 hr 8 min
Why England Still Isn't Producing the World's Best Footballers | Robert Ursell
England has world-class facilities, world-class clubs and the richest football league in the world. So why are England not winning more trophies as a nation? In this episode of Project Footballer, Sean sits down with former professional footballer, England Futsal international and coach Robert Ursell to discuss why England continues to fall short—and what needs to change.Together, they explore:⚽ Why Robert believes England needs a "complete cultural rethink"⚽ Why technique and decision-making should come before athleticism⚽ What Spain and Argentina are doing differently to develop world-class players⚽ Why Premier League success doesn't necessarily translate to international success⚽ Whether English academies are prioritising the right thingsWhether you're a coach, parent or player, this conversation will challenge the way you think about football development.
July 16 · 1 hr 45 min
Are Parents Focusing on the Wrong Goals in Youth Football?
Are pre-academy players focusing on the wrong goals?In this episode of Project Footballer, we explore one of the biggest debates in youth football: whether too many young players are building their identity around academy status instead of long-term development.Many talented players tie their self-worth to pre-academy programmes that may never lead to professional football. We discuss the risks of early identity formation, why grassroots football remains one of the strongest environments for player development, and how parents and coaches can create healthier pathways for young footballers.We also discuss:- Why academy status shouldn't define a young player- Where the best talent is often overlooked- The pressures facing modern football parents- Social media's influence on youth football culture- How to prioritise development over recognition- What great coaching environments really look likeThis conversation offers a fresh perspective on helping young players reach their potential for the right reasons 🙌🏻
July 2 · 1 hr 22 min
Training With Ronaldo & Rooney: Life Inside Man Utd's Academy | Aaron Burns
Aaron Burns spent over a decade inside Manchester United's academy, training alongside Wayne Rooney and Cristiano Ronaldo during the Sir Alex Ferguson era. In this episode, he talks through his experience at Man Utd, what "purposeful practice" really looked like, and the culture shock of dropping down through Cardiff City, Iceland and non-league football once his time at United ended.He also opens up about walking away from chasing the top level in his mid-twenties, his current work leading the Association of Former Manchester United Players, and his advice to football parents on supporting young players without piling on the pressure.A conversation packed with insight on resilience, failure, and life after football.
June 3 · 1 hr 38 min
I Made It Pro at QPR Without Loving Football
🎙️ Project Footballer: I Made It Pro at QPR Without Loving Football What happens when a player has the talent to make it in professional football - but not the passion? In this episode of Project Footballer, former Chelsea Academy player and QPR scholar Jordan Buck shares the untold reality of his journey through elite football. From signing for Chelsea at 13 to earning a full-time scholarship at QPR, Jordan achieved what thousands of young players dream of. But behind the success was a surprising truth: He never truly loved the game. This is an honest conversation about talent, parental influence, motivation, and the question every football parent should ask: What happens when talent has no passion? ⚽ Chelsea Academy ⚽ QPR Scholarship ⚽ Youth Football Development ⚽ Football Parents ⚽ The Reality of Academy Football #ProjectFootballer #FootballParents #YouthFootball #AcademyFootball #QPR #ChelseaAcademy
February 27 · 1 hr 53 min
The King Of Street Football - What Street Football Teaches Us
🎙️ Project Footballer: The King Of Street Football - What Street Football Teaches UsWhat does street football really teach young players — and why are so many academy coaches now looking back to the cage?In this episode, Streetz Football founder Malachi Simpson joins Matthew Healy and Jenny Boateng to break down the real value of street football and why unstructured play might be the missing piece in modern player development.Growing up in South London, Malachi built a movement through Streetz Football, creating spaces where creativity, resilience, confidence, and identity thrive beyond the academy structure. He shares why some of the best decision-makers in the game are shaped not on pristine pitches — but on concrete cages.This conversation dives into the culture of street football, how it sharpens mentality, and why freedom, flair, and problem-solving are qualities that can't always be coached.💡 In this episode:What street football teaches that academies often can’tWhy creativity comes from freedom, not structureThe psychological edge cage football buildsHow street culture shapes confidence and identityCan street football and academy football coexist?🎧 Perfect for:Parents, coaches, and young players who want to understand how creativity, resilience, and football intelligence are developed — and why the cage might be football’s greatest classroom.📺 Watch the full episode on YouTube🎧 Listen on Spotify👉 Follow @ProjectFootballer for weekly conversations with ex-pros, coaches, scouts, and experts helping families navigate the journey to professional football ⚽️
January 29 · 1 hr 29 min
How My Son Went From QPR to Arsenal
🎙️ Project Footballer – Topsy Ojo: How My Son Went From QPR to ArsenalWhat really shapes a young footballer’s journey — natural athleticism or the knowledge gained along the way? In this episode, former professional rugby player Topsy Ojo joins Matthew Healy and Jenny Boetang to share powerful insights from both sides of elite sport.Drawing on his experience as a top-level athlete, Topsy opens up about how he’s supported his child through the academy system, including a move from QPR to Arsenal, and the lessons parents can learn when navigating youth football.This episode goes beyond talent, exploring how environment, education, mindset, and parental support can influence a child’s development just as much as physical ability.💡 In this episode:What professional sport teaches you about long-term developmentSupporting a child emotionally and practically in the academy systemThe move from QPR to Arsenal — what really changes?Is success down to genetics or learned knowledge?The role parents play without overstepping🎧 Perfect for:Parents, coaches, and young players who want a realistic, honest insight into academy life — and how experience, not just talent, can shape a footballer’s future.📺 Watch the full episode on YouTube🎧 Listen on Spotify👉 Follow @ProjectFootballer for weekly conversations with ex-pros, coaches, scouts, and experts helping families navigate the journey to professional football ⚽️#FootballPassion #KidsFootballTraining #DevelopFootballSkills #RaisingFootballer #YoungFootballers
Dec 26, 2025 · 1 hr 50 min
Project Footballer: Christmas Special
🎄 Project Footballer: Christmas Special — Your Questions, Our Answers 🎙️⚽In this festive Christmas Special of Project Footballer, Sean, Matt, and Jenny sit down to reflect on the year and dive into the comments and private messages you’ve been sending in.From honest questions to spicy takes, we unpack the hot topics shaping youth football right now — sharing practical advice, real experiences, and thoughtful debate along the way.In this episode, we cover:🎅 The most common questions from parents, players, and coaches🔥 Big talking points in youth football (development, pathways, pressure & more)💬 Responding to your DMs and comments — the good, the challenging, and the controversial⚽ What really matters for young players at different stages🎁 Key takeaways for families heading into the new yearWhether you’re a parent, coach, or young player, this Christmas catch-up is packed with insight, reflection, and plenty of honest conversation.👉 Subscribe for more episodes featuring parents of elite players, coaches, and experts👉 Comment below with your thoughts — or tell us what topic you want covered in the new yearWishing you a Merry Christmas and a football-filled New Year from all of us at Project Footballer 🎄⚽
Nov 14, 2025 · 1 hr 42 min
How Josh King's Parents facilitated his journey to the Premier League
🎥 Project Footballer: The Making of Fulham’s Josh King (England U21)In this new format of Project Footballer, we sit down with the parents behind some of the most exciting young talents in the game — starting with Fulham and England U21 star Josh King. At just 19, Josh has already made 13 senior appearances for Fulham, including 10 Premier League games this season, marking him as one of the brightest prospects in English football.In this episode, we dive deep into: ⚽ The role his parents played in his journey 🧬 How much of Josh’s talent comes down to genetics vs nurture 🏡 What they did at home to support his development 💥 The habits, environment, and decisions that shaped his path 🎯 Practical lessons parents can apply with their own football-loving children If you’re a parent, coach, or young player, this conversation is full of insights you won’t want to miss. 👉 Subscribe for more interviews with parents of elite players, coaches, and industry experts. 👉 Comment below — which player’s family should we speak to next?
Oct 29, 2025 · 1 hr 57 min
Premier League clubs are recruiting from the top gene pool
🚀 Help us reach 20k subscribers by hitting the subscribe button and joining our community dedicated to youth football development!🎙️ Project Footballer – Tom Farrow: The Science of Speed, Strength & Youth DevelopmentWhat separates the next-generation footballers from the rest? In this episode, elite strength and conditioning coach Tom Farrow (formerly Wolves, Brentford) joins Matthew Healy and Jenny Boetang to break down the science of physical performance in youth football.From developing speed at different ages to safe strength trainin, nutrition, and the mindset behind elite athleticism, this episode is packed with insights every parent, coach, and young player needs to hear.💡 In this episode:- How important are speed and strength in modern football?- How to safely build athleticism from U8 to U18.- The truth about strength training and growth.- Multi-sport vs. early football specialisation — which wins?- Recovery, nutrition, and mental toughness in young athletes.- What separates Premier League pros from academy players.- The future of strength and conditioning in football — AI, data, and the next wave of athletic talent.🎧 Perfect for:Parents, coaches, and aspiring footballers who want to understand how athletic development really works — and how to give kids the best possible chance to reach their potential.📺 Watch the full episode on YouTube🎧 Listen on Spotify👉 Follow @ProjectFootballer for weekly interviews with world-class coaches, scouts, and experts helping families navigate the journey to professional football.#FootballPassion #KidsFootballTraining #DevelopFootballSkills #RaisingFootballer #YoungFootballers #ProjectFootballer
Oct 16, 2025 · 2 hr 6 min
Football Agent reveals how grassroots players can get professional contracts!
🚀 Help us reach 20k subscribers by hitting the subscribe button and joining our growing community dedicated to youth football development!This episode features Godfrey Torto — a football agent, academy coach, and owner of both a football academy and player agency. A former academy player at Chelsea, Godfrey has spent years helping grassroots and released footballers find their way back into the professional game.In this episode, Godfrey shares powerful insights into how players outside the academy system can still achieve their football dreams. From building the right mindset to taking practical steps toward earning professional contracts, he breaks down what it truly takes to stand out and get noticed.💡 Expect to learn:• How released players can rebuild their path to professional football.• The biggest opportunities and pitfalls in grassroots and academy football.• What scouts and agents really look for when signing players.• How to take control of your journey and create your own opportunities.This conversation is packed with real-world advice and motivation for any player chasing a professional contract — or for parents and coaches supporting them along the way.Don't forget to like, subscribe, and hit the notification bell to stay updated on future episodes. We would love to hear your thoughts - drop them in the comments below!#projectfootballer #football #podcast #developfootballskills #footballpassion #youthdevelopment #footballagent
Sep 16, 2025 · 2 hr 3 min
Manchester United U14s coach, Neil Harris, tells us what it takes to make it in football
🚀 Help us reach 20k subscribers by hitting the subscribe button and joining our growing community dedicated to youth football development! In this episode, we sit down with Neil Harris, a highly experienced academy coach with over 20 years at Manchester United. Neil has been instrumental in shaping the journeys of countless young players (such as Marcus Rashford, Kobbie Mainoo, Scott McTominay, Anthony Elanga and more!) and brings a wealth of insight into what it really takes to progress through one of the most competitive youth systems in the world. Together, we explore the inner workings of elite academies, the qualities top clubs look for in young talent, and how families can best support aspiring footballers through the highs and lows of academy life. 💡 Expect to learn: • The key attributes that separate good players from great prospects. • What it’s really like inside a Premier League academy. • Advice for parents navigating the emotional and practical challenges of youth football. This conversation is full of first-hand experiences and practical advice for anyone involved in the journey of a young footballer. 🔔 Don’t forget to like, subscribe, and hit the notification bell to stay updated on future episodes. We’d love to hear your thoughts—drop them in the comments below! #ProjectFootballer #AcademyFootball #YouthDevelopment #FootballJourney #ManUtdAcademy #ParentalSupport
Mar 27, 2025 · 2 hr 15 min
What Are the REAL Odds of “Making It” in Football? Chris Platts Breaks it Down
In this episode, we sit down with Chris Platts, a career coach and leading researcher in football career trajectories. Chris holds a PhD focused on the lives of over 300 young footballers and has led one of the largest independent studies into player career pathways. We dive deep into the real data behind football development, uncovering what it truly takes to “make it” in the game—and how parents can better support their children through the realities of academy football. 💡 In this episode, you'll learn: • How to navigate the academy system • Why it’s so important to redefine what “making it” actually means • How to help your child build resilience and plan for life beyond football This one is packed with powerful, practical advice for anyone supporting a young player. 👉 Follow the podcast to never miss an episode—and let us know your thoughts after listening! #ProjectFootballer #AcademyFootball #YouthDevelopment #ParentSupport #FootballJourney
Feb 27, 2025 · 1 hr 27 min
The Mindset Behind Raising Football Stars - Jenny Boateng's Winning Formula!
In this episode, we’re joined by Jenny and Jeriah Boateng, a mother-son duo with an incredible story. Jeriah is an academy footballer, paving the way for his younger brother Zachary, and their journey is nothing short of inspiring.Jeriah, at just 11 years old, has already made waves both on and off the pitch. After experiencing racism at school, he channeled his emotions into writing a book, Back in Time, which helps parents discuss racism with their young children. His story is a powerful reminder of how challenges can be turned into opportunities for growth and education.Jenny opens up about what it’s like raising academy footballers while managing a family of four, sharing valuable insights on balancing football, school, and life. She also offers advice to parents navigating the academy system, emphasizing the importance of patience, resilience, and fostering multiple passions in young athletes.💡 Expect to learn:* How parents can support their children in academy football.* The importance of teaching kids to handle pressure and think beyond the game.* How Jeriah’s book is creating meaningful conversations about racism.This is an episode packed with wisdom and inspiration—you don’t want to miss it!#ProjectFootballer #AcademyFootball #YouthDevelopment #ParentSupport #FootballJourney
Nov 27, 2024 · 1 hr 31 min
Troy Deeney - Ex-Premier League Star Discusses How to Raise a Footballer
In this episode, we sit down with one of our biggest guests to date! Troy Deeney is known to many as a Watford legend, and most certainly a player who enjoyed ruffling the feathers of defenders and fans all around the country. Since his retirement, Troy had a management spell at Forest Green Rovers, however now spends the majority of his time raising his son and daughter. We discuss with Troy the ins and outs of raising children of a professional footballer and whether or not he believes they have what it takes to make it as footballers! Expect to learn how you would raise the perfect footballer, from a retired pro who has gone through so much! This is an episode you cannot miss...
Oct 30, 2024 · 1 hr 11 min
Jeremy Sauer & Dan Rice - How To Build The Perfect Football Academy From Scratch
In this episode I sit down with two of the leaders in Wycombe's bold academy vision! Academy Director Jeremy Sauer and Chairman & Chief Football Office Dan Rice offer a behind-the-scenes look at Wycombe's ambitious plans to build one of the leading academies in the UK. In May 2024 Wycombe Wanders was purchased by the billionaire owner Mikheil Lomtadze through his company Blue Ocean Partners. Mikel and his partners had been looking for a professional club in England without an academy so they could build one from scratch. After great research Wycombe Wanderers came out as the perfect opportunity with its geographical proximity to football talent and its incredible football history and culture. Expect to learn how you would create the perfect academy if you were starting one from scratch and what goes into the process from club playing style to how to building the facilities.
Oct 28, 2024 · 1 hr 38 min
Peter Sturgess - The EX-England Head of Futsal Explains Its Importance In The UK
In this episode, Marcelo and I have the pleasure of speaking with Peter Sturgess, the Ex-Head of Futsal for the FA. Peter is thought of by many as one of the best youth coaches in England, and is responsible for so much of the great work done by the FA in recent years which led to vast improvements in our national team. Join us as we dive deep into the help Peter had in creating much of the foundation phase coaching courses in England, as well as his role as Head of Futsal for the FA. Expect to gain valuable insights into the intricacies of youth football coaching, the importance futsal has on today’s generation and the ongoing journey to produce world-class talent, especially in England! Whether you’re a coach, a parent, or just a passionate football fan, this conversation is packed with knowledge and perspectives you won’t want to miss!
Sep 23, 2024 · 1 hr 32 min
What Must Change With USA Youth Soccer Culture?
In this episode, we chat about the big issues in youth soccer in the USA. Did you know that 75% of kids quit playing by age 14? We explore why that’s happening and how the focus on winning is making the game less fun and stifling creativity. We compare the American approach to soccer with what’s working in countries like Brazil and the UK, where kids have more freedom to play and grow their skills naturally. We also touch on the impact of the expensive pay-to-play system and how it keeps many talented kids from getting a fair shot. Whether you’re a coach, parent, or just love soccer, this episode offers some real insights on how we can make the sport more enjoyable and accessible for everyone. It’s all about helping the next generation of players fall in love with the game and reach their full potential.
Aug 28, 2024 · 1 hr 40 min
John Allpress - What Is Being Taught To The English Football Coaches?
In this episode, Darius and I have the pleasure of speaking with John Allpress, the original creator of the FA Coaching Awards. These awards have evolved into the Youth Module courses currently used across England, shaping our football coaching culture and contributing to the development of the talented players we see in our national senior team today. Join us as we dive deep into what the FA tasked John with creating in his groundbreaking coaching courses, the goals they aimed to achieve, and how these initiatives have directly influenced the current state of English football. We’ll also explore how the Premier League manages academies without dictating the coaching philosophy, the importance of fostering a positive learning environment for young players, and the crucial role that both coaches and parents play in developing future stars. Expect to gain valuable insights into the intricacies of youth football coaching, the evolution of coaching methods in England, and the ongoing journey to produce world-class talent. Whether you’re a coach, a parent, or just a passionate football fan, this conversation is packed with knowledge and perspectives you won’t want to miss!

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