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Product Marketing Insider

Product Marketing Alliance

Welcome to the Product Marketing Insider podcast brought to you by the Product Marketing Alliance.
Tune in, and explore the infinite product marketing wisdom of guests plying their trade at the hottest roles in the industry.
NB: Views expressed in this show are not necessarily that of Product Marketing Alliance or its affiliated communities.

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  • 12 episodes
  • Updated Mar 10, 2023

Episodes12

Newest first
  • Feb 10, 2023 · 20 min

    How to win at win/loss analysis | Scott Varner, Senior Consultant at Clozd

    In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Scott Varner, a Senior Consultant at Clozd. Scott manages win-loss programs to help enterprise organizations systematically and helps them uncover why they win and lose deals in order to improve win rates. During the discussion, Scott shared how product marketers can win at win/loss analysis, focusing particularly on: What an effective win/loss program looks like, How product marketers can incorporate win/loss into sales, The role of VoC in the win/loss process, How product marketers can get buy-in from key stakeholders when conducting win/loss research, Top tips for analyzing the results of win/loss interviews and how findings can be used to improve a product or service, and The measures that can be introduced to ensure win/loss takeaways are being shared effectively.

  • Jan 12, 2023 · 22 min

    Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)

    In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS). Holly is a seasoned practitioner with 12 years of experience in the product marketing field and in this episode, we explore a variety of discussion points, including: What the product marketing team looks like at AWS. Her product marketing highlight of 2022. The significant industry shifts she's observed in the last year. The traits of an effective product marketer. KPIs she uses to track team performance. How PMMs improve awareness amongst internal teams. How she thinks product marketing will evolve in 2023. Her biggest product marketing success story, to date?

  • Dec 21, 2022 · 21 min

    Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media

    In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media. The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs. Rebecca touches on a variety of talking points, including: Her product marketing highlight of 2022, Which KPIs she uses to establish whether short and long-term product marketing goals are being achieved, How she prioritizes team goals, and whether there's a degree of flexibility with these goals, The processes in place to achieve short and long-term goals, Which teams she works with most to achieve your targets, and how tasks are delegated, Top tips for building a diverse team with the expertise needed to achieve common goals, and What she deems the best practices for developing and managing cross-functional teams.

  • Oct 26, 2022 · 29 min

    The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

    In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta. Madison is a creative, innovative marketer with a passion for amplifying product potential, creating unparalleled user experiences, and creating powerful platform narratives. Madison was awarded with the Product Launch of the Year Award 2022, as part of the Product Marketing Awards, in recognition of her work on the launch for ClickUp Whiteboards, and in this episode, she discusses product launch strategy in further detail.

  • Mar 4, 2022 · 29 min

    Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International

    This week on Product Marketing Insider, TELUS International's Kirsten Jepson discusses the role of digital transformation in product marketing. During the episode, Kirsten focuses on a breadth of discussion points, including how she defines digital transformation and how it can be integrated into a product marketing strategy to optimize the customer journey and improve conversion rates. Kirsten addresses the role digital transformation can have on refining digital channels such as company websites, social media channels, and automation tools and offers advice to teams and companies in the early stages of shifting to digital. She also highlights how product marketers can secure buy-in from key stakeholders when laying the groundwork for their transformation program.

  • Feb 15, 2022 · 20 min

    Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.

    In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. who shares her expertise on product messaging. Ashley lifts the lid on a variety of transferable insights, including how to elevate brand messaging to target C-suiters, tips for developing and evaluating existing messaging, how to use messaging to effectively highlight your USPs, and a whole lot more.

  • Nov 19, 2021 · 46 min

    Go-to-market strategy at global companies | Kelly Anderson, Google

    This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly. Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that meet customer needs.

  • Oct 22, 2021 · 31 min

    Go-to-Market strategy advice | Jeremy Castile, Docker

    This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.

  • Sep 10, 2021 · 37 min

    Exploring a 20 year product marketing journey | Su Simha, N26

    This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP & Head of Product Marketing at Bombardier, and Global Director of Product Marketing at N26.

  • Aug 12, 2021 · 30 min

    Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

    Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more. --- "If I was to summarise product marketing in one word, one word I use is that we are storytellers at the end of the day. And so having the skill to be able to tell a compelling story no matter the audience that you're talking to, is something that product marketing can uniquely bring to the organization."