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Product Marketing Insider · Aug 12, 2021 · 30 min

Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more. --- "If I was to summarise product marketing in one word, one word I use is that we are storytellers at the end of the day. And so having the skill to be able to tell a compelling story no matter the audience that you're talking to, is something that product marketing can uniquely bring to the organization."

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Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more.

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"If I was to summarise product marketing in one word, one word I use is that we are storytellers at the end of the day. And so having the skill to be able to tell a compelling story no matter the audience that you're talking to, is something that product marketing can uniquely bring to the organization."

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